Key Findings for January 2025

January’s value menu is a classic “new year, same core needs” lineup. The top 10 are perfectly stable, suggesting a month of consolidation rather than experimentation. In percentage terms, Health leads by a wide margin (about 48.8% of tests), with Family close behind (44.4%). After that, the pack tightens: Trust (38.1%) and Peace (36.7%) form a clear emotional-security duo, while Financial stability is nearly identical (36.6%), basically tied with Peace.

The most “notable change” is the lack of one: zero ranking movement across the top 10. That kind of stasis usually means people are aligned on what matters, or that January reliably produces the same priorities year after year.

The story this tells is grounded and slightly wholesome: people are optimizing bodies and budgets, then protecting their inner circle and mental calm. Even the fun stuff behaves: Pleasure still shows up strongly (29.0%), but it’s outranked by stability-focused values, like it’s on a sensible allowance.

Seasonally, this looks like January goal-setting energy: self-care plus responsibility, with a steady undercurrent of connection (Love 33.4%, Friendship 25.0%) to keep the resolutions human.