Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for December 2024
December’s top values cluster into two big themes: stability + wellbeing. Health leads with about 50.3% of tests, while Family follows at 41.1%. Add Financial stability (38.7%), Peace (37.4%), and Security (26.6%), and you get a very “wrap me in a warm blanket” month. Even the relational core is strong: Trust (34.9%) and Love (33.5%) are right in the mix.
The biggest movers are “upward momentum” values. Growth makes the splashiest leap, up 11 positions (now 28.5%), suggesting a year-end mindset of leveling up. Freedom rises 8 positions (29.5%), and Pleasure climbs 7 positions (30.3%), hinting at post-stress rebound and holiday indulgence. Meanwhile, nearly every top value is up in positions, implying a reshuffle where these themes gained ground versus lower-ranked contenders.
Overall, December reads like people wanting to feel safe, connected, and restored—with a cheeky side of treat yourself—before the calendar flips. Seasonal pattern: holiday gatherings amplify Family/Trust/Love, winter nudges Health/Peace/Security, and “new year soon” fuels Growth.
Total Tests
22,882
in this month
🔥 Most Popular
Health
11,507 appearances
⭐ Best Ranking
Religion
Avg rank: 3.48
🥇 Most #1 Rankings
Health
2830 times first place
1
Health
▶Avg Rank:3.75
Appearance:50.3%
Trend (MOM):+3.6%
Trend (YOY):+3.2%
🥇 Top 1:12.4%
🥉 Top 3:28.5%
2
Family
▶Avg Rank:3.75
Appearance:41.1%
Trend (MOM):-2.9%
Trend (YOY):+6.0%
🥇 Top 1:12.0%
🥉 Top 3:23.5%
3
+1Financial stability
▶Avg Rank:4.79
Appearance:38.7%
Trend (MOM):+4.6%
Trend (YOY):+2.6%
🥇 Top 1:3.8%
🥉 Top 3:14.5%
4
-1Peace
▶Avg Rank:4.76
Appearance:37.4%
Trend (MOM):-2.1%
Trend (YOY):-1.9%
🥇 Top 1:4.6%
🥉 Top 3:14.7%
5
Trust
▶Avg Rank:5.11
Appearance:34.9%
Trend (MOM):-2.7%
Trend (YOY):+1.0%
🥇 Top 1:3.0%
🥉 Top 3:11.0%
6
Love
▶Avg Rank:4.62
Appearance:33.5%
Trend (MOM):+4.3%
Trend (YOY):+2.6%
🥇 Top 1:4.9%
🥉 Top 3:14.0%
7
Pleasure
▶Avg Rank:5.38
Appearance:30.3%
Trend (MOM):-0.2%
Trend (YOY):-3.4%
🥇 Top 1:2.3%
🥉 Top 3:8.9%
8
Freedom
▶Avg Rank:6.48
Appearance:29.5%
Trend (MOM):+1.2%
Trend (YOY):-1.2%
🥇 Top 1:3.0%
🥉 Top 3:6.8%
9
+2Growth
▶Avg Rank:5.56
Appearance:28.5%
Trend (MOM):+14.6%
Trend (YOY):-1.7%
🥇 Top 1:2.2%
🥉 Top 3:7.6%
10
Security
▶Avg Rank:4.61
Appearance:26.6%
Trend (MOM):+2.4%
Trend (YOY):+1.0%
🥇 Top 1:3.5%
🥉 Top 3:11.2%
11
-2Respect
▶Avg Rank:5.58
Appearance:25.8%
Trend (MOM):-9.4%
Trend (YOY):+2.9%
🥇 Top 1:1.7%
🥉 Top 3:6.5%
12
+1Authenticity
▶Avg Rank:5.22
Appearance:23.9%
Trend (MOM):+12.3%
Trend (YOY):-2.8%
🥇 Top 1:2.3%
🥉 Top 3:7.6%
13
-1Friendship
▶Avg Rank:5.68
Appearance:22.2%
Trend (MOM):-1.9%
Trend (YOY):+2.8%
🥇 Top 1:1.3%
🥉 Top 3:5.9%
14
+5Curiosity
▶Avg Rank:5.76
Appearance:21.1%
Trend (MOM):+12.7%
Trend (YOY):-4.0%
🥇 Top 1:1.4%
🥉 Top 3:5.2%
15
+1Honesty
▶Avg Rank:5.82
Appearance:20.2%
Trend (MOM):+0.1%
Trend (YOY):+0.4%
🥇 Top 1:1.0%
🥉 Top 3:4.7%
16
-1Loyalty
▶Avg Rank:5.61
Appearance:19.6%
Trend (MOM):-5.5%
Trend (YOY):+2.1%
🥇 Top 1:1.5%
🥉 Top 3:5.2%
17
Certainty
▶Avg Rank:4.98
Appearance:19.3%
Trend (MOM):-0.4%
Trend (YOY):-0.7%
🥇 Top 1:2.4%
🥉 Top 3:7.3%
18
+7Creativity
▶Avg Rank:5.74
Appearance:19.1%
Trend (MOM):+10.3%
Trend (YOY):-8.7%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
19
+7Wisdom
▶Avg Rank:5.66
Appearance:18.8%
Trend (MOM):+11.7%
Trend (YOY):-2.6%
🥇 Top 1:1.7%
🥉 Top 3:5.3%
20
+3Compassion
▶Avg Rank:5.71
Appearance:18.7%
Trend (MOM):+5.7%
Trend (YOY):+0.3%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
21
-7Discipline
▶Avg Rank:5.17
Appearance:18.1%
Trend (MOM):-13.5%
Trend (YOY):-2.4%
🥇 Top 1:1.6%
🥉 Top 3:5.9%
22
+5Meaningful work
▶Avg Rank:6.53
Appearance:17.3%
Trend (MOM):+11.8%
Trend (YOY):-2.3%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
23
-5Control
▶Avg Rank:5.28
Appearance:16.9%
Trend (MOM):-10.5%
Trend (YOY):-2.7%
🥇 Top 1:1.8%
🥉 Top 3:5.7%
24
-2Accountability
▶Avg Rank:5.75
Appearance:16.9%
Trend (MOM):-4.9%
Trend (YOY):+2.7%
🥇 Top 1:1.0%
🥉 Top 3:4.1%
25
-1Ethics
▶Avg Rank:6.22
Appearance:16.6%
Trend (MOM):-5.1%
Trend (YOY):-1.2%
🥇 Top 1:1.5%
🥉 Top 3:4.1%
26
-6Wealth
▶Avg Rank:5.05
Appearance:16.5%
Trend (MOM):-11.2%
Trend (YOY):+0.2%
🥇 Top 1:1.8%
🥉 Top 3:5.7%
27
-6Success
▶Avg Rank:5.72
Appearance:16.3%
Trend (MOM):-8.3%
Trend (YOY):+2.3%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
28
+7Inner harmony
▶Avg Rank:5.31
Appearance:16.2%
Trend (MOM):+30.6%
Trend (YOY):-7.5%
🥇 Top 1:2.3%
🥉 Top 3:5.5%
29
-1Helpfulness
▶Avg Rank:7.23
Appearance:15.2%
Trend (MOM):-1.5%
Trend (YOY):-2.0%
🥇 Top 1:0.7%
🥉 Top 3:2.1%
30
+3Independence
▶Avg Rank:6.21
Appearance:14.9%
Trend (MOM):+10.7%
Trend (YOY):-4.4%
🥇 Top 1:0.8%
🥉 Top 3:3.0%
31
-1Appreciation
▶Avg Rank:6.20
Appearance:14.3%
Trend (MOM):-0.9%
Trend (YOY):+4.9%
🥇 Top 1:0.5%
🥉 Top 3:2.6%
32
-3Justice
▶Avg Rank:6.17
Appearance:14.3%
Trend (MOM):-5.6%
Trend (YOY):+3.0%
🥇 Top 1:1.1%
🥉 Top 3:3.3%
33
-1Intelligence
▶Avg Rank:6.36
Appearance:14.1%
Trend (MOM):+3.5%
Trend (YOY):-0.3%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
34
-3Job security
▶Avg Rank:5.37
Appearance:13.4%
Trend (MOM):-5.6%
Trend (YOY):+2.9%
🥇 Top 1:0.7%
🥉 Top 3:3.6%
35
-1Adventure
▶Avg Rank:6.03
Appearance:12.1%
Trend (MOM):-8.3%
Trend (YOY):-3.9%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
36
+1Religion
▶Avg Rank:3.48
Appearance:12.0%
Trend (MOM):-2.1%
Trend (YOY):+27.8%
🥇 Top 1:5.0%
🥉 Top 3:7.5%
37
-1Privacy
▶Avg Rank:6.11
Appearance:12.0%
Trend (MOM):-2.5%
Trend (YOY):+0.6%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
38
Equality
▶Avg Rank:5.79
Appearance:11.4%
Trend (MOM):-5.8%
Trend (YOY):-0.2%
🥇 Top 1:1.2%
🥉 Top 3:3.2%
39
Challenge
▶Avg Rank:6.15
Appearance:11.3%
Trend (MOM):-5.6%
Trend (YOY):-0.6%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
40
Passion
▶Avg Rank:6.16
Appearance:10.9%
Trend (MOM):-2.2%
Trend (YOY):-3.2%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
41
Tolerance
▶Avg Rank:6.99
Appearance:10.9%
Trend (MOM):+3.9%
Trend (YOY):-8.8%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
42
+2Acceptance
▶Avg Rank:6.28
Appearance:10.4%
Trend (MOM):+1.3%
Trend (YOY):-2.3%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
43
Courage
▶Avg Rank:6.14
Appearance:9.9%
Trend (MOM):-3.9%
Trend (YOY):-3.6%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
44
-2Ambition
▶Avg Rank:6.57
Appearance:9.8%
Trend (MOM):-5.9%
Trend (YOY):+4.3%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
45
Commitment
▶Avg Rank:7.25
Appearance:9.5%
Trend (MOM):-6.0%
Trend (YOY):+1.5%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
46
+4Spirituality
▶Avg Rank:5.66
Appearance:9.2%
Trend (MOM):+21.3%
Trend (YOY):+2.1%
🥇 Top 1:1.1%
🥉 Top 3:2.7%
47
-1Determination
▶Avg Rank:6.32
Appearance:9.0%
Trend (MOM):-9.3%
Trend (YOY):+1.2%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
48
-1Excitement
▶Avg Rank:6.57
Appearance:8.9%
Trend (MOM):-7.0%
Trend (YOY):+3.9%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
49
-1Forgiveness
▶Avg Rank:6.08
Appearance:8.0%
Trend (MOM):-10.2%
Trend (YOY):+0.2%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
50
+1Competence
▶Avg Rank:6.70
Appearance:7.8%
Trend (MOM):+4.4%
Trend (YOY):+7.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
51
-2Teamwork
▶Avg Rank:7.07
Appearance:7.4%
Trend (MOM):-14.6%
Trend (YOY):-5.4%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
Uniqueness
▶Avg Rank:6.22
Appearance:6.2%
Trend (MOM):+3.0%
Trend (YOY):-7.9%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
Excellence
▶Avg Rank:6.26
Appearance:5.9%
Trend (MOM):-1.8%
Trend (YOY):-0.7%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
Beauty
▶Avg Rank:6.45
Appearance:5.5%
Trend (MOM):-6.2%
Trend (YOY):-5.6%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
Contribution
▶Avg Rank:6.80
Appearance:5.4%
Trend (MOM):+1.7%
Trend (YOY):-4.1%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
Variety
▶Avg Rank:6.56
Appearance:5.2%
Trend (MOM):-0.9%
Trend (YOY):-12.2%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
57
+2Influence
▶Avg Rank:6.49
Appearance:4.8%
Trend (MOM):-0.3%
Trend (YOY):-2.9%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
58
Reputation
▶Avg Rank:6.79
Appearance:4.4%
Trend (MOM):-9.1%
Trend (YOY):+2.3%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
59
-2Tradition
▶Avg Rank:6.06
Appearance:4.3%
Trend (MOM):-13.7%
Trend (YOY):-3.3%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
60
Authority
▶Avg Rank:6.46
Appearance:2.8%
Trend (MOM):-0.6%
Trend (YOY):+11.9%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.52
Appearance:2.5%
Trend (MOM):+1.9%
Trend (YOY):+1.8%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.29
Appearance:2.5%
Trend (MOM):+19.2%
Trend (YOY):+16.7%
🥇 Top 1:0.2%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.75 | 12.4% | 28.5% | 50.3% | ▲+3.6% |
▶ 2 | Family | 3.75 | 12.0% | 23.5% | 41.1% | ▼−2.9% |
▶ 3 ▲+1 | Financial stability | 4.79 | 3.8% | 14.5% | 38.7% | ▲+4.6% |
▶ 4 ▼−1 | Peace | 4.76 | 4.6% | 14.7% | 37.4% | ▼−2.1% |
▶ 5 | Trust | 5.11 | 3.0% | 11.0% | 34.9% | ▼−2.7% |
▶ 6 | Love | 4.62 | 4.9% | 14.0% | 33.5% | ▲+4.3% |
▶ 7 | Pleasure | 5.38 | 2.3% | 8.9% | 30.3% | ▼−0.2% |
▶ 8 | Freedom | 6.48 | 3.0% | 6.8% | 29.5% | ▲+1.2% |
▶ 9 ▲+2 | Growth | 5.56 | 2.2% | 7.6% | 28.5% | ▲+14.6% |
▶ 10 | Security | 4.61 | 3.5% | 11.2% | 26.6% | ▲+2.4% |
▶ 11 ▼−2 | Respect | 5.58 | 1.7% | 6.5% | 25.8% | ▼−9.4% |
▶ 12 ▲+1 | Authenticity | 5.22 | 2.3% | 7.6% | 23.9% | ▲+12.3% |
▶ 13 ▼−1 | Friendship | 5.68 | 1.3% | 5.9% | 22.2% | ▼−1.9% |
▶ 14 ▲+5 | Curiosity | 5.76 | 1.4% | 5.2% | 21.1% | ▲+12.7% |
▶ 15 ▲+1 | Honesty | 5.82 | 1.0% | 4.7% | 20.2% | ▲+0.1% |
▶ 16 ▼−1 | Loyalty | 5.61 | 1.5% | 5.2% | 19.6% | ▼−5.5% |
▶ 17 | Certainty | 4.98 | 2.4% | 7.3% | 19.3% | ▼−0.4% |
▶ 18 ▲+7 | Creativity | 5.74 | 1.4% | 4.7% | 19.1% | ▲+10.3% |
▶ 19 ▲+7 | Wisdom | 5.66 | 1.7% | 5.3% | 18.8% | ▲+11.7% |
▶ 20 ▲+3 | Compassion | 5.71 | 1.4% | 4.7% | 18.7% | ▲+5.7% |
▶ 21 ▼−7 | Discipline | 5.17 | 1.6% | 5.9% | 18.1% | ▼−13.5% |
▶ 22 ▲+5 | Meaningful work | 6.53 | 1.0% | 3.2% | 17.3% | ▲+11.8% |
▶ 23 ▼−5 | Control | 5.28 | 1.8% | 5.7% | 16.9% | ▼−10.5% |
▶ 24 ▼−2 | Accountability | 5.75 | 1.0% | 4.1% | 16.9% | ▼−4.9% |
▶ 25 ▼−1 | Ethics | 6.22 | 1.5% | 4.1% | 16.6% | ▼−5.1% |
▶ 26 ▼−6 | Wealth | 5.05 | 1.8% | 5.7% | 16.5% | ▼−11.2% |
▶ 27 ▼−6 | Success | 5.72 | 1.3% | 4.3% | 16.3% | ▼−8.3% |
▶ 28 ▲+7 | Inner harmony | 5.31 | 2.3% | 5.5% | 16.2% | ▲+30.6% |
▶ 29 ▼−1 | Helpfulness | 7.23 | 0.7% | 2.1% | 15.2% | ▼−1.5% |
▶ 30 ▲+3 | Independence | 6.21 | 0.8% | 3.0% | 14.9% | ▲+10.7% |
▶ 31 ▼−1 | Appreciation | 6.20 | 0.5% | 2.6% | 14.3% | ▼−0.9% |
▶ 32 ▼−3 | Justice | 6.17 | 1.1% | 3.3% | 14.3% | ▼−5.6% |
▶ 33 ▼−1 | Intelligence | 6.36 | 0.7% | 2.7% | 14.1% | ▲+3.5% |
▶ 34 ▼−3 | Job security | 5.37 | 0.7% | 3.6% | 13.4% | ▼−5.6% |
▶ 35 ▼−1 | Adventure | 6.03 | 0.6% | 2.5% | 12.1% | ▼−8.3% |
▶ 36 ▲+1 | Religion | 3.48 | 5.0% | 7.5% | 12.0% | ▼−2.1% |
▶ 37 ▼−1 | Privacy | 6.11 | 0.5% | 2.4% | 12.0% | ▼−2.5% |
▶ 38 | Equality | 5.79 | 1.2% | 3.2% | 11.4% | ▼−5.8% |
▶ 39 | Challenge | 6.15 | 0.5% | 2.3% | 11.3% | ▼−5.6% |
▶ 40 | Passion | 6.16 | 0.6% | 2.1% | 10.9% | ▼−2.2% |
▶ 41 | Tolerance | 6.99 | 0.5% | 1.6% | 10.9% | ▲+3.9% |
▶ 42 ▲+2 | Acceptance | 6.28 | 0.4% | 1.9% | 10.4% | ▲+1.3% |
▶ 43 | Courage | 6.14 | 0.5% | 2.0% | 9.9% | ▼−3.9% |
▶ 44 ▼−2 | Ambition | 6.57 | 0.5% | 1.7% | 9.8% | ▼−5.9% |
▶ 45 | Commitment | 7.25 | 0.3% | 1.1% | 9.5% | ▼−6.0% |
▶ 46 ▲+4 | Spirituality | 5.66 | 1.1% | 2.7% | 9.2% | ▲+21.3% |
▶ 47 ▼−1 | Determination | 6.32 | 0.4% | 1.6% | 9.0% | ▼−9.3% |
▶ 48 ▼−1 | Excitement | 6.57 | 0.3% | 1.2% | 8.9% | ▼−7.0% |
▶ 49 ▼−1 | Forgiveness | 6.08 | 0.4% | 1.7% | 8.0% | ▼−10.2% |
▶ 50 ▲+1 | Competence | 6.70 | 0.3% | 1.1% | 7.8% | ▲+4.4% |
▶ 51 ▼−2 | Teamwork | 7.07 | 0.2% | 1.0% | 7.4% | ▼−14.6% |
▶ 52 | Uniqueness | 6.22 | 0.3% | 1.2% | 6.2% | ▲+3.0% |
▶ 53 | Excellence | 6.26 | 0.3% | 1.2% | 5.9% | ▼−1.8% |
▶ 54 | Beauty | 6.45 | 0.2% | 0.9% | 5.5% | ▼−6.2% |
▶ 55 | Contribution | 6.80 | 0.2% | 0.8% | 5.4% | ▲+1.7% |
▶ 56 | Variety | 6.56 | 0.1% | 0.8% | 5.2% | ▼−0.9% |
▶ 57 ▲+2 | Influence | 6.49 | 0.1% | 0.8% | 4.8% | ▼−0.3% |
▶ 58 | Reputation | 6.79 | 0.1% | 0.6% | 4.4% | ▼−9.1% |
▶ 59 ▼−2 | Tradition | 6.06 | 0.2% | 0.9% | 4.3% | ▼−13.7% |
▶ 60 | Authority | 6.46 | 0.1% | 0.5% | 2.8% | ▼−0.6% |
▶ 61 | Popularity | 6.52 | 0.1% | 0.4% | 2.5% | ▲+1.9% |
▶ 62 | Fame | 6.29 | 0.2% | 0.5% | 2.5% | ▲+19.2% |