Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for February 2025
February’s top values read like a “take care of me and my people” playlist. Health leads with 48.0% of tests, with Family close behind at 45.2%. The next tier clusters tightly—Trust (39.3%) and Peace (37.0%)—suggesting emotional safety and calm are nearly as prized as physical wellbeing.
Ranking movement is the headline, because there is none: the entire top 10 keeps exactly January’s order, from Health in 1st to Friendship in 10th. That isn’t mild shuffling; it looks like a month where these basics held firm together, leaving no room for flashier or more niche values.
The priorities feel very February: post-holiday reality check meets mid-winter self-preservation. Financial stability at 34.5% backs that up, while Love (33.2%) and Respect (31.9%) add a Valentine-season glow—sweet, but grounded. Even Pleasure (29.6%) and Freedom (28.4%) show people want joy and autonomy, just not at the expense of security and connection.
How February fits into 2025, in the Global Values Research
Total Tests
46,840
in this month
🔥 Most Popular
Health
22,492 appearances
⭐ Best Ranking
Religion
Avg rank: 3.49
🥇 Most #1 Rankings
Family
6556 times first place
1
Health
▶Avg Rank:3.87
Appearance:48.0%
Trend (MOM):-1.8%
Trend (YOY):+1.0%
🥇 Top 1:10.7%
🥉 Top 3:26.1%
2
Family
▶Avg Rank:3.57
Appearance:45.2%
Trend (MOM):+1.4%
Trend (YOY):+2.4%
🥇 Top 1:14.0%
🥉 Top 3:27.0%
3
Trust
▶Avg Rank:5.09
Appearance:39.3%
Trend (MOM):+2.9%
Trend (YOY):+0.6%
🥇 Top 1:3.5%
🥉 Top 3:12.8%
4
Peace
▶Avg Rank:4.80
Appearance:37.0%
Trend (MOM):+0.9%
Trend (YOY):+3.1%
🥇 Top 1:4.5%
🥉 Top 3:14.5%
5
Financial stability
▶Avg Rank:4.76
Appearance:34.5%
Trend (MOM):-5.7%
Trend (YOY):-1.2%
🥇 Top 1:3.6%
🥉 Top 3:13.2%
6
Love
▶Avg Rank:4.71
Appearance:33.2%
Trend (MOM):-0.9%
Trend (YOY):+1.7%
🥇 Top 1:4.8%
🥉 Top 3:13.4%
7
Respect
▶Avg Rank:5.55
Appearance:31.9%
Trend (MOM):+6.2%
Trend (YOY):+5.5%
🥇 Top 1:2.0%
🥉 Top 3:8.3%
8
Pleasure
▶Avg Rank:5.32
Appearance:29.6%
Trend (MOM):+2.1%
Trend (YOY):-4.5%
🥇 Top 1:2.3%
🥉 Top 3:8.9%
9
Freedom
▶Avg Rank:6.42
Appearance:28.4%
Trend (MOM):-0.3%
Trend (YOY):-1.6%
🥇 Top 1:2.8%
🥉 Top 3:6.6%
10
Friendship
▶Avg Rank:5.53
Appearance:26.4%
Trend (MOM):+5.5%
Trend (YOY):+2.9%
🥇 Top 1:1.9%
🥉 Top 3:7.5%
11
Security
▶Avg Rank:4.88
Appearance:25.4%
Trend (MOM):+2.1%
Trend (YOY):+0.1%
🥇 Top 1:2.9%
🥉 Top 3:9.9%
12
+1Loyalty
▶Avg Rank:5.59
Appearance:24.3%
Trend (MOM):+4.3%
Trend (YOY):+1.9%
🥇 Top 1:1.7%
🥉 Top 3:6.5%
13
+1Discipline
▶Avg Rank:5.05
Appearance:21.3%
Trend (MOM):+0.4%
Trend (YOY):+4.5%
🥇 Top 1:2.1%
🥉 Top 3:7.5%
14
+1Honesty
▶Avg Rank:5.93
Appearance:21.2%
Trend (MOM):+2.2%
Trend (YOY):+1.6%
🥇 Top 1:1.0%
🥉 Top 3:4.6%
15
-3Growth
▶Avg Rank:5.70
Appearance:21.1%
Trend (MOM):-13.1%
Trend (YOY):-4.1%
🥇 Top 1:1.6%
🥉 Top 3:5.4%
16
+1Wealth
▶Avg Rank:4.94
Appearance:20.7%
Trend (MOM):+6.4%
Trend (YOY):+2.0%
🥇 Top 1:2.5%
🥉 Top 3:7.7%
17
+1Success
▶Avg Rank:5.56
Appearance:19.0%
Trend (MOM):+3.0%
Trend (YOY):+2.2%
🥇 Top 1:1.7%
🥉 Top 3:5.4%
18
+4Control
▶Avg Rank:5.26
Appearance:18.5%
Trend (MOM):+4.4%
Trend (YOY):+0.6%
🥇 Top 1:2.0%
🥉 Top 3:6.4%
19
+1Creativity
▶Avg Rank:5.98
Appearance:18.1%
Trend (MOM):-1.2%
Trend (YOY):-3.2%
🥇 Top 1:1.2%
🥉 Top 3:4.2%
20
-1Certainty
▶Avg Rank:4.98
Appearance:17.9%
Trend (MOM):-2.4%
Trend (YOY):-2.4%
🥇 Top 1:2.4%
🥉 Top 3:6.7%
21
-5Authenticity
▶Avg Rank:5.48
Appearance:17.9%
Trend (MOM):-11.1%
Trend (YOY):-7.0%
🥇 Top 1:1.4%
🥉 Top 3:5.0%
22
-1Curiosity
▶Avg Rank:6.09
Appearance:16.8%
Trend (MOM):-5.7%
Trend (YOY):-3.1%
🥇 Top 1:0.8%
🥉 Top 3:3.5%
23
Accountability
▶Avg Rank:5.72
Appearance:16.7%
Trend (MOM):-5.0%
Trend (YOY):+4.8%
🥇 Top 1:0.9%
🥉 Top 3:3.9%
24
Compassion
▶Avg Rank:5.70
Appearance:16.7%
Trend (MOM):-2.9%
Trend (YOY):+1.3%
🥇 Top 1:1.2%
🥉 Top 3:4.2%
25
+5Adventure
▶Avg Rank:5.78
Appearance:15.5%
Trend (MOM):+7.9%
Trend (YOY):-0.8%
🥇 Top 1:1.0%
🥉 Top 3:3.8%
26
Ethics
▶Avg Rank:6.29
Appearance:15.4%
Trend (MOM):-2.9%
Trend (YOY):-2.5%
🥇 Top 1:1.3%
🥉 Top 3:3.6%
27
Helpfulness
▶Avg Rank:7.14
Appearance:15.0%
Trend (MOM):-2.5%
Trend (YOY):-0.6%
🥇 Top 1:0.8%
🥉 Top 3:2.3%
28
+8Privacy
▶Avg Rank:6.11
Appearance:14.7%
Trend (MOM):+13.2%
Trend (YOY):+3.5%
🥇 Top 1:0.7%
🥉 Top 3:2.8%
29
-4Wisdom
▶Avg Rank:5.81
Appearance:14.6%
Trend (MOM):-8.0%
Trend (YOY):-3.8%
🥇 Top 1:1.1%
🥉 Top 3:3.7%
30
-1Religion
▶Avg Rank:3.49
Appearance:14.2%
Trend (MOM):-1.4%
Trend (YOY):+25.3%
🥇 Top 1:5.7%
🥉 Top 3:8.8%
31
Independence
▶Avg Rank:6.29
Appearance:13.8%
Trend (MOM):-2.9%
Trend (YOY):-4.8%
🥇 Top 1:0.7%
🥉 Top 3:2.6%
32
+1Appreciation
▶Avg Rank:6.32
Appearance:13.8%
Trend (MOM):-0.4%
Trend (YOY):-1.1%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
33
+1Justice
▶Avg Rank:6.16
Appearance:13.6%
Trend (MOM):+1.0%
Trend (YOY):+1.9%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
34
-2Job security
▶Avg Rank:5.47
Appearance:13.6%
Trend (MOM):-2.1%
Trend (YOY):+1.7%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
35
-7Meaningful work
▶Avg Rank:6.43
Appearance:13.3%
Trend (MOM):-9.2%
Trend (YOY):-6.3%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
36
-1Intelligence
▶Avg Rank:6.25
Appearance:13.3%
Trend (MOM):+0.6%
Trend (YOY):+1.7%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
37
Challenge
▶Avg Rank:6.08
Appearance:12.9%
Trend (MOM):+3.1%
Trend (YOY):+0.7%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
38
Equality
▶Avg Rank:5.68
Appearance:12.3%
Trend (MOM):+6.1%
Trend (YOY):+4.0%
🥇 Top 1:1.3%
🥉 Top 3:3.6%
39
+2Courage
▶Avg Rank:6.18
Appearance:11.1%
Trend (MOM):+6.1%
Trend (YOY):-3.9%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
40
+2Excitement
▶Avg Rank:6.47
Appearance:11.1%
Trend (MOM):+9.3%
Trend (YOY):-1.3%
🥇 Top 1:0.3%
🥉 Top 3:1.8%
41
-1Passion
▶Avg Rank:6.23
Appearance:10.9%
Trend (MOM):+3.0%
Trend (YOY):-1.4%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
42
+1Acceptance
▶Avg Rank:6.44
Appearance:10.2%
Trend (MOM):+0.9%
Trend (YOY):-2.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
+1Ambition
▶Avg Rank:6.23
Appearance:10.1%
Trend (MOM):+1.0%
Trend (YOY):+0.7%
🥇 Top 1:0.7%
🥉 Top 3:2.1%
44
+1Determination
▶Avg Rank:6.24
Appearance:10.0%
Trend (MOM):+1.6%
Trend (YOY):-1.1%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
45
+2Forgiveness
▶Avg Rank:6.13
Appearance:9.7%
Trend (MOM):+2.4%
Trend (YOY):+4.5%
🥇 Top 1:0.4%
🥉 Top 3:2.0%
46
Commitment
▶Avg Rank:7.19
Appearance:9.7%
Trend (MOM):+1.5%
Trend (YOY):-2.8%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
47
-8Inner harmony
▶Avg Rank:5.58
Appearance:9.4%
Trend (MOM):-17.4%
Trend (YOY):-14.9%
🥇 Top 1:1.1%
🥉 Top 3:2.8%
48
Tolerance
▶Avg Rank:6.89
Appearance:9.1%
Trend (MOM):-3.5%
Trend (YOY):-9.4%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
49
Teamwork
▶Avg Rank:6.93
Appearance:9.0%
Trend (MOM):+13.3%
Trend (YOY):+0.1%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
50
+2Beauty
▶Avg Rank:6.33
Appearance:7.4%
Trend (MOM):+14.0%
Trend (YOY):+4.1%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
51
-1Spirituality
▶Avg Rank:5.50
Appearance:6.6%
Trend (MOM):-11.2%
Trend (YOY):-9.1%
🥇 Top 1:0.9%
🥉 Top 3:2.2%
52
-1Competence
▶Avg Rank:6.78
Appearance:6.3%
Trend (MOM):-5.1%
Trend (YOY):-0.1%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
Uniqueness
▶Avg Rank:6.34
Appearance:5.9%
Trend (MOM):+0.7%
Trend (YOY):-1.6%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
54
Excellence
▶Avg Rank:6.29
Appearance:5.8%
Trend (MOM):+2.3%
Trend (YOY):-1.3%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
+2Tradition
▶Avg Rank:5.96
Appearance:5.2%
Trend (MOM):+9.1%
Trend (YOY):-0.5%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
56
Reputation
▶Avg Rank:6.72
Appearance:4.8%
Trend (MOM):-3.3%
Trend (YOY):-6.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
-2Variety
▶Avg Rank:6.62
Appearance:4.7%
Trend (MOM):-6.1%
Trend (YOY):-8.5%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Influence
▶Avg Rank:6.68
Appearance:4.6%
Trend (MOM):-1.6%
Trend (YOY):-0.7%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
59
Contribution
▶Avg Rank:6.86
Appearance:4.5%
Trend (MOM):-3.6%
Trend (YOY):-8.1%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Popularity
▶Avg Rank:6.55
Appearance:3.1%
Trend (MOM):+9.9%
Trend (YOY):+10.5%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
61
Authority
▶Avg Rank:6.51
Appearance:3.0%
Trend (MOM):+4.8%
Trend (YOY):-2.9%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Fame
▶Avg Rank:6.08
Appearance:2.9%
Trend (MOM):+7.0%
Trend (YOY):+3.1%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.87 | 10.7% | 26.1% | 48.0% | ▼−1.8% |
▶ 2 | Family | 3.57 | 14.0% | 27.0% | 45.2% | ▲+1.4% |
▶ 3 | Trust | 5.09 | 3.5% | 12.8% | 39.3% | ▲+2.9% |
▶ 4 | Peace | 4.80 | 4.5% | 14.5% | 37.0% | ▲+0.9% |
▶ 5 | Financial stability | 4.76 | 3.6% | 13.2% | 34.5% | ▼−5.7% |
▶ 6 | Love | 4.71 | 4.8% | 13.4% | 33.2% | ▼−0.9% |
▶ 7 | Respect | 5.55 | 2.0% | 8.3% | 31.9% | ▲+6.2% |
▶ 8 | Pleasure | 5.32 | 2.3% | 8.9% | 29.6% | ▲+2.1% |
▶ 9 | Freedom | 6.42 | 2.8% | 6.6% | 28.4% | ▼−0.3% |
▶ 10 | Friendship | 5.53 | 1.9% | 7.5% | 26.4% | ▲+5.5% |
▶ 11 | Security | 4.88 | 2.9% | 9.9% | 25.4% | ▲+2.1% |
▶ 12 ▲+1 | Loyalty | 5.59 | 1.7% | 6.5% | 24.3% | ▲+4.3% |
▶ 13 ▲+1 | Discipline | 5.05 | 2.1% | 7.5% | 21.3% | ▲+0.4% |
▶ 14 ▲+1 | Honesty | 5.93 | 1.0% | 4.6% | 21.2% | ▲+2.2% |
▶ 15 ▼−3 | Growth | 5.70 | 1.6% | 5.4% | 21.1% | ▼−13.1% |
▶ 16 ▲+1 | Wealth | 4.94 | 2.5% | 7.7% | 20.7% | ▲+6.4% |
▶ 17 ▲+1 | Success | 5.56 | 1.7% | 5.4% | 19.0% | ▲+3.0% |
▶ 18 ▲+4 | Control | 5.26 | 2.0% | 6.4% | 18.5% | ▲+4.4% |
▶ 19 ▲+1 | Creativity | 5.98 | 1.2% | 4.2% | 18.1% | ▼−1.2% |
▶ 20 ▼−1 | Certainty | 4.98 | 2.4% | 6.7% | 17.9% | ▼−2.4% |
▶ 21 ▼−5 | Authenticity | 5.48 | 1.4% | 5.0% | 17.9% | ▼−11.1% |
▶ 22 ▼−1 | Curiosity | 6.09 | 0.8% | 3.5% | 16.8% | ▼−5.7% |
▶ 23 | Accountability | 5.72 | 0.9% | 3.9% | 16.7% | ▼−5.0% |
▶ 24 | Compassion | 5.70 | 1.2% | 4.2% | 16.7% | ▼−2.9% |
▶ 25 ▲+5 | Adventure | 5.78 | 1.0% | 3.8% | 15.5% | ▲+7.9% |
▶ 26 | Ethics | 6.29 | 1.3% | 3.6% | 15.4% | ▼−2.9% |
▶ 27 | Helpfulness | 7.14 | 0.8% | 2.3% | 15.0% | ▼−2.5% |
▶ 28 ▲+8 | Privacy | 6.11 | 0.7% | 2.8% | 14.7% | ▲+13.2% |
▶ 29 ▼−4 | Wisdom | 5.81 | 1.1% | 3.7% | 14.6% | ▼−8.0% |
▶ 30 ▼−1 | Religion | 3.49 | 5.7% | 8.8% | 14.2% | ▼−1.4% |
▶ 31 | Independence | 6.29 | 0.7% | 2.6% | 13.8% | ▼−2.9% |
▶ 32 ▲+1 | Appreciation | 6.32 | 0.5% | 2.3% | 13.8% | ▼−0.4% |
▶ 33 ▲+1 | Justice | 6.16 | 1.0% | 3.1% | 13.6% | ▲+1.0% |
▶ 34 ▼−2 | Job security | 5.47 | 0.8% | 3.6% | 13.6% | ▼−2.1% |
▶ 35 ▼−7 | Meaningful work | 6.43 | 0.8% | 2.6% | 13.3% | ▼−9.2% |
▶ 36 ▼−1 | Intelligence | 6.25 | 0.8% | 2.7% | 13.3% | ▲+0.6% |
▶ 37 | Challenge | 6.08 | 0.6% | 2.6% | 12.9% | ▲+3.1% |
▶ 38 | Equality | 5.68 | 1.3% | 3.6% | 12.3% | ▲+6.1% |
▶ 39 ▲+2 | Courage | 6.18 | 0.5% | 2.1% | 11.1% | ▲+6.1% |
▶ 40 ▲+2 | Excitement | 6.47 | 0.3% | 1.8% | 11.1% | ▲+9.3% |
▶ 41 ▼−1 | Passion | 6.23 | 0.6% | 2.1% | 10.9% | ▲+3.0% |
▶ 42 ▲+1 | Acceptance | 6.44 | 0.4% | 1.7% | 10.2% | ▲+0.9% |
▶ 43 ▲+1 | Ambition | 6.23 | 0.7% | 2.1% | 10.1% | ▲+1.0% |
▶ 44 ▲+1 | Determination | 6.24 | 0.5% | 1.9% | 10.0% | ▲+1.6% |
▶ 45 ▲+2 | Forgiveness | 6.13 | 0.4% | 2.0% | 9.7% | ▲+2.4% |
▶ 46 | Commitment | 7.19 | 0.4% | 1.3% | 9.7% | ▲+1.5% |
▶ 47 ▼−8 | Inner harmony | 5.58 | 1.1% | 2.8% | 9.4% | ▼−17.4% |
▶ 48 | Tolerance | 6.89 | 0.4% | 1.5% | 9.1% | ▼−3.5% |
▶ 49 | Teamwork | 6.93 | 0.4% | 1.2% | 9.0% | ▲+13.3% |
▶ 50 ▲+2 | Beauty | 6.33 | 0.4% | 1.5% | 7.4% | ▲+14.0% |
▶ 51 ▼−1 | Spirituality | 5.50 | 0.9% | 2.2% | 6.6% | ▼−11.2% |
▶ 52 ▼−1 | Competence | 6.78 | 0.3% | 1.0% | 6.3% | ▼−5.1% |
▶ 53 | Uniqueness | 6.34 | 0.3% | 1.0% | 5.9% | ▲+0.7% |
▶ 54 | Excellence | 6.29 | 0.3% | 1.1% | 5.8% | ▲+2.3% |
▶ 55 ▲+2 | Tradition | 5.96 | 0.3% | 1.3% | 5.2% | ▲+9.1% |
▶ 56 | Reputation | 6.72 | 0.2% | 0.7% | 4.8% | ▼−3.3% |
▶ 57 ▼−2 | Variety | 6.62 | 0.2% | 0.7% | 4.7% | ▼−6.1% |
▶ 58 | Influence | 6.68 | 0.1% | 0.6% | 4.6% | ▼−1.6% |
▶ 59 | Contribution | 6.86 | 0.2% | 0.7% | 4.5% | ▼−3.6% |
▶ 60 | Popularity | 6.55 | 0.1% | 0.6% | 3.1% | ▲+9.9% |
▶ 61 | Authority | 6.51 | 0.1% | 0.5% | 3.0% | ▲+4.8% |
▶ 62 | Fame | 6.08 | 0.2% | 0.6% | 2.9% | ▲+7.0% |
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