Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for November 2023
November’s top values look like a cozy “lock-in the basics” playlist. Health leads, appearing in 47.5% of tests, with Family close behind at 41.7%. The next tier is tightly packed: Trust (37.4%), Peace (37.4%), and Financial stability (36.2%) are separated by barely a percentage point, suggesting a broad craving for calm, reliability, and not getting financially jump-scared.
Ranking momentum is the story: every top-10 value moved up. The biggest climbers are the “stability stack” and “self-determination duo”: Security rose 10 positions, Freedom 9 positions, and Respect 8 positions. Meanwhile, Health and Family rising 1–2 positions signals they were already dominant and still gained ground.
Taken together, people seem to be prioritizing resilience: protect the body, protect the circle, protect the budget, protect the vibe. Seasonally, this fits late-year behavior: shorter days, holiday social intensity, and year-end money math can amplify needs for peace, trust, security, and financial stability, with pleasure (31.5%) and love (32.5%) keeping it warmly human.
Total Tests
32,761
in this month
🔥 Most Popular
Health
15,578 appearances
⭐ Best Ranking
Religion
Avg rank: 3.49
🥇 Most #1 Rankings
Family
4250 times first place
1
Health
▶Avg Rank:3.81
Appearance:47.6%
Trend (MOM):+1.2%
Trend (YOY):+1.2%
🥇 Top 1:10.6%
🥉 Top 3:26.1%
2
Family
▶Avg Rank:3.62
Appearance:41.7%
Trend (MOM):-2.0%
Trend (YOY):+2.5%
🥇 Top 1:13.0%
🥉 Top 3:24.5%
3
Trust
▶Avg Rank:5.04
Appearance:37.4%
Trend (MOM):-0.8%
Trend (YOY):+3.4%
🥇 Top 1:3.5%
🥉 Top 3:12.5%
4
Peace
▶Avg Rank:4.69
Appearance:37.4%
Trend (MOM):+2.6%
Trend (YOY):+3.9%
🥇 Top 1:4.6%
🥉 Top 3:15.1%
5
Financial stability
▶Avg Rank:4.79
Appearance:36.3%
Trend (MOM):+5.6%
Trend (YOY):+3.6%
🥇 Top 1:3.7%
🥉 Top 3:13.6%
6
Love
▶Avg Rank:4.64
Appearance:32.5%
Trend (MOM):+0.0%
Trend (YOY):+0.5%
🥇 Top 1:4.8%
🥉 Top 3:13.4%
7
Pleasure
▶Avg Rank:5.29
Appearance:31.5%
Trend (MOM):+0.6%
Trend (YOY):-4.3%
🥇 Top 1:2.6%
🥉 Top 3:9.6%
8
+1Freedom
▶Avg Rank:6.46
Appearance:28.5%
Trend (MOM):-1.8%
Trend (YOY):-7.7%
🥇 Top 1:3.0%
🥉 Top 3:6.6%
9
-1Respect
▶Avg Rank:5.62
Appearance:28.3%
Trend (MOM):-4.5%
Trend (YOY):+3.6%
🥇 Top 1:1.7%
🥉 Top 3:7.0%
10
Security
▶Avg Rank:4.66
Appearance:26.4%
Trend (MOM):+1.6%
Trend (YOY):+3.2%
🥇 Top 1:3.5%
🥉 Top 3:11.0%
11
+1Growth
▶Avg Rank:5.58
Appearance:23.8%
Trend (MOM):+4.9%
Trend (YOY):-5.0%
🥇 Top 1:1.9%
🥉 Top 3:6.4%
12
-1Friendship
▶Avg Rank:5.69
Appearance:23.4%
Trend (MOM):-4.1%
Trend (YOY):-0.0%
🥇 Top 1:1.5%
🥉 Top 3:6.3%
13
Loyalty
▶Avg Rank:5.61
Appearance:21.7%
Trend (MOM):-3.4%
Trend (YOY):+5.9%
🥇 Top 1:1.6%
🥉 Top 3:5.9%
14
Honesty
▶Avg Rank:5.82
Appearance:21.0%
Trend (MOM):+2.4%
Trend (YOY):+4.3%
🥇 Top 1:1.2%
🥉 Top 3:4.8%
15
+2Authenticity
▶Avg Rank:5.26
Appearance:20.8%
Trend (MOM):+7.5%
Trend (YOY):-3.6%
🥇 Top 1:1.9%
🥉 Top 3:6.4%
16
-1Discipline
▶Avg Rank:5.06
Appearance:19.9%
Trend (MOM):+0.8%
Trend (YOY):+14.2%
🥇 Top 1:2.0%
🥉 Top 3:6.8%
17
+3Certainty
▶Avg Rank:4.95
Appearance:19.2%
Trend (MOM):+5.1%
Trend (YOY):+3.9%
🥇 Top 1:2.7%
🥉 Top 3:7.4%
18
+3Curiosity
▶Avg Rank:5.91
Appearance:19.0%
Trend (MOM):+4.4%
Trend (YOY):-2.0%
🥇 Top 1:1.1%
🥉 Top 3:4.3%
19
-1Control
▶Avg Rank:5.04
Appearance:19.0%
Trend (MOM):-0.9%
Trend (YOY):+2.4%
🥇 Top 1:2.2%
🥉 Top 3:7.1%
20
-1Creativity
▶Avg Rank:5.78
Appearance:18.8%
Trend (MOM):-0.5%
Trend (YOY):-1.5%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
21
-5Wealth
▶Avg Rank:4.99
Appearance:18.8%
Trend (MOM):-4.3%
Trend (YOY):+7.2%
🥇 Top 1:2.2%
🥉 Top 3:6.6%
22
+1Compassion
▶Avg Rank:5.69
Appearance:17.2%
Trend (MOM):+2.3%
Trend (YOY):-5.6%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
23
-1Success
▶Avg Rank:5.67
Appearance:17.0%
Trend (MOM):-6.3%
Trend (YOY):-0.7%
🥇 Top 1:1.5%
🥉 Top 3:4.6%
24
Accountability
▶Avg Rank:5.71
Appearance:16.5%
Trend (MOM):+2.1%
Trend (YOY):+6.3%
🥇 Top 1:0.9%
🥉 Top 3:3.9%
25
Ethics
▶Avg Rank:6.28
Appearance:16.2%
Trend (MOM):+0.7%
Trend (YOY):-3.4%
🥇 Top 1:1.5%
🥉 Top 3:4.0%
26
+1Wisdom
▶Avg Rank:5.76
Appearance:16.1%
Trend (MOM):+5.1%
Trend (YOY):-4.5%
🥇 Top 1:1.3%
🥉 Top 3:4.2%
27
+1Meaningful work
▶Avg Rank:6.42
Appearance:15.6%
Trend (MOM):+3.9%
Trend (YOY):-6.5%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
28
-2Helpfulness
▶Avg Rank:7.15
Appearance:15.6%
Trend (MOM):+0.1%
Trend (YOY):-4.6%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
29
+2Independence
▶Avg Rank:6.20
Appearance:14.8%
Trend (MOM):+5.1%
Trend (YOY):-6.8%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
30
+3Job security
▶Avg Rank:5.45
Appearance:14.3%
Trend (MOM):+3.2%
Trend (YOY):+6.7%
🥇 Top 1:0.8%
🥉 Top 3:3.8%
31
+3Appreciation
▶Avg Rank:6.18
Appearance:14.2%
Trend (MOM):+3.5%
Trend (YOY):-0.4%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
32
-2Adventure
▶Avg Rank:5.88
Appearance:14.0%
Trend (MOM):-1.4%
Trend (YOY):+0.5%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
33
-1Justice
▶Avg Rank:6.17
Appearance:13.7%
Trend (MOM):-2.2%
Trend (YOY):-9.5%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
34
-5Privacy
▶Avg Rank:6.11
Appearance:13.7%
Trend (MOM):-4.6%
Trend (YOY):-2.1%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
35
Intelligence
▶Avg Rank:6.33
Appearance:13.5%
Trend (MOM):+0.1%
Trend (YOY):-5.4%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
36
+2Inner harmony
▶Avg Rank:5.40
Appearance:12.9%
Trend (MOM):+12.8%
Trend (YOY):-8.2%
🥇 Top 1:1.8%
🥉 Top 3:4.2%
37
-1Challenge
▶Avg Rank:6.04
Appearance:12.8%
Trend (MOM):-0.9%
Trend (YOY):+2.2%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
38
-1Equality
▶Avg Rank:5.81
Appearance:12.0%
Trend (MOM):-6.6%
Trend (YOY):-20.3%
🥇 Top 1:1.2%
🥉 Top 3:3.3%
39
+2Courage
▶Avg Rank:6.17
Appearance:11.1%
Trend (MOM):+2.5%
Trend (YOY):+8.3%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
40
+2Tolerance
▶Avg Rank:6.87
Appearance:11.0%
Trend (MOM):+1.5%
Trend (YOY):-13.4%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
41
-1Passion
▶Avg Rank:6.34
Appearance:10.6%
Trend (MOM):-2.7%
Trend (YOY):-3.2%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
42
-3Acceptance
▶Avg Rank:6.32
Appearance:10.6%
Trend (MOM):-3.1%
Trend (YOY):-0.9%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
Religion
▶Avg Rank:3.49
Appearance:10.4%
Trend (MOM):-3.4%
Trend (YOY):+20.7%
🥇 Top 1:4.3%
🥉 Top 3:6.6%
44
Excitement
▶Avg Rank:6.47
Appearance:10.1%
Trend (MOM):-5.3%
Trend (YOY):+1.8%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
45
+1Commitment
▶Avg Rank:7.15
Appearance:9.9%
Trend (MOM):-1.7%
Trend (YOY):-3.0%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
46
+1Determination
▶Avg Rank:6.29
Appearance:9.8%
Trend (MOM):+0.5%
Trend (YOY):+4.3%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
47
-2Ambition
▶Avg Rank:6.44
Appearance:9.6%
Trend (MOM):-5.5%
Trend (YOY):+1.4%
🥇 Top 1:0.6%
🥉 Top 3:1.9%
48
Teamwork
▶Avg Rank:6.98
Appearance:8.8%
Trend (MOM):-6.8%
Trend (YOY):+7.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
49
Forgiveness
▶Avg Rank:6.16
Appearance:8.5%
Trend (MOM):-4.8%
Trend (YOY):+5.5%
🥇 Top 1:0.4%
🥉 Top 3:1.6%
50
Spirituality
▶Avg Rank:5.74
Appearance:7.4%
Trend (MOM):-1.5%
Trend (YOY):-7.4%
🥇 Top 1:0.9%
🥉 Top 3:2.2%
51
+1Competence
▶Avg Rank:6.78
Appearance:6.4%
Trend (MOM):-3.0%
Trend (YOY):-5.6%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
52
-1Beauty
▶Avg Rank:6.38
Appearance:6.4%
Trend (MOM):-3.5%
Trend (YOY):+17.5%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
53
Uniqueness
▶Avg Rank:6.35
Appearance:6.1%
Trend (MOM):-5.6%
Trend (YOY):-8.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
+1Variety
▶Avg Rank:6.62
Appearance:5.9%
Trend (MOM):+6.8%
Trend (YOY):-1.5%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
-1Excellence
▶Avg Rank:6.21
Appearance:5.6%
Trend (MOM):-6.3%
Trend (YOY):-5.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
56
+1Tradition
▶Avg Rank:6.23
Appearance:5.2%
Trend (MOM):-2.8%
Trend (YOY):+17.0%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
57
-1Reputation
▶Avg Rank:6.57
Appearance:5.2%
Trend (MOM):-4.0%
Trend (YOY):+5.9%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
58
+1Contribution
▶Avg Rank:6.91
Appearance:5.2%
Trend (MOM):+3.0%
Trend (YOY):-1.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-1Influence
▶Avg Rank:6.70
Appearance:4.9%
Trend (MOM):-6.0%
Trend (YOY):-8.0%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.39
Appearance:3.0%
Trend (MOM):-6.8%
Trend (YOY):+5.6%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.59
Appearance:2.8%
Trend (MOM):-6.8%
Trend (YOY):+11.3%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.32
Appearance:2.6%
Trend (MOM):-13.6%
Trend (YOY):+3.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.81 | 10.6% | 26.1% | 47.6% | ▲+1.2% |
▶ 2 | Family | 3.62 | 13.0% | 24.5% | 41.7% | ▼−2.0% |
▶ 3 | Trust | 5.04 | 3.5% | 12.5% | 37.4% | ▼−0.8% |
▶ 4 | Peace | 4.69 | 4.6% | 15.1% | 37.4% | ▲+2.6% |
▶ 5 | Financial stability | 4.79 | 3.7% | 13.6% | 36.3% | ▲+5.6% |
▶ 6 | Love | 4.64 | 4.8% | 13.4% | 32.5% | ▲+0.0% |
▶ 7 | Pleasure | 5.29 | 2.6% | 9.6% | 31.5% | ▲+0.6% |
▶ 8 ▲+1 | Freedom | 6.46 | 3.0% | 6.6% | 28.5% | ▼−1.8% |
▶ 9 ▼−1 | Respect | 5.62 | 1.7% | 7.0% | 28.3% | ▼−4.5% |
▶ 10 | Security | 4.66 | 3.5% | 11.0% | 26.4% | ▲+1.6% |
▶ 11 ▲+1 | Growth | 5.58 | 1.9% | 6.4% | 23.8% | ▲+4.9% |
▶ 12 ▼−1 | Friendship | 5.69 | 1.5% | 6.3% | 23.4% | ▼−4.1% |
▶ 13 | Loyalty | 5.61 | 1.6% | 5.9% | 21.7% | ▼−3.4% |
▶ 14 | Honesty | 5.82 | 1.2% | 4.8% | 21.0% | ▲+2.4% |
▶ 15 ▲+2 | Authenticity | 5.26 | 1.9% | 6.4% | 20.8% | ▲+7.5% |
▶ 16 ▼−1 | Discipline | 5.06 | 2.0% | 6.8% | 19.9% | ▲+0.8% |
▶ 17 ▲+3 | Certainty | 4.95 | 2.7% | 7.4% | 19.2% | ▲+5.1% |
▶ 18 ▲+3 | Curiosity | 5.91 | 1.1% | 4.3% | 19.0% | ▲+4.4% |
▶ 19 ▼−1 | Control | 5.04 | 2.2% | 7.1% | 19.0% | ▼−0.9% |
▶ 20 ▼−1 | Creativity | 5.78 | 1.4% | 4.7% | 18.8% | ▼−0.5% |
▶ 21 ▼−5 | Wealth | 4.99 | 2.2% | 6.6% | 18.8% | ▼−4.3% |
▶ 22 ▲+1 | Compassion | 5.69 | 1.3% | 4.5% | 17.2% | ▲+2.3% |
▶ 23 ▼−1 | Success | 5.67 | 1.5% | 4.6% | 17.0% | ▼−6.3% |
▶ 24 | Accountability | 5.71 | 0.9% | 3.9% | 16.5% | ▲+2.1% |
▶ 25 | Ethics | 6.28 | 1.5% | 4.0% | 16.2% | ▲+0.7% |
▶ 26 ▲+1 | Wisdom | 5.76 | 1.3% | 4.2% | 16.1% | ▲+5.1% |
▶ 27 ▲+1 | Meaningful work | 6.42 | 1.0% | 3.1% | 15.6% | ▲+3.9% |
▶ 28 ▼−2 | Helpfulness | 7.15 | 0.8% | 2.5% | 15.6% | ▲+0.1% |
▶ 29 ▲+2 | Independence | 6.20 | 0.8% | 3.1% | 14.8% | ▲+5.1% |
▶ 30 ▲+3 | Job security | 5.45 | 0.8% | 3.8% | 14.3% | ▲+3.2% |
▶ 31 ▲+3 | Appreciation | 6.18 | 0.6% | 2.6% | 14.2% | ▲+3.5% |
▶ 32 ▼−2 | Adventure | 5.88 | 0.8% | 3.2% | 14.0% | ▼−1.4% |
▶ 33 ▼−1 | Justice | 6.17 | 1.0% | 3.1% | 13.7% | ▼−2.2% |
▶ 34 ▼−5 | Privacy | 6.11 | 0.6% | 2.7% | 13.7% | ▼−4.6% |
▶ 35 | Intelligence | 6.33 | 0.7% | 2.7% | 13.5% | ▲+0.1% |
▶ 36 ▲+2 | Inner harmony | 5.40 | 1.8% | 4.2% | 12.9% | ▲+12.8% |
▶ 37 ▼−1 | Challenge | 6.04 | 0.6% | 2.6% | 12.8% | ▼−0.9% |
▶ 38 ▼−1 | Equality | 5.81 | 1.2% | 3.3% | 12.0% | ▼−6.6% |
▶ 39 ▲+2 | Courage | 6.17 | 0.5% | 2.1% | 11.1% | ▲+2.5% |
▶ 40 ▲+2 | Tolerance | 6.87 | 0.5% | 1.8% | 11.0% | ▲+1.5% |
▶ 41 ▼−1 | Passion | 6.34 | 0.5% | 2.0% | 10.6% | ▼−2.7% |
▶ 42 ▼−3 | Acceptance | 6.32 | 0.5% | 2.0% | 10.6% | ▼−3.1% |
▶ 43 | Religion | 3.49 | 4.3% | 6.6% | 10.4% | ▼−3.4% |
▶ 44 | Excitement | 6.47 | 0.3% | 1.7% | 10.1% | ▼−5.3% |
▶ 45 ▲+1 | Commitment | 7.15 | 0.4% | 1.3% | 9.9% | ▼−1.7% |
▶ 46 ▲+1 | Determination | 6.29 | 0.5% | 1.8% | 9.8% | ▲+0.5% |
▶ 47 ▼−2 | Ambition | 6.44 | 0.6% | 1.9% | 9.6% | ▼−5.5% |
▶ 48 | Teamwork | 6.98 | 0.3% | 1.1% | 8.8% | ▼−6.8% |
▶ 49 | Forgiveness | 6.16 | 0.4% | 1.6% | 8.5% | ▼−4.8% |
▶ 50 | Spirituality | 5.74 | 0.9% | 2.2% | 7.4% | ▼−1.5% |
▶ 51 ▲+1 | Competence | 6.78 | 0.2% | 0.9% | 6.4% | ▼−3.0% |
▶ 52 ▼−1 | Beauty | 6.38 | 0.4% | 1.2% | 6.4% | ▼−3.5% |
▶ 53 | Uniqueness | 6.35 | 0.3% | 1.1% | 6.1% | ▼−5.6% |
▶ 54 ▲+1 | Variety | 6.62 | 0.2% | 0.9% | 5.9% | ▲+6.8% |
▶ 55 ▼−1 | Excellence | 6.21 | 0.3% | 1.1% | 5.6% | ▼−6.3% |
▶ 56 ▲+1 | Tradition | 6.23 | 0.3% | 1.0% | 5.2% | ▼−2.8% |
▶ 57 ▼−1 | Reputation | 6.57 | 0.2% | 0.9% | 5.2% | ▼−4.0% |
▶ 58 ▲+1 | Contribution | 6.91 | 0.2% | 0.7% | 5.2% | ▲+3.0% |
▶ 59 ▼−1 | Influence | 6.70 | 0.1% | 0.7% | 4.9% | ▼−6.0% |
▶ 60 | Authority | 6.39 | 0.1% | 0.5% | 3.0% | ▼−6.8% |
▶ 61 | Popularity | 6.59 | 0.1% | 0.4% | 2.8% | ▼−6.8% |
▶ 62 | Fame | 6.32 | 0.1% | 0.5% | 2.6% | ▼−13.6% |