Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for October 2023
October’s top values look like a “comfort-first” playlist, and it’s remarkably consistent. Health leads with about 47.0% of tests, followed by Family at 42.6% and Trust at 37.7%—a strong signal that people are anchoring on personal wellbeing and close relationships. The whole top 10 sits between roughly 25.9%–47.0%, suggesting broad agreement rather than a sharply polarized set of priorities.
On movement: there are no shifts in positions anywhere in the top 10. That kind of stability is its own headline—preferences aren’t just popular, they’re entrenched.
The mix tells a story: Peace (36.5%), Security (26.0%), and Financial stability (34.3%) point to a need for steadiness, while Love (32.5%), Respect (29.6%), and Trust add a social “tighten the circle” vibe. Even Pleasure (31.3%) and Freedom (29.1%) show people still want joy and autonomy—just within a safe, stable framework.
Seasonally, October often nudges people toward routine and nesting: colder weather, year-end planning, and holiday anticipation can all amplify health, family, and stability themes.
Total Tests
42,655
in this month
🔥 Most Popular
Health
20,050 appearances
⭐ Best Ranking
Religion
Avg rank: 3.59
🥇 Most #1 Rankings
Family
5712 times first place
1
Health
▶Avg Rank:3.83
Appearance:47.0%
Trend (MOM):+0.6%
Trend (YOY):+0.0%
🥇 Top 1:10.6%
🥉 Top 3:25.5%
2
Family
▶Avg Rank:3.61
Appearance:42.6%
Trend (MOM):-1.7%
Trend (YOY):+0.4%
🥇 Top 1:13.4%
🥉 Top 3:25.2%
3
Trust
▶Avg Rank:5.08
Appearance:37.7%
Trend (MOM):-4.2%
Trend (YOY):-0.6%
🥇 Top 1:3.4%
🥉 Top 3:12.3%
4
Peace
▶Avg Rank:4.73
Appearance:36.5%
Trend (MOM):+0.7%
Trend (YOY):-2.8%
🥇 Top 1:4.7%
🥉 Top 3:14.7%
5
Financial stability
▶Avg Rank:4.78
Appearance:34.3%
Trend (MOM):-3.1%
Trend (YOY):+0.5%
🥇 Top 1:3.5%
🥉 Top 3:13.0%
6
Love
▶Avg Rank:4.68
Appearance:32.5%
Trend (MOM):+0.6%
Trend (YOY):-0.1%
🥇 Top 1:4.6%
🥉 Top 3:13.2%
7
+1Pleasure
▶Avg Rank:5.22
Appearance:31.3%
Trend (MOM):+1.1%
Trend (YOY):-1.1%
🥇 Top 1:2.6%
🥉 Top 3:9.7%
8
-1Respect
▶Avg Rank:5.61
Appearance:29.6%
Trend (MOM):-4.3%
Trend (YOY):+2.0%
🥇 Top 1:1.8%
🥉 Top 3:7.5%
9
Freedom
▶Avg Rank:6.48
Appearance:29.1%
Trend (MOM):+0.9%
Trend (YOY):-1.7%
🥇 Top 1:3.0%
🥉 Top 3:6.7%
10
+1Security
▶Avg Rank:4.76
Appearance:26.0%
Trend (MOM):+4.0%
Trend (YOY):-2.5%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
11
-1Friendship
▶Avg Rank:5.63
Appearance:24.4%
Trend (MOM):-7.2%
Trend (YOY):-0.1%
🥇 Top 1:1.7%
🥉 Top 3:6.6%
12
+1Growth
▶Avg Rank:5.59
Appearance:22.6%
Trend (MOM):+2.8%
Trend (YOY):-5.2%
🥇 Top 1:1.8%
🥉 Top 3:6.0%
13
-1Loyalty
▶Avg Rank:5.56
Appearance:22.4%
Trend (MOM):-6.8%
Trend (YOY):+3.9%
🥇 Top 1:1.7%
🥉 Top 3:6.1%
14
Honesty
▶Avg Rank:5.83
Appearance:20.5%
Trend (MOM):-2.6%
Trend (YOY):-2.3%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
15
Discipline
▶Avg Rank:5.08
Appearance:19.7%
Trend (MOM):-5.5%
Trend (YOY):+6.7%
🥇 Top 1:2.1%
🥉 Top 3:6.8%
16
Wealth
▶Avg Rank:4.83
Appearance:19.6%
Trend (MOM):-2.7%
Trend (YOY):+14.6%
🥇 Top 1:2.5%
🥉 Top 3:7.4%
17
+4Authenticity
▶Avg Rank:5.42
Appearance:19.3%
Trend (MOM):+10.8%
Trend (YOY):-6.8%
🥇 Top 1:1.6%
🥉 Top 3:5.6%
18
-1Control
▶Avg Rank:5.07
Appearance:19.1%
Trend (MOM):-0.6%
Trend (YOY):+5.1%
🥇 Top 1:2.3%
🥉 Top 3:7.1%
19
+1Creativity
▶Avg Rank:5.83
Appearance:18.9%
Trend (MOM):+5.0%
Trend (YOY):-0.8%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
20
-1Certainty
▶Avg Rank:4.90
Appearance:18.3%
Trend (MOM):-1.1%
Trend (YOY):+1.4%
🥇 Top 1:2.5%
🥉 Top 3:7.1%
21
+2Curiosity
▶Avg Rank:5.90
Appearance:18.2%
Trend (MOM):+11.1%
Trend (YOY):+1.6%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
22
-4Success
▶Avg Rank:5.68
Appearance:18.1%
Trend (MOM):-5.6%
Trend (YOY):+4.2%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
23
+1Compassion
▶Avg Rank:5.74
Appearance:16.8%
Trend (MOM):+6.5%
Trend (YOY):-6.1%
🥇 Top 1:1.2%
🥉 Top 3:4.2%
24
-2Accountability
▶Avg Rank:5.75
Appearance:16.2%
Trend (MOM):-2.9%
Trend (YOY):+3.6%
🥇 Top 1:0.8%
🥉 Top 3:3.7%
25
Ethics
▶Avg Rank:6.22
Appearance:16.1%
Trend (MOM):+2.1%
Trend (YOY):-0.6%
🥇 Top 1:1.4%
🥉 Top 3:4.0%
26
Helpfulness
▶Avg Rank:7.11
Appearance:15.5%
Trend (MOM):-0.7%
Trend (YOY):-5.5%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
27
+2Wisdom
▶Avg Rank:5.78
Appearance:15.3%
Trend (MOM):+4.9%
Trend (YOY):-5.0%
🥇 Top 1:1.2%
🥉 Top 3:4.0%
28
+5Meaningful work
▶Avg Rank:6.39
Appearance:15.0%
Trend (MOM):+10.7%
Trend (YOY):-2.8%
🥇 Top 1:1.0%
🥉 Top 3:3.0%
29
-1Privacy
▶Avg Rank:6.06
Appearance:14.3%
Trend (MOM):-5.3%
Trend (YOY):-2.0%
🥇 Top 1:0.7%
🥉 Top 3:2.8%
30
-3Adventure
▶Avg Rank:5.86
Appearance:14.2%
Trend (MOM):-6.5%
Trend (YOY):-1.7%
🥇 Top 1:0.8%
🥉 Top 3:3.3%
31
-1Independence
▶Avg Rank:6.26
Appearance:14.1%
Trend (MOM):+0.1%
Trend (YOY):-5.4%
🥇 Top 1:0.8%
🥉 Top 3:2.8%
32
+2Justice
▶Avg Rank:6.19
Appearance:14.1%
Trend (MOM):+7.1%
Trend (YOY):-2.4%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
33
-1Job security
▶Avg Rank:5.53
Appearance:13.9%
Trend (MOM):+1.6%
Trend (YOY):+4.6%
🥇 Top 1:0.7%
🥉 Top 3:3.5%
34
-3Appreciation
▶Avg Rank:6.22
Appearance:13.7%
Trend (MOM):-1.2%
Trend (YOY):-5.9%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
35
Intelligence
▶Avg Rank:6.20
Appearance:13.5%
Trend (MOM):+3.1%
Trend (YOY):+3.1%
🥇 Top 1:0.8%
🥉 Top 3:2.8%
36
Challenge
▶Avg Rank:6.08
Appearance:12.9%
Trend (MOM):-1.3%
Trend (YOY):+0.7%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
37
Equality
▶Avg Rank:5.83
Appearance:12.9%
Trend (MOM):-1.2%
Trend (YOY):-17.0%
🥇 Top 1:1.3%
🥉 Top 3:3.6%
38
+7Inner harmony
▶Avg Rank:5.32
Appearance:11.4%
Trend (MOM):+11.5%
Trend (YOY):-10.1%
🥇 Top 1:1.6%
🥉 Top 3:3.9%
39
+3Acceptance
▶Avg Rank:6.30
Appearance:10.9%
Trend (MOM):+2.4%
Trend (YOY):+0.6%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
40
+1Passion
▶Avg Rank:6.21
Appearance:10.9%
Trend (MOM):+1.1%
Trend (YOY):+1.4%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
41
-2Courage
▶Avg Rank:6.23
Appearance:10.9%
Trend (MOM):-2.6%
Trend (YOY):-0.7%
🥇 Top 1:0.4%
🥉 Top 3:2.0%
42
+2Tolerance
▶Avg Rank:6.76
Appearance:10.8%
Trend (MOM):+5.3%
Trend (YOY):-9.5%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
43
-5Religion
▶Avg Rank:3.59
Appearance:10.7%
Trend (MOM):-8.3%
Trend (YOY):+12.3%
🥇 Top 1:4.2%
🥉 Top 3:6.6%
44
-4Excitement
▶Avg Rank:6.51
Appearance:10.7%
Trend (MOM):-4.3%
Trend (YOY):+5.1%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
45
+2Ambition
▶Avg Rank:6.35
Appearance:10.2%
Trend (MOM):+0.1%
Trend (YOY):+11.2%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
46
-3Commitment
▶Avg Rank:7.08
Appearance:10.0%
Trend (MOM):-3.9%
Trend (YOY):+1.3%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
-1Determination
▶Avg Rank:6.16
Appearance:9.8%
Trend (MOM):-4.0%
Trend (YOY):+3.2%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
48
+1Teamwork
▶Avg Rank:6.93
Appearance:9.4%
Trend (MOM):+2.1%
Trend (YOY):+6.7%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
49
-1Forgiveness
▶Avg Rank:6.17
Appearance:8.9%
Trend (MOM):-4.2%
Trend (YOY):-1.6%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
50
Spirituality
▶Avg Rank:5.66
Appearance:7.5%
Trend (MOM):+1.5%
Trend (YOY):-7.5%
🥇 Top 1:0.9%
🥉 Top 3:2.2%
51
Beauty
▶Avg Rank:6.28
Appearance:6.6%
Trend (MOM):-2.3%
Trend (YOY):+16.1%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
52
+1Competence
▶Avg Rank:6.72
Appearance:6.6%
Trend (MOM):+9.8%
Trend (YOY):+5.1%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
-1Uniqueness
▶Avg Rank:6.23
Appearance:6.4%
Trend (MOM):+5.6%
Trend (YOY):-0.1%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
+1Excellence
▶Avg Rank:6.16
Appearance:5.9%
Trend (MOM):+8.0%
Trend (YOY):+7.4%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
55
+1Variety
▶Avg Rank:6.64
Appearance:5.6%
Trend (MOM):+3.9%
Trend (YOY):+4.4%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
+1Reputation
▶Avg Rank:6.62
Appearance:5.5%
Trend (MOM):+9.1%
Trend (YOY):+19.1%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
57
-3Tradition
▶Avg Rank:5.90
Appearance:5.4%
Trend (MOM):-3.6%
Trend (YOY):+10.6%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
58
+1Influence
▶Avg Rank:6.67
Appearance:5.2%
Trend (MOM):+11.0%
Trend (YOY):+9.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
-1Contribution
▶Avg Rank:6.91
Appearance:5.1%
Trend (MOM):+6.1%
Trend (YOY):-3.7%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
60
+1Authority
▶Avg Rank:6.44
Appearance:3.2%
Trend (MOM):+7.9%
Trend (YOY):+23.5%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Popularity
▶Avg Rank:6.54
Appearance:3.0%
Trend (MOM):+3.6%
Trend (YOY):+7.0%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
-2Fame
▶Avg Rank:6.13
Appearance:3.0%
Trend (MOM):-0.8%
Trend (YOY):+9.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.83 | 10.6% | 25.5% | 47.0% | ▲+0.6% |
▶ 2 | Family | 3.61 | 13.4% | 25.2% | 42.6% | ▼−1.7% |
▶ 3 | Trust | 5.08 | 3.4% | 12.3% | 37.7% | ▼−4.2% |
▶ 4 | Peace | 4.73 | 4.7% | 14.7% | 36.5% | ▲+0.7% |
▶ 5 | Financial stability | 4.78 | 3.5% | 13.0% | 34.3% | ▼−3.1% |
▶ 6 | Love | 4.68 | 4.6% | 13.2% | 32.5% | ▲+0.6% |
▶ 7 ▲+1 | Pleasure | 5.22 | 2.6% | 9.7% | 31.3% | ▲+1.1% |
▶ 8 ▼−1 | Respect | 5.61 | 1.8% | 7.5% | 29.6% | ▼−4.3% |
▶ 9 | Freedom | 6.48 | 3.0% | 6.7% | 29.1% | ▲+0.9% |
▶ 10 ▲+1 | Security | 4.76 | 3.2% | 10.6% | 26.0% | ▲+4.0% |
▶ 11 ▼−1 | Friendship | 5.63 | 1.7% | 6.6% | 24.4% | ▼−7.2% |
▶ 12 ▲+1 | Growth | 5.59 | 1.8% | 6.0% | 22.6% | ▲+2.8% |
▶ 13 ▼−1 | Loyalty | 5.56 | 1.7% | 6.1% | 22.4% | ▼−6.8% |
▶ 14 | Honesty | 5.83 | 1.1% | 4.8% | 20.5% | ▼−2.6% |
▶ 15 | Discipline | 5.08 | 2.1% | 6.8% | 19.7% | ▼−5.5% |
▶ 16 | Wealth | 4.83 | 2.5% | 7.4% | 19.6% | ▼−2.7% |
▶ 17 ▲+4 | Authenticity | 5.42 | 1.6% | 5.6% | 19.3% | ▲+10.8% |
▶ 18 ▼−1 | Control | 5.07 | 2.3% | 7.1% | 19.1% | ▼−0.6% |
▶ 19 ▲+1 | Creativity | 5.83 | 1.4% | 4.6% | 18.9% | ▲+5.0% |
▶ 20 ▼−1 | Certainty | 4.90 | 2.5% | 7.1% | 18.3% | ▼−1.1% |
▶ 21 ▲+2 | Curiosity | 5.90 | 1.1% | 4.2% | 18.2% | ▲+11.1% |
▶ 22 ▼−4 | Success | 5.68 | 1.4% | 4.9% | 18.1% | ▼−5.6% |
▶ 23 ▲+1 | Compassion | 5.74 | 1.2% | 4.2% | 16.8% | ▲+6.5% |
▶ 24 ▼−2 | Accountability | 5.75 | 0.8% | 3.7% | 16.2% | ▼−2.9% |
▶ 25 | Ethics | 6.22 | 1.4% | 4.0% | 16.1% | ▲+2.1% |
▶ 26 | Helpfulness | 7.11 | 0.8% | 2.5% | 15.5% | ▼−0.7% |
▶ 27 ▲+2 | Wisdom | 5.78 | 1.2% | 4.0% | 15.3% | ▲+4.9% |
▶ 28 ▲+5 | Meaningful work | 6.39 | 1.0% | 3.0% | 15.0% | ▲+10.7% |
▶ 29 ▼−1 | Privacy | 6.06 | 0.7% | 2.8% | 14.3% | ▼−5.3% |
▶ 30 ▼−3 | Adventure | 5.86 | 0.8% | 3.3% | 14.2% | ▼−6.5% |
▶ 31 ▼−1 | Independence | 6.26 | 0.8% | 2.8% | 14.1% | ▲+0.1% |
▶ 32 ▲+2 | Justice | 6.19 | 1.0% | 3.2% | 14.1% | ▲+7.1% |
▶ 33 ▼−1 | Job security | 5.53 | 0.7% | 3.5% | 13.9% | ▲+1.6% |
▶ 34 ▼−3 | Appreciation | 6.22 | 0.6% | 2.4% | 13.7% | ▼−1.2% |
▶ 35 | Intelligence | 6.20 | 0.8% | 2.8% | 13.5% | ▲+3.1% |
▶ 36 | Challenge | 6.08 | 0.6% | 2.6% | 12.9% | ▼−1.3% |
▶ 37 | Equality | 5.83 | 1.3% | 3.6% | 12.9% | ▼−1.2% |
▶ 38 ▲+7 | Inner harmony | 5.32 | 1.6% | 3.9% | 11.4% | ▲+11.5% |
▶ 39 ▲+3 | Acceptance | 6.30 | 0.5% | 2.0% | 10.9% | ▲+2.4% |
▶ 40 ▲+1 | Passion | 6.21 | 0.6% | 2.2% | 10.9% | ▲+1.1% |
▶ 41 ▼−2 | Courage | 6.23 | 0.4% | 2.0% | 10.9% | ▼−2.6% |
▶ 42 ▲+2 | Tolerance | 6.76 | 0.5% | 1.8% | 10.8% | ▲+5.3% |
▶ 43 ▼−5 | Religion | 3.59 | 4.2% | 6.6% | 10.7% | ▼−8.3% |
▶ 44 ▼−4 | Excitement | 6.51 | 0.3% | 1.6% | 10.7% | ▼−4.3% |
▶ 45 ▲+2 | Ambition | 6.35 | 0.6% | 2.1% | 10.2% | ▲+0.1% |
▶ 46 ▼−3 | Commitment | 7.08 | 0.4% | 1.4% | 10.0% | ▼−3.9% |
▶ 47 ▼−1 | Determination | 6.16 | 0.6% | 2.0% | 9.8% | ▼−4.0% |
▶ 48 ▲+1 | Teamwork | 6.93 | 0.4% | 1.3% | 9.4% | ▲+2.1% |
▶ 49 ▼−1 | Forgiveness | 6.17 | 0.4% | 1.8% | 8.9% | ▼−4.2% |
▶ 50 | Spirituality | 5.66 | 0.9% | 2.2% | 7.5% | ▲+1.5% |
▶ 51 | Beauty | 6.28 | 0.4% | 1.4% | 6.6% | ▼−2.3% |
▶ 52 ▲+1 | Competence | 6.72 | 0.3% | 1.0% | 6.6% | ▲+9.8% |
▶ 53 ▼−1 | Uniqueness | 6.23 | 0.3% | 1.2% | 6.4% | ▲+5.6% |
▶ 54 ▲+1 | Excellence | 6.16 | 0.4% | 1.2% | 5.9% | ▲+8.0% |
▶ 55 ▲+1 | Variety | 6.64 | 0.2% | 0.8% | 5.6% | ▲+3.9% |
▶ 56 ▲+1 | Reputation | 6.62 | 0.2% | 0.9% | 5.5% | ▲+9.1% |
▶ 57 ▼−3 | Tradition | 5.90 | 0.3% | 1.3% | 5.4% | ▼−3.6% |
▶ 58 ▲+1 | Influence | 6.67 | 0.2% | 0.8% | 5.2% | ▲+11.0% |
▶ 59 ▼−1 | Contribution | 6.91 | 0.2% | 0.6% | 5.1% | ▲+6.1% |
▶ 60 ▲+1 | Authority | 6.44 | 0.1% | 0.5% | 3.2% | ▲+7.9% |
▶ 61 ▲+1 | Popularity | 6.54 | 0.1% | 0.5% | 3.0% | ▲+3.6% |
▶ 62 ▼−2 | Fame | 6.13 | 0.2% | 0.7% | 3.0% | ▼−0.8% |