Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for July 2023
July’s value profile is a “stability summer.” The top 10 are all stable in positions, suggesting preferences weren’t being whipsawed by major shocks. Health leads strongly, appearing in 49.5% of tests, while Financial stability (39.8%) and Family (39.6%) are essentially tied, forming a practical-support core.
The pattern is telling: people want a solid base first (health, money, family, peace). Peace shows up in 36.6%, and Trust in 33.6%, hinting that calm and reliable relationships are as prized as resources. Then the mood lightens: Pleasure (32.9%) and Love (31.1%) keep life enjoyable, while Freedom (30.2%) and Growth (29.3%) signal a desire to expand without sacrificing stability. Security still matters at 25.9%, but it’s the “seatbelt,” not the destination.
With no values moving in positions, the story is less drama, more rhythm: midsummer seems to balance wellness, reassurance, and enjoyment—protect the basics, then savor the season.
Total Tests
23,565
in this month
🔥 Most Popular
Health
11,677 appearances
⭐ Best Ranking
Religion
Avg rank: 3.60
🥇 Most #1 Rankings
Family
2891 times first place
1
Health
▶Avg Rank:3.67
Appearance:49.6%
Trend (MOM):+0.4%
Trend (YOY):—
🥇 Top 1:12.2%
🥉 Top 3:28.4%
2
+1Financial stability
▶Avg Rank:4.77
Appearance:39.8%
Trend (MOM):-0.3%
Trend (YOY):—
🥇 Top 1:4.0%
🥉 Top 3:15.1%
3
-1Family
▶Avg Rank:3.67
Appearance:39.6%
Trend (MOM):-5.0%
Trend (YOY):—
🥇 Top 1:12.3%
🥉 Top 3:23.2%
4
Peace
▶Avg Rank:4.72
Appearance:36.6%
Trend (MOM):+0.1%
Trend (YOY):—
🥇 Top 1:4.6%
🥉 Top 3:14.6%
5
Trust
▶Avg Rank:5.11
Appearance:33.6%
Trend (MOM):-6.3%
Trend (YOY):—
🥇 Top 1:2.9%
🥉 Top 3:11.0%
6
Pleasure
▶Avg Rank:5.21
Appearance:32.9%
Trend (MOM):+6.6%
Trend (YOY):—
🥇 Top 1:2.8%
🥉 Top 3:10.2%
7
Love
▶Avg Rank:4.70
Appearance:31.1%
Trend (MOM):+4.3%
Trend (YOY):—
🥇 Top 1:4.4%
🥉 Top 3:12.7%
8
Freedom
▶Avg Rank:6.45
Appearance:30.2%
Trend (MOM):+8.7%
Trend (YOY):—
🥇 Top 1:3.2%
🥉 Top 3:7.1%
9
Growth
▶Avg Rank:5.47
Appearance:29.3%
Trend (MOM):+8.7%
Trend (YOY):—
🥇 Top 1:2.6%
🥉 Top 3:8.4%
10
+1Security
▶Avg Rank:4.61
Appearance:25.9%
Trend (MOM):-0.4%
Trend (YOY):—
🥇 Top 1:3.2%
🥉 Top 3:10.9%
11
-1Respect
▶Avg Rank:5.64
Appearance:25.1%
Trend (MOM):-5.8%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:6.3%
12
Authenticity
▶Avg Rank:5.25
Appearance:24.2%
Trend (MOM):-2.6%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:7.4%
13
+4Curiosity
▶Avg Rank:5.75
Appearance:20.9%
Trend (MOM):+6.2%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:5.2%
14
+5Friendship
▶Avg Rank:5.81
Appearance:20.1%
Trend (MOM):+4.6%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
-2Honesty
▶Avg Rank:5.77
Appearance:19.8%
Trend (MOM):-8.3%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.8%
16
Certainty
▶Avg Rank:4.99
Appearance:19.4%
Trend (MOM):-3.7%
Trend (YOY):—
🥇 Top 1:2.5%
🥉 Top 3:7.1%
17
-2Compassion
▶Avg Rank:5.59
Appearance:19.2%
Trend (MOM):-5.1%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:5.2%
18
+5Creativity
▶Avg Rank:5.74
Appearance:19.0%
Trend (MOM):+6.5%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.7%
19
+1Wisdom
▶Avg Rank:5.72
Appearance:18.6%
Trend (MOM):+1.8%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.0%
20
-6Ethics
▶Avg Rank:6.22
Appearance:18.5%
Trend (MOM):-10.5%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:4.6%
21
Meaningful work
▶Avg Rank:6.54
Appearance:18.1%
Trend (MOM):-1.1%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.3%
22
Loyalty
▶Avg Rank:5.76
Appearance:17.8%
Trend (MOM):-1.9%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.5%
23
+5Inner harmony
▶Avg Rank:5.21
Appearance:17.3%
Trend (MOM):+10.4%
Trend (YOY):—
🥇 Top 1:2.6%
🥉 Top 3:6.0%
24
+1Discipline
▶Avg Rank:5.19
Appearance:17.1%
Trend (MOM):-2.4%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.6%
25
-1Control
▶Avg Rank:5.09
Appearance:17.0%
Trend (MOM):-3.0%
Trend (YOY):—
🥇 Top 1:2.2%
🥉 Top 3:6.2%
26
-8Accountability
▶Avg Rank:5.62
Appearance:16.9%
Trend (MOM):-11.8%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:4.3%
27
+2Success
▶Avg Rank:5.66
Appearance:16.9%
Trend (MOM):+9.8%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:4.7%
28
+2Wealth
▶Avg Rank:5.00
Appearance:16.6%
Trend (MOM):+8.1%
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:5.8%
29
+4Independence
▶Avg Rank:6.09
Appearance:16.5%
Trend (MOM):+11.2%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.7%
30
-4Helpfulness
▶Avg Rank:7.28
Appearance:15.5%
Trend (MOM):-6.7%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.2%
31
+3Intelligence
▶Avg Rank:6.30
Appearance:14.9%
Trend (MOM):+2.1%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.8%
32
-1Appreciation
▶Avg Rank:6.19
Appearance:14.6%
Trend (MOM):-3.4%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.5%
33
-1Justice
▶Avg Rank:6.14
Appearance:14.6%
Trend (MOM):-3.5%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.4%
34
-7Job security
▶Avg Rank:5.41
Appearance:14.3%
Trend (MOM):-10.3%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.9%
35
+1Tolerance
▶Avg Rank:6.84
Appearance:12.8%
Trend (MOM):+2.7%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.0%
36
-1Equality
▶Avg Rank:5.73
Appearance:12.5%
Trend (MOM):-0.8%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:3.6%
37
Adventure
▶Avg Rank:5.96
Appearance:11.7%
Trend (MOM):+1.8%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.6%
38
+4Passion
▶Avg Rank:6.19
Appearance:11.2%
Trend (MOM):+12.8%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.4%
39
-1Challenge
▶Avg Rank:6.08
Appearance:11.1%
Trend (MOM):-3.3%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:2.2%
40
-1Privacy
▶Avg Rank:5.98
Appearance:11.1%
Trend (MOM):+2.7%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.2%
41
+5Ambition
▶Avg Rank:6.53
Appearance:10.3%
Trend (MOM):+13.6%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:1.9%
42
+1Acceptance
▶Avg Rank:6.37
Appearance:10.1%
Trend (MOM):+2.4%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
+5Determination
▶Avg Rank:6.40
Appearance:9.3%
Trend (MOM):+6.0%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.6%
44
+1Courage
▶Avg Rank:6.19
Appearance:9.2%
Trend (MOM):+0.3%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
-5Commitment
▶Avg Rank:7.12
Appearance:9.2%
Trend (MOM):-13.3%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
46
+1Spirituality
▶Avg Rank:5.64
Appearance:8.7%
Trend (MOM):-1.9%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:2.6%
47
-3Teamwork
▶Avg Rank:7.01
Appearance:8.6%
Trend (MOM):-11.2%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.0%
48
-7Religion
▶Avg Rank:3.60
Appearance:8.5%
Trend (MOM):-17.9%
Trend (YOY):—
🥇 Top 1:3.3%
🥉 Top 3:5.1%
49
Competence
▶Avg Rank:6.73
Appearance:8.1%
Trend (MOM):-3.6%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
Excitement
▶Avg Rank:6.46
Appearance:8.1%
Trend (MOM):+3.1%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.3%
51
+2Uniqueness
▶Avg Rank:6.30
Appearance:7.0%
Trend (MOM):+14.2%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.3%
52
-1Forgiveness
▶Avg Rank:6.21
Appearance:6.9%
Trend (MOM):-1.3%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.4%
53
+2Variety
▶Avg Rank:6.42
Appearance:6.3%
Trend (MOM):+10.2%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.0%
54
Excellence
▶Avg Rank:6.26
Appearance:6.2%
Trend (MOM):+4.5%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.2%
55
-3Contribution
▶Avg Rank:6.96
Appearance:5.9%
Trend (MOM):-9.5%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
56
Influence
▶Avg Rank:6.50
Appearance:5.4%
Trend (MOM):+1.4%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
57
+2Beauty
▶Avg Rank:6.74
Appearance:4.8%
Trend (MOM):+19.4%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
-1Reputation
▶Avg Rank:6.65
Appearance:4.8%
Trend (MOM):+7.4%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.6%
59
-1Tradition
▶Avg Rank:6.24
Appearance:3.9%
Trend (MOM):-7.8%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.29
Appearance:2.9%
Trend (MOM):+9.2%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.56
Appearance:2.1%
Trend (MOM):+15.3%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.3%
62
Fame
▶Avg Rank:6.38
Appearance:1.9%
Trend (MOM):+21.5%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.3%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.67 | 12.2% | 28.4% | 49.6% | ▲+0.4% |
▶ 2 ▲+1 | Financial stability | 4.77 | 4.0% | 15.1% | 39.8% | ▼−0.3% |
▶ 3 ▼−1 | Family | 3.67 | 12.3% | 23.2% | 39.6% | ▼−5.0% |
▶ 4 | Peace | 4.72 | 4.6% | 14.6% | 36.6% | ▲+0.1% |
▶ 5 | Trust | 5.11 | 2.9% | 11.0% | 33.6% | ▼−6.3% |
▶ 6 | Pleasure | 5.21 | 2.8% | 10.2% | 32.9% | ▲+6.6% |
▶ 7 | Love | 4.70 | 4.4% | 12.7% | 31.1% | ▲+4.3% |
▶ 8 | Freedom | 6.45 | 3.2% | 7.1% | 30.2% | ▲+8.7% |
▶ 9 | Growth | 5.47 | 2.6% | 8.4% | 29.3% | ▲+8.7% |
▶ 10 ▲+1 | Security | 4.61 | 3.2% | 10.9% | 25.9% | ▼−0.4% |
▶ 11 ▼−1 | Respect | 5.64 | 1.4% | 6.3% | 25.1% | ▼−5.8% |
▶ 12 | Authenticity | 5.25 | 2.0% | 7.4% | 24.2% | ▼−2.6% |
▶ 13 ▲+4 | Curiosity | 5.75 | 1.2% | 5.2% | 20.9% | ▲+6.2% |
▶ 14 ▲+5 | Friendship | 5.81 | 1.2% | 4.9% | 20.1% | ▲+4.6% |
▶ 15 ▼−2 | Honesty | 5.77 | 1.2% | 4.8% | 19.8% | ▼−8.3% |
▶ 16 | Certainty | 4.99 | 2.5% | 7.1% | 19.4% | ▼−3.7% |
▶ 17 ▼−2 | Compassion | 5.59 | 1.4% | 5.2% | 19.2% | ▼−5.1% |
▶ 18 ▲+5 | Creativity | 5.74 | 1.4% | 4.7% | 19.0% | ▲+6.5% |
▶ 19 ▲+1 | Wisdom | 5.72 | 1.6% | 5.0% | 18.6% | ▲+1.8% |
▶ 20 ▼−6 | Ethics | 6.22 | 1.7% | 4.6% | 18.5% | ▼−10.5% |
▶ 21 | Meaningful work | 6.54 | 1.1% | 3.3% | 18.1% | ▼−1.1% |
▶ 22 | Loyalty | 5.76 | 1.2% | 4.5% | 17.8% | ▼−1.9% |
▶ 23 ▲+5 | Inner harmony | 5.21 | 2.6% | 6.0% | 17.3% | ▲+10.4% |
▶ 24 ▲+1 | Discipline | 5.19 | 1.6% | 5.6% | 17.1% | ▼−2.4% |
▶ 25 ▼−1 | Control | 5.09 | 2.2% | 6.2% | 17.0% | ▼−3.0% |
▶ 26 ▼−8 | Accountability | 5.62 | 1.0% | 4.3% | 16.9% | ▼−11.8% |
▶ 27 ▲+2 | Success | 5.66 | 1.6% | 4.7% | 16.9% | ▲+9.8% |
▶ 28 ▲+2 | Wealth | 5.00 | 1.9% | 5.8% | 16.6% | ▲+8.1% |
▶ 29 ▲+4 | Independence | 6.09 | 1.1% | 3.7% | 16.5% | ▲+11.2% |
▶ 30 ▼−4 | Helpfulness | 7.28 | 0.7% | 2.2% | 15.5% | ▼−6.7% |
▶ 31 ▲+3 | Intelligence | 6.30 | 0.8% | 2.8% | 14.9% | ▲+2.1% |
▶ 32 ▼−1 | Appreciation | 6.19 | 0.6% | 2.5% | 14.6% | ▼−3.4% |
▶ 33 ▼−1 | Justice | 6.14 | 1.1% | 3.4% | 14.6% | ▼−3.5% |
▶ 34 ▼−7 | Job security | 5.41 | 0.8% | 3.9% | 14.3% | ▼−10.3% |
▶ 35 ▲+1 | Tolerance | 6.84 | 0.7% | 2.0% | 12.8% | ▲+2.7% |
▶ 36 ▼−1 | Equality | 5.73 | 1.3% | 3.6% | 12.5% | ▼−0.8% |
▶ 37 | Adventure | 5.96 | 0.7% | 2.6% | 11.7% | ▲+1.8% |
▶ 38 ▲+4 | Passion | 6.19 | 0.7% | 2.4% | 11.2% | ▲+12.8% |
▶ 39 ▼−1 | Challenge | 6.08 | 0.4% | 2.2% | 11.1% | ▼−3.3% |
▶ 40 ▼−1 | Privacy | 5.98 | 0.5% | 2.2% | 11.1% | ▲+2.7% |
▶ 41 ▲+5 | Ambition | 6.53 | 0.6% | 1.9% | 10.3% | ▲+13.6% |
▶ 42 ▲+1 | Acceptance | 6.37 | 0.4% | 1.7% | 10.1% | ▲+2.4% |
▶ 43 ▲+5 | Determination | 6.40 | 0.5% | 1.6% | 9.3% | ▲+6.0% |
▶ 44 ▲+1 | Courage | 6.19 | 0.4% | 1.7% | 9.2% | ▲+0.3% |
▶ 45 ▼−5 | Commitment | 7.12 | 0.3% | 1.2% | 9.2% | ▼−13.3% |
▶ 46 ▲+1 | Spirituality | 5.64 | 1.0% | 2.6% | 8.7% | ▼−1.9% |
▶ 47 ▼−3 | Teamwork | 7.01 | 0.3% | 1.0% | 8.6% | ▼−11.2% |
▶ 48 ▼−7 | Religion | 3.60 | 3.3% | 5.1% | 8.5% | ▼−17.9% |
▶ 49 | Competence | 6.73 | 0.3% | 1.1% | 8.1% | ▼−3.6% |
▶ 50 | Excitement | 6.46 | 0.3% | 1.3% | 8.1% | ▲+3.1% |
▶ 51 ▲+2 | Uniqueness | 6.30 | 0.3% | 1.3% | 7.0% | ▲+14.2% |
▶ 52 ▼−1 | Forgiveness | 6.21 | 0.3% | 1.4% | 6.9% | ▼−1.3% |
▶ 53 ▲+2 | Variety | 6.42 | 0.2% | 1.0% | 6.3% | ▲+10.2% |
▶ 54 | Excellence | 6.26 | 0.4% | 1.2% | 6.2% | ▲+4.5% |
▶ 55 ▼−3 | Contribution | 6.96 | 0.2% | 0.7% | 5.9% | ▼−9.5% |
▶ 56 | Influence | 6.50 | 0.2% | 0.9% | 5.4% | ▲+1.4% |
▶ 57 ▲+2 | Beauty | 6.74 | 0.2% | 0.7% | 4.8% | ▲+19.4% |
▶ 58 ▼−1 | Reputation | 6.65 | 0.2% | 0.6% | 4.8% | ▲+7.4% |
▶ 59 ▼−1 | Tradition | 6.24 | 0.2% | 0.7% | 3.9% | ▼−7.8% |
▶ 60 | Authority | 6.29 | 0.1% | 0.5% | 2.9% | ▲+9.2% |
▶ 61 | Popularity | 6.56 | 0.1% | 0.3% | 2.1% | ▲+15.3% |
▶ 62 | Fame | 6.38 | 0.1% | 0.3% | 1.9% | ▲+21.5% |