Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for July 2023
July’s top values are a classic “keep it together” mix: Health leads hard, appearing in 49.6% of tests, followed by Financial stability (39.8%) and Family (39.7%). The top 10 are tightly packed (from 49.6% down to 25.8%), suggesting people aren’t obsessing over one thing; they’re balancing a whole life dashboard at once. The cluster of Peace (36.6%) and Trust (33.7%) hints that emotional steadiness and reliable relationships are as prized as money and home life.
Ranking volatility is low: Financial stability passes Family for 2nd and Security returns at 10th, while everything else holds, so there were no dramatic moves in positions. That kind of flat leaderboard usually signals a month where priorities are entrenched, not reactive.
Taken together, July reads like a “summer maintenance mode” mindset: protect the body, keep finances steady, stay close to family, and preserve calm. Pleasure (32.9%) and Freedom (30.1%) add a seasonal vibe—people still want fun and autonomy, just not at the expense of stability and security.
How July fits into 2023, in the Global Values Research
Total Tests
23,420
in this month
🔥 Most Popular
Health
11,615 appearances
⭐ Best Ranking
Religion
Avg rank: 3.59
🥇 Most #1 Rankings
Family
2890 times first place
1
Health
▶Avg Rank:3.67
Appearance:49.6%
Trend (MOM):+0.5%
Trend (YOY):—
🥇 Top 1:12.2%
🥉 Top 3:28.5%
2
+1Financial stability
▶Avg Rank:4.76
Appearance:39.8%
Trend (MOM):-0.4%
Trend (YOY):—
🥇 Top 1:4.0%
🥉 Top 3:15.2%
3
-1Family
▶Avg Rank:3.66
Appearance:39.7%
Trend (MOM):-5.0%
Trend (YOY):—
🥇 Top 1:12.3%
🥉 Top 3:23.3%
4
Peace
▶Avg Rank:4.72
Appearance:36.6%
Trend (MOM):+0.1%
Trend (YOY):—
🥇 Top 1:4.6%
🥉 Top 3:14.6%
5
Trust
▶Avg Rank:5.10
Appearance:33.7%
Trend (MOM):-6.3%
Trend (YOY):—
🥇 Top 1:2.9%
🥉 Top 3:11.0%
6
Pleasure
▶Avg Rank:5.19
Appearance:32.9%
Trend (MOM):+6.8%
Trend (YOY):—
🥇 Top 1:2.8%
🥉 Top 3:10.2%
7
Love
▶Avg Rank:4.69
Appearance:31.2%
Trend (MOM):+4.4%
Trend (YOY):—
🥇 Top 1:4.5%
🥉 Top 3:12.8%
8
Freedom
▶Avg Rank:6.48
Appearance:30.1%
Trend (MOM):+8.8%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:7.0%
9
Growth
▶Avg Rank:5.47
Appearance:29.4%
Trend (MOM):+8.6%
Trend (YOY):—
🥇 Top 1:2.6%
🥉 Top 3:8.5%
10
+1Security
▶Avg Rank:4.62
Appearance:25.8%
Trend (MOM):-0.2%
Trend (YOY):—
🥇 Top 1:3.2%
🥉 Top 3:10.8%
11
-1Respect
▶Avg Rank:5.63
Appearance:25.1%
Trend (MOM):-5.9%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:6.4%
12
Authenticity
▶Avg Rank:5.25
Appearance:24.3%
Trend (MOM):-2.7%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:7.5%
13
+4Curiosity
▶Avg Rank:5.75
Appearance:21.0%
Trend (MOM):+6.2%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:5.2%
14
+4Friendship
▶Avg Rank:5.81
Appearance:20.2%
Trend (MOM):+4.5%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
-2Honesty
▶Avg Rank:5.76
Appearance:19.9%
Trend (MOM):-8.3%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.8%
16
Certainty
▶Avg Rank:5.02
Appearance:19.4%
Trend (MOM):-3.6%
Trend (YOY):—
🥇 Top 1:2.4%
🥉 Top 3:7.0%
17
-2Compassion
▶Avg Rank:5.59
Appearance:19.3%
Trend (MOM):-5.3%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:5.3%
18
+5Creativity
▶Avg Rank:5.74
Appearance:19.0%
Trend (MOM):+6.3%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.7%
19
+1Wisdom
▶Avg Rank:5.71
Appearance:18.7%
Trend (MOM):+1.8%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.0%
20
-6Ethics
▶Avg Rank:6.25
Appearance:18.4%
Trend (MOM):-10.6%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:4.5%
21
+1Meaningful work
▶Avg Rank:6.55
Appearance:18.0%
Trend (MOM):-1.0%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.3%
22
-1Loyalty
▶Avg Rank:5.76
Appearance:17.9%
Trend (MOM):-1.8%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.6%
23
+5Inner harmony
▶Avg Rank:5.21
Appearance:17.4%
Trend (MOM):+10.5%
Trend (YOY):—
🥇 Top 1:2.6%
🥉 Top 3:6.0%
24
-5Accountability
▶Avg Rank:5.62
Appearance:17.0%
Trend (MOM):-11.9%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:4.3%
25
+4Success
▶Avg Rank:5.66
Appearance:16.9%
Trend (MOM):+9.8%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:4.7%
26
-1Discipline
▶Avg Rank:5.19
Appearance:16.9%
Trend (MOM):-2.5%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.6%
27
-3Control
▶Avg Rank:5.12
Appearance:16.9%
Trend (MOM):-3.1%
Trend (YOY):—
🥇 Top 1:2.2%
🥉 Top 3:6.0%
28
+5Independence
▶Avg Rank:6.09
Appearance:16.6%
Trend (MOM):+11.4%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.7%
29
+2Wealth
▶Avg Rank:4.99
Appearance:16.5%
Trend (MOM):+8.3%
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:5.8%
30
-4Helpfulness
▶Avg Rank:7.33
Appearance:15.4%
Trend (MOM):-6.6%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.0%
31
+3Intelligence
▶Avg Rank:6.30
Appearance:14.9%
Trend (MOM):+1.9%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.8%
32
-2Appreciation
▶Avg Rank:6.19
Appearance:14.7%
Trend (MOM):-3.3%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.6%
33
-1Justice
▶Avg Rank:6.14
Appearance:14.5%
Trend (MOM):-3.2%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.4%
34
-7Job security
▶Avg Rank:5.40
Appearance:14.2%
Trend (MOM):-10.6%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.9%
35
+1Tolerance
▶Avg Rank:6.87
Appearance:12.7%
Trend (MOM):+2.8%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:1.9%
36
-1Equality
▶Avg Rank:5.71
Appearance:12.4%
Trend (MOM):-0.6%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:3.6%
37
Adventure
▶Avg Rank:5.96
Appearance:11.8%
Trend (MOM):+1.8%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.6%
38
+4Passion
▶Avg Rank:6.19
Appearance:11.2%
Trend (MOM):+12.3%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.4%
39
-1Challenge
▶Avg Rank:6.07
Appearance:11.1%
Trend (MOM):-3.1%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.2%
40
-1Privacy
▶Avg Rank:5.98
Appearance:11.1%
Trend (MOM):+2.9%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.2%
41
+5Ambition
▶Avg Rank:6.54
Appearance:10.3%
Trend (MOM):+13.4%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:1.9%
42
+1Acceptance
▶Avg Rank:6.36
Appearance:10.1%
Trend (MOM):+2.4%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
+5Determination
▶Avg Rank:6.41
Appearance:9.4%
Trend (MOM):+5.8%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.6%
44
+1Courage
▶Avg Rank:6.19
Appearance:9.2%
Trend (MOM):+0.2%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
-5Commitment
▶Avg Rank:7.18
Appearance:9.1%
Trend (MOM):-13.4%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
46
+1Spirituality
▶Avg Rank:5.64
Appearance:8.7%
Trend (MOM):-1.7%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:2.6%
47
-6Religion
▶Avg Rank:3.59
Appearance:8.5%
Trend (MOM):-18.1%
Trend (YOY):—
🥇 Top 1:3.3%
🥉 Top 3:5.1%
48
-4Teamwork
▶Avg Rank:7.04
Appearance:8.5%
Trend (MOM):-10.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.0%
49
+1Excitement
▶Avg Rank:6.45
Appearance:8.1%
Trend (MOM):+3.0%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.3%
50
-1Competence
▶Avg Rank:6.74
Appearance:8.1%
Trend (MOM):-3.5%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.1%
51
+2Uniqueness
▶Avg Rank:6.30
Appearance:7.0%
Trend (MOM):+14.1%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.3%
52
-1Forgiveness
▶Avg Rank:6.21
Appearance:6.9%
Trend (MOM):-1.6%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.4%
53
+2Variety
▶Avg Rank:6.41
Appearance:6.3%
Trend (MOM):+10.2%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.0%
54
Excellence
▶Avg Rank:6.26
Appearance:6.2%
Trend (MOM):+4.4%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.2%
55
-3Contribution
▶Avg Rank:6.91
Appearance:5.8%
Trend (MOM):-9.2%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
56
Influence
▶Avg Rank:6.50
Appearance:5.4%
Trend (MOM):+1.1%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
57
+2Beauty
▶Avg Rank:6.75
Appearance:4.8%
Trend (MOM):+19.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
-1Reputation
▶Avg Rank:6.65
Appearance:4.8%
Trend (MOM):+7.1%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-1Tradition
▶Avg Rank:6.23
Appearance:3.9%
Trend (MOM):-8.2%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.30
Appearance:2.9%
Trend (MOM):+9.0%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.58
Appearance:2.1%
Trend (MOM):+15.1%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.3%
62
Fame
▶Avg Rank:6.37
Appearance:1.9%
Trend (MOM):+21.3%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.3%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.67 | 12.2% | 28.5% | 49.6% | ▲+0.5% |
▶ 2 ▲+1 | Financial stability | 4.76 | 4.0% | 15.2% | 39.8% | ▼−0.4% |
▶ 3 ▼−1 | Family | 3.66 | 12.3% | 23.3% | 39.7% | ▼−5.0% |
▶ 4 | Peace | 4.72 | 4.6% | 14.6% | 36.6% | ▲+0.1% |
▶ 5 | Trust | 5.10 | 2.9% | 11.0% | 33.7% | ▼−6.3% |
▶ 6 | Pleasure | 5.19 | 2.8% | 10.2% | 32.9% | ▲+6.8% |
▶ 7 | Love | 4.69 | 4.5% | 12.8% | 31.2% | ▲+4.4% |
▶ 8 | Freedom | 6.48 | 3.0% | 7.0% | 30.1% | ▲+8.8% |
▶ 9 | Growth | 5.47 | 2.6% | 8.5% | 29.4% | ▲+8.6% |
▶ 10 ▲+1 | Security | 4.62 | 3.2% | 10.8% | 25.8% | ▼−0.2% |
▶ 11 ▼−1 | Respect | 5.63 | 1.4% | 6.4% | 25.1% | ▼−5.9% |
▶ 12 | Authenticity | 5.25 | 2.0% | 7.5% | 24.3% | ▼−2.7% |
▶ 13 ▲+4 | Curiosity | 5.75 | 1.2% | 5.2% | 21.0% | ▲+6.2% |
▶ 14 ▲+4 | Friendship | 5.81 | 1.2% | 4.9% | 20.2% | ▲+4.5% |
▶ 15 ▼−2 | Honesty | 5.76 | 1.2% | 4.8% | 19.9% | ▼−8.3% |
▶ 16 | Certainty | 5.02 | 2.4% | 7.0% | 19.4% | ▼−3.6% |
▶ 17 ▼−2 | Compassion | 5.59 | 1.4% | 5.3% | 19.3% | ▼−5.3% |
▶ 18 ▲+5 | Creativity | 5.74 | 1.4% | 4.7% | 19.0% | ▲+6.3% |
▶ 19 ▲+1 | Wisdom | 5.71 | 1.6% | 5.0% | 18.7% | ▲+1.8% |
▶ 20 ▼−6 | Ethics | 6.25 | 1.7% | 4.5% | 18.4% | ▼−10.6% |
▶ 21 ▲+1 | Meaningful work | 6.55 | 1.1% | 3.3% | 18.0% | ▼−1.0% |
▶ 22 ▼−1 | Loyalty | 5.76 | 1.2% | 4.6% | 17.9% | ▼−1.8% |
▶ 23 ▲+5 | Inner harmony | 5.21 | 2.6% | 6.0% | 17.4% | ▲+10.5% |
▶ 24 ▼−5 | Accountability | 5.62 | 1.0% | 4.3% | 17.0% | ▼−11.9% |
▶ 25 ▲+4 | Success | 5.66 | 1.6% | 4.7% | 16.9% | ▲+9.8% |
▶ 26 ▼−1 | Discipline | 5.19 | 1.6% | 5.6% | 16.9% | ▼−2.5% |
▶ 27 ▼−3 | Control | 5.12 | 2.2% | 6.0% | 16.9% | ▼−3.1% |
▶ 28 ▲+5 | Independence | 6.09 | 1.1% | 3.7% | 16.6% | ▲+11.4% |
▶ 29 ▲+2 | Wealth | 4.99 | 1.9% | 5.8% | 16.5% | ▲+8.3% |
▶ 30 ▼−4 | Helpfulness | 7.33 | 0.7% | 2.0% | 15.4% | ▼−6.6% |
▶ 31 ▲+3 | Intelligence | 6.30 | 0.8% | 2.8% | 14.9% | ▲+1.9% |
▶ 32 ▼−2 | Appreciation | 6.19 | 0.6% | 2.6% | 14.7% | ▼−3.3% |
▶ 33 ▼−1 | Justice | 6.14 | 1.1% | 3.4% | 14.5% | ▼−3.2% |
▶ 34 ▼−7 | Job security | 5.40 | 0.8% | 3.9% | 14.2% | ▼−10.6% |
▶ 35 ▲+1 | Tolerance | 6.87 | 0.7% | 1.9% | 12.7% | ▲+2.8% |
▶ 36 ▼−1 | Equality | 5.71 | 1.3% | 3.6% | 12.4% | ▼−0.6% |
▶ 37 | Adventure | 5.96 | 0.7% | 2.6% | 11.8% | ▲+1.8% |
▶ 38 ▲+4 | Passion | 6.19 | 0.7% | 2.4% | 11.2% | ▲+12.3% |
▶ 39 ▼−1 | Challenge | 6.07 | 0.5% | 2.2% | 11.1% | ▼−3.1% |
▶ 40 ▼−1 | Privacy | 5.98 | 0.5% | 2.2% | 11.1% | ▲+2.9% |
▶ 41 ▲+5 | Ambition | 6.54 | 0.6% | 1.9% | 10.3% | ▲+13.4% |
▶ 42 ▲+1 | Acceptance | 6.36 | 0.4% | 1.7% | 10.1% | ▲+2.4% |
▶ 43 ▲+5 | Determination | 6.41 | 0.5% | 1.6% | 9.4% | ▲+5.8% |
▶ 44 ▲+1 | Courage | 6.19 | 0.4% | 1.7% | 9.2% | ▲+0.2% |
▶ 45 ▼−5 | Commitment | 7.18 | 0.3% | 1.2% | 9.1% | ▼−13.4% |
▶ 46 ▲+1 | Spirituality | 5.64 | 1.0% | 2.6% | 8.7% | ▼−1.7% |
▶ 47 ▼−6 | Religion | 3.59 | 3.3% | 5.1% | 8.5% | ▼−18.1% |
▶ 48 ▼−4 | Teamwork | 7.04 | 0.3% | 1.0% | 8.5% | ▼−10.9% |
▶ 49 ▲+1 | Excitement | 6.45 | 0.3% | 1.3% | 8.1% | ▲+3.0% |
▶ 50 ▼−1 | Competence | 6.74 | 0.3% | 1.1% | 8.1% | ▼−3.5% |
▶ 51 ▲+2 | Uniqueness | 6.30 | 0.3% | 1.3% | 7.0% | ▲+14.1% |
▶ 52 ▼−1 | Forgiveness | 6.21 | 0.3% | 1.4% | 6.9% | ▼−1.6% |
▶ 53 ▲+2 | Variety | 6.41 | 0.2% | 1.0% | 6.3% | ▲+10.2% |
▶ 54 | Excellence | 6.26 | 0.4% | 1.2% | 6.2% | ▲+4.4% |
▶ 55 ▼−3 | Contribution | 6.91 | 0.2% | 0.7% | 5.8% | ▼−9.2% |
▶ 56 | Influence | 6.50 | 0.2% | 0.9% | 5.4% | ▲+1.1% |
▶ 57 ▲+2 | Beauty | 6.75 | 0.2% | 0.7% | 4.8% | ▲+19.7% |
▶ 58 ▼−1 | Reputation | 6.65 | 0.2% | 0.7% | 4.8% | ▲+7.1% |
▶ 59 ▼−1 | Tradition | 6.23 | 0.2% | 0.7% | 3.9% | ▼−8.2% |
▶ 60 | Authority | 6.30 | 0.1% | 0.5% | 2.9% | ▲+9.0% |
▶ 61 | Popularity | 6.58 | 0.1% | 0.3% | 2.1% | ▲+15.1% |
▶ 62 | Fame | 6.37 | 0.1% | 0.3% | 1.9% | ▲+21.3% |
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