Key Findings for August 2023

August’s value mix is a greatest-hits album with zero track changes. Health leads the charts at about 47.0% of tests, with Family close behind at 42.8%. The rest forms a tight “stability cluster”: Trust (38.8%), Peace (36.2%), and Financial stability (34.6%) signal a strong bias toward grounding and resilience rather than novelty.

There were no meaningful shifts in positions across the top 10, which is itself the headline. When the leaderboard freezes like this, it usually means the audience is converging on a shared set of fundamentals, not experimenting with new priorities.

The overall profile reads like people are optimizing for a calm, functional life: well-being first, relationships and social reliability next, then a solid safety net. Even the “fun” entry, Pleasure (30.0%), lands in a practical context, paired with Respect (29.7%), Freedom (29.4%), and Security (25.5%).

Seasonally, August often blends late-summer recharge with back-to-routine planning, which fits this emphasis on health, harmony, and financial steadiness.