Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for October 2021
October’s top values look like a cozy-but-cautious playlist: Health leads with about 45.2% of tests, followed by Family (41.1%) and Trust (37.6%). The whole top 10 clusters around protection and stability—Peace (36.0%), Security (24.8%), and Financial stability (32.3%)—with a fun counterbeat from Pleasure (32.6%) and Freedom (31.2%).
The big story is momentum: every top value is up in rank, and the risers are punchy. Respect jumps 9 positions, Security leaps 10 positions, and Freedom climbs 8 positions—signals of renewed boundary-setting and “let me live” energy. Even softer themes surge: Peace up 4 positions, Love up 7 positions.
Together, this reads like people wanting to feel safe and steady, but also reclaiming joy: protect the basics, then breathe. Seasonally, October often brings routine, colder-weather caution, and year-end planning—perfect conditions for health-plus-security thinking with a side of pleasure.
Total Tests
25,544
in this month
🔥 Most Popular
Health
11,540 appearances
⭐ Best Ranking
Family
Avg rank: 3.70
🥇 Most #1 Rankings
Family
3286 times first place
1
Health
▶Avg Rank:3.86
Appearance:45.2%
Trend (MOM):+0.3%
Trend (YOY):-0.0%
🥇 Top 1:10.2%
🥉 Top 3:24.4%
2
Family
▶Avg Rank:3.70
Appearance:41.1%
Trend (MOM):-2.8%
Trend (YOY):+0.1%
🥇 Top 1:12.9%
🥉 Top 3:23.5%
3
Trust
▶Avg Rank:4.97
Appearance:37.6%
Trend (MOM):-5.5%
Trend (YOY):-5.2%
🥇 Top 1:3.8%
🥉 Top 3:13.1%
4
Peace
▶Avg Rank:4.69
Appearance:36.0%
Trend (MOM):-0.2%
Trend (YOY):-1.3%
🥇 Top 1:4.7%
🥉 Top 3:14.6%
5
+1Pleasure
▶Avg Rank:5.08
Appearance:32.6%
Trend (MOM):+1.1%
Trend (YOY):-0.9%
🥇 Top 1:3.0%
🥉 Top 3:10.7%
6
-1Financial stability
▶Avg Rank:4.77
Appearance:32.3%
Trend (MOM):-1.7%
Trend (YOY):+5.8%
🥇 Top 1:3.3%
🥉 Top 3:12.1%
7
+1Freedom
▶Avg Rank:6.43
Appearance:31.2%
Trend (MOM):+3.2%
Trend (YOY):+3.8%
🥇 Top 1:3.6%
🥉 Top 3:7.4%
8
-1Love
▶Avg Rank:4.80
Appearance:29.5%
Trend (MOM):-7.6%
Trend (YOY):-6.8%
🥇 Top 1:4.1%
🥉 Top 3:11.6%
9
Respect
▶Avg Rank:5.55
Appearance:28.8%
Trend (MOM):-4.8%
Trend (YOY):-0.2%
🥇 Top 1:1.7%
🥉 Top 3:7.4%
10
Security
▶Avg Rank:4.74
Appearance:24.8%
Trend (MOM):-3.7%
Trend (YOY):-1.6%
🥇 Top 1:3.0%
🥉 Top 3:10.0%
11
Friendship
▶Avg Rank:5.67
Appearance:24.0%
Trend (MOM):-4.0%
Trend (YOY):+1.4%
🥇 Top 1:1.6%
🥉 Top 3:6.5%
12
+1Growth
▶Avg Rank:5.59
Appearance:23.4%
Trend (MOM):+5.8%
Trend (YOY):+1.3%
🥇 Top 1:1.9%
🥉 Top 3:6.2%
13
-1Loyalty
▶Avg Rank:5.65
Appearance:20.7%
Trend (MOM):-10.3%
Trend (YOY):-4.9%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
14
Honesty
▶Avg Rank:5.84
Appearance:20.4%
Trend (MOM):-4.3%
Trend (YOY):-6.2%
🥇 Top 1:1.0%
🥉 Top 3:4.7%
15
Control
▶Avg Rank:4.95
Appearance:19.6%
Trend (MOM):+3.0%
Trend (YOY):+2.5%
🥇 Top 1:2.5%
🥉 Top 3:7.7%
16
+3Success
▶Avg Rank:5.57
Appearance:19.3%
Trend (MOM):+5.9%
Trend (YOY):+21.1%
🥇 Top 1:1.7%
🥉 Top 3:5.5%
17
+1Creativity
▶Avg Rank:5.80
Appearance:19.2%
Trend (MOM):+4.4%
Trend (YOY):-3.9%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
18
-2Authenticity
▶Avg Rank:5.36
Appearance:19.0%
Trend (MOM):-0.0%
Trend (YOY):-8.1%
🥇 Top 1:1.7%
🥉 Top 3:5.6%
19
+2Wealth
▶Avg Rank:4.91
Appearance:18.1%
Trend (MOM):+2.9%
Trend (YOY):+17.0%
🥇 Top 1:2.2%
🥉 Top 3:6.7%
20
-3Certainty
▶Avg Rank:4.85
Appearance:18.0%
Trend (MOM):-2.0%
Trend (YOY):+2.0%
🥇 Top 1:2.4%
🥉 Top 3:7.2%
21
-1Discipline
▶Avg Rank:5.09
Appearance:17.6%
Trend (MOM):-1.9%
Trend (YOY):+4.3%
🥇 Top 1:1.7%
🥉 Top 3:5.8%
22
+4Curiosity
▶Avg Rank:5.90
Appearance:17.5%
Trend (MOM):+9.3%
Trend (YOY):+1.6%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
23
+1Helpfulness
▶Avg Rank:7.08
Appearance:17.0%
Trend (MOM):+0.7%
Trend (YOY):+4.3%
🥇 Top 1:0.9%
🥉 Top 3:2.7%
24
-2Equality
▶Avg Rank:5.66
Appearance:16.8%
Trend (MOM):-3.6%
Trend (YOY):-12.9%
🥇 Top 1:1.9%
🥉 Top 3:5.0%
25
-2Compassion
▶Avg Rank:5.62
Appearance:16.5%
Trend (MOM):-4.4%
Trend (YOY):-10.7%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
26
+1Ethics
▶Avg Rank:6.20
Appearance:16.4%
Trend (MOM):+2.6%
Trend (YOY):-4.0%
🥇 Top 1:1.5%
🥉 Top 3:4.3%
27
+3Wisdom
▶Avg Rank:5.69
Appearance:16.2%
Trend (MOM):+3.9%
Trend (YOY):+2.7%
🥇 Top 1:1.4%
🥉 Top 3:4.4%
28
-3Adventure
▶Avg Rank:5.81
Appearance:15.8%
Trend (MOM):-1.9%
Trend (YOY):+2.4%
🥇 Top 1:1.0%
🥉 Top 3:3.8%
29
+4Justice
▶Avg Rank:6.13
Appearance:15.6%
Trend (MOM):+6.1%
Trend (YOY):-2.0%
🥇 Top 1:1.2%
🥉 Top 3:3.8%
30
+1Meaningful work
▶Avg Rank:6.39
Appearance:15.5%
Trend (MOM):+2.2%
Trend (YOY):-6.3%
🥇 Top 1:1.0%
🥉 Top 3:3.0%
31
-2Privacy
▶Avg Rank:5.86
Appearance:15.5%
Trend (MOM):-1.6%
Trend (YOY):+6.3%
🥇 Top 1:0.7%
🥉 Top 3:3.4%
32
Independence
▶Avg Rank:6.18
Appearance:15.3%
Trend (MOM):+1.0%
Trend (YOY):+4.1%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
33
-5Accountability
▶Avg Rank:5.71
Appearance:15.0%
Trend (MOM):-6.1%
Trend (YOY):+0.0%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
34
+2Intelligence
▶Avg Rank:6.12
Appearance:14.8%
Trend (MOM):+10.7%
Trend (YOY):+6.2%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
35
+2Challenge
▶Avg Rank:5.98
Appearance:13.7%
Trend (MOM):+5.1%
Trend (YOY):+0.4%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
36
-2Appreciation
▶Avg Rank:6.24
Appearance:13.3%
Trend (MOM):-5.8%
Trend (YOY):+19.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
37
-2Job security
▶Avg Rank:5.48
Appearance:12.9%
Trend (MOM):-4.7%
Trend (YOY):-4.1%
🥇 Top 1:0.6%
🥉 Top 3:3.4%
38
Tolerance
▶Avg Rank:6.77
Appearance:12.7%
Trend (MOM):+2.0%
Trend (YOY):-7.4%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
39
+1Inner harmony
▶Avg Rank:5.39
Appearance:11.5%
Trend (MOM):+4.0%
Trend (YOY):-6.6%
🥇 Top 1:1.6%
🥉 Top 3:3.8%
40
+1Courage
▶Avg Rank:6.10
Appearance:11.4%
Trend (MOM):+3.3%
Trend (YOY):-4.6%
🥇 Top 1:0.6%
🥉 Top 3:2.3%
41
+2Passion
▶Avg Rank:6.17
Appearance:11.0%
Trend (MOM):+3.2%
Trend (YOY):+4.8%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
42
Excitement
▶Avg Rank:6.38
Appearance:10.7%
Trend (MOM):-0.8%
Trend (YOY):-3.4%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
-4Acceptance
▶Avg Rank:6.30
Appearance:10.4%
Trend (MOM):-9.3%
Trend (YOY):-2.8%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
44
+1Determination
▶Avg Rank:6.32
Appearance:10.0%
Trend (MOM):+1.6%
Trend (YOY):+0.9%
🥇 Top 1:0.6%
🥉 Top 3:1.8%
45
+2Ambition
▶Avg Rank:6.24
Appearance:10.0%
Trend (MOM):+7.9%
Trend (YOY):-9.9%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
46
-2Commitment
▶Avg Rank:6.99
Appearance:9.9%
Trend (MOM):-0.1%
Trend (YOY):+1.5%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
-1Religion
▶Avg Rank:3.85
Appearance:9.6%
Trend (MOM):+2.7%
Trend (YOY):+10.1%
🥇 Top 1:3.4%
🥉 Top 3:5.4%
48
+1Teamwork
▶Avg Rank:6.80
Appearance:9.4%
Trend (MOM):+11.0%
Trend (YOY):+10.4%
🥇 Top 1:0.3%
🥉 Top 3:1.4%
49
-1Forgiveness
▶Avg Rank:6.24
Appearance:8.9%
Trend (MOM):-3.2%
Trend (YOY):-4.5%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
50
Spirituality
▶Avg Rank:5.66
Appearance:7.7%
Trend (MOM):-2.2%
Trend (YOY):+1.4%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
51
Uniqueness
▶Avg Rank:6.17
Appearance:7.2%
Trend (MOM):+9.8%
Trend (YOY):+4.7%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
52
+1Competence
▶Avg Rank:6.81
Appearance:6.4%
Trend (MOM):+18.4%
Trend (YOY):+7.0%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
-1Variety
▶Avg Rank:6.37
Appearance:6.4%
Trend (MOM):+10.6%
Trend (YOY):+2.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
+2Excellence
▶Avg Rank:6.08
Appearance:6.0%
Trend (MOM):+19.0%
Trend (YOY):+19.2%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
55
+2Contribution
▶Avg Rank:6.95
Appearance:5.4%
Trend (MOM):+7.0%
Trend (YOY):-4.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
-2Beauty
▶Avg Rank:6.51
Appearance:5.3%
Trend (MOM):+0.1%
Trend (YOY):+1.6%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
57
-2Influence
▶Avg Rank:6.52
Appearance:5.2%
Trend (MOM):+2.3%
Trend (YOY):-14.1%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
Tradition
▶Avg Rank:5.99
Appearance:4.9%
Trend (MOM):+0.2%
Trend (YOY):-3.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
59
Reputation
▶Avg Rank:6.68
Appearance:4.7%
Trend (MOM):+2.2%
Trend (YOY):-0.0%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
60
+1Fame
▶Avg Rank:6.09
Appearance:3.2%
Trend (MOM):+11.9%
Trend (YOY):+12.9%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
-1Authority
▶Avg Rank:6.40
Appearance:3.1%
Trend (MOM):+6.0%
Trend (YOY):+8.6%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.60
Appearance:3.1%
Trend (MOM):+9.2%
Trend (YOY):+25.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.86 | 10.2% | 24.4% | 45.2% | ▲+0.3% |
▶ 2 | Family | 3.70 | 12.9% | 23.5% | 41.1% | ▼−2.8% |
▶ 3 | Trust | 4.97 | 3.8% | 13.1% | 37.6% | ▼−5.5% |
▶ 4 | Peace | 4.69 | 4.7% | 14.6% | 36.0% | ▼−0.2% |
▶ 5 ▲+1 | Pleasure | 5.08 | 3.0% | 10.7% | 32.6% | ▲+1.1% |
▶ 6 ▼−1 | Financial stability | 4.77 | 3.3% | 12.1% | 32.3% | ▼−1.7% |
▶ 7 ▲+1 | Freedom | 6.43 | 3.6% | 7.4% | 31.2% | ▲+3.2% |
▶ 8 ▼−1 | Love | 4.80 | 4.1% | 11.6% | 29.5% | ▼−7.6% |
▶ 9 | Respect | 5.55 | 1.7% | 7.4% | 28.8% | ▼−4.8% |
▶ 10 | Security | 4.74 | 3.0% | 10.0% | 24.8% | ▼−3.7% |
▶ 11 | Friendship | 5.67 | 1.6% | 6.5% | 24.0% | ▼−4.0% |
▶ 12 ▲+1 | Growth | 5.59 | 1.9% | 6.2% | 23.4% | ▲+5.8% |
▶ 13 ▼−1 | Loyalty | 5.65 | 1.5% | 5.5% | 20.7% | ▼−10.3% |
▶ 14 | Honesty | 5.84 | 1.0% | 4.7% | 20.4% | ▼−4.3% |
▶ 15 | Control | 4.95 | 2.5% | 7.7% | 19.6% | ▲+3.0% |
▶ 16 ▲+3 | Success | 5.57 | 1.7% | 5.5% | 19.3% | ▲+5.9% |
▶ 17 ▲+1 | Creativity | 5.80 | 1.3% | 4.7% | 19.2% | ▲+4.4% |
▶ 18 ▼−2 | Authenticity | 5.36 | 1.7% | 5.6% | 19.0% | ▼−0.0% |
▶ 19 ▲+2 | Wealth | 4.91 | 2.2% | 6.7% | 18.1% | ▲+2.9% |
▶ 20 ▼−3 | Certainty | 4.85 | 2.4% | 7.2% | 18.0% | ▼−2.0% |
▶ 21 ▼−1 | Discipline | 5.09 | 1.7% | 5.8% | 17.6% | ▼−1.9% |
▶ 22 ▲+4 | Curiosity | 5.90 | 1.0% | 4.0% | 17.5% | ▲+9.3% |
▶ 23 ▲+1 | Helpfulness | 7.08 | 0.9% | 2.7% | 17.0% | ▲+0.7% |
▶ 24 ▼−2 | Equality | 5.66 | 1.9% | 5.0% | 16.8% | ▼−3.6% |
▶ 25 ▼−2 | Compassion | 5.62 | 1.3% | 4.4% | 16.5% | ▼−4.4% |
▶ 26 ▲+1 | Ethics | 6.20 | 1.5% | 4.3% | 16.4% | ▲+2.6% |
▶ 27 ▲+3 | Wisdom | 5.69 | 1.4% | 4.4% | 16.2% | ▲+3.9% |
▶ 28 ▼−3 | Adventure | 5.81 | 1.0% | 3.8% | 15.8% | ▼−1.9% |
▶ 29 ▲+4 | Justice | 6.13 | 1.2% | 3.8% | 15.6% | ▲+6.1% |
▶ 30 ▲+1 | Meaningful work | 6.39 | 1.0% | 3.0% | 15.5% | ▲+2.2% |
▶ 31 ▼−2 | Privacy | 5.86 | 0.7% | 3.4% | 15.5% | ▼−1.6% |
▶ 32 | Independence | 6.18 | 0.8% | 3.1% | 15.3% | ▲+1.0% |
▶ 33 ▼−5 | Accountability | 5.71 | 0.9% | 3.6% | 15.0% | ▼−6.1% |
▶ 34 ▲+2 | Intelligence | 6.12 | 1.0% | 3.2% | 14.8% | ▲+10.7% |
▶ 35 ▲+2 | Challenge | 5.98 | 0.7% | 3.0% | 13.7% | ▲+5.1% |
▶ 36 ▼−2 | Appreciation | 6.24 | 0.5% | 2.4% | 13.3% | ▼−5.8% |
▶ 37 ▼−2 | Job security | 5.48 | 0.6% | 3.4% | 12.9% | ▼−4.7% |
▶ 38 | Tolerance | 6.77 | 0.7% | 2.2% | 12.7% | ▲+2.0% |
▶ 39 ▲+1 | Inner harmony | 5.39 | 1.6% | 3.8% | 11.5% | ▲+4.0% |
▶ 40 ▲+1 | Courage | 6.10 | 0.6% | 2.3% | 11.4% | ▲+3.3% |
▶ 41 ▲+2 | Passion | 6.17 | 0.6% | 2.2% | 11.0% | ▲+3.2% |
▶ 42 | Excitement | 6.38 | 0.4% | 1.7% | 10.7% | ▼−0.8% |
▶ 43 ▼−4 | Acceptance | 6.30 | 0.4% | 1.9% | 10.4% | ▼−9.3% |
▶ 44 ▲+1 | Determination | 6.32 | 0.6% | 1.8% | 10.0% | ▲+1.6% |
▶ 45 ▲+2 | Ambition | 6.24 | 0.6% | 2.2% | 10.0% | ▲+7.9% |
▶ 46 ▼−2 | Commitment | 6.99 | 0.4% | 1.4% | 9.9% | ▼−0.1% |
▶ 47 ▼−1 | Religion | 3.85 | 3.4% | 5.4% | 9.6% | ▲+2.7% |
▶ 48 ▲+1 | Teamwork | 6.80 | 0.3% | 1.4% | 9.4% | ▲+11.0% |
▶ 49 ▼−1 | Forgiveness | 6.24 | 0.4% | 1.8% | 8.9% | ▼−3.2% |
▶ 50 | Spirituality | 5.66 | 0.8% | 2.4% | 7.7% | ▼−2.2% |
▶ 51 | Uniqueness | 6.17 | 0.4% | 1.4% | 7.2% | ▲+9.8% |
▶ 52 ▲+1 | Competence | 6.81 | 0.3% | 1.0% | 6.4% | ▲+18.4% |
▶ 53 ▼−1 | Variety | 6.37 | 0.3% | 1.1% | 6.4% | ▲+10.6% |
▶ 54 ▲+2 | Excellence | 6.08 | 0.4% | 1.3% | 6.0% | ▲+19.0% |
▶ 55 ▲+2 | Contribution | 6.95 | 0.2% | 0.8% | 5.4% | ▲+7.0% |
▶ 56 ▼−2 | Beauty | 6.51 | 0.3% | 1.0% | 5.3% | ▲+0.1% |
▶ 57 ▼−2 | Influence | 6.52 | 0.2% | 0.8% | 5.2% | ▲+2.3% |
▶ 58 | Tradition | 5.99 | 0.3% | 1.1% | 4.9% | ▲+0.2% |
▶ 59 | Reputation | 6.68 | 0.1% | 0.7% | 4.7% | ▲+2.2% |
▶ 60 ▲+1 | Fame | 6.09 | 0.2% | 0.7% | 3.2% | ▲+11.9% |
▶ 61 ▼−1 | Authority | 6.40 | 0.1% | 0.5% | 3.1% | ▲+6.0% |
▶ 62 | Popularity | 6.60 | 0.1% | 0.5% | 3.1% | ▲+9.2% |