Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for November 2021
November’s top values look like a “steady-as-she-goes” playlist: every item held its ground with zero movement in positions. That kind of stability suggests a month where people weren’t experimenting with new priorities so much as doubling down on core needs.
In share terms, Health leads at about 45% of tests (9355/20809), followed by Family at 40% and Trust at 37%. A tight middle pack—Peace (~35%), Financial stability (~32%), Pleasure (~32%), Freedom (~31%), and Love (~31%)—shows a balanced mix of “keep me safe,” “keep me sane,” and “let me enjoy life.” Even Respect (~27%) and Security (~26%) remain meaningfully present, rounding out a broadly protective value profile.
With no risers or fallers in positions, the story isn’t volatility—it’s consensus. People prioritized wellbeing, close relationships, and reliability, while also insisting on some joy and autonomy.
Seasonally, this reads like late-year nesting: heading into holiday season and winter, the emphasis on health, family, peace, and financial stability feels especially on-brand.
Total Tests
20,809
in this month
🔥 Most Popular
Health
9,355 appearances
⭐ Best Ranking
Family
Avg rank: 3.58
🥇 Most #1 Rankings
Family
2633 times first place
1
Health
▶Avg Rank:3.83
Appearance:45.0%
Trend (MOM):-0.5%
Trend (YOY):+5.9%
🥇 Top 1:10.0%
🥉 Top 3:24.4%
2
Family
▶Avg Rank:3.58
Appearance:39.6%
Trend (MOM):-3.6%
Trend (YOY):-0.1%
🥇 Top 1:12.7%
🥉 Top 3:23.5%
3
Trust
▶Avg Rank:4.89
Appearance:36.7%
Trend (MOM):-2.4%
Trend (YOY):-2.2%
🥇 Top 1:3.7%
🥉 Top 3:13.0%
4
Peace
▶Avg Rank:4.76
Appearance:35.0%
Trend (MOM):-2.8%
Trend (YOY):+1.1%
🥇 Top 1:4.3%
🥉 Top 3:14.1%
5
+1Financial stability
▶Avg Rank:4.88
Appearance:32.1%
Trend (MOM):-0.4%
Trend (YOY):+12.0%
🥇 Top 1:2.9%
🥉 Top 3:11.6%
6
-1Pleasure
▶Avg Rank:5.11
Appearance:32.0%
Trend (MOM):-2.1%
Trend (YOY):+0.2%
🥇 Top 1:2.9%
🥉 Top 3:10.5%
7
Freedom
▶Avg Rank:6.50
Appearance:31.3%
Trend (MOM):+0.5%
Trend (YOY):+3.3%
🥇 Top 1:3.4%
🥉 Top 3:7.1%
8
Love
▶Avg Rank:4.63
Appearance:31.0%
Trend (MOM):+4.9%
Trend (YOY):-1.5%
🥇 Top 1:4.6%
🥉 Top 3:13.0%
9
Respect
▶Avg Rank:5.53
Appearance:26.8%
Trend (MOM):-6.9%
Trend (YOY):-3.2%
🥇 Top 1:1.7%
🥉 Top 3:7.1%
10
Security
▶Avg Rank:4.60
Appearance:25.5%
Trend (MOM):+3.1%
Trend (YOY):+4.9%
🥇 Top 1:3.2%
🥉 Top 3:11.0%
11
+1Growth
▶Avg Rank:5.56
Appearance:23.9%
Trend (MOM):+2.3%
Trend (YOY):+0.7%
🥇 Top 1:2.1%
🥉 Top 3:6.7%
12
-1Friendship
▶Avg Rank:5.69
Appearance:23.5%
Trend (MOM):-2.2%
Trend (YOY):-0.6%
🥇 Top 1:1.6%
🥉 Top 3:6.1%
13
+5Authenticity
▶Avg Rank:5.24
Appearance:21.3%
Trend (MOM):+12.6%
Trend (YOY):-3.5%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
14
Honesty
▶Avg Rank:5.78
Appearance:20.8%
Trend (MOM):+1.6%
Trend (YOY):+0.0%
🥇 Top 1:1.3%
🥉 Top 3:4.9%
15
-2Loyalty
▶Avg Rank:5.65
Appearance:20.1%
Trend (MOM):-2.6%
Trend (YOY):-1.2%
🥇 Top 1:1.6%
🥉 Top 3:5.4%
16
+1Creativity
▶Avg Rank:5.79
Appearance:20.1%
Trend (MOM):+4.9%
Trend (YOY):-4.9%
🥇 Top 1:1.6%
🥉 Top 3:5.0%
17
+5Curiosity
▶Avg Rank:5.81
Appearance:19.0%
Trend (MOM):+8.6%
Trend (YOY):+0.0%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
18
-3Control
▶Avg Rank:4.96
Appearance:18.6%
Trend (MOM):-4.7%
Trend (YOY):+2.2%
🥇 Top 1:2.4%
🥉 Top 3:7.2%
19
+1Certainty
▶Avg Rank:4.84
Appearance:18.5%
Trend (MOM):+2.7%
Trend (YOY):+6.1%
🥇 Top 1:2.8%
🥉 Top 3:7.5%
20
-4Success
▶Avg Rank:5.79
Appearance:18.1%
Trend (MOM):-5.9%
Trend (YOY):+10.3%
🥇 Top 1:1.4%
🥉 Top 3:4.8%
21
+4Compassion
▶Avg Rank:5.59
Appearance:17.8%
Trend (MOM):+7.8%
Trend (YOY):-11.0%
🥇 Top 1:1.3%
🥉 Top 3:4.9%
22
+4Ethics
▶Avg Rank:6.15
Appearance:17.3%
Trend (MOM):+5.5%
Trend (YOY):-4.0%
🥇 Top 1:1.7%
🥉 Top 3:4.4%
23
+4Wisdom
▶Avg Rank:5.77
Appearance:17.2%
Trend (MOM):+6.4%
Trend (YOY):-2.6%
🥇 Top 1:1.4%
🥉 Top 3:4.5%
24
-1Helpfulness
▶Avg Rank:7.15
Appearance:16.8%
Trend (MOM):-1.0%
Trend (YOY):-3.0%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
25
-6Wealth
▶Avg Rank:4.96
Appearance:16.7%
Trend (MOM):-7.4%
Trend (YOY):+18.9%
🥇 Top 1:2.0%
🥉 Top 3:6.0%
26
+4Meaningful work
▶Avg Rank:6.35
Appearance:16.7%
Trend (MOM):+7.5%
Trend (YOY):-9.4%
🥇 Top 1:1.0%
🥉 Top 3:3.4%
27
-6Discipline
▶Avg Rank:5.20
Appearance:16.6%
Trend (MOM):-5.4%
Trend (YOY):-0.9%
🥇 Top 1:1.4%
🥉 Top 3:5.2%
28
-4Equality
▶Avg Rank:5.56
Appearance:16.0%
Trend (MOM):-5.0%
Trend (YOY):-19.1%
🥇 Top 1:2.0%
🥉 Top 3:5.0%
29
+3Independence
▶Avg Rank:6.22
Appearance:15.9%
Trend (MOM):+3.8%
Trend (YOY):+5.6%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
30
+4Intelligence
▶Avg Rank:6.12
Appearance:15.7%
Trend (MOM):+6.1%
Trend (YOY):+7.6%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
31
-2Justice
▶Avg Rank:6.05
Appearance:15.0%
Trend (MOM):-3.9%
Trend (YOY):-9.9%
🥇 Top 1:1.1%
🥉 Top 3:3.6%
32
+1Accountability
▶Avg Rank:5.65
Appearance:14.7%
Trend (MOM):-2.5%
Trend (YOY):+2.7%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
33
-2Privacy
▶Avg Rank:5.80
Appearance:14.6%
Trend (MOM):-5.7%
Trend (YOY):+8.9%
🥇 Top 1:0.8%
🥉 Top 3:3.3%
34
-6Adventure
▶Avg Rank:5.83
Appearance:14.6%
Trend (MOM):-7.6%
Trend (YOY):-6.3%
🥇 Top 1:0.9%
🥉 Top 3:3.3%
35
+1Appreciation
▶Avg Rank:6.14
Appearance:13.6%
Trend (MOM):+2.4%
Trend (YOY):+3.4%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
36
+2Tolerance
▶Avg Rank:6.67
Appearance:13.6%
Trend (MOM):+7.3%
Trend (YOY):-5.4%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
37
+2Inner harmony
▶Avg Rank:5.36
Appearance:13.0%
Trend (MOM):+13.0%
Trend (YOY):+4.1%
🥇 Top 1:1.7%
🥉 Top 3:4.2%
38
-1Job security
▶Avg Rank:5.46
Appearance:13.0%
Trend (MOM):+0.5%
Trend (YOY):+4.1%
🥇 Top 1:0.7%
🥉 Top 3:3.4%
39
-4Challenge
▶Avg Rank:6.02
Appearance:12.7%
Trend (MOM):-7.3%
Trend (YOY):-9.2%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
40
+1Passion
▶Avg Rank:6.13
Appearance:11.5%
Trend (MOM):+4.1%
Trend (YOY):+4.1%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
41
+2Acceptance
▶Avg Rank:6.25
Appearance:10.9%
Trend (MOM):+4.0%
Trend (YOY):-4.9%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
42
-2Courage
▶Avg Rank:6.14
Appearance:10.6%
Trend (MOM):-7.1%
Trend (YOY):-6.2%
🥇 Top 1:0.4%
🥉 Top 3:2.1%
43
-1Excitement
▶Avg Rank:6.24
Appearance:10.0%
Trend (MOM):-6.1%
Trend (YOY):-9.7%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
Determination
▶Avg Rank:6.41
Appearance:10.0%
Trend (MOM):-0.4%
Trend (YOY):-1.5%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
45
+1Commitment
▶Avg Rank:7.15
Appearance:9.8%
Trend (MOM):-1.6%
Trend (YOY):+3.9%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
46
-1Ambition
▶Avg Rank:6.52
Appearance:9.8%
Trend (MOM):-2.2%
Trend (YOY):-8.2%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
47
+1Teamwork
▶Avg Rank:6.92
Appearance:8.8%
Trend (MOM):-6.3%
Trend (YOY):+3.5%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
48
-1Religion
▶Avg Rank:3.80
Appearance:8.6%
Trend (MOM):-10.0%
Trend (YOY):-8.5%
🥇 Top 1:3.2%
🥉 Top 3:5.0%
49
Forgiveness
▶Avg Rank:6.17
Appearance:8.5%
Trend (MOM):-3.7%
Trend (YOY):-9.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
50
Spirituality
▶Avg Rank:5.75
Appearance:7.9%
Trend (MOM):+3.4%
Trend (YOY):+2.1%
🥇 Top 1:1.0%
🥉 Top 3:2.3%
51
Uniqueness
▶Avg Rank:6.24
Appearance:7.7%
Trend (MOM):+6.6%
Trend (YOY):-0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
52
Competence
▶Avg Rank:6.62
Appearance:6.9%
Trend (MOM):+8.1%
Trend (YOY):+11.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
Variety
▶Avg Rank:6.39
Appearance:6.7%
Trend (MOM):+4.1%
Trend (YOY):+2.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
Excellence
▶Avg Rank:6.09
Appearance:6.5%
Trend (MOM):+8.7%
Trend (YOY):+17.9%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
55
+1Beauty
▶Avg Rank:6.52
Appearance:5.7%
Trend (MOM):+7.3%
Trend (YOY):+15.1%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
56
+1Influence
▶Avg Rank:6.63
Appearance:5.6%
Trend (MOM):+7.0%
Trend (YOY):-8.0%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
-2Contribution
▶Avg Rank:6.89
Appearance:5.5%
Trend (MOM):+2.2%
Trend (YOY):-2.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
+1Reputation
▶Avg Rank:6.53
Appearance:5.2%
Trend (MOM):+10.4%
Trend (YOY):+13.4%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
-1Tradition
▶Avg Rank:6.04
Appearance:4.5%
Trend (MOM):-9.1%
Trend (YOY):-14.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
60
+1Authority
▶Avg Rank:6.41
Appearance:3.4%
Trend (MOM):+8.3%
Trend (YOY):+14.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
-1Fame
▶Avg Rank:6.23
Appearance:2.9%
Trend (MOM):-8.4%
Trend (YOY):+14.8%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
62
Popularity
▶Avg Rank:6.56
Appearance:2.7%
Trend (MOM):-11.3%
Trend (YOY):+13.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.83 | 10.0% | 24.4% | 45.0% | ▼−0.5% |
▶ 2 | Family | 3.58 | 12.7% | 23.5% | 39.6% | ▼−3.6% |
▶ 3 | Trust | 4.89 | 3.7% | 13.0% | 36.7% | ▼−2.4% |
▶ 4 | Peace | 4.76 | 4.3% | 14.1% | 35.0% | ▼−2.8% |
▶ 5 ▲+1 | Financial stability | 4.88 | 2.9% | 11.6% | 32.1% | ▼−0.4% |
▶ 6 ▼−1 | Pleasure | 5.11 | 2.9% | 10.5% | 32.0% | ▼−2.1% |
▶ 7 | Freedom | 6.50 | 3.4% | 7.1% | 31.3% | ▲+0.5% |
▶ 8 | Love | 4.63 | 4.6% | 13.0% | 31.0% | ▲+4.9% |
▶ 9 | Respect | 5.53 | 1.7% | 7.1% | 26.8% | ▼−6.9% |
▶ 10 | Security | 4.60 | 3.2% | 11.0% | 25.5% | ▲+3.1% |
▶ 11 ▲+1 | Growth | 5.56 | 2.1% | 6.7% | 23.9% | ▲+2.3% |
▶ 12 ▼−1 | Friendship | 5.69 | 1.6% | 6.1% | 23.5% | ▼−2.2% |
▶ 13 ▲+5 | Authenticity | 5.24 | 2.0% | 6.6% | 21.3% | ▲+12.6% |
▶ 14 | Honesty | 5.78 | 1.3% | 4.9% | 20.8% | ▲+1.6% |
▶ 15 ▼−2 | Loyalty | 5.65 | 1.6% | 5.4% | 20.1% | ▼−2.6% |
▶ 16 ▲+1 | Creativity | 5.79 | 1.6% | 5.0% | 20.1% | ▲+4.9% |
▶ 17 ▲+5 | Curiosity | 5.81 | 1.3% | 4.5% | 19.0% | ▲+8.6% |
▶ 18 ▼−3 | Control | 4.96 | 2.4% | 7.2% | 18.6% | ▼−4.7% |
▶ 19 ▲+1 | Certainty | 4.84 | 2.8% | 7.5% | 18.5% | ▲+2.7% |
▶ 20 ▼−4 | Success | 5.79 | 1.4% | 4.8% | 18.1% | ▼−5.9% |
▶ 21 ▲+4 | Compassion | 5.59 | 1.3% | 4.9% | 17.8% | ▲+7.8% |
▶ 22 ▲+4 | Ethics | 6.15 | 1.7% | 4.4% | 17.3% | ▲+5.5% |
▶ 23 ▲+4 | Wisdom | 5.77 | 1.4% | 4.5% | 17.2% | ▲+6.4% |
▶ 24 ▼−1 | Helpfulness | 7.15 | 0.8% | 2.5% | 16.8% | ▼−1.0% |
▶ 25 ▼−6 | Wealth | 4.96 | 2.0% | 6.0% | 16.7% | ▼−7.4% |
▶ 26 ▲+4 | Meaningful work | 6.35 | 1.0% | 3.4% | 16.7% | ▲+7.5% |
▶ 27 ▼−6 | Discipline | 5.20 | 1.4% | 5.2% | 16.6% | ▼−5.4% |
▶ 28 ▼−4 | Equality | 5.56 | 2.0% | 5.0% | 16.0% | ▼−5.0% |
▶ 29 ▲+3 | Independence | 6.22 | 0.9% | 3.1% | 15.9% | ▲+3.8% |
▶ 30 ▲+4 | Intelligence | 6.12 | 1.1% | 3.5% | 15.7% | ▲+6.1% |
▶ 31 ▼−2 | Justice | 6.05 | 1.1% | 3.6% | 15.0% | ▼−3.9% |
▶ 32 ▲+1 | Accountability | 5.65 | 0.8% | 3.6% | 14.7% | ▼−2.5% |
▶ 33 ▼−2 | Privacy | 5.80 | 0.8% | 3.3% | 14.6% | ▼−5.7% |
▶ 34 ▼−6 | Adventure | 5.83 | 0.9% | 3.3% | 14.6% | ▼−7.6% |
▶ 35 ▲+1 | Appreciation | 6.14 | 0.5% | 2.5% | 13.6% | ▲+2.4% |
▶ 36 ▲+2 | Tolerance | 6.67 | 0.8% | 2.4% | 13.6% | ▲+7.3% |
▶ 37 ▲+2 | Inner harmony | 5.36 | 1.7% | 4.2% | 13.0% | ▲+13.0% |
▶ 38 ▼−1 | Job security | 5.46 | 0.7% | 3.4% | 13.0% | ▲+0.5% |
▶ 39 ▼−4 | Challenge | 6.02 | 0.6% | 2.7% | 12.7% | ▼−7.3% |
▶ 40 ▲+1 | Passion | 6.13 | 0.8% | 2.4% | 11.5% | ▲+4.1% |
▶ 41 ▲+2 | Acceptance | 6.25 | 0.5% | 2.0% | 10.9% | ▲+4.0% |
▶ 42 ▼−2 | Courage | 6.14 | 0.4% | 2.1% | 10.6% | ▼−7.1% |
▶ 43 ▼−1 | Excitement | 6.24 | 0.4% | 1.8% | 10.0% | ▼−6.1% |
▶ 44 | Determination | 6.41 | 0.5% | 1.7% | 10.0% | ▼−0.4% |
▶ 45 ▲+1 | Commitment | 7.15 | 0.4% | 1.3% | 9.8% | ▼−1.6% |
▶ 46 ▼−1 | Ambition | 6.52 | 0.5% | 1.7% | 9.8% | ▼−2.2% |
▶ 47 ▲+1 | Teamwork | 6.92 | 0.3% | 1.3% | 8.8% | ▼−6.3% |
▶ 48 ▼−1 | Religion | 3.80 | 3.2% | 5.0% | 8.6% | ▼−10.0% |
▶ 49 | Forgiveness | 6.17 | 0.4% | 1.7% | 8.5% | ▼−3.7% |
▶ 50 | Spirituality | 5.75 | 1.0% | 2.3% | 7.9% | ▲+3.4% |
▶ 51 | Uniqueness | 6.24 | 0.4% | 1.5% | 7.7% | ▲+6.6% |
▶ 52 | Competence | 6.62 | 0.3% | 1.1% | 6.9% | ▲+8.1% |
▶ 53 | Variety | 6.39 | 0.3% | 1.1% | 6.7% | ▲+4.1% |
▶ 54 | Excellence | 6.09 | 0.4% | 1.3% | 6.5% | ▲+8.7% |
▶ 55 ▲+1 | Beauty | 6.52 | 0.2% | 0.9% | 5.7% | ▲+7.3% |
▶ 56 ▲+1 | Influence | 6.63 | 0.2% | 0.8% | 5.6% | ▲+7.0% |
▶ 57 ▼−2 | Contribution | 6.89 | 0.2% | 0.7% | 5.5% | ▲+2.2% |
▶ 58 ▲+1 | Reputation | 6.53 | 0.2% | 0.9% | 5.2% | ▲+10.4% |
▶ 59 ▼−1 | Tradition | 6.04 | 0.2% | 1.0% | 4.5% | ▼−9.1% |
▶ 60 ▲+1 | Authority | 6.41 | 0.2% | 0.7% | 3.4% | ▲+8.3% |
▶ 61 ▼−1 | Fame | 6.23 | 0.2% | 0.6% | 2.9% | ▼−8.4% |
▶ 62 | Popularity | 6.56 | 0.1% | 0.5% | 2.7% | ▼−11.3% |