Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for September 2021
September 2021 looks like a month of steady, comfort-seeking priorities. The top values are remarkably stable, suggesting people weren’t “shopping around” for new ideals so much as doubling down on fundamentals. Health leads, appearing in about 45% of tests, with Family close behind at 42% and Trust at 40%—a tight trio that reads like “take care of your body, your people, and your circle.”
The middle of the top 10 is all about calm and control: Peace shows up in 36%, Financial stability in 33%, and Pleasure/Love hover around 32% each. Freedom and Respect are essentially tied at about 30%, with Security still strong at 26%. Notably, there are no movements in positions across the top 10, which is itself the story: widespread agreement, low volatility.
Together, this mix suggests priorities centered on stability, emotional safety, and manageable enjoyment—“responsible happiness.” Seasonally, early fall often brings a back-to-routine mindset, which fits the emphasis on health, finances, and security with a side of pleasure to make the schedule bearable.
Total Tests
29,219
in this month
🔥 Most Popular
Health
13,158 appearances
⭐ Best Ranking
Family
Avg rank: 3.62
🥇 Most #1 Rankings
Family
3881 times first place
1
Health
▶Avg Rank:3.87
Appearance:45.0%
Trend (MOM):-1.5%
Trend (YOY):-1.3%
🥇 Top 1:10.1%
🥉 Top 3:24.2%
2
Family
▶Avg Rank:3.62
Appearance:42.3%
Trend (MOM):+1.5%
Trend (YOY):+0.1%
🥇 Top 1:13.3%
🥉 Top 3:24.9%
3
Trust
▶Avg Rank:4.91
Appearance:39.8%
Trend (MOM):+4.6%
Trend (YOY):-4.1%
🥇 Top 1:4.1%
🥉 Top 3:14.0%
4
Peace
▶Avg Rank:4.73
Appearance:36.0%
Trend (MOM):+0.0%
Trend (YOY):-2.1%
🥇 Top 1:4.6%
🥉 Top 3:14.3%
5
+1Financial stability
▶Avg Rank:4.81
Appearance:32.8%
Trend (MOM):+2.1%
Trend (YOY):+5.4%
🥇 Top 1:3.3%
🥉 Top 3:12.2%
6
-1Pleasure
▶Avg Rank:5.12
Appearance:32.3%
Trend (MOM):-1.8%
Trend (YOY):-0.2%
🥇 Top 1:2.9%
🥉 Top 3:10.6%
7
Love
▶Avg Rank:4.63
Appearance:32.0%
Trend (MOM):+2.7%
Trend (YOY):+2.2%
🥇 Top 1:4.6%
🥉 Top 3:13.4%
8
Freedom
▶Avg Rank:6.45
Appearance:30.2%
Trend (MOM):-2.9%
Trend (YOY):+4.2%
🥇 Top 1:3.2%
🥉 Top 3:7.1%
9
Respect
▶Avg Rank:5.53
Appearance:30.2%
Trend (MOM):+1.9%
Trend (YOY):-1.3%
🥇 Top 1:1.9%
🥉 Top 3:8.0%
10
Security
▶Avg Rank:4.72
Appearance:25.7%
Trend (MOM):+3.3%
Trend (YOY):+3.5%
🥇 Top 1:3.2%
🥉 Top 3:10.7%
11
Friendship
▶Avg Rank:5.66
Appearance:25.0%
Trend (MOM):+1.5%
Trend (YOY):+2.6%
🥇 Top 1:1.7%
🥉 Top 3:6.8%
12
+1Loyalty
▶Avg Rank:5.62
Appearance:23.1%
Trend (MOM):+5.1%
Trend (YOY):-0.8%
🥇 Top 1:1.8%
🥉 Top 3:6.1%
13
-1Growth
▶Avg Rank:5.62
Appearance:22.1%
Trend (MOM):-7.4%
Trend (YOY):+0.7%
🥇 Top 1:1.9%
🥉 Top 3:6.1%
14
Honesty
▶Avg Rank:5.81
Appearance:21.3%
Trend (MOM):+3.0%
Trend (YOY):-2.7%
🥇 Top 1:1.1%
🥉 Top 3:5.1%
15
+2Control
▶Avg Rank:5.03
Appearance:19.0%
Trend (MOM):+2.3%
Trend (YOY):+2.1%
🥇 Top 1:2.4%
🥉 Top 3:7.2%
16
-1Authenticity
▶Avg Rank:5.41
Appearance:19.0%
Trend (MOM):-6.7%
Trend (YOY):-3.4%
🥇 Top 1:1.6%
🥉 Top 3:5.2%
17
+1Certainty
▶Avg Rank:4.83
Appearance:18.4%
Trend (MOM):+2.1%
Trend (YOY):+2.6%
🥇 Top 1:2.8%
🥉 Top 3:7.4%
18
-2Creativity
▶Avg Rank:5.86
Appearance:18.4%
Trend (MOM):-4.4%
Trend (YOY):-5.7%
🥇 Top 1:1.2%
🥉 Top 3:4.4%
19
+4Success
▶Avg Rank:5.74
Appearance:18.2%
Trend (MOM):+5.1%
Trend (YOY):+16.4%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
20
Discipline
▶Avg Rank:5.16
Appearance:17.9%
Trend (MOM):+3.0%
Trend (YOY):+1.1%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
21
+8Wealth
▶Avg Rank:5.03
Appearance:17.6%
Trend (MOM):+9.1%
Trend (YOY):+15.9%
🥇 Top 1:1.9%
🥉 Top 3:6.2%
22
-3Equality
▶Avg Rank:5.40
Appearance:17.5%
Trend (MOM):-0.7%
Trend (YOY):-11.8%
🥇 Top 1:2.4%
🥉 Top 3:5.8%
23
-1Compassion
▶Avg Rank:5.68
Appearance:17.3%
Trend (MOM):-0.1%
Trend (YOY):-2.4%
🥇 Top 1:1.3%
🥉 Top 3:4.6%
24
Helpfulness
▶Avg Rank:7.16
Appearance:16.9%
Trend (MOM):+0.5%
Trend (YOY):+4.6%
🥇 Top 1:0.9%
🥉 Top 3:2.6%
25
+5Adventure
▶Avg Rank:5.83
Appearance:16.1%
Trend (MOM):+5.0%
Trend (YOY):-1.3%
🥇 Top 1:1.0%
🥉 Top 3:3.8%
26
-5Curiosity
▶Avg Rank:6.03
Appearance:16.0%
Trend (MOM):-7.6%
Trend (YOY):-5.1%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
27
-2Ethics
▶Avg Rank:6.14
Appearance:16.0%
Trend (MOM):-3.2%
Trend (YOY):-4.4%
🥇 Top 1:1.6%
🥉 Top 3:4.2%
28
Accountability
▶Avg Rank:5.59
Appearance:16.0%
Trend (MOM):-1.3%
Trend (YOY):-2.0%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
29
+3Privacy
▶Avg Rank:5.89
Appearance:15.7%
Trend (MOM):+3.8%
Trend (YOY):+3.1%
🥇 Top 1:0.9%
🥉 Top 3:3.5%
30
-4Wisdom
▶Avg Rank:5.79
Appearance:15.6%
Trend (MOM):-5.0%
Trend (YOY):+4.6%
🥇 Top 1:1.1%
🥉 Top 3:3.9%
31
-4Meaningful work
▶Avg Rank:6.32
Appearance:15.2%
Trend (MOM):-6.6%
Trend (YOY):+0.3%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
32
-1Independence
▶Avg Rank:6.32
Appearance:15.2%
Trend (MOM):-0.3%
Trend (YOY):+11.9%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
33
Justice
▶Avg Rank:6.13
Appearance:14.7%
Trend (MOM):-0.7%
Trend (YOY):-8.2%
🥇 Top 1:1.0%
🥉 Top 3:3.4%
34
Appreciation
▶Avg Rank:6.20
Appearance:14.1%
Trend (MOM):+1.8%
Trend (YOY):+21.4%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
35
+2Job security
▶Avg Rank:5.49
Appearance:13.6%
Trend (MOM):+9.9%
Trend (YOY):+3.2%
🥇 Top 1:0.7%
🥉 Top 3:3.6%
36
-1Intelligence
▶Avg Rank:6.32
Appearance:13.3%
Trend (MOM):-1.1%
Trend (YOY):+2.4%
🥇 Top 1:0.7%
🥉 Top 3:2.6%
37
+1Challenge
▶Avg Rank:6.03
Appearance:13.0%
Trend (MOM):+6.5%
Trend (YOY):-7.1%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
38
-2Tolerance
▶Avg Rank:6.61
Appearance:12.4%
Trend (MOM):-3.3%
Trend (YOY):-0.2%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
39
+1Acceptance
▶Avg Rank:6.32
Appearance:11.5%
Trend (MOM):+0.5%
Trend (YOY):+5.3%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
40
-1Inner harmony
▶Avg Rank:5.39
Appearance:11.1%
Trend (MOM):-8.7%
Trend (YOY):+4.5%
🥇 Top 1:1.6%
🥉 Top 3:3.6%
41
Courage
▶Avg Rank:6.12
Appearance:11.0%
Trend (MOM):-3.4%
Trend (YOY):-10.3%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
42
Excitement
▶Avg Rank:6.46
Appearance:10.8%
Trend (MOM):+0.1%
Trend (YOY):-7.4%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
Passion
▶Avg Rank:6.33
Appearance:10.7%
Trend (MOM):+0.3%
Trend (YOY):+7.9%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
44
+2Commitment
▶Avg Rank:7.10
Appearance:9.9%
Trend (MOM):+2.9%
Trend (YOY):+3.4%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
45
Determination
▶Avg Rank:6.40
Appearance:9.8%
Trend (MOM):+0.5%
Trend (YOY):-4.8%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
46
-2Religion
▶Avg Rank:3.79
Appearance:9.3%
Trend (MOM):-11.4%
Trend (YOY):-12.6%
🥇 Top 1:3.3%
🥉 Top 3:5.5%
47
+1Ambition
▶Avg Rank:6.41
Appearance:9.3%
Trend (MOM):+0.3%
Trend (YOY):-20.3%
🥇 Top 1:0.6%
🥉 Top 3:1.8%
48
-1Forgiveness
▶Avg Rank:6.20
Appearance:9.1%
Trend (MOM):-1.1%
Trend (YOY):-8.1%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
Teamwork
▶Avg Rank:6.89
Appearance:8.5%
Trend (MOM):-6.0%
Trend (YOY):+5.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
50
Spirituality
▶Avg Rank:5.75
Appearance:7.9%
Trend (MOM):-1.5%
Trend (YOY):+6.4%
🥇 Top 1:0.9%
🥉 Top 3:2.3%
51
Uniqueness
▶Avg Rank:6.39
Appearance:6.5%
Trend (MOM):-4.5%
Trend (YOY):-5.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
52
+1Variety
▶Avg Rank:6.58
Appearance:5.8%
Trend (MOM):-1.3%
Trend (YOY):-2.6%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
53
-1Competence
▶Avg Rank:6.83
Appearance:5.4%
Trend (MOM):-8.3%
Trend (YOY):-0.0%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
Beauty
▶Avg Rank:6.51
Appearance:5.3%
Trend (MOM):-0.4%
Trend (YOY):+1.6%
🥇 Top 1:0.3%
🥉 Top 3:0.9%
55
+2Influence
▶Avg Rank:6.50
Appearance:5.1%
Trend (MOM):-0.7%
Trend (YOY):-9.4%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
56
-1Excellence
▶Avg Rank:6.11
Appearance:5.1%
Trend (MOM):-4.6%
Trend (YOY):+6.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
57
-1Contribution
▶Avg Rank:7.01
Appearance:5.0%
Trend (MOM):-4.1%
Trend (YOY):+1.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Tradition
▶Avg Rank:5.97
Appearance:4.9%
Trend (MOM):+1.6%
Trend (YOY):-12.7%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
59
Reputation
▶Avg Rank:6.58
Appearance:4.6%
Trend (MOM):+0.8%
Trend (YOY):-0.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.50
Appearance:2.9%
Trend (MOM):+5.7%
Trend (YOY):+0.7%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Fame
▶Avg Rank:6.07
Appearance:2.8%
Trend (MOM):+7.7%
Trend (YOY):+10.9%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
62
-1Popularity
▶Avg Rank:6.72
Appearance:2.8%
Trend (MOM):+4.9%
Trend (YOY):+10.3%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.87 | 10.1% | 24.2% | 45.0% | ▼−1.5% |
▶ 2 | Family | 3.62 | 13.3% | 24.9% | 42.3% | ▲+1.5% |
▶ 3 | Trust | 4.91 | 4.1% | 14.0% | 39.8% | ▲+4.6% |
▶ 4 | Peace | 4.73 | 4.6% | 14.3% | 36.0% | ▲+0.0% |
▶ 5 ▲+1 | Financial stability | 4.81 | 3.3% | 12.2% | 32.8% | ▲+2.1% |
▶ 6 ▼−1 | Pleasure | 5.12 | 2.9% | 10.6% | 32.3% | ▼−1.8% |
▶ 7 | Love | 4.63 | 4.6% | 13.4% | 32.0% | ▲+2.7% |
▶ 8 | Freedom | 6.45 | 3.2% | 7.1% | 30.2% | ▼−2.9% |
▶ 9 | Respect | 5.53 | 1.9% | 8.0% | 30.2% | ▲+1.9% |
▶ 10 | Security | 4.72 | 3.2% | 10.7% | 25.7% | ▲+3.3% |
▶ 11 | Friendship | 5.66 | 1.7% | 6.8% | 25.0% | ▲+1.5% |
▶ 12 ▲+1 | Loyalty | 5.62 | 1.8% | 6.1% | 23.1% | ▲+5.1% |
▶ 13 ▼−1 | Growth | 5.62 | 1.9% | 6.1% | 22.1% | ▼−7.4% |
▶ 14 | Honesty | 5.81 | 1.1% | 5.1% | 21.3% | ▲+3.0% |
▶ 15 ▲+2 | Control | 5.03 | 2.4% | 7.2% | 19.0% | ▲+2.3% |
▶ 16 ▼−1 | Authenticity | 5.41 | 1.6% | 5.2% | 19.0% | ▼−6.7% |
▶ 17 ▲+1 | Certainty | 4.83 | 2.8% | 7.4% | 18.4% | ▲+2.1% |
▶ 18 ▼−2 | Creativity | 5.86 | 1.2% | 4.4% | 18.4% | ▼−4.4% |
▶ 19 ▲+4 | Success | 5.74 | 1.4% | 4.7% | 18.2% | ▲+5.1% |
▶ 20 | Discipline | 5.16 | 1.7% | 6.0% | 17.9% | ▲+3.0% |
▶ 21 ▲+8 | Wealth | 5.03 | 1.9% | 6.2% | 17.6% | ▲+9.1% |
▶ 22 ▼−3 | Equality | 5.40 | 2.4% | 5.8% | 17.5% | ▼−0.7% |
▶ 23 ▼−1 | Compassion | 5.68 | 1.3% | 4.6% | 17.3% | ▼−0.1% |
▶ 24 | Helpfulness | 7.16 | 0.9% | 2.6% | 16.9% | ▲+0.5% |
▶ 25 ▲+5 | Adventure | 5.83 | 1.0% | 3.8% | 16.1% | ▲+5.0% |
▶ 26 ▼−5 | Curiosity | 6.03 | 0.9% | 3.4% | 16.0% | ▼−7.6% |
▶ 27 ▼−2 | Ethics | 6.14 | 1.6% | 4.2% | 16.0% | ▼−3.2% |
▶ 28 | Accountability | 5.59 | 1.0% | 4.0% | 16.0% | ▼−1.3% |
▶ 29 ▲+3 | Privacy | 5.89 | 0.9% | 3.5% | 15.7% | ▲+3.8% |
▶ 30 ▼−4 | Wisdom | 5.79 | 1.1% | 3.9% | 15.6% | ▼−5.0% |
▶ 31 ▼−4 | Meaningful work | 6.32 | 0.9% | 3.1% | 15.2% | ▼−6.6% |
▶ 32 ▼−1 | Independence | 6.32 | 0.8% | 2.9% | 15.2% | ▼−0.3% |
▶ 33 | Justice | 6.13 | 1.0% | 3.4% | 14.7% | ▼−0.7% |
▶ 34 | Appreciation | 6.20 | 0.6% | 2.5% | 14.1% | ▲+1.8% |
▶ 35 ▲+2 | Job security | 5.49 | 0.7% | 3.6% | 13.6% | ▲+9.9% |
▶ 36 ▼−1 | Intelligence | 6.32 | 0.7% | 2.6% | 13.3% | ▼−1.1% |
▶ 37 ▲+1 | Challenge | 6.03 | 0.7% | 2.7% | 13.0% | ▲+6.5% |
▶ 38 ▼−2 | Tolerance | 6.61 | 0.7% | 2.4% | 12.4% | ▼−3.3% |
▶ 39 ▲+1 | Acceptance | 6.32 | 0.5% | 2.1% | 11.5% | ▲+0.5% |
▶ 40 ▼−1 | Inner harmony | 5.39 | 1.6% | 3.6% | 11.1% | ▼−8.7% |
▶ 41 | Courage | 6.12 | 0.5% | 2.1% | 11.0% | ▼−3.4% |
▶ 42 | Excitement | 6.46 | 0.4% | 1.7% | 10.8% | ▲+0.1% |
▶ 43 | Passion | 6.33 | 0.5% | 2.0% | 10.7% | ▲+0.3% |
▶ 44 ▲+2 | Commitment | 7.10 | 0.4% | 1.3% | 9.9% | ▲+2.9% |
▶ 45 | Determination | 6.40 | 0.5% | 1.7% | 9.8% | ▲+0.5% |
▶ 46 ▼−2 | Religion | 3.79 | 3.3% | 5.5% | 9.3% | ▼−11.4% |
▶ 47 ▲+1 | Ambition | 6.41 | 0.6% | 1.8% | 9.3% | ▲+0.3% |
▶ 48 ▼−1 | Forgiveness | 6.20 | 0.4% | 1.8% | 9.1% | ▼−1.1% |
▶ 49 | Teamwork | 6.89 | 0.3% | 1.2% | 8.5% | ▼−6.0% |
▶ 50 | Spirituality | 5.75 | 0.9% | 2.3% | 7.9% | ▼−1.5% |
▶ 51 | Uniqueness | 6.39 | 0.3% | 1.1% | 6.5% | ▼−4.5% |
▶ 52 ▲+1 | Variety | 6.58 | 0.1% | 0.8% | 5.8% | ▼−1.3% |
▶ 53 ▼−1 | Competence | 6.83 | 0.2% | 0.8% | 5.4% | ▼−8.3% |
▶ 54 | Beauty | 6.51 | 0.3% | 0.9% | 5.3% | ▼−0.4% |
▶ 55 ▲+2 | Influence | 6.50 | 0.2% | 0.7% | 5.1% | ▼−0.7% |
▶ 56 ▼−1 | Excellence | 6.11 | 0.3% | 1.1% | 5.1% | ▼−4.6% |
▶ 57 ▼−1 | Contribution | 7.01 | 0.2% | 0.7% | 5.0% | ▼−4.1% |
▶ 58 | Tradition | 5.97 | 0.3% | 1.2% | 4.9% | ▲+1.6% |
▶ 59 | Reputation | 6.58 | 0.2% | 0.7% | 4.6% | ▲+0.8% |
▶ 60 | Authority | 6.50 | 0.1% | 0.5% | 2.9% | ▲+5.7% |
▶ 61 ▲+1 | Fame | 6.07 | 0.2% | 0.7% | 2.8% | ▲+7.7% |
▶ 62 ▼−1 | Popularity | 6.72 | 0.1% | 0.4% | 2.8% | ▲+4.9% |