Key Findings for June 2026

June's data shows an unusually sharp reshuffle at the top. Health held on to the #1 spot for appearance rate at 36.5%, but the value cratered (-26.1%) month-over-month, with its "Top 1" share falling even harder (-31.1%). Family inherited the "Top 1" crown at 11.5%, jumping three ranks to 2nd place overall while dipping only -4.9% — far more resilient than the leader it displaced.

The most significant story was a broad relative collapse of the "certainty" cluster. Pleasure posted the sharpest drop of any tracked value (-35.5%), followed by Wealth (-27.6%), Trust (-24.2%, falling from 3rd to 7th), Certainty (-23.0%), Courage (-22.8%), Peace (-21.3%, slipping from 2nd to 4th, Top 1 down -33.7%), Security (-20.2%) and Discipline (-20.0%). Financial stability (-13.9%) also fell, but as its rivals fell faster it actually climbed from 4th to 3rd place.

In their place, a purpose-driven cluster surged. Contribution led all values in relative growth (+172.6%), though from a small base; Competence (+76.1%), Excellence (+53.6%), Spirituality (+51.9%), Equality (+50.2%), Meaningful work (+49.1%), Helpfulness (+44.4%), Passion (+42.6%) and Ethics (+36.0%) all posted double-digit gains. Growth stood out among established values, climbing seven ranks to 6th place (+34.9%) with its "Top 1" rate more than doubling (+107.0%). Love also rose (+7.7%), with its "Top 1" share up sharply (+40.6%).

Ultimately, June was defined by a "Purpose over Comfort" trend, the sharpest reversal seen so far this year. Family provided the steadiest anchor among the top values, losing only -4.9% even as it inherited the Top 1 crown, underscoring that relational bonds held firm while individual comfort- and security-oriented priorities gave way broadly to growth, contribution, and meaning.