Key Findings for May 2026

May’s data shows Health holding firm as the primary global anchor at 49.4%, but with a notable shift in intensity: Health also claimed the highest "Top 1" frequency (12.6%), narrowly overtaking Family (12.4%), which had led that metric in April.

The most significant story was a reversal of April’s productivity push. Discipline saw the sharpest decline (-2.6%), fully unwinding its prior gain, while Financial stability (-1.2%) slipped from 2nd back to 4th place. This retreat extended to Wealth (-2.0%) and Success (-1.8%), signaling that the global pivot toward resource building had run its course.

In its place, a clear move toward exploration and self-expression emerged. Curiosity surged (+2.1%), followed by gains in Authenticity (+1.6%), Inner harmony (+1.1%) and Growth (+1.0%). Pleasure (+0.8%) also rebounded after April’s sharp drop, as Peace (+1.0%) climbed to 2nd place overall.

Ultimately, May was defined by an "Exploration over Security" trend, an almost direct inversion of the prior month. While rigid, security-focused goals were deprioritized, core relational anchors stayed steady, with Trust (-0.0% change) holding flat and Family (+0.3%) edging up, providing a stable baseline beneath the month’s renewed appetite for openness and personal discovery.