Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for September 2025
September’s top values look like a collective “back-to-routine” reset. Health leads, appearing in 48.1% of tests, with Trust (42.6%) and Family (41.2%) close behind. The whole top 10 clusters into two themes: stability/security (Health, Peace, Financial stability, Respect, Loyalty) and relationship warmth (Trust, Family, Love, Friendship), with Pleasure adding a little “yes, but let’s still enjoy life” at 29.9%.
Ranking movement is the real plot twist: every value shown is up, and by a lot. From +1 positions (Health) to +10 positions (Loyalty), this reads less like small shuffling and more like a major reordering, where dependable, pro-social values surged together rather than one “winner” stealing the spotlight.
The priorities implied are pretty clear: people are optimizing for wellbeing + reliability + calm. With Peace at 39.5% and Financial stability at 37.9%, the vibe is “protect the baseline, then build.”
Seasonally, September often brings work/school restarts and planning mode, which fits the jump toward structure, commitment, and steadier relationships—comfort-food values for a busy month.
Total Tests
66,749
in this month
🔥 Most Popular
Health
32,132 appearances
⭐ Best Ranking
Family
Avg rank: 3.30
🥇 Most #1 Rankings
Family
9330 times first place
1
Health
▶Avg Rank:3.88
Appearance:48.1%
Trend (MOM):+1.2%
Trend (YOY):+1.9%
🥇 Top 1:11.4%
🥉 Top 3:26.5%
2
Trust
▶Avg Rank:5.07
Appearance:42.6%
Trend (MOM):-1.4%
Trend (YOY):+10.5%
🥇 Top 1:3.8%
🥉 Top 3:14.4%
3
Family
▶Avg Rank:3.30
Appearance:41.2%
Trend (MOM):+2.3%
Trend (YOY):-8.4%
🥇 Top 1:14.0%
🥉 Top 3:26.1%
4
Peace
▶Avg Rank:5.24
Appearance:39.5%
Trend (MOM):-0.9%
Trend (YOY):+6.1%
🥇 Top 1:4.2%
🥉 Top 3:13.6%
5
Financial stability
▶Avg Rank:4.81
Appearance:37.9%
Trend (MOM):+3.4%
Trend (YOY):+8.1%
🥇 Top 1:4.2%
🥉 Top 3:14.7%
6
Respect
▶Avg Rank:5.42
Appearance:37.2%
Trend (MOM):+3.0%
Trend (YOY):+17.7%
🥇 Top 1:2.5%
🥉 Top 3:10.3%
7
Love
▶Avg Rank:4.69
Appearance:33.3%
Trend (MOM):+1.2%
Trend (YOY):-1.4%
🥇 Top 1:4.8%
🥉 Top 3:13.7%
8
Pleasure
▶Avg Rank:5.79
Appearance:29.9%
Trend (MOM):+1.3%
Trend (YOY):+0.4%
🥇 Top 1:1.9%
🥉 Top 3:7.5%
9
Friendship
▶Avg Rank:5.41
Appearance:27.3%
Trend (MOM):-1.2%
Trend (YOY):+0.9%
🥇 Top 1:1.9%
🥉 Top 3:7.8%
10
Loyalty
▶Avg Rank:5.64
Appearance:25.7%
Trend (MOM):-0.3%
Trend (YOY):+3.9%
🥇 Top 1:1.8%
🥉 Top 3:6.6%
11
Security
▶Avg Rank:5.30
Appearance:25.1%
Trend (MOM):+1.4%
Trend (YOY):-0.2%
🥇 Top 1:2.6%
🥉 Top 3:8.6%
12
+3Freedom
▶Avg Rank:5.73
Appearance:23.4%
Trend (MOM):+6.6%
Trend (YOY):-18.4%
🥇 Top 1:2.2%
🥉 Top 3:6.4%
13
+4Discipline
▶Avg Rank:5.17
Appearance:23.4%
Trend (MOM):+9.1%
Trend (YOY):+11.0%
🥇 Top 1:2.5%
🥉 Top 3:8.1%
14
+6Wealth
▶Avg Rank:5.13
Appearance:23.3%
Trend (MOM):+16.6%
Trend (YOY):+11.2%
🥇 Top 1:2.9%
🥉 Top 3:8.4%
15
-2Creativity
▶Avg Rank:6.17
Appearance:22.8%
Trend (MOM):+1.3%
Trend (YOY):+27.5%
🥇 Top 1:1.5%
🥉 Top 3:4.9%
16
-4Honesty
▶Avg Rank:5.77
Appearance:22.5%
Trend (MOM):-2.8%
Trend (YOY):+8.3%
🥇 Top 1:1.4%
🥉 Top 3:5.4%
17
-3Growth
▶Avg Rank:5.76
Appearance:19.9%
Trend (MOM):-10.2%
Trend (YOY):-6.8%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
18
Accountability
▶Avg Rank:5.63
Appearance:19.4%
Trend (MOM):-6.4%
Trend (YOY):+17.2%
🥇 Top 1:1.3%
🥉 Top 3:5.0%
19
Curiosity
▶Avg Rank:6.36
Appearance:18.9%
Trend (MOM):-6.6%
Trend (YOY):+15.3%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
20
+3Success
▶Avg Rank:5.54
Appearance:18.9%
Trend (MOM):+9.8%
Trend (YOY):-4.4%
🥇 Top 1:1.5%
🥉 Top 3:5.3%
21
+4Control
▶Avg Rank:5.76
Appearance:18.7%
Trend (MOM):+12.7%
Trend (YOY):-1.1%
🥇 Top 1:1.8%
🥉 Top 3:5.6%
22
+2Adventure
▶Avg Rank:6.10
Appearance:17.9%
Trend (MOM):+6.5%
Trend (YOY):+19.9%
🥇 Top 1:1.0%
🥉 Top 3:3.8%
23
-7Authenticity
▶Avg Rank:5.32
Appearance:17.6%
Trend (MOM):-18.7%
Trend (YOY):+3.4%
🥇 Top 1:1.8%
🥉 Top 3:5.4%
24
+2Privacy
▶Avg Rank:6.34
Appearance:17.6%
Trend (MOM):+10.2%
Trend (YOY):+18.8%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
25
-3Certainty
▶Avg Rank:5.55
Appearance:17.3%
Trend (MOM):+0.0%
Trend (YOY):-6.8%
🥇 Top 1:1.9%
🥉 Top 3:5.5%
26
-5Compassion
▶Avg Rank:5.38
Appearance:16.1%
Trend (MOM):-9.3%
Trend (YOY):+3.1%
🥇 Top 1:1.5%
🥉 Top 3:4.7%
27
+2Challenge
▶Avg Rank:6.36
Appearance:14.7%
Trend (MOM):+3.7%
Trend (YOY):+15.6%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
28
-1Appreciation
▶Avg Rank:6.48
Appearance:14.4%
Trend (MOM):-7.2%
Trend (YOY):+3.6%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
29
+1Religion
▶Avg Rank:3.41
Appearance:14.0%
Trend (MOM):+4.5%
Trend (YOY):-1.3%
🥇 Top 1:5.8%
🥉 Top 3:8.7%
30
-2Excitement
▶Avg Rank:6.78
Appearance:13.9%
Trend (MOM):-2.2%
Trend (YOY):+25.0%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
31
+4Job security
▶Avg Rank:5.61
Appearance:13.3%
Trend (MOM):+5.3%
Trend (YOY):-4.5%
🥇 Top 1:0.8%
🥉 Top 3:3.7%
32
Independence
▶Avg Rank:6.38
Appearance:13.0%
Trend (MOM):-0.7%
Trend (YOY):-5.5%
🥇 Top 1:0.6%
🥉 Top 3:2.3%
33
+1Courage
▶Avg Rank:6.33
Appearance:12.8%
Trend (MOM):+1.5%
Trend (YOY):+22.3%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
34
-1Intelligence
▶Avg Rank:6.25
Appearance:12.8%
Trend (MOM):-0.9%
Trend (YOY):-4.6%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
35
-4Acceptance
▶Avg Rank:6.68
Appearance:12.3%
Trend (MOM):-7.1%
Trend (YOY):+18.6%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
36
+2Passion
▶Avg Rank:6.31
Appearance:11.3%
Trend (MOM):+0.7%
Trend (YOY):+3.6%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
37
-1Wisdom
▶Avg Rank:5.45
Appearance:11.2%
Trend (MOM):-9.5%
Trend (YOY):-22.9%
🥇 Top 1:1.0%
🥉 Top 3:3.2%
38
+1Justice
▶Avg Rank:5.65
Appearance:10.8%
Trend (MOM):-0.7%
Trend (YOY):-17.2%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
39
+4Equality
▶Avg Rank:5.30
Appearance:10.1%
Trend (MOM):+4.9%
Trend (YOY):-12.4%
🥇 Top 1:1.2%
🥉 Top 3:3.4%
40
Ethics
▶Avg Rank:5.23
Appearance:10.1%
Trend (MOM):-4.8%
Trend (YOY):-33.7%
🥇 Top 1:1.3%
🥉 Top 3:3.6%
41
-4Meaningful work
▶Avg Rank:5.87
Appearance:10.0%
Trend (MOM):-13.6%
Trend (YOY):-24.7%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
42
-1Determination
▶Avg Rank:6.23
Appearance:9.9%
Trend (MOM):+0.4%
Trend (YOY):-0.8%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
43
-1Helpfulness
▶Avg Rank:6.15
Appearance:9.6%
Trend (MOM):-2.9%
Trend (YOY):-37.4%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
44
+1Beauty
▶Avg Rank:6.89
Appearance:9.4%
Trend (MOM):+6.9%
Trend (YOY):+28.1%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
45
-1Ambition
▶Avg Rank:5.92
Appearance:9.2%
Trend (MOM):-2.6%
Trend (YOY):-9.7%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
46
Forgiveness
▶Avg Rank:6.07
Appearance:9.1%
Trend (MOM):+4.6%
Trend (YOY):-10.0%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
47
Teamwork
▶Avg Rank:6.65
Appearance:6.9%
Trend (MOM):-8.2%
Trend (YOY):-22.8%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
48
+5Reputation
▶Avg Rank:7.04
Appearance:6.3%
Trend (MOM):+5.7%
Trend (YOY):+22.2%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
49
Commitment
▶Avg Rank:6.60
Appearance:6.2%
Trend (MOM):-8.0%
Trend (YOY):-38.6%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
50
+1Uniqueness
▶Avg Rank:6.61
Appearance:6.2%
Trend (MOM):-0.2%
Trend (YOY):+5.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
51
+5Tradition
▶Avg Rank:6.31
Appearance:6.1%
Trend (MOM):+13.2%
Trend (YOY):+11.8%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
52
-2Tolerance
▶Avg Rank:6.37
Appearance:5.9%
Trend (MOM):-6.7%
Trend (YOY):-37.6%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
53
-5Inner harmony
▶Avg Rank:5.56
Appearance:5.8%
Trend (MOM):-19.0%
Trend (YOY):-38.1%
🥇 Top 1:0.6%
🥉 Top 3:1.7%
54
Variety
▶Avg Rank:6.93
Appearance:5.7%
Trend (MOM):-4.5%
Trend (YOY):+18.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
55
-3Competence
▶Avg Rank:6.51
Appearance:5.6%
Trend (MOM):-7.5%
Trend (YOY):-12.7%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
56
-1Spirituality
▶Avg Rank:5.51
Appearance:5.3%
Trend (MOM):-10.9%
Trend (YOY):-21.5%
🥇 Top 1:0.7%
🥉 Top 3:1.7%
57
Influence
▶Avg Rank:6.83
Appearance:5.0%
Trend (MOM):-0.6%
Trend (YOY):+12.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Excellence
▶Avg Rank:6.32
Appearance:4.9%
Trend (MOM):-1.4%
Trend (YOY):-14.3%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
+3Authority
▶Avg Rank:6.73
Appearance:3.2%
Trend (MOM):+11.2%
Trend (YOY):+6.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
60
Popularity
▶Avg Rank:6.69
Appearance:3.1%
Trend (MOM):+6.2%
Trend (YOY):+7.1%
🥇 Top 1:0.2%
🥉 Top 3:0.5%
61
Fame
▶Avg Rank:6.38
Appearance:3.1%
Trend (MOM):+9.6%
Trend (YOY):-0.4%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
62
-3Contribution
▶Avg Rank:6.65
Appearance:3.1%
Trend (MOM):-10.5%
Trend (YOY):-31.8%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.88 | 11.4% | 26.5% | 48.1% | ▲+1.2% |
▶ 2 | Trust | 5.07 | 3.8% | 14.4% | 42.6% | ▼−1.4% |
▶ 3 | Family | 3.30 | 14.0% | 26.1% | 41.2% | ▲+2.3% |
▶ 4 | Peace | 5.24 | 4.2% | 13.6% | 39.5% | ▼−0.9% |
▶ 5 | Financial stability | 4.81 | 4.2% | 14.7% | 37.9% | ▲+3.4% |
▶ 6 | Respect | 5.42 | 2.5% | 10.3% | 37.2% | ▲+3.0% |
▶ 7 | Love | 4.69 | 4.8% | 13.7% | 33.3% | ▲+1.2% |
▶ 8 | Pleasure | 5.79 | 1.9% | 7.5% | 29.9% | ▲+1.3% |
▶ 9 | Friendship | 5.41 | 1.9% | 7.8% | 27.3% | ▼−1.2% |
▶ 10 | Loyalty | 5.64 | 1.8% | 6.6% | 25.7% | ▼−0.3% |
▶ 11 | Security | 5.30 | 2.6% | 8.6% | 25.1% | ▲+1.4% |
▶ 12 ▲+3 | Freedom | 5.73 | 2.2% | 6.4% | 23.4% | ▲+6.6% |
▶ 13 ▲+4 | Discipline | 5.17 | 2.5% | 8.1% | 23.4% | ▲+9.1% |
▶ 14 ▲+6 | Wealth | 5.13 | 2.9% | 8.4% | 23.3% | ▲+16.6% |
▶ 15 ▼−2 | Creativity | 6.17 | 1.5% | 4.9% | 22.8% | ▲+1.3% |
▶ 16 ▼−4 | Honesty | 5.77 | 1.4% | 5.4% | 22.5% | ▼−2.8% |
▶ 17 ▼−3 | Growth | 5.76 | 1.3% | 4.7% | 19.9% | ▼−10.2% |
▶ 18 | Accountability | 5.63 | 1.3% | 5.0% | 19.4% | ▼−6.4% |
▶ 19 | Curiosity | 6.36 | 0.9% | 3.6% | 18.9% | ▼−6.6% |
▶ 20 ▲+3 | Success | 5.54 | 1.5% | 5.3% | 18.9% | ▲+9.8% |
▶ 21 ▲+4 | Control | 5.76 | 1.8% | 5.6% | 18.7% | ▲+12.7% |
▶ 22 ▲+2 | Adventure | 6.10 | 1.0% | 3.8% | 17.9% | ▲+6.5% |
▶ 23 ▼−7 | Authenticity | 5.32 | 1.8% | 5.4% | 17.6% | ▼−18.7% |
▶ 24 ▲+2 | Privacy | 6.34 | 0.8% | 3.2% | 17.6% | ▲+10.2% |
▶ 25 ▼−3 | Certainty | 5.55 | 1.9% | 5.5% | 17.3% | ▲+0.0% |
▶ 26 ▼−5 | Compassion | 5.38 | 1.5% | 4.7% | 16.1% | ▼−9.3% |
▶ 27 ▲+2 | Challenge | 6.36 | 0.6% | 2.6% | 14.7% | ▲+3.7% |
▶ 28 ▼−1 | Appreciation | 6.48 | 0.5% | 2.2% | 14.4% | ▼−7.2% |
▶ 29 ▲+1 | Religion | 3.41 | 5.8% | 8.7% | 14.0% | ▲+4.5% |
▶ 30 ▼−2 | Excitement | 6.78 | 0.4% | 1.9% | 13.9% | ▼−2.2% |
▶ 31 ▲+4 | Job security | 5.61 | 0.8% | 3.7% | 13.3% | ▲+5.3% |
▶ 32 | Independence | 6.38 | 0.6% | 2.3% | 13.0% | ▼−0.7% |
▶ 33 ▲+1 | Courage | 6.33 | 0.6% | 2.4% | 12.8% | ▲+1.5% |
▶ 34 ▼−1 | Intelligence | 6.25 | 0.6% | 2.4% | 12.8% | ▼−0.9% |
▶ 35 ▼−4 | Acceptance | 6.68 | 0.4% | 1.8% | 12.3% | ▼−7.1% |
▶ 36 ▲+2 | Passion | 6.31 | 0.6% | 2.1% | 11.3% | ▲+0.7% |
▶ 37 ▼−1 | Wisdom | 5.45 | 1.0% | 3.2% | 11.2% | ▼−9.5% |
▶ 38 ▲+1 | Justice | 5.65 | 0.9% | 3.0% | 10.8% | ▼−0.7% |
▶ 39 ▲+4 | Equality | 5.30 | 1.2% | 3.4% | 10.1% | ▲+4.9% |
▶ 40 | Ethics | 5.23 | 1.3% | 3.6% | 10.1% | ▼−4.8% |
▶ 41 ▼−4 | Meaningful work | 5.87 | 0.7% | 2.4% | 10.0% | ▼−13.6% |
▶ 42 ▼−1 | Determination | 6.23 | 0.5% | 1.9% | 9.9% | ▲+0.4% |
▶ 43 ▼−1 | Helpfulness | 6.15 | 0.6% | 2.1% | 9.6% | ▼−2.9% |
▶ 44 ▲+1 | Beauty | 6.89 | 0.4% | 1.5% | 9.4% | ▲+6.9% |
▶ 45 ▼−1 | Ambition | 5.92 | 0.6% | 2.2% | 9.2% | ▼−2.6% |
▶ 46 | Forgiveness | 6.07 | 0.4% | 1.8% | 9.1% | ▲+4.6% |
▶ 47 | Teamwork | 6.65 | 0.3% | 1.0% | 6.9% | ▼−8.2% |
▶ 48 ▲+5 | Reputation | 7.04 | 0.2% | 0.8% | 6.3% | ▲+5.7% |
▶ 49 | Commitment | 6.60 | 0.3% | 1.0% | 6.2% | ▼−8.0% |
▶ 50 ▲+1 | Uniqueness | 6.61 | 0.2% | 1.0% | 6.2% | ▼−0.2% |
▶ 51 ▲+5 | Tradition | 6.31 | 0.3% | 1.3% | 6.1% | ▲+13.2% |
▶ 52 ▼−2 | Tolerance | 6.37 | 0.4% | 1.2% | 5.9% | ▼−6.7% |
▶ 53 ▼−5 | Inner harmony | 5.56 | 0.6% | 1.7% | 5.8% | ▼−19.0% |
▶ 54 | Variety | 6.93 | 0.2% | 0.7% | 5.7% | ▼−4.5% |
▶ 55 ▼−3 | Competence | 6.51 | 0.2% | 0.9% | 5.6% | ▼−7.5% |
▶ 56 ▼−1 | Spirituality | 5.51 | 0.7% | 1.7% | 5.3% | ▼−10.9% |
▶ 57 | Influence | 6.83 | 0.2% | 0.7% | 5.0% | ▼−0.6% |
▶ 58 | Excellence | 6.32 | 0.2% | 0.9% | 4.9% | ▼−1.4% |
▶ 59 ▲+3 | Authority | 6.73 | 0.1% | 0.4% | 3.2% | ▲+11.2% |
▶ 60 | Popularity | 6.69 | 0.2% | 0.5% | 3.1% | ▲+6.2% |
▶ 61 | Fame | 6.38 | 0.2% | 0.6% | 3.1% | ▲+9.6% |
▶ 62 ▼−3 | Contribution | 6.65 | 0.1% | 0.5% | 3.1% | ▼−10.5% |