Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for August 2025
August’s top values read like a “take care of me and my people” playlist. Health leads with about 47.5% of tests, with Trust (43.2%) and Family (40.3%) close behind, suggesting a strong tilt toward security, stability, and reliable relationships. The top 10 are tightly packed (from ~47.5% down to ~25.8%), so preferences are broad rather than winner-take-all.
The biggest movers are the social glue values: Loyalty jumped 9 positions into 10th (~25.8%), Friendship rose 6 positions to 9th (~27.7%), and Trust climbed 3 to 2nd. Respect (~36.1%) and Love (~32.9%) each gained a place. The “good vibes” pick, Pleasure, still holds ~29.5% but slips 2 places, and Financial stability drops 3 to 5th. Overall, the top 10 tilts toward communal and interpersonal values, with Growth falling out to make room.
Seasonally, this feels very late-summer: people are protecting energy (Peace ~39.9%), shoring up budgets before fall (Financial stability ~36.6%), and doubling down on close bonds while squeezing the last fun out of the season.
How August fits into 2025, in the Global Values Research
Total Tests
41,268
in this month
🔥 Most Popular
Health
19,616 appearances
⭐ Best Ranking
Family
Avg rank: 3.38
🥇 Most #1 Rankings
Family
5482 times first place
1
Health
▶Avg Rank:3.85
Appearance:47.5%
Trend (MOM):-5.6%
Trend (YOY):+0.5%
🥇 Top 1:11.4%
🥉 Top 3:26.7%
2
+3Trust
▶Avg Rank:4.94
Appearance:43.2%
Trend (MOM):+18.3%
Trend (YOY):+12.4%
🥇 Top 1:4.3%
🥉 Top 3:15.3%
3
+1Family
▶Avg Rank:3.38
Appearance:40.3%
Trend (MOM):+5.0%
Trend (YOY):-8.7%
🥇 Top 1:13.3%
🥉 Top 3:24.9%
4
-1Peace
▶Avg Rank:5.19
Appearance:39.9%
Trend (MOM):+0.5%
Trend (YOY):+4.8%
🥇 Top 1:4.3%
🥉 Top 3:14.0%
5
-3Financial stability
▶Avg Rank:4.90
Appearance:36.6%
Trend (MOM):-13.3%
Trend (YOY):+4.7%
🥇 Top 1:3.8%
🥉 Top 3:13.7%
6
+1Respect
▶Avg Rank:5.36
Appearance:36.1%
Trend (MOM):+15.9%
Trend (YOY):+17.4%
🥇 Top 1:2.6%
🥉 Top 3:10.1%
7
+1Love
▶Avg Rank:4.68
Appearance:32.9%
Trend (MOM):+9.3%
Trend (YOY):-4.2%
🥇 Top 1:4.8%
🥉 Top 3:13.5%
8
-2Pleasure
▶Avg Rank:5.70
Appearance:29.5%
Trend (MOM):-7.7%
Trend (YOY):+0.2%
🥇 Top 1:2.0%
🥉 Top 3:7.8%
9
+6Friendship
▶Avg Rank:5.31
Appearance:27.7%
Trend (MOM):+28.7%
Trend (YOY):+8.1%
🥇 Top 1:2.2%
🥉 Top 3:8.4%
10
+9Loyalty
▶Avg Rank:5.56
Appearance:25.8%
Trend (MOM):+31.9%
Trend (YOY):+7.8%
🥇 Top 1:1.9%
🥉 Top 3:6.9%
11
Security
▶Avg Rank:5.25
Appearance:24.8%
Trend (MOM):-3.3%
Trend (YOY):-2.9%
🥇 Top 1:2.6%
🥉 Top 3:8.8%
12
+4Honesty
▶Avg Rank:5.66
Appearance:23.1%
Trend (MOM):+7.8%
Trend (YOY):+10.3%
🥇 Top 1:1.5%
🥉 Top 3:5.8%
13
+1Creativity
▶Avg Rank:6.16
Appearance:22.6%
Trend (MOM):+0.6%
Trend (YOY):+24.2%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
14
-5Growth
▶Avg Rank:5.72
Appearance:22.2%
Trend (MOM):-16.5%
Trend (YOY):-4.9%
🥇 Top 1:1.4%
🥉 Top 3:5.4%
15
-2Freedom
▶Avg Rank:5.86
Appearance:22.0%
Trend (MOM):-8.2%
Trend (YOY):-23.7%
🥇 Top 1:2.0%
🥉 Top 3:5.8%
16
-6Authenticity
▶Avg Rank:5.11
Appearance:21.7%
Trend (MOM):-17.4%
Trend (YOY):+12.7%
🥇 Top 1:2.6%
🥉 Top 3:7.3%
17
+3Discipline
▶Avg Rank:5.21
Appearance:21.4%
Trend (MOM):+12.4%
Trend (YOY):+4.0%
🥇 Top 1:2.3%
🥉 Top 3:7.4%
18
-1Accountability
▶Avg Rank:5.56
Appearance:20.7%
Trend (MOM):+3.0%
Trend (YOY):+26.3%
🥇 Top 1:1.4%
🥉 Top 3:5.5%
19
-7Curiosity
▶Avg Rank:6.26
Appearance:20.3%
Trend (MOM):-17.9%
Trend (YOY):+13.5%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
20
+3Wealth
▶Avg Rank:5.05
Appearance:20.0%
Trend (MOM):+21.8%
Trend (YOY):+1.5%
🥇 Top 1:2.7%
🥉 Top 3:7.4%
21
-3Compassion
▶Avg Rank:5.36
Appearance:17.8%
Trend (MOM):-10.6%
Trend (YOY):+6.6%
🥇 Top 1:1.7%
🥉 Top 3:5.3%
22
+6Success
▶Avg Rank:5.64
Appearance:17.2%
Trend (MOM):+16.3%
Trend (YOY):-6.4%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
23
-2Certainty
▶Avg Rank:5.58
Appearance:17.2%
Trend (MOM):-9.5%
Trend (YOY):-5.4%
🥇 Top 1:1.7%
🥉 Top 3:5.3%
24
+6Adventure
▶Avg Rank:6.12
Appearance:16.8%
Trend (MOM):+19.7%
Trend (YOY):+14.7%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
25
Control
▶Avg Rank:5.74
Appearance:16.6%
Trend (MOM):+5.0%
Trend (YOY):-6.6%
🥇 Top 1:1.5%
🥉 Top 3:4.9%
26
+8Privacy
▶Avg Rank:6.36
Appearance:15.9%
Trend (MOM):+20.8%
Trend (YOY):+16.1%
🥇 Top 1:0.7%
🥉 Top 3:2.9%
27
-5Appreciation
▶Avg Rank:6.48
Appearance:15.5%
Trend (MOM):-6.6%
Trend (YOY):+8.2%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
28
+14Excitement
▶Avg Rank:6.83
Appearance:14.3%
Trend (MOM):+43.4%
Trend (YOY):+32.2%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
29
+4Challenge
▶Avg Rank:6.35
Appearance:14.2%
Trend (MOM):+7.6%
Trend (YOY):+15.7%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
30
+13Religion
▶Avg Rank:3.50
Appearance:13.4%
Trend (MOM):+37.3%
Trend (YOY):-1.7%
🥇 Top 1:5.3%
🥉 Top 3:8.2%
31
+5Acceptance
▶Avg Rank:6.66
Appearance:13.2%
Trend (MOM):+6.3%
Trend (YOY):+26.6%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
32
-5Independence
▶Avg Rank:6.43
Appearance:13.1%
Trend (MOM):-12.8%
Trend (YOY):-9.6%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
33
-4Intelligence
▶Avg Rank:6.39
Appearance:12.9%
Trend (MOM):-8.6%
Trend (YOY):-1.4%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
34
+6Courage
▶Avg Rank:6.29
Appearance:12.7%
Trend (MOM):+16.5%
Trend (YOY):+14.7%
🥇 Top 1:0.6%
🥉 Top 3:2.3%
35
-3Job security
▶Avg Rank:5.54
Appearance:12.6%
Trend (MOM):-5.8%
Trend (YOY):-3.2%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
36
-10Wisdom
▶Avg Rank:5.44
Appearance:12.3%
Trend (MOM):-21.6%
Trend (YOY):-24.0%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
37
-13Meaningful work
▶Avg Rank:5.98
Appearance:11.5%
Trend (MOM):-27.7%
Trend (YOY):-17.7%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
38
+1Passion
▶Avg Rank:6.37
Appearance:11.2%
Trend (MOM):+0.3%
Trend (YOY):+2.1%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
39
-4Justice
▶Avg Rank:5.63
Appearance:10.8%
Trend (MOM):-17.2%
Trend (YOY):-14.3%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
40
-9Ethics
▶Avg Rank:5.34
Appearance:10.6%
Trend (MOM):-23.0%
Trend (YOY):-31.5%
🥇 Top 1:1.2%
🥉 Top 3:3.5%
41
+4Determination
▶Avg Rank:6.38
Appearance:9.9%
Trend (MOM):+10.5%
Trend (YOY):+2.5%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
42
-4Helpfulness
▶Avg Rank:6.25
Appearance:9.9%
Trend (MOM):-15.2%
Trend (YOY):-34.7%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
43
-2Equality
▶Avg Rank:5.36
Appearance:9.7%
Trend (MOM):-5.7%
Trend (YOY):-11.7%
🥇 Top 1:1.1%
🥉 Top 3:3.0%
44
Ambition
▶Avg Rank:6.09
Appearance:9.5%
Trend (MOM):+3.1%
Trend (YOY):-4.2%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
45
+8Beauty
▶Avg Rank:6.88
Appearance:8.8%
Trend (MOM):+35.8%
Trend (YOY):+27.3%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
46
+6Forgiveness
▶Avg Rank:6.13
Appearance:8.7%
Trend (MOM):+27.6%
Trend (YOY):-12.1%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
47
+2Teamwork
▶Avg Rank:6.57
Appearance:7.5%
Trend (MOM):+0.0%
Trend (YOY):-11.4%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
48
-11Inner harmony
▶Avg Rank:5.49
Appearance:7.2%
Trend (MOM):-39.2%
Trend (YOY):-39.8%
🥇 Top 1:0.8%
🥉 Top 3:2.2%
49
+2Commitment
▶Avg Rank:6.59
Appearance:6.7%
Trend (MOM):-2.5%
Trend (YOY):-30.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-4Tolerance
▶Avg Rank:6.33
Appearance:6.4%
Trend (MOM):-23.9%
Trend (YOY):-33.6%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
51
+3Uniqueness
▶Avg Rank:6.65
Appearance:6.2%
Trend (MOM):-4.0%
Trend (YOY):-1.1%
🥇 Top 1:0.3%
🥉 Top 3:0.9%
52
-5Competence
▶Avg Rank:6.58
Appearance:6.1%
Trend (MOM):-26.4%
Trend (YOY):-4.3%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
+2Reputation
▶Avg Rank:7.04
Appearance:6.0%
Trend (MOM):-1.6%
Trend (YOY):+24.5%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
-4Variety
▶Avg Rank:6.83
Appearance:6.0%
Trend (MOM):-14.0%
Trend (YOY):+11.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
55
-7Spirituality
▶Avg Rank:5.63
Appearance:5.9%
Trend (MOM):-23.8%
Trend (YOY):-17.6%
🥇 Top 1:0.7%
🥉 Top 3:1.8%
56
+2Tradition
▶Avg Rank:6.41
Appearance:5.4%
Trend (MOM):+17.7%
Trend (YOY):+5.8%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
57
Influence
▶Avg Rank:6.88
Appearance:5.1%
Trend (MOM):+1.2%
Trend (YOY):+7.1%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
58
-2Excellence
▶Avg Rank:6.57
Appearance:5.0%
Trend (MOM):-16.4%
Trend (YOY):-8.4%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
Contribution
▶Avg Rank:6.54
Appearance:3.4%
Trend (MOM):-20.2%
Trend (YOY):-28.3%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
60
+1Popularity
▶Avg Rank:6.84
Appearance:2.9%
Trend (MOM):+35.2%
Trend (YOY):+7.9%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
-1Authority
▶Avg Rank:6.86
Appearance:2.8%
Trend (MOM):-1.5%
Trend (YOY):+0.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.40
Appearance:2.8%
Trend (MOM):+62.4%
Trend (YOY):-3.8%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.85 | 11.4% | 26.7% | 47.5% | ▼−5.6% |
▶ 2 ▲+3 | Trust | 4.94 | 4.3% | 15.3% | 43.2% | ▲+18.3% |
▶ 3 ▲+1 | Family | 3.38 | 13.3% | 24.9% | 40.3% | ▲+5.0% |
▶ 4 ▼−1 | Peace | 5.19 | 4.3% | 14.0% | 39.9% | ▲+0.5% |
▶ 5 ▼−3 | Financial stability | 4.90 | 3.8% | 13.7% | 36.6% | ▼−13.3% |
▶ 6 ▲+1 | Respect | 5.36 | 2.6% | 10.1% | 36.1% | ▲+15.9% |
▶ 7 ▲+1 | Love | 4.68 | 4.8% | 13.5% | 32.9% | ▲+9.3% |
▶ 8 ▼−2 | Pleasure | 5.70 | 2.0% | 7.8% | 29.5% | ▼−7.7% |
▶ 9 ▲+6 | Friendship | 5.31 | 2.2% | 8.4% | 27.7% | ▲+28.7% |
▶ 10 ▲+9 | Loyalty | 5.56 | 1.9% | 6.9% | 25.8% | ▲+31.9% |
▶ 11 | Security | 5.25 | 2.6% | 8.8% | 24.8% | ▼−3.3% |
▶ 12 ▲+4 | Honesty | 5.66 | 1.5% | 5.8% | 23.1% | ▲+7.8% |
▶ 13 ▲+1 | Creativity | 6.16 | 1.3% | 4.7% | 22.6% | ▲+0.6% |
▶ 14 ▼−5 | Growth | 5.72 | 1.4% | 5.4% | 22.2% | ▼−16.5% |
▶ 15 ▼−2 | Freedom | 5.86 | 2.0% | 5.8% | 22.0% | ▼−8.2% |
▶ 16 ▼−6 | Authenticity | 5.11 | 2.6% | 7.3% | 21.7% | ▼−17.4% |
▶ 17 ▲+3 | Discipline | 5.21 | 2.3% | 7.4% | 21.4% | ▲+12.4% |
▶ 18 ▼−1 | Accountability | 5.56 | 1.4% | 5.5% | 20.7% | ▲+3.0% |
▶ 19 ▼−7 | Curiosity | 6.26 | 1.0% | 4.0% | 20.3% | ▼−17.9% |
▶ 20 ▲+3 | Wealth | 5.05 | 2.7% | 7.4% | 20.0% | ▲+21.8% |
▶ 21 ▼−3 | Compassion | 5.36 | 1.7% | 5.3% | 17.8% | ▼−10.6% |
▶ 22 ▲+6 | Success | 5.64 | 1.4% | 4.6% | 17.2% | ▲+16.3% |
▶ 23 ▼−2 | Certainty | 5.58 | 1.7% | 5.3% | 17.2% | ▼−9.5% |
▶ 24 ▲+6 | Adventure | 6.12 | 0.9% | 3.6% | 16.8% | ▲+19.7% |
▶ 25 | Control | 5.74 | 1.5% | 4.9% | 16.6% | ▲+5.0% |
▶ 26 ▲+8 | Privacy | 6.36 | 0.7% | 2.9% | 15.9% | ▲+20.8% |
▶ 27 ▼−5 | Appreciation | 6.48 | 0.5% | 2.5% | 15.5% | ▼−6.6% |
▶ 28 ▲+14 | Excitement | 6.83 | 0.4% | 1.9% | 14.3% | ▲+43.4% |
▶ 29 ▲+4 | Challenge | 6.35 | 0.6% | 2.6% | 14.2% | ▲+7.6% |
▶ 30 ▲+13 | Religion | 3.50 | 5.3% | 8.2% | 13.4% | ▲+37.3% |
▶ 31 ▲+5 | Acceptance | 6.66 | 0.5% | 2.0% | 13.2% | ▲+6.3% |
▶ 32 ▼−5 | Independence | 6.43 | 0.5% | 2.2% | 13.1% | ▼−12.8% |
▶ 33 ▼−4 | Intelligence | 6.39 | 0.6% | 2.2% | 12.9% | ▼−8.6% |
▶ 34 ▲+6 | Courage | 6.29 | 0.6% | 2.3% | 12.7% | ▲+16.5% |
▶ 35 ▼−3 | Job security | 5.54 | 0.9% | 3.6% | 12.6% | ▼−5.8% |
▶ 36 ▼−10 | Wisdom | 5.44 | 1.1% | 3.5% | 12.3% | ▼−21.6% |
▶ 37 ▼−13 | Meaningful work | 5.98 | 0.8% | 2.7% | 11.5% | ▼−27.7% |
▶ 38 ▲+1 | Passion | 6.37 | 0.5% | 2.0% | 11.2% | ▲+0.3% |
▶ 39 ▼−4 | Justice | 5.63 | 1.0% | 3.1% | 10.8% | ▼−17.2% |
▶ 40 ▼−9 | Ethics | 5.34 | 1.2% | 3.5% | 10.6% | ▼−23.0% |
▶ 41 ▲+4 | Determination | 6.38 | 0.4% | 1.7% | 9.9% | ▲+10.5% |
▶ 42 ▼−4 | Helpfulness | 6.25 | 0.6% | 2.1% | 9.9% | ▼−15.2% |
▶ 43 ▼−2 | Equality | 5.36 | 1.1% | 3.0% | 9.7% | ▼−5.7% |
▶ 44 | Ambition | 6.09 | 0.6% | 2.0% | 9.5% | ▲+3.1% |
▶ 45 ▲+8 | Beauty | 6.88 | 0.4% | 1.4% | 8.8% | ▲+35.8% |
▶ 46 ▲+6 | Forgiveness | 6.13 | 0.4% | 1.7% | 8.7% | ▲+27.6% |
▶ 47 ▲+2 | Teamwork | 6.57 | 0.3% | 1.2% | 7.5% | ▲+0.0% |
▶ 48 ▼−11 | Inner harmony | 5.49 | 0.8% | 2.2% | 7.2% | ▼−39.2% |
▶ 49 ▲+2 | Commitment | 6.59 | 0.3% | 1.1% | 6.7% | ▼−2.5% |
▶ 50 ▼−4 | Tolerance | 6.33 | 0.4% | 1.3% | 6.4% | ▼−23.9% |
▶ 51 ▲+3 | Uniqueness | 6.65 | 0.3% | 0.9% | 6.2% | ▼−4.0% |
▶ 52 ▼−5 | Competence | 6.58 | 0.2% | 0.9% | 6.1% | ▼−26.4% |
▶ 53 ▲+2 | Reputation | 7.04 | 0.2% | 0.8% | 6.0% | ▼−1.6% |
▶ 54 ▼−4 | Variety | 6.83 | 0.2% | 0.8% | 6.0% | ▼−14.0% |
▶ 55 ▼−7 | Spirituality | 5.63 | 0.7% | 1.8% | 5.9% | ▼−23.8% |
▶ 56 ▲+2 | Tradition | 6.41 | 0.3% | 1.1% | 5.4% | ▲+17.7% |
▶ 57 | Influence | 6.88 | 0.1% | 0.7% | 5.1% | ▲+1.2% |
▶ 58 ▼−2 | Excellence | 6.57 | 0.2% | 0.8% | 5.0% | ▼−16.4% |
▶ 59 | Contribution | 6.54 | 0.1% | 0.6% | 3.4% | ▼−20.2% |
▶ 60 ▲+1 | Popularity | 6.84 | 0.1% | 0.4% | 2.9% | ▲+35.2% |
▶ 61 ▼−1 | Authority | 6.86 | 0.1% | 0.4% | 2.8% | ▼−1.5% |
▶ 62 | Fame | 6.40 | 0.1% | 0.5% | 2.8% | ▲+62.4% |
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