Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for October 2024
October’s top values look like a “wellbeing-first” playlist. Health leads with 48.0% of tests, followed by Family at 44.2%. Then comes a tight cluster: Trust (37.8%) and Peace (37.3%) are nearly tied, with Financial stability close behind (35.8%). The spread from #3 to #9 is only about 8.9 percentage points, suggesting people are balancing multiple needs rather than obsessing over one.
Ranking stillness is the real story: the top nine hold their places, and the only change is Security climbing one spot back into 10th as Friendship slips out. The “soft strength” values stay put too: Peace (4th) and Trust (3rd) holding alongside money and safety signals a desire for calm, reliable foundations. Even Pleasure (30.2%) keeps 8th—comfort isn’t cancelled; it’s prioritized.
Seasonally, October often brings back-to-routine energy and end-of-year planning. That combo can amplify health resets, family focus, and a stronger pull toward stability, trust, and security as people look ahead to winter and holiday logistics.
How October fits into 2024, in the Global Values Research
Total Tests
45,523
in this month
🔥 Most Popular
Health
21,860 appearances
⭐ Best Ranking
Religion
Avg rank: 3.43
🥇 Most #1 Rankings
Family
6396 times first place
1
Health
▶Avg Rank:3.84
Appearance:48.0%
Trend (MOM):+1.6%
Trend (YOY):+2.1%
🥇 Top 1:10.9%
🥉 Top 3:26.3%
2
Family
▶Avg Rank:3.56
Appearance:44.2%
Trend (MOM):-1.9%
Trend (YOY):+3.4%
🥇 Top 1:14.1%
🥉 Top 3:26.4%
3
Trust
▶Avg Rank:5.11
Appearance:37.8%
Trend (MOM):-2.1%
Trend (YOY):-0.1%
🥇 Top 1:3.4%
🥉 Top 3:12.1%
4
Peace
▶Avg Rank:4.82
Appearance:37.3%
Trend (MOM):+0.2%
Trend (YOY):+2.5%
🥇 Top 1:4.4%
🥉 Top 3:14.5%
5
Financial stability
▶Avg Rank:4.80
Appearance:35.8%
Trend (MOM):+2.2%
Trend (YOY):+4.4%
🥇 Top 1:3.6%
🥉 Top 3:13.3%
6
Love
▶Avg Rank:4.66
Appearance:33.0%
Trend (MOM):-2.7%
Trend (YOY):+1.1%
🥇 Top 1:4.7%
🥉 Top 3:13.7%
7
Respect
▶Avg Rank:5.53
Appearance:30.6%
Trend (MOM):-3.6%
Trend (YOY):+2.8%
🥇 Top 1:1.9%
🥉 Top 3:7.9%
8
Pleasure
▶Avg Rank:5.36
Appearance:30.2%
Trend (MOM):+1.2%
Trend (YOY):-3.4%
🥇 Top 1:2.2%
🥉 Top 3:8.9%
9
Freedom
▶Avg Rank:6.48
Appearance:28.9%
Trend (MOM):+1.0%
Trend (YOY):-0.1%
🥇 Top 1:2.9%
🥉 Top 3:6.5%
10
+1Security
▶Avg Rank:4.74
Appearance:25.7%
Trend (MOM):+2.4%
Trend (YOY):-0.8%
🥇 Top 1:3.2%
🥉 Top 3:10.4%
11
-1Friendship
▶Avg Rank:5.70
Appearance:24.6%
Trend (MOM):-9.6%
Trend (YOY):+0.1%
🥇 Top 1:1.5%
🥉 Top 3:6.3%
12
+1Growth
▶Avg Rank:5.62
Appearance:23.1%
Trend (MOM):+7.6%
Trend (YOY):+1.7%
🥇 Top 1:1.7%
🥉 Top 3:6.1%
13
-1Loyalty
▶Avg Rank:5.57
Appearance:22.9%
Trend (MOM):-8.0%
Trend (YOY):+1.5%
🥇 Top 1:1.7%
🥉 Top 3:6.2%
14
+2Honesty
▶Avg Rank:5.81
Appearance:21.3%
Trend (MOM):+2.7%
Trend (YOY):+3.9%
🥇 Top 1:1.2%
🥉 Top 3:5.0%
15
-1Discipline
▶Avg Rank:5.11
Appearance:19.8%
Trend (MOM):-5.4%
Trend (YOY):+1.2%
🥇 Top 1:2.1%
🥉 Top 3:6.8%
16
-1Wealth
▶Avg Rank:4.95
Appearance:19.7%
Trend (MOM):-5.6%
Trend (YOY):+1.0%
🥇 Top 1:2.3%
🥉 Top 3:7.2%
17
+4Authenticity
▶Avg Rank:5.36
Appearance:19.4%
Trend (MOM):+13.8%
Trend (YOY):+0.1%
🥇 Top 1:1.6%
🥉 Top 3:5.7%
18
+1Certainty
▶Avg Rank:4.94
Appearance:18.5%
Trend (MOM):+0.2%
Trend (YOY):+1.8%
🥇 Top 1:2.4%
🥉 Top 3:7.1%
19
+1Creativity
▶Avg Rank:5.88
Appearance:18.4%
Trend (MOM):+2.5%
Trend (YOY):-3.0%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
20
-2Control
▶Avg Rank:5.16
Appearance:18.4%
Trend (MOM):-2.5%
Trend (YOY):-3.5%
🥇 Top 1:2.1%
🥉 Top 3:6.6%
21
-4Success
▶Avg Rank:5.62
Appearance:18.3%
Trend (MOM):-7.5%
Trend (YOY):+0.9%
🥇 Top 1:1.6%
🥉 Top 3:5.1%
22
+1Curiosity
▶Avg Rank:5.89
Appearance:17.6%
Trend (MOM):+7.0%
Trend (YOY):-3.6%
🥇 Top 1:1.1%
🥉 Top 3:4.0%
23
+1Compassion
▶Avg Rank:5.70
Appearance:17.2%
Trend (MOM):+9.3%
Trend (YOY):+1.6%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
24
-2Accountability
▶Avg Rank:5.71
Appearance:16.9%
Trend (MOM):+2.0%
Trend (YOY):+4.5%
🥇 Top 1:1.0%
🥉 Top 3:4.1%
25
+1Ethics
▶Avg Rank:6.23
Appearance:16.6%
Trend (MOM):+9.3%
Trend (YOY):+3.4%
🥇 Top 1:1.5%
🥉 Top 3:4.0%
26
+3Wisdom
▶Avg Rank:5.73
Appearance:16.0%
Trend (MOM):+10.1%
Trend (YOY):+4.0%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
27
-2Helpfulness
▶Avg Rank:7.19
Appearance:15.5%
Trend (MOM):+2.5%
Trend (YOY):+0.7%
🥇 Top 1:0.8%
🥉 Top 3:2.3%
28
+7Meaningful work
▶Avg Rank:6.40
Appearance:14.7%
Trend (MOM):+11.9%
Trend (YOY):-1.3%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
29
+2Appreciation
▶Avg Rank:6.24
Appearance:14.4%
Trend (MOM):+3.3%
Trend (YOY):+4.8%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
30
+6Justice
▶Avg Rank:6.14
Appearance:14.2%
Trend (MOM):+10.4%
Trend (YOY):+1.9%
🥇 Top 1:1.1%
🥉 Top 3:3.3%
31
+2Independence
▶Avg Rank:6.23
Appearance:14.1%
Trend (MOM):+1.9%
Trend (YOY):-0.6%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
32
Job security
▶Avg Rank:5.46
Appearance:13.9%
Trend (MOM):+0.4%
Trend (YOY):+1.2%
🥇 Top 1:0.7%
🥉 Top 3:3.7%
33
-5Privacy
▶Avg Rank:6.09
Appearance:13.6%
Trend (MOM):-8.3%
Trend (YOY):-5.2%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
34
-7Adventure
▶Avg Rank:5.92
Appearance:13.5%
Trend (MOM):-10.0%
Trend (YOY):-5.3%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
35
-5Religion
▶Avg Rank:3.43
Appearance:13.4%
Trend (MOM):-5.4%
Trend (YOY):+24.4%
🥇 Top 1:5.6%
🥉 Top 3:8.5%
36
-2Intelligence
▶Avg Rank:6.33
Appearance:13.3%
Trend (MOM):-1.2%
Trend (YOY):-2.1%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
37
Challenge
▶Avg Rank:6.14
Appearance:12.0%
Trend (MOM):-5.9%
Trend (YOY):-7.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
38
Equality
▶Avg Rank:5.85
Appearance:11.8%
Trend (MOM):+3.3%
Trend (YOY):-7.3%
🥇 Top 1:1.1%
🥉 Top 3:3.1%
39
+8Inner harmony
▶Avg Rank:5.38
Appearance:11.5%
Trend (MOM):+21.4%
Trend (YOY):+0.3%
🥇 Top 1:1.4%
🥉 Top 3:3.7%
40
Passion
▶Avg Rank:6.28
Appearance:10.7%
Trend (MOM):-1.7%
Trend (YOY):-1.7%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
Courage
▶Avg Rank:6.32
Appearance:10.4%
Trend (MOM):-1.2%
Trend (YOY):-4.5%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
Acceptance
▶Avg Rank:6.43
Appearance:10.2%
Trend (MOM):-1.5%
Trend (YOY):-6.6%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
43
-4Excitement
▶Avg Rank:6.46
Appearance:10.0%
Trend (MOM):-10.1%
Trend (YOY):-6.0%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
44
-1Ambition
▶Avg Rank:6.32
Appearance:10.0%
Trend (MOM):-2.0%
Trend (YOY):-1.5%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
45
+1Commitment
▶Avg Rank:7.17
Appearance:9.9%
Trend (MOM):-0.2%
Trend (YOY):+0.1%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
46
+2Tolerance
▶Avg Rank:6.89
Appearance:9.9%
Trend (MOM):+5.6%
Trend (YOY):-7.1%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
47
-2Determination
▶Avg Rank:6.27
Appearance:9.7%
Trend (MOM):-2.9%
Trend (YOY):-0.7%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
-4Forgiveness
▶Avg Rank:6.11
Appearance:9.1%
Trend (MOM):-10.4%
Trend (YOY):+1.5%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
Teamwork
▶Avg Rank:7.03
Appearance:8.8%
Trend (MOM):+0.1%
Trend (YOY):-5.5%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
+1Spirituality
▶Avg Rank:5.59
Appearance:7.0%
Trend (MOM):+4.2%
Trend (YOY):-6.3%
🥇 Top 1:0.8%
🥉 Top 3:2.1%
51
+1Competence
▶Avg Rank:6.75
Appearance:6.7%
Trend (MOM):+3.7%
Trend (YOY):+0.5%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
-2Beauty
▶Avg Rank:6.44
Appearance:6.4%
Trend (MOM):-12.9%
Trend (YOY):-4.2%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
Uniqueness
▶Avg Rank:6.30
Appearance:6.2%
Trend (MOM):+5.7%
Trend (YOY):-3.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
Excellence
▶Avg Rank:6.24
Appearance:5.4%
Trend (MOM):-6.2%
Trend (YOY):-9.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
+2Variety
▶Avg Rank:6.69
Appearance:5.3%
Trend (MOM):+11.7%
Trend (YOY):-4.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
56
-1Tradition
▶Avg Rank:6.06
Appearance:5.2%
Trend (MOM):-4.0%
Trend (YOY):-3.1%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
57
-1Reputation
▶Avg Rank:6.76
Appearance:5.0%
Trend (MOM):-3.4%
Trend (YOY):-8.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
+1Contribution
▶Avg Rank:6.88
Appearance:4.8%
Trend (MOM):+9.3%
Trend (YOY):-3.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-1Influence
▶Avg Rank:6.57
Appearance:4.7%
Trend (MOM):+4.3%
Trend (YOY):-10.5%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
+1Authority
▶Avg Rank:6.56
Appearance:3.0%
Trend (MOM):+0.3%
Trend (YOY):-6.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Popularity
▶Avg Rank:6.77
Appearance:2.6%
Trend (MOM):-9.9%
Trend (YOY):-13.6%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-2Fame
▶Avg Rank:6.07
Appearance:2.6%
Trend (MOM):-16.9%
Trend (YOY):-12.9%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.84 | 10.9% | 26.3% | 48.0% | ▲+1.6% |
▶ 2 | Family | 3.56 | 14.1% | 26.4% | 44.2% | ▼−1.9% |
▶ 3 | Trust | 5.11 | 3.4% | 12.1% | 37.8% | ▼−2.1% |
▶ 4 | Peace | 4.82 | 4.4% | 14.5% | 37.3% | ▲+0.2% |
▶ 5 | Financial stability | 4.80 | 3.6% | 13.3% | 35.8% | ▲+2.2% |
▶ 6 | Love | 4.66 | 4.7% | 13.7% | 33.0% | ▼−2.7% |
▶ 7 | Respect | 5.53 | 1.9% | 7.9% | 30.6% | ▼−3.6% |
▶ 8 | Pleasure | 5.36 | 2.2% | 8.9% | 30.2% | ▲+1.2% |
▶ 9 | Freedom | 6.48 | 2.9% | 6.5% | 28.9% | ▲+1.0% |
▶ 10 ▲+1 | Security | 4.74 | 3.2% | 10.4% | 25.7% | ▲+2.4% |
▶ 11 ▼−1 | Friendship | 5.70 | 1.5% | 6.3% | 24.6% | ▼−9.6% |
▶ 12 ▲+1 | Growth | 5.62 | 1.7% | 6.1% | 23.1% | ▲+7.6% |
▶ 13 ▼−1 | Loyalty | 5.57 | 1.7% | 6.2% | 22.9% | ▼−8.0% |
▶ 14 ▲+2 | Honesty | 5.81 | 1.2% | 5.0% | 21.3% | ▲+2.7% |
▶ 15 ▼−1 | Discipline | 5.11 | 2.1% | 6.8% | 19.8% | ▼−5.4% |
▶ 16 ▼−1 | Wealth | 4.95 | 2.3% | 7.2% | 19.7% | ▼−5.6% |
▶ 17 ▲+4 | Authenticity | 5.36 | 1.6% | 5.7% | 19.4% | ▲+13.8% |
▶ 18 ▲+1 | Certainty | 4.94 | 2.4% | 7.1% | 18.5% | ▲+0.2% |
▶ 19 ▲+1 | Creativity | 5.88 | 1.3% | 4.3% | 18.4% | ▲+2.5% |
▶ 20 ▼−2 | Control | 5.16 | 2.1% | 6.6% | 18.4% | ▼−2.5% |
▶ 21 ▼−4 | Success | 5.62 | 1.6% | 5.1% | 18.3% | ▼−7.5% |
▶ 22 ▲+1 | Curiosity | 5.89 | 1.1% | 4.0% | 17.6% | ▲+7.0% |
▶ 23 ▲+1 | Compassion | 5.70 | 1.3% | 4.5% | 17.2% | ▲+9.3% |
▶ 24 ▼−2 | Accountability | 5.71 | 1.0% | 4.1% | 16.9% | ▲+2.0% |
▶ 25 ▲+1 | Ethics | 6.23 | 1.5% | 4.0% | 16.6% | ▲+9.3% |
▶ 26 ▲+3 | Wisdom | 5.73 | 1.3% | 4.3% | 16.0% | ▲+10.1% |
▶ 27 ▼−2 | Helpfulness | 7.19 | 0.8% | 2.3% | 15.5% | ▲+2.5% |
▶ 28 ▲+7 | Meaningful work | 6.40 | 0.9% | 2.9% | 14.7% | ▲+11.9% |
▶ 29 ▲+2 | Appreciation | 6.24 | 0.6% | 2.7% | 14.4% | ▲+3.3% |
▶ 30 ▲+6 | Justice | 6.14 | 1.1% | 3.3% | 14.2% | ▲+10.4% |
▶ 31 ▲+2 | Independence | 6.23 | 0.8% | 2.9% | 14.1% | ▲+1.9% |
▶ 32 | Job security | 5.46 | 0.7% | 3.7% | 13.9% | ▲+0.4% |
▶ 33 ▼−5 | Privacy | 6.09 | 0.6% | 2.7% | 13.6% | ▼−8.3% |
▶ 34 ▼−7 | Adventure | 5.92 | 0.7% | 3.0% | 13.5% | ▼−10.0% |
▶ 35 ▼−5 | Religion | 3.43 | 5.6% | 8.5% | 13.4% | ▼−5.4% |
▶ 36 ▼−2 | Intelligence | 6.33 | 0.7% | 2.5% | 13.3% | ▼−1.2% |
▶ 37 | Challenge | 6.14 | 0.5% | 2.4% | 12.0% | ▼−5.9% |
▶ 38 | Equality | 5.85 | 1.1% | 3.1% | 11.8% | ▲+3.3% |
▶ 39 ▲+8 | Inner harmony | 5.38 | 1.4% | 3.7% | 11.5% | ▲+21.4% |
▶ 40 | Passion | 6.28 | 0.5% | 2.1% | 10.7% | ▼−1.7% |
▶ 41 | Courage | 6.32 | 0.4% | 1.8% | 10.4% | ▼−1.2% |
▶ 42 | Acceptance | 6.43 | 0.4% | 1.8% | 10.2% | ▼−1.5% |
▶ 43 ▼−4 | Excitement | 6.46 | 0.3% | 1.6% | 10.0% | ▼−10.1% |
▶ 44 ▼−1 | Ambition | 6.32 | 0.6% | 2.1% | 10.0% | ▼−2.0% |
▶ 45 ▲+1 | Commitment | 7.17 | 0.4% | 1.4% | 9.9% | ▼−0.2% |
▶ 46 ▲+2 | Tolerance | 6.89 | 0.4% | 1.5% | 9.9% | ▲+5.6% |
▶ 47 ▼−2 | Determination | 6.27 | 0.5% | 1.8% | 9.7% | ▼−2.9% |
▶ 48 ▼−4 | Forgiveness | 6.11 | 0.4% | 1.8% | 9.1% | ▼−10.4% |
▶ 49 | Teamwork | 7.03 | 0.3% | 1.1% | 8.8% | ▲+0.1% |
▶ 50 ▲+1 | Spirituality | 5.59 | 0.8% | 2.1% | 7.0% | ▲+4.2% |
▶ 51 ▲+1 | Competence | 6.75 | 0.2% | 1.0% | 6.7% | ▲+3.7% |
▶ 52 ▼−2 | Beauty | 6.44 | 0.3% | 1.2% | 6.4% | ▼−12.9% |
▶ 53 | Uniqueness | 6.30 | 0.3% | 1.2% | 6.2% | ▲+5.7% |
▶ 54 | Excellence | 6.24 | 0.3% | 1.1% | 5.4% | ▼−6.2% |
▶ 55 ▲+2 | Variety | 6.69 | 0.2% | 0.7% | 5.3% | ▲+11.7% |
▶ 56 ▼−1 | Tradition | 6.06 | 0.3% | 1.2% | 5.2% | ▼−4.0% |
▶ 57 ▼−1 | Reputation | 6.76 | 0.2% | 0.7% | 5.0% | ▼−3.4% |
▶ 58 ▲+1 | Contribution | 6.88 | 0.2% | 0.7% | 4.8% | ▲+9.3% |
▶ 59 ▼−1 | Influence | 6.57 | 0.2% | 0.7% | 4.7% | ▲+4.3% |
▶ 60 ▲+1 | Authority | 6.56 | 0.1% | 0.5% | 3.0% | ▲+0.3% |
▶ 61 ▲+1 | Popularity | 6.77 | 0.1% | 0.4% | 2.6% | ▼−9.9% |
▶ 62 ▼−2 | Fame | 6.07 | 0.2% | 0.6% | 2.6% | ▼−16.9% |
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