Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2024
January’s value leaderboard is remarkably steady: all top 10 held their positions, suggesting priorities were unusually “locked in” rather than trend-chasing. The mix leans heavily toward stability and wellbeing over novelty, with very little churn signaling a month of consolidation.
In share terms, Health dominates at about 49% of tests, followed by Family (~43%) and Financial stability (~38%). A tight mid-pack—Trust (~37%), Peace (~37%), Love (~33%), and Pleasure (~31%)—clusters within a few percentage points, implying people are balancing emotional warmth with calm and reliability. Freedom and Respect sit around 29%, while Security (~26%) rounds out the top 10, still strongly represented.
Because no values moved in positions, the “change story” is actually the absence of drama: a stable hierarchy where self-care and close relationships outrank abstract ideals.
Seasonally, this reads like classic January energy: post-holiday reset and New Year realism. People are prioritizing health routines, family grounding, and money sense—then asking for trust, peace, and a little pleasure to make it all stick.
Total Tests
42,573
in this month
🔥 Most Popular
Health
20,935 appearances
⭐ Best Ranking
Family
Avg rank: 3.64
🥇 Most #1 Rankings
Family
5577 times first place
1
Health
▶Avg Rank:3.80
Appearance:49.2%
Trend (MOM):+0.9%
Trend (YOY):+2.3%
🥇 Top 1:11.4%
🥉 Top 3:27.0%
2
Family
▶Avg Rank:3.64
Appearance:42.6%
Trend (MOM):+9.8%
Trend (YOY):+0.8%
🥇 Top 1:13.1%
🥉 Top 3:24.8%
3
+1Financial stability
▶Avg Rank:4.72
Appearance:37.7%
Trend (MOM):+0.1%
Trend (YOY):+8.6%
🥇 Top 1:3.9%
🥉 Top 3:14.5%
4
+1Trust
▶Avg Rank:5.05
Appearance:37.2%
Trend (MOM):+7.8%
Trend (YOY):-2.6%
🥇 Top 1:3.3%
🥉 Top 3:12.3%
5
-2Peace
▶Avg Rank:4.76
Appearance:36.7%
Trend (MOM):-4.0%
Trend (YOY):+0.7%
🥇 Top 1:4.5%
🥉 Top 3:14.6%
6
Love
▶Avg Rank:4.64
Appearance:32.8%
Trend (MOM):+0.6%
Trend (YOY):+3.2%
🥇 Top 1:4.8%
🥉 Top 3:13.7%
7
Pleasure
▶Avg Rank:5.24
Appearance:31.0%
Trend (MOM):-1.2%
Trend (YOY):-1.5%
🥇 Top 1:2.5%
🥉 Top 3:9.5%
8
Freedom
▶Avg Rank:6.53
Appearance:28.6%
Trend (MOM):-4.2%
Trend (YOY):-2.0%
🥇 Top 1:2.9%
🥉 Top 3:6.4%
9
+2Respect
▶Avg Rank:5.59
Appearance:28.2%
Trend (MOM):+12.6%
Trend (YOY):-0.4%
🥇 Top 1:1.7%
🥉 Top 3:7.2%
10
Security
▶Avg Rank:4.75
Appearance:25.9%
Trend (MOM):-1.5%
Trend (YOY):+0.8%
🥇 Top 1:3.2%
🥉 Top 3:10.5%
11
-2Growth
▶Avg Rank:5.58
Appearance:25.4%
Trend (MOM):-12.1%
Trend (YOY):+2.3%
🥇 Top 1:2.1%
🥉 Top 3:7.1%
12
+2Friendship
▶Avg Rank:5.76
Appearance:23.5%
Trend (MOM):+8.6%
Trend (YOY):-1.8%
🥇 Top 1:1.5%
🥉 Top 3:6.0%
13
+6Loyalty
▶Avg Rank:5.59
Appearance:22.3%
Trend (MOM):+16.1%
Trend (YOY):+0.4%
🥇 Top 1:1.6%
🥉 Top 3:6.0%
14
-2Authenticity
▶Avg Rank:5.34
Appearance:20.8%
Trend (MOM):-15.2%
Trend (YOY):+1.7%
🥇 Top 1:1.8%
🥉 Top 3:6.2%
15
+1Honesty
▶Avg Rank:5.78
Appearance:20.4%
Trend (MOM):+1.4%
Trend (YOY):-1.3%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
16
+5Discipline
▶Avg Rank:5.01
Appearance:19.8%
Trend (MOM):+7.0%
Trend (YOY):+3.1%
🥇 Top 1:2.1%
🥉 Top 3:6.9%
17
Certainty
▶Avg Rank:4.89
Appearance:19.1%
Trend (MOM):-1.7%
Trend (YOY):+3.0%
🥇 Top 1:2.7%
🥉 Top 3:7.4%
18
+8Wealth
▶Avg Rank:4.93
Appearance:19.0%
Trend (MOM):+15.0%
Trend (YOY):+0.4%
🥇 Top 1:2.3%
🥉 Top 3:7.0%
19
-6Curiosity
▶Avg Rank:5.86
Appearance:18.7%
Trend (MOM):-14.8%
Trend (YOY):+4.5%
🥇 Top 1:1.1%
🥉 Top 3:4.4%
20
-5Creativity
▶Avg Rank:5.84
Appearance:18.3%
Trend (MOM):-12.7%
Trend (YOY):-3.9%
🥇 Top 1:1.3%
🥉 Top 3:4.4%
21
+3Control
▶Avg Rank:5.17
Appearance:18.0%
Trend (MOM):+3.5%
Trend (YOY):-1.8%
🥇 Top 1:2.0%
🥉 Top 3:6.3%
22
+6Success
▶Avg Rank:5.63
Appearance:17.7%
Trend (MOM):+11.4%
Trend (YOY):-3.4%
🥇 Top 1:1.5%
🥉 Top 3:4.9%
23
-3Compassion
▶Avg Rank:5.73
Appearance:17.5%
Trend (MOM):-6.5%
Trend (YOY):+3.6%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
24
+3Accountability
▶Avg Rank:5.76
Appearance:16.9%
Trend (MOM):+2.8%
Trend (YOY):+4.4%
🥇 Top 1:0.9%
🥉 Top 3:3.8%
25
-7Wisdom
▶Avg Rank:5.76
Appearance:16.6%
Trend (MOM):-14.0%
Trend (YOY):+1.5%
🥇 Top 1:1.4%
🥉 Top 3:4.4%
26
-1Ethics
▶Avg Rank:6.20
Appearance:16.4%
Trend (MOM):-2.3%
Trend (YOY):+3.2%
🥇 Top 1:1.5%
🥉 Top 3:4.2%
27
-5Meaningful work
▶Avg Rank:6.50
Appearance:15.6%
Trend (MOM):-11.5%
Trend (YOY):-1.5%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
28
+2Helpfulness
▶Avg Rank:7.17
Appearance:14.9%
Trend (MOM):-3.8%
Trend (YOY):-4.6%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
29
Independence
▶Avg Rank:6.23
Appearance:14.9%
Trend (MOM):-4.4%
Trend (YOY):-1.6%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
30
+5Adventure
▶Avg Rank:5.88
Appearance:14.0%
Trend (MOM):+11.0%
Trend (YOY):-3.6%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
31
+3Job security
▶Avg Rank:5.44
Appearance:13.8%
Trend (MOM):+6.6%
Trend (YOY):+4.3%
🥇 Top 1:0.7%
🥉 Top 3:3.9%
32
+1Appreciation
▶Avg Rank:6.30
Appearance:13.8%
Trend (MOM):+1.0%
Trend (YOY):+2.5%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
33
-2Intelligence
▶Avg Rank:6.38
Appearance:13.7%
Trend (MOM):-2.7%
Trend (YOY):+1.3%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
34
-11Inner harmony
▶Avg Rank:5.45
Appearance:13.5%
Trend (MOM):-22.7%
Trend (YOY):+2.9%
🥇 Top 1:1.7%
🥉 Top 3:4.2%
35
-3Justice
▶Avg Rank:6.21
Appearance:13.1%
Trend (MOM):-5.2%
Trend (YOY):-2.0%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
36
Privacy
▶Avg Rank:6.17
Appearance:13.0%
Trend (MOM):+9.2%
Trend (YOY):-11.5%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
37
+2Challenge
▶Avg Rank:6.10
Appearance:12.3%
Trend (MOM):+7.9%
Trend (YOY):-6.4%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
38
Equality
▶Avg Rank:5.83
Appearance:11.9%
Trend (MOM):+4.0%
Trend (YOY):-15.0%
🥇 Top 1:1.2%
🥉 Top 3:3.2%
39
+6Religion
▶Avg Rank:3.67
Appearance:11.6%
Trend (MOM):+23.1%
Trend (YOY):+13.3%
🥇 Top 1:4.4%
🥉 Top 3:6.9%
40
-3Tolerance
▶Avg Rank:6.91
Appearance:10.7%
Trend (MOM):-10.5%
Trend (YOY):-9.8%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
41
-1Passion
▶Avg Rank:6.37
Appearance:10.6%
Trend (MOM):-6.2%
Trend (YOY):+2.2%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
42
-1Acceptance
▶Avg Rank:6.44
Appearance:10.2%
Trend (MOM):-4.4%
Trend (YOY):-3.4%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
Commitment
▶Avg Rank:7.12
Appearance:10.1%
Trend (MOM):+7.0%
Trend (YOY):+0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
44
-2Courage
▶Avg Rank:6.21
Appearance:10.1%
Trend (MOM):-1.9%
Trend (YOY):-7.1%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
45
+3Excitement
▶Avg Rank:6.50
Appearance:9.8%
Trend (MOM):+15.3%
Trend (YOY):-0.2%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
46
-2Ambition
▶Avg Rank:6.33
Appearance:9.7%
Trend (MOM):+2.6%
Trend (YOY):+2.3%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
47
Determination
▶Avg Rank:6.31
Appearance:9.5%
Trend (MOM):+7.3%
Trend (YOY):-3.7%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
+1Forgiveness
▶Avg Rank:6.16
Appearance:8.5%
Trend (MOM):+6.0%
Trend (YOY):-0.1%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
+1Teamwork
▶Avg Rank:6.98
Appearance:8.3%
Trend (MOM):+6.6%
Trend (YOY):-0.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-4Spirituality
▶Avg Rank:5.50
Appearance:8.0%
Trend (MOM):-10.7%
Trend (YOY):-0.4%
🥇 Top 1:1.1%
🥉 Top 3:2.6%
51
Competence
▶Avg Rank:6.76
Appearance:6.9%
Trend (MOM):-4.4%
Trend (YOY):+7.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
Uniqueness
▶Avg Rank:6.35
Appearance:6.4%
Trend (MOM):-5.5%
Trend (YOY):+3.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
+2Beauty
▶Avg Rank:6.32
Appearance:6.1%
Trend (MOM):+5.2%
Trend (YOY):+1.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
Excellence
▶Avg Rank:6.14
Appearance:5.7%
Trend (MOM):-4.3%
Trend (YOY):+3.2%
🥇 Top 1:0.3%
🥉 Top 3:1.3%
55
-2Variety
▶Avg Rank:6.62
Appearance:5.4%
Trend (MOM):-9.3%
Trend (YOY):-2.2%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
Contribution
▶Avg Rank:6.90
Appearance:5.0%
Trend (MOM):-9.9%
Trend (YOY):-8.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
+2Reputation
▶Avg Rank:6.77
Appearance:4.9%
Trend (MOM):+13.0%
Trend (YOY):+1.1%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
58
-1Influence
▶Avg Rank:6.68
Appearance:4.9%
Trend (MOM):-0.5%
Trend (YOY):-2.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-1Tradition
▶Avg Rank:6.24
Appearance:4.8%
Trend (MOM):+8.4%
Trend (YOY):-0.9%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
60
Authority
▶Avg Rank:6.44
Appearance:3.0%
Trend (MOM):+18.2%
Trend (YOY):-3.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.63
Appearance:2.6%
Trend (MOM):+7.1%
Trend (YOY):-8.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.27
Appearance:2.5%
Trend (MOM):+19.3%
Trend (YOY):-11.6%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.80 | 11.4% | 27.0% | 49.2% | ▲+0.9% |
▶ 2 | Family | 3.64 | 13.1% | 24.8% | 42.6% | ▲+9.8% |
▶ 3 ▲+1 | Financial stability | 4.72 | 3.9% | 14.5% | 37.7% | ▲+0.1% |
▶ 4 ▲+1 | Trust | 5.05 | 3.3% | 12.3% | 37.2% | ▲+7.8% |
▶ 5 ▼−2 | Peace | 4.76 | 4.5% | 14.6% | 36.7% | ▼−4.0% |
▶ 6 | Love | 4.64 | 4.8% | 13.7% | 32.8% | ▲+0.6% |
▶ 7 | Pleasure | 5.24 | 2.5% | 9.5% | 31.0% | ▼−1.2% |
▶ 8 | Freedom | 6.53 | 2.9% | 6.4% | 28.6% | ▼−4.2% |
▶ 9 ▲+2 | Respect | 5.59 | 1.7% | 7.2% | 28.2% | ▲+12.6% |
▶ 10 | Security | 4.75 | 3.2% | 10.5% | 25.9% | ▼−1.5% |
▶ 11 ▼−2 | Growth | 5.58 | 2.1% | 7.1% | 25.4% | ▼−12.1% |
▶ 12 ▲+2 | Friendship | 5.76 | 1.5% | 6.0% | 23.5% | ▲+8.6% |
▶ 13 ▲+6 | Loyalty | 5.59 | 1.6% | 6.0% | 22.3% | ▲+16.1% |
▶ 14 ▼−2 | Authenticity | 5.34 | 1.8% | 6.2% | 20.8% | ▼−15.2% |
▶ 15 ▲+1 | Honesty | 5.78 | 1.1% | 4.8% | 20.4% | ▲+1.4% |
▶ 16 ▲+5 | Discipline | 5.01 | 2.1% | 6.9% | 19.8% | ▲+7.0% |
▶ 17 | Certainty | 4.89 | 2.7% | 7.4% | 19.1% | ▼−1.7% |
▶ 18 ▲+8 | Wealth | 4.93 | 2.3% | 7.0% | 19.0% | ▲+15.0% |
▶ 19 ▼−6 | Curiosity | 5.86 | 1.1% | 4.4% | 18.7% | ▼−14.8% |
▶ 20 ▼−5 | Creativity | 5.84 | 1.3% | 4.4% | 18.3% | ▼−12.7% |
▶ 21 ▲+3 | Control | 5.17 | 2.0% | 6.3% | 18.0% | ▲+3.5% |
▶ 22 ▲+6 | Success | 5.63 | 1.5% | 4.9% | 17.7% | ▲+11.4% |
▶ 23 ▼−3 | Compassion | 5.73 | 1.3% | 4.5% | 17.5% | ▼−6.5% |
▶ 24 ▲+3 | Accountability | 5.76 | 0.9% | 3.8% | 16.9% | ▲+2.8% |
▶ 25 ▼−7 | Wisdom | 5.76 | 1.4% | 4.4% | 16.6% | ▼−14.0% |
▶ 26 ▼−1 | Ethics | 6.20 | 1.5% | 4.2% | 16.4% | ▼−2.3% |
▶ 27 ▼−5 | Meaningful work | 6.50 | 0.9% | 2.9% | 15.6% | ▼−11.5% |
▶ 28 ▲+2 | Helpfulness | 7.17 | 0.7% | 2.2% | 14.9% | ▼−3.8% |
▶ 29 | Independence | 6.23 | 0.8% | 2.9% | 14.9% | ▼−4.4% |
▶ 30 ▲+5 | Adventure | 5.88 | 0.8% | 3.2% | 14.0% | ▲+11.0% |
▶ 31 ▲+3 | Job security | 5.44 | 0.7% | 3.9% | 13.8% | ▲+6.6% |
▶ 32 ▲+1 | Appreciation | 6.30 | 0.5% | 2.3% | 13.8% | ▲+1.0% |
▶ 33 ▼−2 | Intelligence | 6.38 | 0.8% | 2.6% | 13.7% | ▼−2.7% |
▶ 34 ▼−11 | Inner harmony | 5.45 | 1.7% | 4.2% | 13.5% | ▼−22.7% |
▶ 35 ▼−3 | Justice | 6.21 | 0.9% | 3.0% | 13.1% | ▼−5.2% |
▶ 36 | Privacy | 6.17 | 0.6% | 2.5% | 13.0% | ▲+9.2% |
▶ 37 ▲+2 | Challenge | 6.10 | 0.5% | 2.5% | 12.3% | ▲+7.9% |
▶ 38 | Equality | 5.83 | 1.2% | 3.2% | 11.9% | ▲+4.0% |
▶ 39 ▲+6 | Religion | 3.67 | 4.4% | 6.9% | 11.6% | ▲+23.1% |
▶ 40 ▼−3 | Tolerance | 6.91 | 0.5% | 1.6% | 10.7% | ▼−10.5% |
▶ 41 ▼−1 | Passion | 6.37 | 0.5% | 1.9% | 10.6% | ▼−6.2% |
▶ 42 ▼−1 | Acceptance | 6.44 | 0.4% | 1.7% | 10.2% | ▼−4.4% |
▶ 43 | Commitment | 7.12 | 0.4% | 1.4% | 10.1% | ▲+7.0% |
▶ 44 ▼−2 | Courage | 6.21 | 0.4% | 1.8% | 10.1% | ▼−1.9% |
▶ 45 ▲+3 | Excitement | 6.50 | 0.3% | 1.5% | 9.8% | ▲+15.3% |
▶ 46 ▼−2 | Ambition | 6.33 | 0.6% | 2.0% | 9.7% | ▲+2.6% |
▶ 47 | Determination | 6.31 | 0.5% | 1.8% | 9.5% | ▲+7.3% |
▶ 48 ▲+1 | Forgiveness | 6.16 | 0.4% | 1.8% | 8.5% | ▲+6.0% |
▶ 49 ▲+1 | Teamwork | 6.98 | 0.3% | 1.1% | 8.3% | ▲+6.6% |
▶ 50 ▼−4 | Spirituality | 5.50 | 1.1% | 2.6% | 8.0% | ▼−10.7% |
▶ 51 | Competence | 6.76 | 0.2% | 1.0% | 6.9% | ▼−4.4% |
▶ 52 | Uniqueness | 6.35 | 0.3% | 1.1% | 6.4% | ▼−5.5% |
▶ 53 ▲+2 | Beauty | 6.32 | 0.3% | 1.2% | 6.1% | ▲+5.2% |
▶ 54 | Excellence | 6.14 | 0.3% | 1.3% | 5.7% | ▼−4.3% |
▶ 55 ▼−2 | Variety | 6.62 | 0.2% | 0.8% | 5.4% | ▼−9.3% |
▶ 56 | Contribution | 6.90 | 0.2% | 0.7% | 5.0% | ▼−9.9% |
▶ 57 ▲+2 | Reputation | 6.77 | 0.2% | 0.6% | 4.9% | ▲+13.0% |
▶ 58 ▼−1 | Influence | 6.68 | 0.2% | 0.7% | 4.9% | ▼−0.5% |
▶ 59 ▼−1 | Tradition | 6.24 | 0.2% | 0.9% | 4.8% | ▲+8.4% |
▶ 60 | Authority | 6.44 | 0.1% | 0.5% | 3.0% | ▲+18.2% |
▶ 61 | Popularity | 6.63 | 0.1% | 0.4% | 2.6% | ▲+7.1% |
▶ 62 | Fame | 6.27 | 0.1% | 0.5% | 2.5% | ▲+19.3% |