Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for May 2023
May’s results skew strongly toward “keep life working.” Health leads with 48.7% of tests, and it’s part of a tight top cluster: Family (41.9%), then Trust/Financial stability/Peace all packed around 36%. That compression suggests many people aren’t debating what matters; they’re deciding which kind of stability they need most.
The movers are relationship-and-safety adjacent, but small. Trust climbs 2 positions back to 3rd, Respect edges up a place to 9th, and Security returns to the top 10, while Freedom, Love and Pleasure hold 8th, 7th and 6th, giving the top 10 a “protect the base, then enjoy the moment” vibe. The fallers are Peace, down 2 to 5th, and Growth, which drops out of the top 10.
Taken together, May looks like a month of rebuilding confidence: protect health, shore up finances, lean on family, and demand respectful, trustworthy interactions. Seasonally, late-spring energy shows up in Pleasure and Freedom holding their ground—sun’s out, but the spreadsheet still needs to balance.
How May fits into 2023, in the Global Values Research
Total Tests
26,810
in this month
🔥 Most Popular
Health
13,057 appearances
⭐ Best Ranking
Religion
Avg rank: 3.57
🥇 Most #1 Rankings
Family
3634 times first place
1
Health
▶Avg Rank:3.70
Appearance:48.7%
Trend (MOM):-0.1%
Trend (YOY):—
🥇 Top 1:11.8%
🥉 Top 3:27.6%
2
Family
▶Avg Rank:3.57
Appearance:41.9%
Trend (MOM):+3.3%
Trend (YOY):—
🥇 Top 1:13.6%
🥉 Top 3:25.0%
3
+2Trust
▶Avg Rank:5.00
Appearance:36.6%
Trend (MOM):+2.7%
Trend (YOY):—
🥇 Top 1:3.4%
🥉 Top 3:12.5%
4
Financial stability
▶Avg Rank:4.79
Appearance:36.3%
Trend (MOM):-0.1%
Trend (YOY):—
🥇 Top 1:3.4%
🥉 Top 3:13.7%
5
-2Peace
▶Avg Rank:4.74
Appearance:35.9%
Trend (MOM):-1.3%
Trend (YOY):—
🥇 Top 1:4.5%
🥉 Top 3:14.3%
6
Pleasure
▶Avg Rank:5.24
Appearance:31.2%
Trend (MOM):-3.9%
Trend (YOY):—
🥇 Top 1:2.5%
🥉 Top 3:9.6%
7
Love
▶Avg Rank:4.56
Appearance:31.1%
Trend (MOM):-3.0%
Trend (YOY):—
🥇 Top 1:4.6%
🥉 Top 3:13.4%
8
Freedom
▶Avg Rank:6.51
Appearance:28.8%
Trend (MOM):-5.5%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:6.6%
9
+1Respect
▶Avg Rank:5.54
Appearance:27.7%
Trend (MOM):+6.1%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:7.1%
10
+1Security
▶Avg Rank:4.70
Appearance:25.5%
Trend (MOM):+1.0%
Trend (YOY):—
🥇 Top 1:3.3%
🥉 Top 3:10.6%
11
-2Growth
▶Avg Rank:5.55
Appearance:25.5%
Trend (MOM):-5.0%
Trend (YOY):—
🥇 Top 1:2.2%
🥉 Top 3:6.9%
12
Authenticity
▶Avg Rank:5.32
Appearance:22.8%
Trend (MOM):-2.8%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:6.7%
13
Friendship
▶Avg Rank:5.74
Appearance:22.4%
Trend (MOM):+4.0%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.7%
14
+1Honesty
▶Avg Rank:5.83
Appearance:21.5%
Trend (MOM):+5.7%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+2Loyalty
▶Avg Rank:5.67
Appearance:20.2%
Trend (MOM):+4.4%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.2%
16
-2Curiosity
▶Avg Rank:5.91
Appearance:19.5%
Trend (MOM):-6.4%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:4.4%
17
-1Compassion
▶Avg Rank:5.65
Appearance:18.9%
Trend (MOM):-2.8%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.9%
18
+2Creativity
▶Avg Rank:5.84
Appearance:18.6%
Trend (MOM):+1.4%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:4.4%
19
+3Ethics
▶Avg Rank:6.16
Appearance:18.6%
Trend (MOM):+4.2%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:4.7%
20
-2Certainty
▶Avg Rank:4.99
Appearance:18.3%
Trend (MOM):-4.1%
Trend (YOY):—
🥇 Top 1:2.4%
🥉 Top 3:6.9%
21
-2Wisdom
▶Avg Rank:5.74
Appearance:18.1%
Trend (MOM):-2.8%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.8%
22
-1Meaningful work
▶Avg Rank:6.44
Appearance:17.5%
Trend (MOM):-2.8%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:3.4%
23
+1Control
▶Avg Rank:5.08
Appearance:17.0%
Trend (MOM):+0.7%
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:6.2%
24
-1Discipline
▶Avg Rank:5.08
Appearance:17.0%
Trend (MOM):-3.5%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.8%
25
+3Wealth
▶Avg Rank:5.06
Appearance:16.9%
Trend (MOM):+4.5%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:5.9%
26
-1Accountability
▶Avg Rank:5.66
Appearance:16.9%
Trend (MOM):+1.4%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:4.1%
27
-1Success
▶Avg Rank:5.79
Appearance:16.7%
Trend (MOM):+1.1%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:4.3%
28
-1Helpfulness
▶Avg Rank:7.28
Appearance:16.2%
Trend (MOM):-0.1%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.2%
29
+1Independence
▶Avg Rank:6.21
Appearance:15.2%
Trend (MOM):-2.1%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.2%
30
-1Inner harmony
▶Avg Rank:5.27
Appearance:14.7%
Trend (MOM):-6.3%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:5.0%
31
Justice
▶Avg Rank:6.07
Appearance:14.6%
Trend (MOM):-1.9%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.5%
32
Appreciation
▶Avg Rank:6.18
Appearance:14.4%
Trend (MOM):+1.3%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.6%
33
+3Job security
▶Avg Rank:5.39
Appearance:14.0%
Trend (MOM):+8.6%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.9%
34
-1Intelligence
▶Avg Rank:6.39
Appearance:13.6%
Trend (MOM):-0.9%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.5%
35
Adventure
▶Avg Rank:5.92
Appearance:13.5%
Trend (MOM):+1.0%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.9%
36
-2Equality
▶Avg Rank:5.77
Appearance:13.0%
Trend (MOM):-5.6%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:3.6%
37
+2Privacy
▶Avg Rank:6.02
Appearance:12.3%
Trend (MOM):+5.3%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.4%
38
-1Tolerance
▶Avg Rank:6.92
Appearance:12.2%
Trend (MOM):-1.3%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.9%
39
-1Challenge
▶Avg Rank:6.00
Appearance:12.0%
Trend (MOM):+1.1%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.4%
40
+2Courage
▶Avg Rank:6.11
Appearance:10.6%
Trend (MOM):+1.4%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
-1Passion
▶Avg Rank:6.26
Appearance:10.6%
Trend (MOM):-3.2%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.1%
42
-1Acceptance
▶Avg Rank:6.39
Appearance:10.4%
Trend (MOM):-1.2%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.7%
43
Commitment
▶Avg Rank:7.11
Appearance:9.8%
Trend (MOM):-1.3%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.4%
44
+1Ambition
▶Avg Rank:6.49
Appearance:9.8%
Trend (MOM):+1.9%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:1.8%
45
+1Excitement
▶Avg Rank:6.48
Appearance:9.7%
Trend (MOM):+5.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.4%
46
+3Teamwork
▶Avg Rank:7.11
Appearance:9.7%
Trend (MOM):+13.1%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.3%
47
Religion
▶Avg Rank:3.57
Appearance:9.6%
Trend (MOM):+6.1%
Trend (YOY):—
🥇 Top 1:3.9%
🥉 Top 3:5.9%
48
-4Determination
▶Avg Rank:6.29
Appearance:9.4%
Trend (MOM):-3.1%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.8%
49
-1Spirituality
▶Avg Rank:5.47
Appearance:8.5%
Trend (MOM):-3.5%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:2.8%
50
Forgiveness
▶Avg Rank:6.14
Appearance:8.1%
Trend (MOM):+2.6%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.6%
51
Competence
▶Avg Rank:6.76
Appearance:7.6%
Trend (MOM):+2.8%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.1%
52
Uniqueness
▶Avg Rank:6.20
Appearance:6.1%
Trend (MOM):-2.8%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
53
+1Variety
▶Avg Rank:6.59
Appearance:5.9%
Trend (MOM):+1.0%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.9%
54
+1Contribution
▶Avg Rank:6.82
Appearance:5.9%
Trend (MOM):+1.0%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
-2Excellence
▶Avg Rank:6.25
Appearance:5.8%
Trend (MOM):-2.2%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
56
+1Influence
▶Avg Rank:6.48
Appearance:5.2%
Trend (MOM):+3.0%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
-1Beauty
▶Avg Rank:6.41
Appearance:5.0%
Trend (MOM):-3.7%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.0%
58
Reputation
▶Avg Rank:6.64
Appearance:4.7%
Trend (MOM):+0.3%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
Tradition
▶Avg Rank:6.05
Appearance:4.2%
Trend (MOM):+0.9%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
60
Authority
▶Avg Rank:6.41
Appearance:2.8%
Trend (MOM):-2.5%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.52
Appearance:2.4%
Trend (MOM):+12.6%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.07
Appearance:2.4%
Trend (MOM):+11.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.70 | 11.8% | 27.6% | 48.7% | ▼−0.1% |
▶ 2 | Family | 3.57 | 13.6% | 25.0% | 41.9% | ▲+3.3% |
▶ 3 ▲+2 | Trust | 5.00 | 3.4% | 12.5% | 36.6% | ▲+2.7% |
▶ 4 | Financial stability | 4.79 | 3.4% | 13.7% | 36.3% | ▼−0.1% |
▶ 5 ▼−2 | Peace | 4.74 | 4.5% | 14.3% | 35.9% | ▼−1.3% |
▶ 6 | Pleasure | 5.24 | 2.5% | 9.6% | 31.2% | ▼−3.9% |
▶ 7 | Love | 4.56 | 4.6% | 13.4% | 31.1% | ▼−3.0% |
▶ 8 | Freedom | 6.51 | 3.0% | 6.6% | 28.8% | ▼−5.5% |
▶ 9 ▲+1 | Respect | 5.54 | 1.7% | 7.1% | 27.7% | ▲+6.1% |
▶ 10 ▲+1 | Security | 4.70 | 3.3% | 10.6% | 25.5% | ▲+1.0% |
▶ 11 ▼−2 | Growth | 5.55 | 2.2% | 6.9% | 25.5% | ▼−5.0% |
▶ 12 | Authenticity | 5.32 | 2.0% | 6.7% | 22.8% | ▼−2.8% |
▶ 13 | Friendship | 5.74 | 1.5% | 5.7% | 22.4% | ▲+4.0% |
▶ 14 ▲+1 | Honesty | 5.83 | 1.2% | 4.9% | 21.5% | ▲+5.7% |
▶ 15 ▲+2 | Loyalty | 5.67 | 1.5% | 5.2% | 20.2% | ▲+4.4% |
▶ 16 ▼−2 | Curiosity | 5.91 | 1.1% | 4.4% | 19.5% | ▼−6.4% |
▶ 17 ▼−1 | Compassion | 5.65 | 1.4% | 4.9% | 18.9% | ▼−2.8% |
▶ 18 ▲+2 | Creativity | 5.84 | 1.3% | 4.4% | 18.6% | ▲+1.4% |
▶ 19 ▲+3 | Ethics | 6.16 | 1.8% | 4.7% | 18.6% | ▲+4.2% |
▶ 20 ▼−2 | Certainty | 4.99 | 2.4% | 6.9% | 18.3% | ▼−4.1% |
▶ 21 ▼−2 | Wisdom | 5.74 | 1.5% | 4.8% | 18.1% | ▼−2.8% |
▶ 22 ▼−1 | Meaningful work | 6.44 | 1.2% | 3.4% | 17.5% | ▼−2.8% |
▶ 23 ▲+1 | Control | 5.08 | 1.9% | 6.2% | 17.0% | ▲+0.7% |
▶ 24 ▼−1 | Discipline | 5.08 | 1.5% | 5.8% | 17.0% | ▼−3.5% |
▶ 25 ▲+3 | Wealth | 5.06 | 1.8% | 5.9% | 16.9% | ▲+4.5% |
▶ 26 ▼−1 | Accountability | 5.66 | 0.9% | 4.1% | 16.9% | ▲+1.4% |
▶ 27 ▼−1 | Success | 5.79 | 1.3% | 4.3% | 16.7% | ▲+1.1% |
▶ 28 ▼−1 | Helpfulness | 7.28 | 0.8% | 2.2% | 16.2% | ▼−0.1% |
▶ 29 ▲+1 | Independence | 6.21 | 0.8% | 3.2% | 15.2% | ▼−2.1% |
▶ 30 ▼−1 | Inner harmony | 5.27 | 2.1% | 5.0% | 14.7% | ▼−6.3% |
▶ 31 | Justice | 6.07 | 1.1% | 3.5% | 14.6% | ▼−1.9% |
▶ 32 | Appreciation | 6.18 | 0.6% | 2.6% | 14.4% | ▲+1.3% |
▶ 33 ▲+3 | Job security | 5.39 | 0.8% | 3.9% | 14.0% | ▲+8.6% |
▶ 34 ▼−1 | Intelligence | 6.39 | 0.7% | 2.5% | 13.6% | ▼−0.9% |
▶ 35 | Adventure | 5.92 | 0.8% | 2.9% | 13.5% | ▲+1.0% |
▶ 36 ▼−2 | Equality | 5.77 | 1.4% | 3.6% | 13.0% | ▼−5.6% |
▶ 37 ▲+2 | Privacy | 6.02 | 0.5% | 2.4% | 12.3% | ▲+5.3% |
▶ 38 ▼−1 | Tolerance | 6.92 | 0.5% | 1.9% | 12.2% | ▼−1.3% |
▶ 39 ▼−1 | Challenge | 6.00 | 0.5% | 2.4% | 12.0% | ▲+1.1% |
▶ 40 ▲+2 | Courage | 6.11 | 0.5% | 2.1% | 10.6% | ▲+1.4% |
▶ 41 ▼−1 | Passion | 6.26 | 0.6% | 2.1% | 10.6% | ▼−3.2% |
▶ 42 ▼−1 | Acceptance | 6.39 | 0.5% | 1.7% | 10.4% | ▼−1.2% |
▶ 43 | Commitment | 7.11 | 0.4% | 1.4% | 9.8% | ▼−1.3% |
▶ 44 ▲+1 | Ambition | 6.49 | 0.6% | 1.8% | 9.8% | ▲+1.9% |
▶ 45 ▲+1 | Excitement | 6.48 | 0.3% | 1.4% | 9.7% | ▲+5.9% |
▶ 46 ▲+3 | Teamwork | 7.11 | 0.3% | 1.3% | 9.7% | ▲+13.1% |
▶ 47 | Religion | 3.57 | 3.9% | 5.9% | 9.6% | ▲+6.1% |
▶ 48 ▼−4 | Determination | 6.29 | 0.5% | 1.8% | 9.4% | ▼−3.1% |
▶ 49 ▼−1 | Spirituality | 5.47 | 1.1% | 2.8% | 8.5% | ▼−3.5% |
▶ 50 | Forgiveness | 6.14 | 0.3% | 1.6% | 8.1% | ▲+2.6% |
▶ 51 | Competence | 6.76 | 0.3% | 1.1% | 7.6% | ▲+2.8% |
▶ 52 | Uniqueness | 6.20 | 0.3% | 1.2% | 6.1% | ▼−2.8% |
▶ 53 ▲+1 | Variety | 6.59 | 0.1% | 0.9% | 5.9% | ▲+1.0% |
▶ 54 ▲+1 | Contribution | 6.82 | 0.2% | 0.9% | 5.9% | ▲+1.0% |
▶ 55 ▼−2 | Excellence | 6.25 | 0.3% | 1.2% | 5.8% | ▼−2.2% |
▶ 56 ▲+1 | Influence | 6.48 | 0.2% | 0.8% | 5.2% | ▲+3.0% |
▶ 57 ▼−1 | Beauty | 6.41 | 0.3% | 1.0% | 5.0% | ▼−3.7% |
▶ 58 | Reputation | 6.64 | 0.2% | 0.7% | 4.7% | ▲+0.3% |
▶ 59 | Tradition | 6.05 | 0.2% | 0.9% | 4.2% | ▲+0.9% |
▶ 60 | Authority | 6.41 | 0.1% | 0.5% | 2.8% | ▼−2.5% |
▶ 61 | Popularity | 6.52 | 0.1% | 0.4% | 2.4% | ▲+12.6% |
▶ 62 | Fame | 6.07 | 0.2% | 0.5% | 2.4% | ▲+11.7% |
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