Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for February 2022
February’s top values look like a collective “self-care with receipts” month. Health leads with about 45.1% of tests, followed by Family at 41.7% and Trust at 38.5%. The whole top 10 clusters tightly (even #10 Friendship is 25.4%), suggesting preferences weren’t wildly polarized; lots of people wanted similar things, just in different orders.
The biggest movers are the “joy and connection” crew. Friendship rockets 12 positions (to 25.4%), Freedom gains 8 positions (30.3%), and Pleasure jumps 7 positions (33.0%). Meanwhile, the steady pillars also climb: Peace up 4 positions (35.8%) and Financial stability up 5 positions (32.6%). Net effect: fewer people choosing between comfort and responsibility; more people demanding both.
This mix hints at February priorities: protect wellbeing, stabilize life, then actively reclaim fun and social bonds. Seasonally it fits: winter fatigue plus post-holiday reality-checks, with a Valentine’s-adjacent boost for Love (31.3%) and warmer social intent.
Total Tests
28,669
in this month
🔥 Most Popular
Health
12,943 appearances
⭐ Best Ranking
Family
Avg rank: 3.68
🥇 Most #1 Rankings
Family
3638 times first place
1
Health
▶Avg Rank:3.88
Appearance:45.1%
Trend (MOM):-1.9%
Trend (YOY):-1.0%
🥇 Top 1:10.2%
🥉 Top 3:24.4%
2
Family
▶Avg Rank:3.68
Appearance:41.7%
Trend (MOM):-0.4%
Trend (YOY):-1.2%
🥇 Top 1:12.7%
🥉 Top 3:24.3%
3
Trust
▶Avg Rank:4.89
Appearance:38.5%
Trend (MOM):+2.0%
Trend (YOY):-1.5%
🥇 Top 1:3.9%
🥉 Top 3:13.7%
4
Peace
▶Avg Rank:4.73
Appearance:35.8%
Trend (MOM):-2.7%
Trend (YOY):+7.2%
🥇 Top 1:4.8%
🥉 Top 3:14.3%
5
+2Pleasure
▶Avg Rank:5.12
Appearance:33.0%
Trend (MOM):+4.5%
Trend (YOY):+3.2%
🥇 Top 1:2.9%
🥉 Top 3:11.0%
6
-1Financial stability
▶Avg Rank:4.83
Appearance:32.6%
Trend (MOM):-1.8%
Trend (YOY):+4.1%
🥇 Top 1:3.3%
🥉 Top 3:12.0%
7
-1Love
▶Avg Rank:4.68
Appearance:31.3%
Trend (MOM):-1.9%
Trend (YOY):-0.3%
🥇 Top 1:4.7%
🥉 Top 3:12.7%
8
Freedom
▶Avg Rank:6.51
Appearance:30.3%
Trend (MOM):+1.9%
Trend (YOY):-0.4%
🥇 Top 1:3.3%
🥉 Top 3:7.1%
9
Respect
▶Avg Rank:5.52
Appearance:28.7%
Trend (MOM):+4.4%
Trend (YOY):-1.2%
🥇 Top 1:1.9%
🥉 Top 3:7.5%
10
+2Friendship
▶Avg Rank:5.58
Appearance:25.4%
Trend (MOM):+7.5%
Trend (YOY):-1.5%
🥇 Top 1:1.8%
🥉 Top 3:7.1%
11
-1Security
▶Avg Rank:4.71
Appearance:25.1%
Trend (MOM):-3.0%
Trend (YOY):-0.7%
🥇 Top 1:3.0%
🥉 Top 3:10.4%
12
-1Growth
▶Avg Rank:5.50
Appearance:22.6%
Trend (MOM):-9.6%
Trend (YOY):+0.9%
🥇 Top 1:1.9%
🥉 Top 3:6.5%
13
+1Loyalty
▶Avg Rank:5.67
Appearance:22.1%
Trend (MOM):+5.6%
Trend (YOY):+5.2%
🥇 Top 1:1.5%
🥉 Top 3:5.7%
14
+1Honesty
▶Avg Rank:5.93
Appearance:20.3%
Trend (MOM):-2.3%
Trend (YOY):-4.1%
🥇 Top 1:1.0%
🥉 Top 3:4.5%
15
+1Creativity
▶Avg Rank:5.83
Appearance:19.8%
Trend (MOM):+0.4%
Trend (YOY):+0.1%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
16
-3Authenticity
▶Avg Rank:5.35
Appearance:19.8%
Trend (MOM):-5.7%
Trend (YOY):-1.9%
🥇 Top 1:1.7%
🥉 Top 3:5.8%
17
+1Control
▶Avg Rank:4.95
Appearance:19.0%
Trend (MOM):+0.0%
Trend (YOY):+3.5%
🥇 Top 1:2.5%
🥉 Top 3:7.4%
18
-1Certainty
▶Avg Rank:4.75
Appearance:18.5%
Trend (MOM):-2.9%
Trend (YOY):+4.0%
🥇 Top 1:2.9%
🥉 Top 3:7.7%
19
+1Curiosity
▶Avg Rank:5.89
Appearance:18.1%
Trend (MOM):+0.4%
Trend (YOY):+4.6%
🥇 Top 1:1.1%
🥉 Top 3:4.1%
20
+3Success
▶Avg Rank:5.76
Appearance:17.5%
Trend (MOM):+2.6%
Trend (YOY):+4.2%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
21
+5Wealth
▶Avg Rank:5.06
Appearance:17.4%
Trend (MOM):+5.8%
Trend (YOY):+15.7%
🥇 Top 1:1.9%
🥉 Top 3:6.1%
22
-3Compassion
▶Avg Rank:5.63
Appearance:17.3%
Trend (MOM):-6.3%
Trend (YOY):-5.3%
🥇 Top 1:1.4%
🥉 Top 3:4.5%
23
-2Discipline
▶Avg Rank:5.22
Appearance:17.1%
Trend (MOM):-3.2%
Trend (YOY):+1.1%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
24
-2Helpfulness
▶Avg Rank:7.16
Appearance:17.0%
Trend (MOM):-1.0%
Trend (YOY):-4.9%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
25
+4Equality
▶Avg Rank:5.49
Appearance:16.7%
Trend (MOM):+10.0%
Trend (YOY):-10.7%
🥇 Top 1:2.2%
🥉 Top 3:5.2%
26
+4Adventure
▶Avg Rank:5.66
Appearance:16.5%
Trend (MOM):+8.9%
Trend (YOY):+3.4%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
27
Ethics
▶Avg Rank:6.19
Appearance:16.4%
Trend (MOM):+0.3%
Trend (YOY):-3.3%
🥇 Top 1:1.5%
🥉 Top 3:4.2%
28
-4Meaningful work
▶Avg Rank:6.39
Appearance:15.8%
Trend (MOM):-6.0%
Trend (YOY):-4.5%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
29
-4Wisdom
▶Avg Rank:5.76
Appearance:15.6%
Trend (MOM):-5.8%
Trend (YOY):-3.4%
🥇 Top 1:1.3%
🥉 Top 3:4.1%
30
+2Privacy
▶Avg Rank:5.87
Appearance:15.5%
Trend (MOM):+7.8%
Trend (YOY):+4.9%
🥇 Top 1:0.8%
🥉 Top 3:3.5%
31
-3Accountability
▶Avg Rank:5.69
Appearance:15.4%
Trend (MOM):-1.7%
Trend (YOY):+10.6%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
32
-1Independence
▶Avg Rank:6.13
Appearance:15.1%
Trend (MOM):+0.8%
Trend (YOY):+0.7%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
33
Justice
▶Avg Rank:6.12
Appearance:14.4%
Trend (MOM):+3.2%
Trend (YOY):-6.5%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
34
+3Intelligence
▶Avg Rank:6.30
Appearance:13.9%
Trend (MOM):+6.1%
Trend (YOY):+2.5%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
35
Appreciation
▶Avg Rank:6.22
Appearance:13.6%
Trend (MOM):+0.5%
Trend (YOY):-0.6%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
36
Tolerance
▶Avg Rank:6.81
Appearance:13.1%
Trend (MOM):-0.1%
Trend (YOY):-0.3%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
37
+2Challenge
▶Avg Rank:5.88
Appearance:12.9%
Trend (MOM):+4.7%
Trend (YOY):-4.2%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
38
Job security
▶Avg Rank:5.45
Appearance:12.6%
Trend (MOM):-2.9%
Trend (YOY):-4.3%
🥇 Top 1:0.6%
🥉 Top 3:3.3%
39
-5Inner harmony
▶Avg Rank:5.40
Appearance:11.9%
Trend (MOM):-11.7%
Trend (YOY):+3.4%
🥇 Top 1:1.6%
🥉 Top 3:3.9%
40
+3Courage
▶Avg Rank:6.13
Appearance:11.5%
Trend (MOM):+7.7%
Trend (YOY):-3.3%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
41
+3Excitement
▶Avg Rank:6.42
Appearance:11.2%
Trend (MOM):+9.5%
Trend (YOY):+0.2%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
42
-1Acceptance
▶Avg Rank:6.31
Appearance:10.9%
Trend (MOM):+0.4%
Trend (YOY):-1.9%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
43
-1Passion
▶Avg Rank:6.10
Appearance:10.8%
Trend (MOM):+1.5%
Trend (YOY):+1.6%
🥇 Top 1:0.6%
🥉 Top 3:2.3%
44
+1Commitment
▶Avg Rank:7.04
Appearance:10.0%
Trend (MOM):-0.8%
Trend (YOY):-1.4%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
45
+1Determination
▶Avg Rank:6.29
Appearance:9.9%
Trend (MOM):+4.6%
Trend (YOY):-5.8%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
46
+3Ambition
▶Avg Rank:6.44
Appearance:9.1%
Trend (MOM):+1.5%
Trend (YOY):-19.5%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
47
-7Religion
▶Avg Rank:3.83
Appearance:9.0%
Trend (MOM):-22.0%
Trend (YOY):-10.2%
🥇 Top 1:3.2%
🥉 Top 3:5.2%
48
Forgiveness
▶Avg Rank:6.15
Appearance:8.9%
Trend (MOM):-3.2%
Trend (YOY):-7.9%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
49
+1Teamwork
▶Avg Rank:7.02
Appearance:8.8%
Trend (MOM):+6.0%
Trend (YOY):+0.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-3Spirituality
▶Avg Rank:5.67
Appearance:8.0%
Trend (MOM):-14.1%
Trend (YOY):+2.6%
🥇 Top 1:1.0%
🥉 Top 3:2.3%
51
Uniqueness
▶Avg Rank:6.31
Appearance:7.2%
Trend (MOM):+11.1%
Trend (YOY):+3.6%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
52
Competence
▶Avg Rank:6.80
Appearance:6.1%
Trend (MOM):-3.8%
Trend (YOY):+2.0%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
Variety
▶Avg Rank:6.36
Appearance:5.9%
Trend (MOM):+2.5%
Trend (YOY):+6.7%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
54
+3Beauty
▶Avg Rank:6.30
Appearance:5.7%
Trend (MOM):+12.7%
Trend (YOY):+13.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
Excellence
▶Avg Rank:6.32
Appearance:5.5%
Trend (MOM):+4.6%
Trend (YOY):+6.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
56
-2Contribution
▶Avg Rank:7.05
Appearance:5.0%
Trend (MOM):-8.4%
Trend (YOY):-7.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
-1Influence
▶Avg Rank:6.45
Appearance:5.0%
Trend (MOM):-4.1%
Trend (YOY):-2.5%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
58
+1Reputation
▶Avg Rank:6.61
Appearance:4.9%
Trend (MOM):+4.3%
Trend (YOY):+2.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-1Tradition
▶Avg Rank:5.90
Appearance:4.7%
Trend (MOM):-3.8%
Trend (YOY):-3.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
60
Authority
▶Avg Rank:6.40
Appearance:2.9%
Trend (MOM):+0.4%
Trend (YOY):-0.3%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Popularity
▶Avg Rank:6.60
Appearance:2.8%
Trend (MOM):+12.7%
Trend (YOY):+11.9%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
-1Fame
▶Avg Rank:5.99
Appearance:2.7%
Trend (MOM):+7.7%
Trend (YOY):+7.7%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.88 | 10.2% | 24.4% | 45.1% | ▼−1.9% |
▶ 2 | Family | 3.68 | 12.7% | 24.3% | 41.7% | ▼−0.4% |
▶ 3 | Trust | 4.89 | 3.9% | 13.7% | 38.5% | ▲+2.0% |
▶ 4 | Peace | 4.73 | 4.8% | 14.3% | 35.8% | ▼−2.7% |
▶ 5 ▲+2 | Pleasure | 5.12 | 2.9% | 11.0% | 33.0% | ▲+4.5% |
▶ 6 ▼−1 | Financial stability | 4.83 | 3.3% | 12.0% | 32.6% | ▼−1.8% |
▶ 7 ▼−1 | Love | 4.68 | 4.7% | 12.7% | 31.3% | ▼−1.9% |
▶ 8 | Freedom | 6.51 | 3.3% | 7.1% | 30.3% | ▲+1.9% |
▶ 9 | Respect | 5.52 | 1.9% | 7.5% | 28.7% | ▲+4.4% |
▶ 10 ▲+2 | Friendship | 5.58 | 1.8% | 7.1% | 25.4% | ▲+7.5% |
▶ 11 ▼−1 | Security | 4.71 | 3.0% | 10.4% | 25.1% | ▼−3.0% |
▶ 12 ▼−1 | Growth | 5.50 | 1.9% | 6.5% | 22.6% | ▼−9.6% |
▶ 13 ▲+1 | Loyalty | 5.67 | 1.5% | 5.7% | 22.1% | ▲+5.6% |
▶ 14 ▲+1 | Honesty | 5.93 | 1.0% | 4.5% | 20.3% | ▼−2.3% |
▶ 15 ▲+1 | Creativity | 5.83 | 1.4% | 4.6% | 19.8% | ▲+0.4% |
▶ 16 ▼−3 | Authenticity | 5.35 | 1.7% | 5.8% | 19.8% | ▼−5.7% |
▶ 17 ▲+1 | Control | 4.95 | 2.5% | 7.4% | 19.0% | ▲+0.0% |
▶ 18 ▼−1 | Certainty | 4.75 | 2.9% | 7.7% | 18.5% | ▼−2.9% |
▶ 19 ▲+1 | Curiosity | 5.89 | 1.1% | 4.1% | 18.1% | ▲+0.4% |
▶ 20 ▲+3 | Success | 5.76 | 1.4% | 4.6% | 17.5% | ▲+2.6% |
▶ 21 ▲+5 | Wealth | 5.06 | 1.9% | 6.1% | 17.4% | ▲+5.8% |
▶ 22 ▼−3 | Compassion | 5.63 | 1.4% | 4.5% | 17.3% | ▼−6.3% |
▶ 23 ▼−2 | Discipline | 5.22 | 1.5% | 5.5% | 17.1% | ▼−3.2% |
▶ 24 ▼−2 | Helpfulness | 7.16 | 0.8% | 2.7% | 17.0% | ▼−1.0% |
▶ 25 ▲+4 | Equality | 5.49 | 2.2% | 5.2% | 16.7% | ▲+10.0% |
▶ 26 ▲+4 | Adventure | 5.66 | 1.0% | 4.0% | 16.5% | ▲+8.9% |
▶ 27 | Ethics | 6.19 | 1.5% | 4.2% | 16.4% | ▲+0.3% |
▶ 28 ▼−4 | Meaningful work | 6.39 | 1.0% | 3.1% | 15.8% | ▼−6.0% |
▶ 29 ▼−4 | Wisdom | 5.76 | 1.3% | 4.1% | 15.6% | ▼−5.8% |
▶ 30 ▲+2 | Privacy | 5.87 | 0.8% | 3.5% | 15.5% | ▲+7.8% |
▶ 31 ▼−3 | Accountability | 5.69 | 0.8% | 3.6% | 15.4% | ▼−1.7% |
▶ 32 ▼−1 | Independence | 6.13 | 0.9% | 3.1% | 15.1% | ▲+0.8% |
▶ 33 | Justice | 6.12 | 1.1% | 3.5% | 14.4% | ▲+3.2% |
▶ 34 ▲+3 | Intelligence | 6.30 | 0.8% | 2.7% | 13.9% | ▲+6.1% |
▶ 35 | Appreciation | 6.22 | 0.5% | 2.4% | 13.6% | ▲+0.5% |
▶ 36 | Tolerance | 6.81 | 0.7% | 2.2% | 13.1% | ▼−0.1% |
▶ 37 ▲+2 | Challenge | 5.88 | 0.7% | 3.0% | 12.9% | ▲+4.7% |
▶ 38 | Job security | 5.45 | 0.6% | 3.3% | 12.6% | ▼−2.9% |
▶ 39 ▼−5 | Inner harmony | 5.40 | 1.6% | 3.9% | 11.9% | ▼−11.7% |
▶ 40 ▲+3 | Courage | 6.13 | 0.5% | 2.2% | 11.5% | ▲+7.7% |
▶ 41 ▲+3 | Excitement | 6.42 | 0.4% | 1.8% | 11.2% | ▲+9.5% |
▶ 42 ▼−1 | Acceptance | 6.31 | 0.4% | 1.9% | 10.9% | ▲+0.4% |
▶ 43 ▼−1 | Passion | 6.10 | 0.6% | 2.3% | 10.8% | ▲+1.5% |
▶ 44 ▲+1 | Commitment | 7.04 | 0.4% | 1.4% | 10.0% | ▼−0.8% |
▶ 45 ▲+1 | Determination | 6.29 | 0.5% | 1.9% | 9.9% | ▲+4.6% |
▶ 46 ▲+3 | Ambition | 6.44 | 0.5% | 1.7% | 9.1% | ▲+1.5% |
▶ 47 ▼−7 | Religion | 3.83 | 3.2% | 5.2% | 9.0% | ▼−22.0% |
▶ 48 | Forgiveness | 6.15 | 0.5% | 1.8% | 8.9% | ▼−3.2% |
▶ 49 ▲+1 | Teamwork | 7.02 | 0.3% | 1.1% | 8.8% | ▲+6.0% |
▶ 50 ▼−3 | Spirituality | 5.67 | 1.0% | 2.3% | 8.0% | ▼−14.1% |
▶ 51 | Uniqueness | 6.31 | 0.4% | 1.4% | 7.2% | ▲+11.1% |
▶ 52 | Competence | 6.80 | 0.2% | 0.9% | 6.1% | ▼−3.8% |
▶ 53 | Variety | 6.36 | 0.3% | 1.0% | 5.9% | ▲+2.5% |
▶ 54 ▲+3 | Beauty | 6.30 | 0.3% | 1.1% | 5.7% | ▲+12.7% |
▶ 55 | Excellence | 6.32 | 0.3% | 1.1% | 5.5% | ▲+4.6% |
▶ 56 ▼−2 | Contribution | 7.05 | 0.2% | 0.7% | 5.0% | ▼−8.4% |
▶ 57 ▼−1 | Influence | 6.45 | 0.2% | 0.9% | 5.0% | ▼−4.1% |
▶ 58 ▲+1 | Reputation | 6.61 | 0.2% | 0.7% | 4.9% | ▲+4.3% |
▶ 59 ▼−1 | Tradition | 5.90 | 0.2% | 1.0% | 4.7% | ▼−3.8% |
▶ 60 | Authority | 6.40 | 0.1% | 0.5% | 2.9% | ▲+0.4% |
▶ 61 ▲+1 | Popularity | 6.60 | 0.1% | 0.5% | 2.8% | ▲+12.7% |
▶ 62 ▼−1 | Fame | 5.99 | 0.2% | 0.6% | 2.7% | ▲+7.7% |