Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2022
January’s top values look like a greatest-hits album with no surprise tracks: the entire Top 10 held stable positions, suggesting unusually consistent priorities across the 26,495 tests. The big story is how tightly clustered the leaders are, with Health (46%) and Family (42%) setting a “take care of me and mine” tone, followed closely by Trust (38%) and Peace (37%), which reads like a collective craving for reliability and calm.
There were no values rising or falling in positions, so the month wasn’t about shifting ideals—it was about reinforcing them. Even the “practical comfort” tier stays firmly in place: Financial stability (33%), Security (26%), and Respect (28%) form a steady backbone, while Love (32%), Pleasure (32%), and Freedom (30%) keep the human, upbeat side of the list well represented.
Taken together, this points to a January mindset: reset, protect, and stabilize. Seasonally, that fits the post-holiday comedown and New Year recalibration—less experimentation, more fortifying the basics and chasing peace of mind.
Total Tests
26,495
in this month
🔥 Most Popular
Health
12,191 appearances
⭐ Best Ranking
Family
Avg rank: 3.66
🥇 Most #1 Rankings
Family
3410 times first place
1
Health
▶Avg Rank:3.93
Appearance:46.0%
Trend (MOM):-3.9%
Trend (YOY):+1.8%
🥇 Top 1:9.8%
🥉 Top 3:24.5%
2
Family
▶Avg Rank:3.66
Appearance:41.9%
Trend (MOM):+9.1%
Trend (YOY):-1.4%
🥇 Top 1:12.9%
🥉 Top 3:24.4%
3
+1Trust
▶Avg Rank:4.96
Appearance:37.8%
Trend (MOM):+8.3%
Trend (YOY):-1.7%
🥇 Top 1:3.8%
🥉 Top 3:13.3%
4
-1Peace
▶Avg Rank:4.75
Appearance:36.8%
Trend (MOM):+1.2%
Trend (YOY):+5.7%
🥇 Top 1:4.7%
🥉 Top 3:14.7%
5
Financial stability
▶Avg Rank:4.84
Appearance:33.2%
Trend (MOM):-2.4%
Trend (YOY):+5.6%
🥇 Top 1:3.1%
🥉 Top 3:12.0%
6
+1Love
▶Avg Rank:4.65
Appearance:31.9%
Trend (MOM):+0.2%
Trend (YOY):+1.4%
🥇 Top 1:4.6%
🥉 Top 3:13.3%
7
-1Pleasure
▶Avg Rank:5.20
Appearance:31.6%
Trend (MOM):-2.8%
Trend (YOY):-1.8%
🥇 Top 1:2.7%
🥉 Top 3:10.0%
8
Freedom
▶Avg Rank:6.45
Appearance:29.8%
Trend (MOM):-5.6%
Trend (YOY):-0.7%
🥇 Top 1:3.4%
🥉 Top 3:6.9%
9
+2Respect
▶Avg Rank:5.64
Appearance:27.5%
Trend (MOM):+11.2%
Trend (YOY):-1.3%
🥇 Top 1:1.6%
🥉 Top 3:6.8%
10
Security
▶Avg Rank:4.67
Appearance:25.8%
Trend (MOM):-1.1%
Trend (YOY):+2.9%
🥇 Top 1:3.2%
🥉 Top 3:10.9%
11
-2Growth
▶Avg Rank:5.46
Appearance:25.0%
Trend (MOM):-7.5%
Trend (YOY):+4.5%
🥇 Top 1:2.2%
🥉 Top 3:7.2%
12
+1Friendship
▶Avg Rank:5.74
Appearance:23.7%
Trend (MOM):+9.4%
Trend (YOY):-0.9%
🥇 Top 1:1.5%
🥉 Top 3:6.0%
13
-1Authenticity
▶Avg Rank:5.31
Appearance:21.0%
Trend (MOM):-11.0%
Trend (YOY):-0.1%
🥇 Top 1:1.9%
🥉 Top 3:6.3%
14
+8Loyalty
▶Avg Rank:5.63
Appearance:20.9%
Trend (MOM):+16.5%
Trend (YOY):-1.5%
🥇 Top 1:1.5%
🥉 Top 3:5.4%
15
Honesty
▶Avg Rank:5.83
Appearance:20.8%
Trend (MOM):+3.2%
Trend (YOY):-0.7%
🥇 Top 1:1.1%
🥉 Top 3:4.9%
16
Creativity
▶Avg Rank:5.84
Appearance:19.7%
Trend (MOM):-1.0%
Trend (YOY):-3.4%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
17
+2Certainty
▶Avg Rank:4.88
Appearance:19.1%
Trend (MOM):+1.6%
Trend (YOY):+10.4%
🥇 Top 1:2.7%
🥉 Top 3:7.3%
18
+3Control
▶Avg Rank:4.92
Appearance:19.0%
Trend (MOM):+5.2%
Trend (YOY):+5.0%
🥇 Top 1:2.5%
🥉 Top 3:7.3%
19
-1Compassion
▶Avg Rank:5.59
Appearance:18.4%
Trend (MOM):-3.2%
Trend (YOY):+1.1%
🥇 Top 1:1.5%
🥉 Top 3:5.1%
20
-6Curiosity
▶Avg Rank:5.86
Appearance:18.0%
Trend (MOM):-11.3%
Trend (YOY):-2.5%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
21
+3Discipline
▶Avg Rank:5.12
Appearance:17.7%
Trend (MOM):+6.6%
Trend (YOY):+8.5%
🥇 Top 1:1.6%
🥉 Top 3:6.0%
22
+4Helpfulness
▶Avg Rank:7.12
Appearance:17.2%
Trend (MOM):+6.5%
Trend (YOY):-5.3%
🥇 Top 1:1.0%
🥉 Top 3:2.8%
23
+6Success
▶Avg Rank:5.76
Appearance:17.1%
Trend (MOM):+8.3%
Trend (YOY):+3.3%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
24
-1Meaningful work
▶Avg Rank:6.30
Appearance:16.8%
Trend (MOM):-6.0%
Trend (YOY):-0.7%
🥇 Top 1:1.1%
🥉 Top 3:3.6%
25
-8Wisdom
▶Avg Rank:5.71
Appearance:16.5%
Trend (MOM):-13.7%
Trend (YOY):-4.9%
🥇 Top 1:1.4%
🥉 Top 3:4.3%
26
+4Wealth
▶Avg Rank:5.20
Appearance:16.4%
Trend (MOM):+6.2%
Trend (YOY):+14.8%
🥇 Top 1:1.7%
🥉 Top 3:5.5%
27
-7Ethics
▶Avg Rank:6.23
Appearance:16.4%
Trend (MOM):-10.1%
Trend (YOY):-6.2%
🥇 Top 1:1.5%
🥉 Top 3:4.1%
28
+3Accountability
▶Avg Rank:5.75
Appearance:15.7%
Trend (MOM):+1.3%
Trend (YOY):+11.6%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
29
+3Equality
▶Avg Rank:5.60
Appearance:15.2%
Trend (MOM):+0.6%
Trend (YOY):-18.5%
🥇 Top 1:1.7%
🥉 Top 3:4.5%
30
+7Adventure
▶Avg Rank:5.80
Appearance:15.1%
Trend (MOM):+10.0%
Trend (YOY):-2.2%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
31
-6Independence
▶Avg Rank:6.17
Appearance:15.0%
Trend (MOM):-8.6%
Trend (YOY):-0.2%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
32
+3Privacy
▶Avg Rank:5.88
Appearance:14.4%
Trend (MOM):+3.6%
Trend (YOY):+0.8%
🥇 Top 1:0.7%
🥉 Top 3:3.0%
33
-5Justice
▶Avg Rank:6.14
Appearance:14.0%
Trend (MOM):-11.3%
Trend (YOY):-13.4%
🥇 Top 1:1.1%
🥉 Top 3:3.2%
34
-7Inner harmony
▶Avg Rank:5.35
Appearance:13.5%
Trend (MOM):-15.6%
Trend (YOY):+7.9%
🥇 Top 1:1.8%
🥉 Top 3:4.4%
35
-1Appreciation
▶Avg Rank:6.14
Appearance:13.5%
Trend (MOM):-4.4%
Trend (YOY):+2.8%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
36
Tolerance
▶Avg Rank:6.74
Appearance:13.1%
Trend (MOM):-4.9%
Trend (YOY):-8.1%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
37
-4Intelligence
▶Avg Rank:6.28
Appearance:13.1%
Trend (MOM):-10.4%
Trend (YOY):-4.5%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
38
Job security
▶Avg Rank:5.50
Appearance:12.9%
Trend (MOM):+1.3%
Trend (YOY):-0.9%
🥇 Top 1:0.8%
🥉 Top 3:3.4%
39
Challenge
▶Avg Rank:5.99
Appearance:12.3%
Trend (MOM):-0.4%
Trend (YOY):-6.5%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
40
+8Religion
▶Avg Rank:3.70
Appearance:11.5%
Trend (MOM):+32.3%
Trend (YOY):+12.1%
🥇 Top 1:4.2%
🥉 Top 3:6.8%
41
Acceptance
▶Avg Rank:6.36
Appearance:10.9%
Trend (MOM):+3.3%
Trend (YOY):+6.4%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
42
-2Passion
▶Avg Rank:6.31
Appearance:10.7%
Trend (MOM):-2.2%
Trend (YOY):+2.5%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
-1Courage
▶Avg Rank:6.09
Appearance:10.6%
Trend (MOM):+2.1%
Trend (YOY):-7.2%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
44
Excitement
▶Avg Rank:6.38
Appearance:10.2%
Trend (MOM):+8.2%
Trend (YOY):-2.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
Commitment
▶Avg Rank:7.00
Appearance:10.1%
Trend (MOM):+9.8%
Trend (YOY):+2.4%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
46
+1Determination
▶Avg Rank:6.27
Appearance:9.5%
Trend (MOM):+4.5%
Trend (YOY):-0.5%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
47
-1Spirituality
▶Avg Rank:5.54
Appearance:9.3%
Trend (MOM):+2.4%
Trend (YOY):+8.3%
🥇 Top 1:1.1%
🥉 Top 3:3.0%
48
+3Forgiveness
▶Avg Rank:6.13
Appearance:9.2%
Trend (MOM):+24.4%
Trend (YOY):-3.5%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
49
-6Ambition
▶Avg Rank:6.45
Appearance:8.9%
Trend (MOM):-6.0%
Trend (YOY):-13.0%
🥇 Top 1:0.6%
🥉 Top 3:1.7%
50
-1Teamwork
▶Avg Rank:6.90
Appearance:8.3%
Trend (MOM):+4.3%
Trend (YOY):-2.8%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
51
-1Uniqueness
▶Avg Rank:6.30
Appearance:6.5%
Trend (MOM):-16.2%
Trend (YOY):-10.2%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
52
+1Competence
▶Avg Rank:6.83
Appearance:6.3%
Trend (MOM):-10.6%
Trend (YOY):+6.0%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-1Variety
▶Avg Rank:6.61
Appearance:5.7%
Trend (MOM):-19.7%
Trend (YOY):-8.4%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
54
+2Contribution
▶Avg Rank:6.84
Appearance:5.5%
Trend (MOM):+5.7%
Trend (YOY):-0.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
55
-1Excellence
▶Avg Rank:6.38
Appearance:5.3%
Trend (MOM):-6.1%
Trend (YOY):+2.2%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
56
-1Influence
▶Avg Rank:6.59
Appearance:5.2%
Trend (MOM):-0.5%
Trend (YOY):-0.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
Beauty
▶Avg Rank:6.39
Appearance:5.1%
Trend (MOM):+1.5%
Trend (YOY):+1.6%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
58
+1Tradition
▶Avg Rank:6.05
Appearance:4.9%
Trend (MOM):+11.2%
Trend (YOY):-6.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
59
-1Reputation
▶Avg Rank:6.72
Appearance:4.7%
Trend (MOM):-1.7%
Trend (YOY):+2.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.63
Appearance:2.9%
Trend (MOM):+0.4%
Trend (YOY):+2.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
+1Fame
▶Avg Rank:6.11
Appearance:2.5%
Trend (MOM):+6.9%
Trend (YOY):-4.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
-1Popularity
▶Avg Rank:6.60
Appearance:2.5%
Trend (MOM):-1.0%
Trend (YOY):+10.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.93 | 9.8% | 24.5% | 46.0% | ▼−3.9% |
▶ 2 | Family | 3.66 | 12.9% | 24.4% | 41.9% | ▲+9.1% |
▶ 3 ▲+1 | Trust | 4.96 | 3.8% | 13.3% | 37.8% | ▲+8.3% |
▶ 4 ▼−1 | Peace | 4.75 | 4.7% | 14.7% | 36.8% | ▲+1.2% |
▶ 5 | Financial stability | 4.84 | 3.1% | 12.0% | 33.2% | ▼−2.4% |
▶ 6 ▲+1 | Love | 4.65 | 4.6% | 13.3% | 31.9% | ▲+0.2% |
▶ 7 ▼−1 | Pleasure | 5.20 | 2.7% | 10.0% | 31.6% | ▼−2.8% |
▶ 8 | Freedom | 6.45 | 3.4% | 6.9% | 29.8% | ▼−5.6% |
▶ 9 ▲+2 | Respect | 5.64 | 1.6% | 6.8% | 27.5% | ▲+11.2% |
▶ 10 | Security | 4.67 | 3.2% | 10.9% | 25.8% | ▼−1.1% |
▶ 11 ▼−2 | Growth | 5.46 | 2.2% | 7.2% | 25.0% | ▼−7.5% |
▶ 12 ▲+1 | Friendship | 5.74 | 1.5% | 6.0% | 23.7% | ▲+9.4% |
▶ 13 ▼−1 | Authenticity | 5.31 | 1.9% | 6.3% | 21.0% | ▼−11.0% |
▶ 14 ▲+8 | Loyalty | 5.63 | 1.5% | 5.4% | 20.9% | ▲+16.5% |
▶ 15 | Honesty | 5.83 | 1.1% | 4.9% | 20.8% | ▲+3.2% |
▶ 16 | Creativity | 5.84 | 1.3% | 4.7% | 19.7% | ▼−1.0% |
▶ 17 ▲+2 | Certainty | 4.88 | 2.7% | 7.3% | 19.1% | ▲+1.6% |
▶ 18 ▲+3 | Control | 4.92 | 2.5% | 7.3% | 19.0% | ▲+5.2% |
▶ 19 ▼−1 | Compassion | 5.59 | 1.5% | 5.1% | 18.4% | ▼−3.2% |
▶ 20 ▼−6 | Curiosity | 5.86 | 1.1% | 4.2% | 18.0% | ▼−11.3% |
▶ 21 ▲+3 | Discipline | 5.12 | 1.6% | 6.0% | 17.7% | ▲+6.6% |
▶ 22 ▲+4 | Helpfulness | 7.12 | 1.0% | 2.8% | 17.2% | ▲+6.5% |
▶ 23 ▲+6 | Success | 5.76 | 1.3% | 4.5% | 17.1% | ▲+8.3% |
▶ 24 ▼−1 | Meaningful work | 6.30 | 1.1% | 3.6% | 16.8% | ▼−6.0% |
▶ 25 ▼−8 | Wisdom | 5.71 | 1.4% | 4.3% | 16.5% | ▼−13.7% |
▶ 26 ▲+4 | Wealth | 5.20 | 1.7% | 5.5% | 16.4% | ▲+6.2% |
▶ 27 ▼−7 | Ethics | 6.23 | 1.5% | 4.1% | 16.4% | ▼−10.1% |
▶ 28 ▲+3 | Accountability | 5.75 | 0.9% | 3.6% | 15.7% | ▲+1.3% |
▶ 29 ▲+3 | Equality | 5.60 | 1.7% | 4.5% | 15.2% | ▲+0.6% |
▶ 30 ▲+7 | Adventure | 5.80 | 0.9% | 3.6% | 15.1% | ▲+10.0% |
▶ 31 ▼−6 | Independence | 6.17 | 1.0% | 3.1% | 15.0% | ▼−8.6% |
▶ 32 ▲+3 | Privacy | 5.88 | 0.7% | 3.0% | 14.4% | ▲+3.6% |
▶ 33 ▼−5 | Justice | 6.14 | 1.1% | 3.2% | 14.0% | ▼−11.3% |
▶ 34 ▼−7 | Inner harmony | 5.35 | 1.8% | 4.4% | 13.5% | ▼−15.6% |
▶ 35 ▼−1 | Appreciation | 6.14 | 0.5% | 2.4% | 13.5% | ▼−4.4% |
▶ 36 | Tolerance | 6.74 | 0.7% | 2.3% | 13.1% | ▼−4.9% |
▶ 37 ▼−4 | Intelligence | 6.28 | 0.8% | 2.6% | 13.1% | ▼−10.4% |
▶ 38 | Job security | 5.50 | 0.8% | 3.4% | 12.9% | ▲+1.3% |
▶ 39 | Challenge | 5.99 | 0.6% | 2.7% | 12.3% | ▼−0.4% |
▶ 40 ▲+8 | Religion | 3.70 | 4.2% | 6.8% | 11.5% | ▲+32.3% |
▶ 41 | Acceptance | 6.36 | 0.5% | 1.8% | 10.9% | ▲+3.3% |
▶ 42 ▼−2 | Passion | 6.31 | 0.5% | 2.0% | 10.7% | ▼−2.2% |
▶ 43 ▼−1 | Courage | 6.09 | 0.5% | 2.2% | 10.6% | ▲+2.1% |
▶ 44 | Excitement | 6.38 | 0.4% | 1.7% | 10.2% | ▲+8.2% |
▶ 45 | Commitment | 7.00 | 0.4% | 1.5% | 10.1% | ▲+9.8% |
▶ 46 ▲+1 | Determination | 6.27 | 0.5% | 1.7% | 9.5% | ▲+4.5% |
▶ 47 ▼−1 | Spirituality | 5.54 | 1.1% | 3.0% | 9.3% | ▲+2.4% |
▶ 48 ▲+3 | Forgiveness | 6.13 | 0.4% | 1.9% | 9.2% | ▲+24.4% |
▶ 49 ▼−6 | Ambition | 6.45 | 0.6% | 1.7% | 8.9% | ▼−6.0% |
▶ 50 ▼−1 | Teamwork | 6.90 | 0.3% | 1.2% | 8.3% | ▲+4.3% |
▶ 51 ▼−1 | Uniqueness | 6.30 | 0.4% | 1.2% | 6.5% | ▼−16.2% |
▶ 52 ▲+1 | Competence | 6.83 | 0.2% | 0.9% | 6.3% | ▼−10.6% |
▶ 53 ▼−1 | Variety | 6.61 | 0.1% | 0.8% | 5.7% | ▼−19.7% |
▶ 54 ▲+2 | Contribution | 6.84 | 0.2% | 0.8% | 5.5% | ▲+5.7% |
▶ 55 ▼−1 | Excellence | 6.38 | 0.2% | 1.0% | 5.3% | ▼−6.1% |
▶ 56 ▼−1 | Influence | 6.59 | 0.2% | 0.8% | 5.2% | ▼−0.5% |
▶ 57 | Beauty | 6.39 | 0.3% | 1.0% | 5.1% | ▲+1.5% |
▶ 58 ▲+1 | Tradition | 6.05 | 0.3% | 1.1% | 4.9% | ▲+11.2% |
▶ 59 ▼−1 | Reputation | 6.72 | 0.2% | 0.7% | 4.7% | ▼−1.7% |
▶ 60 | Authority | 6.63 | 0.1% | 0.4% | 2.9% | ▲+0.4% |
▶ 61 ▲+1 | Fame | 6.11 | 0.1% | 0.5% | 2.5% | ▲+6.9% |
▶ 62 ▼−1 | Popularity | 6.60 | 0.1% | 0.4% | 2.5% | ▼−1.0% |