Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for 2021
2021 was a breakout year: 224,096 tests, up 165.6%, giving a much sharper read on what people cared about. The Top 4 stayed rock-solid, and they’re all “core stability” values: Health (+0.9%), Family (+1.2%), Trust (−2.8%), Peace (+1.7%). That mix says people weren’t chasing novelty; they were protecting the basics.
The biggest ranking story is Financial stability, climbing 2 positions with a strong +5.2% YoY—the fastest grower in the Top 10. Freedom also gained momentum (+4.0%) while holding rank, hinting at a growing desire for personal agency. On the flip side, Pleasure dropped 1 position despite being slightly up (+0.8%), and Love fell 1 position with a small decline (−0.5%). Trust and Respect (−2.9%) softened, suggesting a more cautious, less socially confident mood.
Compared to prior years, the pattern looks “safety-first”: emotional comfort and security dominate, with money concerns surging. The outlook: if uncertainty lingers, expect Financial stability, Security, and Freedom to keep edging up, while relationship-values like Trust and Respect may recover more slowly unless social confidence rebounds.
2021 in full, with every value's trend, in the Global Values Research
Total Tests
224,096
in this month
🔥 Most Popular
Health
102,725 appearances
⭐ Best Ranking
Family
Avg rank: 3.63
🥇 Most #1 Rankings
Family
29075 times first place
1
Health
▶Avg Rank:3.83
Appearance:45.8%
Trend (YOY):+0.9%
🥇 Top 1:10.4%
🥉 Top 3:25.1%
2
Family
▶Avg Rank:3.63
Appearance:41.3%
Trend (YOY):+1.2%
🥇 Top 1:13.0%
🥉 Top 3:24.1%
3
Trust
▶Avg Rank:4.93
Appearance:37.6%
Trend (YOY):-2.8%
🥇 Top 1:3.8%
🥉 Top 3:13.2%
4
Peace
▶Avg Rank:4.73
Appearance:35.2%
Trend (YOY):+1.7%
🥇 Top 1:4.5%
🥉 Top 3:14.1%
5
+2Financial stability
▶Avg Rank:4.84
Appearance:32.5%
Trend (YOY):+5.2%
🥇 Top 1:3.2%
🥉 Top 3:11.9%
6
-1Pleasure
▶Avg Rank:5.09
Appearance:32.4%
Trend (YOY):+0.8%
🥇 Top 1:3.0%
🥉 Top 3:10.7%
7
-1Love
▶Avg Rank:4.66
Appearance:31.5%
Trend (YOY):-0.5%
🥇 Top 1:4.5%
🥉 Top 3:13.1%
8
Freedom
▶Avg Rank:6.51
Appearance:30.9%
Trend (YOY):+4.0%
🥇 Top 1:3.1%
🥉 Top 3:7.0%
9
Respect
▶Avg Rank:5.53
Appearance:27.9%
Trend (YOY):-2.9%
🥇 Top 1:1.7%
🥉 Top 3:7.3%
10
Security
▶Avg Rank:4.71
Appearance:25.0%
Trend (YOY):+0.1%
🥇 Top 1:3.1%
🥉 Top 3:10.3%
11
Growth
▶Avg Rank:5.52
Appearance:24.6%
Trend (YOY):+2.0%
🥇 Top 1:2.1%
🥉 Top 3:6.9%
12
Friendship
▶Avg Rank:5.72
Appearance:23.6%
Trend (YOY):+1.9%
🥇 Top 1:1.5%
🥉 Top 3:6.1%
13
Authenticity
▶Avg Rank:5.27
Appearance:21.5%
Trend (YOY):-4.2%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
14
Honesty
▶Avg Rank:5.77
Appearance:21.0%
Trend (YOY):-3.6%
🥇 Top 1:1.2%
🥉 Top 3:5.0%
15
Loyalty
▶Avg Rank:5.65
Appearance:20.5%
Trend (YOY):-3.8%
🥇 Top 1:1.5%
🥉 Top 3:5.3%
16
Creativity
▶Avg Rank:5.80
Appearance:19.6%
Trend (YOY):-2.7%
🥇 Top 1:1.4%
🥉 Top 3:4.8%
17
+2Curiosity
▶Avg Rank:5.84
Appearance:18.6%
Trend (YOY):-0.3%
🥇 Top 1:1.1%
🥉 Top 3:4.3%
18
-1Compassion
▶Avg Rank:5.57
Appearance:18.4%
Trend (YOY):-5.3%
🥇 Top 1:1.5%
🥉 Top 3:5.0%
19
+1Control
▶Avg Rank:5.02
Appearance:18.2%
Trend (YOY):-0.0%
🥇 Top 1:2.3%
🥉 Top 3:6.9%
20
+2Certainty
▶Avg Rank:4.91
Appearance:18.1%
Trend (YOY):+2.1%
🥇 Top 1:2.4%
🥉 Top 3:7.0%
21
+4Wisdom
▶Avg Rank:5.70
Appearance:17.3%
Trend (YOY):+2.4%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
22
-1Ethics
▶Avg Rank:6.23
Appearance:17.2%
Trend (YOY):-3.4%
🥇 Top 1:1.7%
🥉 Top 3:4.3%
23
+3Helpfulness
▶Avg Rank:7.18
Appearance:17.0%
Trend (YOY):+1.3%
🥇 Top 1:0.9%
🥉 Top 3:2.5%
24
-1Meaningful work
▶Avg Rank:6.36
Appearance:17.0%
Trend (YOY):-2.6%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
25
-7Equality
▶Avg Rank:5.45
Appearance:17.0%
Trend (YOY):-12.0%
🥇 Top 1:2.2%
🥉 Top 3:5.5%
26
+3Success
▶Avg Rank:5.75
Appearance:16.9%
Trend (YOY):+11.0%
🥇 Top 1:1.4%
🥉 Top 3:4.4%
27
-3Discipline
▶Avg Rank:5.17
Appearance:16.7%
Trend (YOY):-3.7%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
28
+4Wealth
▶Avg Rank:5.05
Appearance:15.6%
Trend (YOY):+12.2%
🥇 Top 1:1.7%
🥉 Top 3:5.4%
29
+2Independence
▶Avg Rank:6.21
Appearance:15.4%
Trend (YOY):+5.2%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
30
-3Justice
▶Avg Rank:6.06
Appearance:15.4%
Trend (YOY):-5.4%
🥇 Top 1:1.2%
🥉 Top 3:3.8%
31
-3Accountability
▶Avg Rank:5.68
Appearance:15.2%
Trend (YOY):-3.3%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
32
-2Adventure
▶Avg Rank:5.84
Appearance:15.0%
Trend (YOY):-1.7%
🥇 Top 1:0.9%
🥉 Top 3:3.5%
33
+2Privacy
▶Avg Rank:5.86
Appearance:14.3%
Trend (YOY):+4.1%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
34
-1Intelligence
▶Avg Rank:6.24
Appearance:14.1%
Trend (YOY):+1.4%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
35
+5Appreciation
▶Avg Rank:6.21
Appearance:13.9%
Trend (YOY):+18.4%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
36
-2Tolerance
▶Avg Rank:6.71
Appearance:13.4%
Trend (YOY):-2.1%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
37
Inner harmony
▶Avg Rank:5.31
Appearance:13.2%
Trend (YOY):+1.3%
🥇 Top 1:1.9%
🥉 Top 3:4.4%
38
Job security
▶Avg Rank:5.40
Appearance:12.9%
Trend (YOY):-0.1%
🥇 Top 1:0.7%
🥉 Top 3:3.5%
39
-3Challenge
▶Avg Rank:5.99
Appearance:12.8%
Trend (YOY):-6.2%
🥇 Top 1:0.6%
🥉 Top 3:2.8%
40
-1Courage
▶Avg Rank:6.10
Appearance:11.1%
Trend (YOY):-5.9%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
41
+3Passion
▶Avg Rank:6.25
Appearance:11.0%
Trend (YOY):+7.7%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
42
+1Acceptance
▶Avg Rank:6.31
Appearance:10.8%
Trend (YOY):+4.5%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
-2Excitement
▶Avg Rank:6.41
Appearance:10.2%
Trend (YOY):-6.2%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
44
-2Ambition
▶Avg Rank:6.38
Appearance:9.8%
Trend (YOY):-10.1%
🥇 Top 1:0.6%
🥉 Top 3:1.9%
45
Determination
▶Avg Rank:6.36
Appearance:9.7%
Trend (YOY):-3.8%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
46
Commitment
▶Avg Rank:7.18
Appearance:9.7%
Trend (YOY):+1.0%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
47
Religion
▶Avg Rank:3.74
Appearance:9.3%
Trend (YOY):-1.8%
🥇 Top 1:3.5%
🥉 Top 3:5.5%
48
Forgiveness
▶Avg Rank:6.12
Appearance:8.8%
Trend (YOY):-5.9%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
Teamwork
▶Avg Rank:6.94
Appearance:8.6%
Trend (YOY):+7.4%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
50
Spirituality
▶Avg Rank:5.64
Appearance:8.3%
Trend (YOY):+5.7%
🥇 Top 1:1.0%
🥉 Top 3:2.5%
51
Uniqueness
▶Avg Rank:6.23
Appearance:7.1%
Trend (YOY):+2.0%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
52
+2Competence
▶Avg Rank:6.77
Appearance:6.3%
Trend (YOY):+5.9%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-1Variety
▶Avg Rank:6.48
Appearance:6.2%
Trend (YOY):+1.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
54
+3Excellence
▶Avg Rank:6.22
Appearance:5.5%
Trend (YOY):+5.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
Contribution
▶Avg Rank:6.84
Appearance:5.4%
Trend (YOY):+0.4%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
-3Influence
▶Avg Rank:6.49
Appearance:5.4%
Trend (YOY):-10.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
+1Beauty
▶Avg Rank:6.63
Appearance:5.0%
Trend (YOY):+4.8%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
+1Reputation
▶Avg Rank:6.68
Appearance:4.7%
Trend (YOY):+6.4%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-3Tradition
▶Avg Rank:6.05
Appearance:4.6%
Trend (YOY):-12.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
60
Authority
▶Avg Rank:6.45
Appearance:2.9%
Trend (YOY):+3.9%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Fame
▶Avg Rank:6.18
Appearance:2.5%
Trend (YOY):+6.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.69
Appearance:2.5%
Trend (YOY):+11.4%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (YoY) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.83 | 10.4% | 25.1% | 45.8% | ▲+0.9% |
▶ 2 | Family | 3.63 | 13.0% | 24.1% | 41.3% | ▲+1.2% |
▶ 3 | Trust | 4.93 | 3.8% | 13.2% | 37.6% | ▼−2.8% |
▶ 4 | Peace | 4.73 | 4.5% | 14.1% | 35.2% | ▲+1.7% |
▶ 5 ▲+2 | Financial stability | 4.84 | 3.2% | 11.9% | 32.5% | ▲+5.2% |
▶ 6 ▼−1 | Pleasure | 5.09 | 3.0% | 10.7% | 32.4% | ▲+0.8% |
▶ 7 ▼−1 | Love | 4.66 | 4.5% | 13.1% | 31.5% | ▼−0.5% |
▶ 8 | Freedom | 6.51 | 3.1% | 7.0% | 30.9% | ▲+4.0% |
▶ 9 | Respect | 5.53 | 1.7% | 7.3% | 27.9% | ▼−2.9% |
▶ 10 | Security | 4.71 | 3.1% | 10.3% | 25.0% | ▲+0.1% |
▶ 11 | Growth | 5.52 | 2.1% | 6.9% | 24.6% | ▲+2.0% |
▶ 12 | Friendship | 5.72 | 1.5% | 6.1% | 23.6% | ▲+1.9% |
▶ 13 | Authenticity | 5.27 | 2.0% | 6.6% | 21.5% | ▼−4.2% |
▶ 14 | Honesty | 5.77 | 1.2% | 5.0% | 21.0% | ▼−3.6% |
▶ 15 | Loyalty | 5.65 | 1.5% | 5.3% | 20.5% | ▼−3.8% |
▶ 16 | Creativity | 5.80 | 1.4% | 4.8% | 19.6% | ▼−2.7% |
▶ 17 ▲+2 | Curiosity | 5.84 | 1.1% | 4.3% | 18.6% | ▼−0.3% |
▶ 18 ▼−1 | Compassion | 5.57 | 1.5% | 5.0% | 18.4% | ▼−5.3% |
▶ 19 ▲+1 | Control | 5.02 | 2.3% | 6.9% | 18.2% | ▼−0.0% |
▶ 20 ▲+2 | Certainty | 4.91 | 2.4% | 7.0% | 18.1% | ▲+2.1% |
▶ 21 ▲+4 | Wisdom | 5.70 | 1.4% | 4.6% | 17.3% | ▲+2.4% |
▶ 22 ▼−1 | Ethics | 6.23 | 1.7% | 4.3% | 17.2% | ▼−3.4% |
▶ 23 ▲+3 | Helpfulness | 7.18 | 0.9% | 2.5% | 17.0% | ▲+1.3% |
▶ 24 ▼−1 | Meaningful work | 6.36 | 1.1% | 3.5% | 17.0% | ▼−2.6% |
▶ 25 ▼−7 | Equality | 5.45 | 2.2% | 5.5% | 17.0% | ▼−12.0% |
▶ 26 ▲+3 | Success | 5.75 | 1.4% | 4.4% | 16.9% | ▲+11.0% |
▶ 27 ▼−3 | Discipline | 5.17 | 1.5% | 5.5% | 16.7% | ▼−3.7% |
▶ 28 ▲+4 | Wealth | 5.05 | 1.7% | 5.4% | 15.6% | ▲+12.2% |
▶ 29 ▲+2 | Independence | 6.21 | 0.8% | 3.1% | 15.4% | ▲+5.2% |
▶ 30 ▼−3 | Justice | 6.06 | 1.2% | 3.8% | 15.4% | ▼−5.4% |
▶ 31 ▼−3 | Accountability | 5.68 | 0.8% | 3.6% | 15.2% | ▼−3.3% |
▶ 32 ▼−2 | Adventure | 5.84 | 0.9% | 3.5% | 15.0% | ▼−1.7% |
▶ 33 ▲+2 | Privacy | 5.86 | 0.8% | 3.2% | 14.3% | ▲+4.1% |
▶ 34 ▼−1 | Intelligence | 6.24 | 0.9% | 2.9% | 14.1% | ▲+1.4% |
▶ 35 ▲+5 | Appreciation | 6.21 | 0.5% | 2.5% | 13.9% | ▲+18.4% |
▶ 36 ▼−2 | Tolerance | 6.71 | 0.7% | 2.5% | 13.4% | ▼−2.1% |
▶ 37 | Inner harmony | 5.31 | 1.9% | 4.4% | 13.2% | ▲+1.3% |
▶ 38 | Job security | 5.40 | 0.7% | 3.5% | 12.9% | ▼−0.1% |
▶ 39 ▼−3 | Challenge | 5.99 | 0.6% | 2.8% | 12.8% | ▼−6.2% |
▶ 40 ▼−1 | Courage | 6.10 | 0.5% | 2.2% | 11.1% | ▼−5.9% |
▶ 41 ▲+3 | Passion | 6.25 | 0.6% | 2.1% | 11.0% | ▲+7.7% |
▶ 42 ▲+1 | Acceptance | 6.31 | 0.5% | 2.0% | 10.8% | ▲+4.5% |
▶ 43 ▼−2 | Excitement | 6.41 | 0.3% | 1.7% | 10.2% | ▼−6.2% |
▶ 44 ▼−2 | Ambition | 6.38 | 0.6% | 1.9% | 9.8% | ▼−10.1% |
▶ 45 | Determination | 6.36 | 0.5% | 1.7% | 9.7% | ▼−3.8% |
▶ 46 | Commitment | 7.18 | 0.4% | 1.3% | 9.7% | ▲+1.0% |
▶ 47 | Religion | 3.74 | 3.5% | 5.5% | 9.3% | ▼−1.8% |
▶ 48 | Forgiveness | 6.12 | 0.4% | 1.8% | 8.8% | ▼−5.9% |
▶ 49 | Teamwork | 6.94 | 0.3% | 1.2% | 8.6% | ▲+7.4% |
▶ 50 | Spirituality | 5.64 | 1.0% | 2.5% | 8.3% | ▲+5.7% |
▶ 51 | Uniqueness | 6.23 | 0.4% | 1.4% | 7.1% | ▲+2.0% |
▶ 52 ▲+2 | Competence | 6.77 | 0.2% | 0.9% | 6.3% | ▲+5.9% |
▶ 53 ▼−1 | Variety | 6.48 | 0.2% | 1.0% | 6.2% | ▲+1.1% |
▶ 54 ▲+3 | Excellence | 6.22 | 0.3% | 1.1% | 5.5% | ▲+5.9% |
▶ 55 | Contribution | 6.84 | 0.2% | 0.8% | 5.4% | ▲+0.4% |
▶ 56 ▼−3 | Influence | 6.49 | 0.2% | 0.8% | 5.4% | ▼−10.9% |
▶ 57 ▲+1 | Beauty | 6.63 | 0.2% | 0.8% | 5.0% | ▲+4.8% |
▶ 58 ▲+1 | Reputation | 6.68 | 0.2% | 0.7% | 4.7% | ▲+6.4% |
▶ 59 ▼−3 | Tradition | 6.05 | 0.2% | 1.0% | 4.6% | ▼−12.3% |
▶ 60 | Authority | 6.45 | 0.1% | 0.5% | 2.9% | ▲+3.9% |
▶ 61 | Fame | 6.18 | 0.1% | 0.5% | 2.5% | ▲+6.1% |
▶ 62 | Popularity | 6.69 | 0.1% | 0.4% | 2.5% | ▲+11.4% |
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