Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for November 2020
November’s top values read like a “2020 survival kit.” Health leads with 42.5% of tests, closely followed by Family at 39.7% and Trust at 37.6%. The cluster is tight: the entire top 10 spans 24.4%–42.5%, suggesting people weren’t obsessing over one thing so much as stacking priorities for stability.
The biggest movers are Freedom jumping 8 positions and Financial stability up 7 positions, while Peace climbs 4 positions and Pleasure rises 5 positions. Even the “softer” values are gaining ground: Love is at 31.5% and up 6 positions. With every top value showing an upward move, the story is a broad reshuffle rather than a single fad.
Translation: people were craving safety and reassurance. Security (24.4%) and Respect (27.7%) point to a desire for predictable rules and decent behavior, while Pleasure (31.9%) hints at controlled escapism.
Seasonally, this looks very “late-year”: colder months and holiday season amplify Family, Peace, and Security, while end-of-year money anxiety boosts Financial stability.
Total Tests
14,496
in this month
🔥 Most Popular
Health
6,154 appearances
⭐ Best Ranking
Family
Avg rank: 3.67
🥇 Most #1 Rankings
Family
1760 times first place
1
Health
▶Avg Rank:4.00
Appearance:42.5%
Trend (MOM):-6.0%
Trend (YOY):—
🥇 Top 1:9.0%
🥉 Top 3:22.2%
2
Family
▶Avg Rank:3.67
Appearance:39.7%
Trend (MOM):-3.4%
Trend (YOY):—
🥇 Top 1:12.1%
🥉 Top 3:23.2%
3
Trust
▶Avg Rank:4.98
Appearance:37.6%
Trend (MOM):-5.4%
Trend (YOY):—
🥇 Top 1:3.7%
🥉 Top 3:13.0%
4
Peace
▶Avg Rank:4.79
Appearance:34.6%
Trend (MOM):-5.2%
Trend (YOY):—
🥇 Top 1:4.5%
🥉 Top 3:13.6%
5
Pleasure
▶Avg Rank:5.18
Appearance:31.9%
Trend (MOM):-3.1%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:10.3%
6
Love
▶Avg Rank:4.59
Appearance:31.5%
Trend (MOM):-0.7%
Trend (YOY):—
🥇 Top 1:4.6%
🥉 Top 3:13.2%
7
+1Freedom
▶Avg Rank:6.25
Appearance:30.3%
Trend (MOM):+0.9%
Trend (YOY):—
🥇 Top 1:3.6%
🥉 Top 3:7.9%
8
-1Financial stability
▶Avg Rank:4.96
Appearance:28.7%
Trend (MOM):-5.8%
Trend (YOY):—
🥇 Top 1:2.7%
🥉 Top 3:10.1%
9
Respect
▶Avg Rank:5.54
Appearance:27.7%
Trend (MOM):-4.0%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:7.4%
10
Security
▶Avg Rank:4.78
Appearance:24.4%
Trend (MOM):-3.3%
Trend (YOY):—
🥇 Top 1:2.9%
🥉 Top 3:9.9%
11
+1Growth
▶Avg Rank:5.40
Appearance:23.7%
Trend (MOM):+2.8%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:7.2%
12
-1Friendship
▶Avg Rank:5.72
Appearance:23.6%
Trend (MOM):-0.1%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:6.1%
13
+2Authenticity
▶Avg Rank:5.17
Appearance:22.1%
Trend (MOM):+7.2%
Trend (YOY):—
🥇 Top 1:2.2%
🥉 Top 3:7.0%
14
+2Creativity
▶Avg Rank:5.78
Appearance:21.1%
Trend (MOM):+6.0%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:5.1%
15
-2Honesty
▶Avg Rank:5.75
Appearance:20.8%
Trend (MOM):-4.8%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.7%
16
-2Loyalty
▶Avg Rank:5.60
Appearance:20.4%
Trend (MOM):-6.3%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.3%
17
+2Compassion
▶Avg Rank:5.41
Appearance:20.0%
Trend (MOM):+8.2%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:6.0%
18
-1Equality
▶Avg Rank:5.16
Appearance:19.8%
Trend (MOM):+2.3%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:7.3%
19
+2Curiosity
▶Avg Rank:5.87
Appearance:19.0%
Trend (MOM):+10.3%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.4%
20
+4Meaningful work
▶Avg Rank:6.15
Appearance:18.4%
Trend (MOM):+11.2%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.1%
21
-3Control
▶Avg Rank:5.18
Appearance:18.2%
Trend (MOM):-4.5%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:6.4%
22
Ethics
▶Avg Rank:6.00
Appearance:18.1%
Trend (MOM):+5.6%
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:5.0%
23
+5Wisdom
▶Avg Rank:5.62
Appearance:17.7%
Trend (MOM):+12.2%
Trend (YOY):—
🥇 Top 1:1.6%
🥉 Top 3:4.9%
24
-4Certainty
▶Avg Rank:5.01
Appearance:17.5%
Trend (MOM):-1.2%
Trend (YOY):—
🥇 Top 1:2.3%
🥉 Top 3:6.3%
25
Helpfulness
▶Avg Rank:6.88
Appearance:17.3%
Trend (MOM):+6.4%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.1%
26
-3Discipline
▶Avg Rank:5.35
Appearance:16.8%
Trend (MOM):-0.4%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:5.2%
27
-1Justice
▶Avg Rank:5.98
Appearance:16.6%
Trend (MOM):+4.5%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:4.2%
28
-1Success
▶Avg Rank:5.79
Appearance:16.4%
Trend (MOM):+3.4%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:4.2%
29
+1Adventure
▶Avg Rank:5.79
Appearance:15.5%
Trend (MOM):+0.9%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.8%
30
+2Independence
▶Avg Rank:6.12
Appearance:15.0%
Trend (MOM):+2.4%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:3.0%
31
+3Intelligence
▶Avg Rank:6.22
Appearance:14.6%
Trend (MOM):+4.7%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:3.0%
32
+3Tolerance
▶Avg Rank:6.40
Appearance:14.3%
Trend (MOM):+5.0%
Trend (YOY):—
🥇 Top 1:1.0%
🥉 Top 3:3.0%
33
-2Accountability
▶Avg Rank:5.80
Appearance:14.3%
Trend (MOM):-5.0%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.3%
34
-5Wealth
▶Avg Rank:5.22
Appearance:14.1%
Trend (MOM):-8.9%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:4.8%
35
+1Challenge
▶Avg Rank:6.02
Appearance:14.0%
Trend (MOM):+2.6%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.9%
36
-3Privacy
▶Avg Rank:6.03
Appearance:13.4%
Trend (MOM):-7.9%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.7%
37
+3Appreciation
▶Avg Rank:6.25
Appearance:13.2%
Trend (MOM):+17.9%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.3%
38
Inner harmony
▶Avg Rank:5.32
Appearance:12.5%
Trend (MOM):+1.4%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:4.2%
39
-2Job security
▶Avg Rank:5.41
Appearance:12.5%
Trend (MOM):-7.5%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.5%
40
+3Acceptance
▶Avg Rank:6.26
Appearance:11.4%
Trend (MOM):+6.3%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
-2Courage
▶Avg Rank:6.05
Appearance:11.3%
Trend (MOM):-5.5%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.3%
42
Excitement
▶Avg Rank:6.57
Appearance:11.1%
Trend (MOM):+0.5%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.6%
43
+1Passion
▶Avg Rank:6.14
Appearance:11.0%
Trend (MOM):+4.8%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.3%
44
-3Ambition
▶Avg Rank:6.17
Appearance:10.6%
Trend (MOM):-4.1%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.3%
45
Determination
▶Avg Rank:6.23
Appearance:10.1%
Trend (MOM):+2.0%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.9%
46
+1Forgiveness
▶Avg Rank:6.12
Appearance:9.5%
Trend (MOM):+1.9%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.9%
47
+1Religion
▶Avg Rank:3.73
Appearance:9.4%
Trend (MOM):+8.3%
Trend (YOY):—
🥇 Top 1:3.6%
🥉 Top 3:5.6%
48
-2Commitment
▶Avg Rank:6.95
Appearance:9.4%
Trend (MOM):-3.9%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.5%
49
Teamwork
▶Avg Rank:6.74
Appearance:8.5%
Trend (MOM):-0.0%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.4%
50
Spirituality
▶Avg Rank:5.62
Appearance:7.8%
Trend (MOM):+2.6%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:2.4%
51
Uniqueness
▶Avg Rank:6.14
Appearance:7.7%
Trend (MOM):+11.9%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.5%
52
Variety
▶Avg Rank:6.53
Appearance:6.5%
Trend (MOM):+3.5%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.0%
53
+1Competence
▶Avg Rank:6.60
Appearance:6.2%
Trend (MOM):+3.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.0%
54
-1Influence
▶Avg Rank:6.40
Appearance:6.1%
Trend (MOM):-0.1%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
Contribution
▶Avg Rank:6.65
Appearance:5.6%
Trend (MOM):+0.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
56
+2Excellence
▶Avg Rank:6.21
Appearance:5.5%
Trend (MOM):+9.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
57
Tradition
▶Avg Rank:5.93
Appearance:5.2%
Trend (MOM):+2.7%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.2%
58
-2Beauty
▶Avg Rank:6.73
Appearance:4.9%
Trend (MOM):-5.3%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
59
Reputation
▶Avg Rank:6.72
Appearance:4.6%
Trend (MOM):-2.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.62
Appearance:2.9%
Trend (MOM):+2.9%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Fame
▶Avg Rank:6.29
Appearance:2.5%
Trend (MOM):-10.0%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.82
Appearance:2.4%
Trend (MOM):-1.7%
Trend (YOY):—
🥇 Top 1:0.0%
🥉 Top 3:0.3%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 4.00 | 9.0% | 22.2% | 42.5% | ▼−6.0% |
▶ 2 | Family | 3.67 | 12.1% | 23.2% | 39.7% | ▼−3.4% |
▶ 3 | Trust | 4.98 | 3.7% | 13.0% | 37.6% | ▼−5.4% |
▶ 4 | Peace | 4.79 | 4.5% | 13.6% | 34.6% | ▼−5.2% |
▶ 5 | Pleasure | 5.18 | 3.0% | 10.3% | 31.9% | ▼−3.1% |
▶ 6 | Love | 4.59 | 4.6% | 13.2% | 31.5% | ▼−0.7% |
▶ 7 ▲+1 | Freedom | 6.25 | 3.6% | 7.9% | 30.3% | ▲+0.9% |
▶ 8 ▼−1 | Financial stability | 4.96 | 2.7% | 10.1% | 28.7% | ▼−5.8% |
▶ 9 | Respect | 5.54 | 1.8% | 7.4% | 27.7% | ▼−4.0% |
▶ 10 | Security | 4.78 | 2.9% | 9.9% | 24.4% | ▼−3.3% |
▶ 11 ▲+1 | Growth | 5.40 | 2.1% | 7.2% | 23.7% | ▲+2.8% |
▶ 12 ▼−1 | Friendship | 5.72 | 1.5% | 6.1% | 23.6% | ▼−0.1% |
▶ 13 ▲+2 | Authenticity | 5.17 | 2.2% | 7.0% | 22.1% | ▲+7.2% |
▶ 14 ▲+2 | Creativity | 5.78 | 1.6% | 5.1% | 21.1% | ▲+6.0% |
▶ 15 ▼−2 | Honesty | 5.75 | 1.2% | 4.7% | 20.8% | ▼−4.8% |
▶ 16 ▼−2 | Loyalty | 5.60 | 1.5% | 5.3% | 20.4% | ▼−6.3% |
▶ 17 ▲+2 | Compassion | 5.41 | 1.8% | 6.0% | 20.0% | ▲+8.2% |
▶ 18 ▼−1 | Equality | 5.16 | 3.0% | 7.3% | 19.8% | ▲+2.3% |
▶ 19 ▲+2 | Curiosity | 5.87 | 1.2% | 4.4% | 19.0% | ▲+10.3% |
▶ 20 ▲+4 | Meaningful work | 6.15 | 1.4% | 4.1% | 18.4% | ▲+11.2% |
▶ 21 ▼−3 | Control | 5.18 | 2.0% | 6.4% | 18.2% | ▼−4.5% |
▶ 22 | Ethics | 6.00 | 1.9% | 5.0% | 18.1% | ▲+5.6% |
▶ 23 ▲+5 | Wisdom | 5.62 | 1.6% | 4.9% | 17.7% | ▲+12.2% |
▶ 24 ▼−4 | Certainty | 5.01 | 2.3% | 6.3% | 17.5% | ▼−1.2% |
▶ 25 | Helpfulness | 6.88 | 1.0% | 3.1% | 17.3% | ▲+6.4% |
▶ 26 ▼−3 | Discipline | 5.35 | 1.3% | 5.2% | 16.8% | ▼−0.4% |
▶ 27 ▼−1 | Justice | 5.98 | 1.4% | 4.2% | 16.6% | ▲+4.5% |
▶ 28 ▼−1 | Success | 5.79 | 1.3% | 4.2% | 16.4% | ▲+3.4% |
▶ 29 ▲+1 | Adventure | 5.79 | 1.0% | 3.8% | 15.5% | ▲+0.9% |
▶ 30 ▲+2 | Independence | 6.12 | 0.9% | 3.0% | 15.0% | ▲+2.4% |
▶ 31 ▲+3 | Intelligence | 6.22 | 0.9% | 3.0% | 14.6% | ▲+4.7% |
▶ 32 ▲+3 | Tolerance | 6.40 | 1.0% | 3.0% | 14.3% | ▲+5.0% |
▶ 33 ▼−2 | Accountability | 5.80 | 0.7% | 3.3% | 14.3% | ▼−5.0% |
▶ 34 ▼−5 | Wealth | 5.22 | 1.2% | 4.8% | 14.1% | ▼−8.9% |
▶ 35 ▲+1 | Challenge | 6.02 | 0.8% | 2.9% | 14.0% | ▲+2.6% |
▶ 36 ▼−3 | Privacy | 6.03 | 0.6% | 2.7% | 13.4% | ▼−7.9% |
▶ 37 ▲+3 | Appreciation | 6.25 | 0.5% | 2.3% | 13.2% | ▲+17.9% |
▶ 38 | Inner harmony | 5.32 | 1.7% | 4.2% | 12.5% | ▲+1.4% |
▶ 39 ▼−2 | Job security | 5.41 | 0.7% | 3.5% | 12.5% | ▼−7.5% |
▶ 40 ▲+3 | Acceptance | 6.26 | 0.5% | 2.1% | 11.4% | ▲+6.3% |
▶ 41 ▼−2 | Courage | 6.05 | 0.6% | 2.3% | 11.3% | ▼−5.5% |
▶ 42 | Excitement | 6.57 | 0.3% | 1.6% | 11.1% | ▲+0.5% |
▶ 43 ▲+1 | Passion | 6.14 | 0.7% | 2.3% | 11.0% | ▲+4.8% |
▶ 44 ▼−3 | Ambition | 6.17 | 0.8% | 2.3% | 10.6% | ▼−4.1% |
▶ 45 | Determination | 6.23 | 0.4% | 1.9% | 10.1% | ▲+2.0% |
▶ 46 ▲+1 | Forgiveness | 6.12 | 0.5% | 1.9% | 9.5% | ▲+1.9% |
▶ 47 ▲+1 | Religion | 3.73 | 3.6% | 5.6% | 9.4% | ▲+8.3% |
▶ 48 ▼−2 | Commitment | 6.95 | 0.5% | 1.5% | 9.4% | ▼−3.9% |
▶ 49 | Teamwork | 6.74 | 0.4% | 1.4% | 8.5% | ▼−0.0% |
▶ 50 | Spirituality | 5.62 | 0.9% | 2.4% | 7.8% | ▲+2.6% |
▶ 51 | Uniqueness | 6.14 | 0.4% | 1.5% | 7.7% | ▲+11.9% |
▶ 52 | Variety | 6.53 | 0.2% | 1.0% | 6.5% | ▲+3.5% |
▶ 53 ▲+1 | Competence | 6.60 | 0.3% | 1.0% | 6.2% | ▲+3.9% |
▶ 54 ▼−1 | Influence | 6.40 | 0.2% | 0.9% | 6.1% | ▼−0.1% |
▶ 55 | Contribution | 6.65 | 0.2% | 0.9% | 5.6% | ▲+0.7% |
▶ 56 ▲+2 | Excellence | 6.21 | 0.3% | 1.2% | 5.5% | ▲+9.9% |
▶ 57 | Tradition | 5.93 | 0.3% | 1.2% | 5.2% | ▲+2.7% |
▶ 58 ▼−2 | Beauty | 6.73 | 0.2% | 0.8% | 4.9% | ▼−5.3% |
▶ 59 | Reputation | 6.72 | 0.2% | 0.7% | 4.6% | ▼−2.7% |
▶ 60 | Authority | 6.62 | 0.1% | 0.5% | 2.9% | ▲+2.9% |
▶ 61 | Fame | 6.29 | 0.1% | 0.5% | 2.5% | ▼−10.0% |
▶ 62 | Popularity | 6.82 | 0.0% | 0.3% | 2.4% | ▼−1.7% |