Key Findings for October 2020

October 2020 looks like a “take care of the basics” month. Health appears in about 45% of tests, with Family close behind at 41% and Trust at 40%. The top 10 are tightly packed (roughly 25%–45%), suggesting people aren’t obsessing over one single ideal; they’re building a stable “values portfolio” centered on wellbeing, close relationships, and social reliability.

The ranking story is all upward motion: every top value gained positions, and the biggest climbers are the emotional-soothing set. Peace jumps 4 positions and lands in 36% of tests, while Pleasure rises 5 positions at 33% and Love climbs 6 positions at 32%. Meanwhile Freedom surges 9 positions (about 30%) and Security rockets 10 positions (about 25%), a classic combo of wanting both breathing room and protection.

Taken together, it reads like October’s priorities were health-first caution, home-and-heart grounding, and risk management (with Financial stability at 31%). Seasonally, early autumn often brings routine-reset energy, and in 2020 that likely amplified the pivot toward safety, stability, and calm.