Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for March 2026
March’s top values look like a “steady core + small reshuffle” story. Health leads by a mile, showing up in about 50% of tests, while Trust and Peace are tightly matched at roughly 41% each. The top three staying locked suggests people’s foundational priorities are stable: feel well, feel safe with others, feel calm.
The biggest upward move is Security, up 2 positions, despite appearing in only about 25% of tests. That’s a classic “quiet climber”: fewer mentions than the leaders, but gaining importance fast. Financial stability also nudges up 1 positions (about 40%), while Pleasure rises 1 positions (~32%), hinting at a practical-but-not-miserable mindset.
On the dip side, Family, Love, and Friendship each slide 1 position while still staying prominent (roughly 38%, 32%, and 24%). That feels less like rejection and more like competition from “protective” values.
Seasonally, March often brings spring reset energy: wellness and calm remain central, but planning and risk-management (Financial stability, Security) start edging upward as people gear up for the year ahead.
How March fits into 2026, in the Global Values Research
Total Tests
32,413
in this month
🔥 Most Popular
Health
16,182 appearances
⭐ Best Ranking
Family
Avg rank: 3.39
🥇 Most #1 Rankings
Family
4130 times first place
1
Health
▶Avg Rank:3.78
Appearance:49.9%
Trend (MOM):+3.2%
Trend (YOY):+2.2%
🥇 Top 1:12.1%
🥉 Top 3:28.2%
2
Trust
▶Avg Rank:5.10
Appearance:41.0%
Trend (MOM):-1.0%
Trend (YOY):+9.7%
🥇 Top 1:3.9%
🥉 Top 3:13.4%
3
Peace
▶Avg Rank:5.12
Appearance:40.7%
Trend (MOM):+1.7%
Trend (YOY):+12.5%
🥇 Top 1:4.4%
🥉 Top 3:14.8%
4
+1Financial stability
▶Avg Rank:4.84
Appearance:39.8%
Trend (MOM):+3.3%
Trend (YOY):+8.4%
🥇 Top 1:4.3%
🥉 Top 3:15.3%
5
-1Family
▶Avg Rank:3.39
Appearance:38.5%
Trend (MOM):-3.7%
Trend (YOY):-11.5%
🥇 Top 1:12.7%
🥉 Top 3:24.0%
6
Respect
▶Avg Rank:5.49
Appearance:34.7%
Trend (MOM):-3.5%
Trend (YOY):+14.8%
🥇 Top 1:2.2%
🥉 Top 3:9.2%
7
+1Pleasure
▶Avg Rank:5.77
Appearance:31.7%
Trend (MOM):+6.5%
Trend (YOY):+5.3%
🥇 Top 1:2.0%
🥉 Top 3:8.0%
8
-1Love
▶Avg Rank:4.72
Appearance:31.5%
Trend (MOM):-2.7%
Trend (YOY):-4.0%
🥇 Top 1:4.5%
🥉 Top 3:12.6%
9
+2Security
▶Avg Rank:5.26
Appearance:25.2%
Trend (MOM):+4.2%
Trend (YOY):+2.0%
🥇 Top 1:2.6%
🥉 Top 3:8.9%
10
-1Friendship
▶Avg Rank:5.42
Appearance:24.2%
Trend (MOM):-12.6%
Trend (YOY):-0.4%
🥇 Top 1:1.7%
🥉 Top 3:7.1%
11
+1Creativity
▶Avg Rank:6.13
Appearance:23.5%
Trend (MOM):-2.0%
Trend (YOY):+31.4%
🥇 Top 1:1.6%
🥉 Top 3:5.1%
12
+3Freedom
▶Avg Rank:5.74
Appearance:23.3%
Trend (MOM):+1.6%
Trend (YOY):-20.2%
🥇 Top 1:2.3%
🥉 Top 3:6.6%
13
Discipline
▶Avg Rank:5.22
Appearance:22.5%
Trend (MOM):-3.4%
Trend (YOY):+15.7%
🥇 Top 1:2.4%
🥉 Top 3:7.7%
14
-4Loyalty
▶Avg Rank:5.82
Appearance:21.9%
Trend (MOM):-12.0%
Trend (YOY):-4.5%
🥇 Top 1:1.4%
🥉 Top 3:5.1%
15
+3Curiosity
▶Avg Rank:6.12
Appearance:21.8%
Trend (MOM):+8.5%
Trend (YOY):+14.2%
🥇 Top 1:1.2%
🥉 Top 3:4.6%
16
+1Growth
▶Avg Rank:5.60
Appearance:21.8%
Trend (MOM):+6.5%
Trend (YOY):-10.2%
🥇 Top 1:1.5%
🥉 Top 3:5.6%
17
-1Honesty
▶Avg Rank:5.74
Appearance:21.8%
Trend (MOM):+0.2%
Trend (YOY):+0.4%
🥇 Top 1:1.4%
🥉 Top 3:5.2%
18
-4Wealth
▶Avg Rank:5.02
Appearance:21.5%
Trend (MOM):-7.3%
Trend (YOY):+17.4%
🥇 Top 1:2.9%
🥉 Top 3:8.1%
19
Accountability
▶Avg Rank:5.48
Appearance:20.6%
Trend (MOM):+8.8%
Trend (YOY):+13.5%
🥇 Top 1:1.5%
🥉 Top 3:5.7%
20
+1Authenticity
▶Avg Rank:5.21
Appearance:20.4%
Trend (MOM):+10.9%
Trend (YOY):-4.2%
🥇 Top 1:2.3%
🥉 Top 3:6.6%
21
+3Certainty
▶Avg Rank:5.43
Appearance:18.6%
Trend (MOM):+3.3%
Trend (YOY):-0.5%
🥇 Top 1:2.2%
🥉 Top 3:6.2%
22
Control
▶Avg Rank:5.79
Appearance:18.5%
Trend (MOM):+0.8%
Trend (YOY):+6.2%
🥇 Top 1:1.7%
🥉 Top 3:5.5%
23
Adventure
▶Avg Rank:6.09
Appearance:17.6%
Trend (MOM):-3.8%
Trend (YOY):+26.8%
🥇 Top 1:1.1%
🥉 Top 3:3.7%
24
+1Compassion
▶Avg Rank:5.40
Appearance:17.5%
Trend (MOM):+5.3%
Trend (YOY):-5.3%
🥇 Top 1:1.7%
🥉 Top 3:5.1%
25
-5Success
▶Avg Rank:5.55
Appearance:16.9%
Trend (MOM):-10.3%
Trend (YOY):-2.6%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
26
Privacy
▶Avg Rank:6.30
Appearance:16.2%
Trend (MOM):-1.8%
Trend (YOY):+32.3%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
27
Appreciation
▶Avg Rank:6.46
Appearance:14.8%
Trend (MOM):-1.4%
Trend (YOY):+1.5%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
28
Challenge
▶Avg Rank:6.36
Appearance:14.6%
Trend (MOM):+2.2%
Trend (YOY):+20.4%
🥇 Top 1:0.7%
🥉 Top 3:2.8%
29
+2Job security
▶Avg Rank:5.64
Appearance:13.7%
Trend (MOM):+3.7%
Trend (YOY):-1.1%
🥇 Top 1:0.8%
🥉 Top 3:3.5%
30
+2Independence
▶Avg Rank:6.37
Appearance:13.6%
Trend (MOM):+5.0%
Trend (YOY):-2.9%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
31
-2Excitement
▶Avg Rank:6.69
Appearance:13.1%
Trend (MOM):-6.4%
Trend (YOY):+30.3%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
32
-2Intelligence
▶Avg Rank:6.27
Appearance:12.8%
Trend (MOM):-4.2%
Trend (YOY):-2.7%
🥇 Top 1:0.6%
🥉 Top 3:2.4%
33
Courage
▶Avg Rank:6.38
Appearance:12.5%
Trend (MOM):-2.7%
Trend (YOY):+22.5%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
34
+3Wisdom
▶Avg Rank:5.36
Appearance:12.3%
Trend (MOM):+6.8%
Trend (YOY):-23.4%
🥇 Top 1:1.3%
🥉 Top 3:3.7%
35
-1Acceptance
▶Avg Rank:6.83
Appearance:12.2%
Trend (MOM):-4.0%
Trend (YOY):+18.8%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
36
+3Meaningful work
▶Avg Rank:5.93
Appearance:11.9%
Trend (MOM):+10.0%
Trend (YOY):-22.5%
🥇 Top 1:0.8%
🥉 Top 3:2.8%
37
+1Justice
▶Avg Rank:5.52
Appearance:11.4%
Trend (MOM):+2.1%
Trend (YOY):-20.6%
🥇 Top 1:1.1%
🥉 Top 3:3.4%
38
+2Ethics
▶Avg Rank:5.12
Appearance:11.4%
Trend (MOM):+5.8%
Trend (YOY):-33.0%
🥇 Top 1:1.6%
🥉 Top 3:4.1%
39
-4Religion
▶Avg Rank:3.58
Appearance:11.2%
Trend (MOM):-9.5%
Trend (YOY):-13.0%
🥇 Top 1:4.4%
🥉 Top 3:6.8%
40
-4Passion
▶Avg Rank:6.34
Appearance:11.1%
Trend (MOM):-5.2%
Trend (YOY):+2.3%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
41
Equality
▶Avg Rank:5.34
Appearance:10.2%
Trend (MOM):-4.1%
Trend (YOY):-16.2%
🥇 Top 1:1.2%
🥉 Top 3:3.3%
42
+1Helpfulness
▶Avg Rank:6.17
Appearance:9.7%
Trend (MOM):+1.7%
Trend (YOY):-36.8%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
43
+1Beauty
▶Avg Rank:6.84
Appearance:9.3%
Trend (MOM):-3.2%
Trend (YOY):+52.0%
🥇 Top 1:0.5%
🥉 Top 3:1.5%
44
-2Determination
▶Avg Rank:6.24
Appearance:9.2%
Trend (MOM):-4.0%
Trend (YOY):-2.2%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
Ambition
▶Avg Rank:6.03
Appearance:9.1%
Trend (MOM):+2.7%
Trend (YOY):-11.8%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
46
+5Inner harmony
▶Avg Rank:5.43
Appearance:7.7%
Trend (MOM):+22.7%
Trend (YOY):-33.2%
🥇 Top 1:0.9%
🥉 Top 3:2.4%
47
-1Forgiveness
▶Avg Rank:6.19
Appearance:7.3%
Trend (MOM):-16.2%
Trend (YOY):-17.8%
🥇 Top 1:0.3%
🥉 Top 3:1.4%
48
-1Teamwork
▶Avg Rank:6.65
Appearance:7.2%
Trend (MOM):+2.6%
Trend (YOY):-17.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
49
+5Competence
▶Avg Rank:6.52
Appearance:6.8%
Trend (MOM):+19.3%
Trend (YOY):-5.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
+2Variety
▶Avg Rank:6.91
Appearance:6.7%
Trend (MOM):+9.1%
Trend (YOY):+29.2%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
51
+2Tolerance
▶Avg Rank:6.32
Appearance:6.5%
Trend (MOM):+11.1%
Trend (YOY):-36.1%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
52
-4Uniqueness
▶Avg Rank:6.48
Appearance:6.3%
Trend (MOM):-2.7%
Trend (YOY):+6.1%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
53
-4Commitment
▶Avg Rank:6.65
Appearance:6.1%
Trend (MOM):-5.9%
Trend (YOY):-36.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
54
-4Reputation
▶Avg Rank:7.17
Appearance:6.0%
Trend (MOM):-7.0%
Trend (YOY):+23.1%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
55
+2Spirituality
▶Avg Rank:5.47
Appearance:5.7%
Trend (MOM):+7.1%
Trend (YOY):-20.7%
🥇 Top 1:0.7%
🥉 Top 3:1.8%
56
-1Tradition
▶Avg Rank:6.50
Appearance:5.4%
Trend (MOM):-2.3%
Trend (YOY):+13.0%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
57
-1Excellence
▶Avg Rank:6.46
Appearance:5.2%
Trend (MOM):-5.6%
Trend (YOY):-11.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
58
Influence
▶Avg Rank:6.88
Appearance:5.1%
Trend (MOM):+8.2%
Trend (YOY):+12.9%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
59
Contribution
▶Avg Rank:6.61
Appearance:3.5%
Trend (MOM):+9.6%
Trend (YOY):-29.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
60
+2Authority
▶Avg Rank:6.79
Appearance:3.2%
Trend (MOM):+9.6%
Trend (YOY):+22.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
-1Popularity
▶Avg Rank:6.76
Appearance:2.9%
Trend (MOM):-7.6%
Trend (YOY):+12.5%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-1Fame
▶Avg Rank:6.28
Appearance:2.9%
Trend (MOM):-5.9%
Trend (YOY):+18.6%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.78 | 12.1% | 28.2% | 49.9% | ▲+3.2% |
▶ 2 | Trust | 5.10 | 3.9% | 13.4% | 41.0% | ▼−1.0% |
▶ 3 | Peace | 5.12 | 4.4% | 14.8% | 40.7% | ▲+1.7% |
▶ 4 ▲+1 | Financial stability | 4.84 | 4.3% | 15.3% | 39.8% | ▲+3.3% |
▶ 5 ▼−1 | Family | 3.39 | 12.7% | 24.0% | 38.5% | ▼−3.7% |
▶ 6 | Respect | 5.49 | 2.2% | 9.2% | 34.7% | ▼−3.5% |
▶ 7 ▲+1 | Pleasure | 5.77 | 2.0% | 8.0% | 31.7% | ▲+6.5% |
▶ 8 ▼−1 | Love | 4.72 | 4.5% | 12.6% | 31.5% | ▼−2.7% |
▶ 9 ▲+2 | Security | 5.26 | 2.6% | 8.9% | 25.2% | ▲+4.2% |
▶ 10 ▼−1 | Friendship | 5.42 | 1.7% | 7.1% | 24.2% | ▼−12.6% |
▶ 11 ▲+1 | Creativity | 6.13 | 1.6% | 5.1% | 23.5% | ▼−2.0% |
▶ 12 ▲+3 | Freedom | 5.74 | 2.3% | 6.6% | 23.3% | ▲+1.6% |
▶ 13 | Discipline | 5.22 | 2.4% | 7.7% | 22.5% | ▼−3.4% |
▶ 14 ▼−4 | Loyalty | 5.82 | 1.4% | 5.1% | 21.9% | ▼−12.0% |
▶ 15 ▲+3 | Curiosity | 6.12 | 1.2% | 4.6% | 21.8% | ▲+8.5% |
▶ 16 ▲+1 | Growth | 5.60 | 1.5% | 5.6% | 21.8% | ▲+6.5% |
▶ 17 ▼−1 | Honesty | 5.74 | 1.4% | 5.2% | 21.8% | ▲+0.2% |
▶ 18 ▼−4 | Wealth | 5.02 | 2.9% | 8.1% | 21.5% | ▼−7.3% |
▶ 19 | Accountability | 5.48 | 1.5% | 5.7% | 20.6% | ▲+8.8% |
▶ 20 ▲+1 | Authenticity | 5.21 | 2.3% | 6.6% | 20.4% | ▲+10.9% |
▶ 21 ▲+3 | Certainty | 5.43 | 2.2% | 6.2% | 18.6% | ▲+3.3% |
▶ 22 | Control | 5.79 | 1.7% | 5.5% | 18.5% | ▲+0.8% |
▶ 23 | Adventure | 6.09 | 1.1% | 3.7% | 17.6% | ▼−3.8% |
▶ 24 ▲+1 | Compassion | 5.40 | 1.7% | 5.1% | 17.5% | ▲+5.3% |
▶ 25 ▼−5 | Success | 5.55 | 1.3% | 4.7% | 16.9% | ▼−10.3% |
▶ 26 | Privacy | 6.30 | 0.8% | 3.1% | 16.2% | ▼−1.8% |
▶ 27 | Appreciation | 6.46 | 0.5% | 2.3% | 14.8% | ▼−1.4% |
▶ 28 | Challenge | 6.36 | 0.7% | 2.8% | 14.6% | ▲+2.2% |
▶ 29 ▲+2 | Job security | 5.64 | 0.8% | 3.5% | 13.7% | ▲+3.7% |
▶ 30 ▲+2 | Independence | 6.37 | 0.6% | 2.4% | 13.6% | ▲+5.0% |
▶ 31 ▼−2 | Excitement | 6.69 | 0.4% | 1.9% | 13.1% | ▼−6.4% |
▶ 32 ▼−2 | Intelligence | 6.27 | 0.6% | 2.4% | 12.8% | ▼−4.2% |
▶ 33 | Courage | 6.38 | 0.5% | 2.2% | 12.5% | ▼−2.7% |
▶ 34 ▲+3 | Wisdom | 5.36 | 1.3% | 3.7% | 12.3% | ▲+6.8% |
▶ 35 ▼−1 | Acceptance | 6.83 | 0.3% | 1.6% | 12.2% | ▼−4.0% |
▶ 36 ▲+3 | Meaningful work | 5.93 | 0.8% | 2.8% | 11.9% | ▲+10.0% |
▶ 37 ▲+1 | Justice | 5.52 | 1.1% | 3.4% | 11.4% | ▲+2.1% |
▶ 38 ▲+2 | Ethics | 5.12 | 1.6% | 4.1% | 11.4% | ▲+5.8% |
▶ 39 ▼−4 | Religion | 3.58 | 4.4% | 6.8% | 11.2% | ▼−9.5% |
▶ 40 ▼−4 | Passion | 6.34 | 0.5% | 2.0% | 11.1% | ▼−5.2% |
▶ 41 | Equality | 5.34 | 1.2% | 3.3% | 10.2% | ▼−4.1% |
▶ 42 ▲+1 | Helpfulness | 6.17 | 0.7% | 2.3% | 9.7% | ▲+1.7% |
▶ 43 ▲+1 | Beauty | 6.84 | 0.5% | 1.5% | 9.3% | ▼−3.2% |
▶ 44 ▼−2 | Determination | 6.24 | 0.4% | 1.7% | 9.2% | ▼−4.0% |
▶ 45 | Ambition | 6.03 | 0.6% | 2.0% | 9.1% | ▲+2.7% |
▶ 46 ▲+5 | Inner harmony | 5.43 | 0.9% | 2.4% | 7.7% | ▲+22.7% |
▶ 47 ▼−1 | Forgiveness | 6.19 | 0.3% | 1.4% | 7.3% | ▼−16.2% |
▶ 48 ▼−1 | Teamwork | 6.65 | 0.3% | 1.1% | 7.2% | ▲+2.6% |
▶ 49 ▲+5 | Competence | 6.52 | 0.3% | 1.1% | 6.8% | ▲+19.3% |
▶ 50 ▲+2 | Variety | 6.91 | 0.2% | 0.8% | 6.7% | ▲+9.1% |
▶ 51 ▲+2 | Tolerance | 6.32 | 0.4% | 1.3% | 6.5% | ▲+11.1% |
▶ 52 ▼−4 | Uniqueness | 6.48 | 0.3% | 1.0% | 6.3% | ▼−2.7% |
▶ 53 ▼−4 | Commitment | 6.65 | 0.2% | 1.0% | 6.1% | ▼−5.9% |
▶ 54 ▼−4 | Reputation | 7.17 | 0.2% | 0.7% | 6.0% | ▼−7.0% |
▶ 55 ▲+2 | Spirituality | 5.47 | 0.7% | 1.8% | 5.7% | ▲+7.1% |
▶ 56 ▼−1 | Tradition | 6.50 | 0.3% | 1.0% | 5.4% | ▼−2.3% |
▶ 57 ▼−1 | Excellence | 6.46 | 0.2% | 1.0% | 5.2% | ▼−5.6% |
▶ 58 | Influence | 6.88 | 0.1% | 0.6% | 5.1% | ▲+8.2% |
▶ 59 | Contribution | 6.61 | 0.1% | 0.5% | 3.5% | ▲+9.6% |
▶ 60 ▲+2 | Authority | 6.79 | 0.1% | 0.4% | 3.2% | ▲+9.6% |
▶ 61 ▼−1 | Popularity | 6.76 | 0.1% | 0.4% | 2.9% | ▼−7.6% |
▶ 62 ▼−1 | Fame | 6.28 | 0.2% | 0.6% | 2.9% | ▼−5.9% |
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