Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for May 2025
May’s top values look like a well-balanced “life stability playlist” with almost no skips. Health leads with ~49.7% of tests, followed by Family (~41.5%) and Peace (~38.6%). The whole top 10 sits in a tight band (~25.9%–49.7%), suggesting broad agreement rather than a polarized “one value dominates” month.
Rank volatility is basically zero: every top-10 value is stable in positions, which is noteworthy in itself. When nothing moves, it usually means people aren’t experimenting with new priorities; they’re reinforcing the classics.
The mix tells a story: strong “foundation” values—Health, Financial stability (~37.2%), Trust (~36.2%), Security (~25.9%)—pair with “quality-of-life” values—Love (~32.2%), Pleasure (~29.5%), Freedom (~29.2%), Respect (~28.5%). Translation: people want to feel safe and steady, but not at the expense of enjoying life.
Seasonally, May often kicks off more social time and planning ahead; this lineup reads like spring energy with a pragmatic backbone: feel good, stay close, keep things calm, and don’t blow the budget.
Total Tests
29,237
in this month
🔥 Most Popular
Health
14,522 appearances
⭐ Best Ranking
Religion
Avg rank: 3.58
🥇 Most #1 Rankings
Family
3778 times first place
1
Health
▶Avg Rank:3.74
Appearance:49.7%
Trend (MOM):+4.1%
Trend (YOY):+0.1%
🥇 Top 1:11.8%
🥉 Top 3:27.7%
2
Family
▶Avg Rank:3.60
Appearance:41.5%
Trend (MOM):-0.7%
Trend (YOY):-2.0%
🥇 Top 1:12.9%
🥉 Top 3:24.6%
3
Peace
▶Avg Rank:4.70
Appearance:38.7%
Trend (MOM):+2.9%
Trend (YOY):+2.8%
🥇 Top 1:4.9%
🥉 Top 3:15.5%
4
+1Financial stability
▶Avg Rank:4.79
Appearance:37.2%
Trend (MOM):+3.8%
Trend (YOY):-2.7%
🥇 Top 1:3.7%
🥉 Top 3:13.8%
5
-1Trust
▶Avg Rank:5.08
Appearance:36.2%
Trend (MOM):-2.9%
Trend (YOY):+2.9%
🥇 Top 1:3.4%
🥉 Top 3:12.1%
6
Love
▶Avg Rank:4.64
Appearance:32.2%
Trend (MOM):+1.7%
Trend (YOY):-3.4%
🥇 Top 1:4.8%
🥉 Top 3:13.5%
7
+1Pleasure
▶Avg Rank:5.35
Appearance:29.5%
Trend (MOM):+2.6%
Trend (YOY):-10.6%
🥇 Top 1:2.2%
🥉 Top 3:8.5%
8
+1Freedom
▶Avg Rank:6.47
Appearance:29.2%
Trend (MOM):+2.0%
Trend (YOY):-5.1%
🥇 Top 1:2.9%
🥉 Top 3:6.6%
9
-2Respect
▶Avg Rank:5.62
Appearance:28.5%
Trend (MOM):-4.5%
Trend (YOY):+8.5%
🥇 Top 1:1.7%
🥉 Top 3:7.2%
10
Security
▶Avg Rank:4.68
Appearance:25.9%
Trend (MOM):-0.6%
Trend (YOY):+0.4%
🥇 Top 1:3.2%
🥉 Top 3:10.7%
11
Growth
▶Avg Rank:5.65
Appearance:25.3%
Trend (MOM):+7.6%
Trend (YOY):-1.8%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
12
+3Authenticity
▶Avg Rank:5.28
Appearance:23.8%
Trend (MOM):+11.4%
Trend (YOY):+9.2%
🥇 Top 1:2.1%
🥉 Top 3:7.4%
13
-1Friendship
▶Avg Rank:5.69
Appearance:22.8%
Trend (MOM):-1.3%
Trend (YOY):+2.6%
🥇 Top 1:1.4%
🥉 Top 3:5.9%
14
Honesty
▶Avg Rank:5.78
Appearance:21.3%
Trend (MOM):-1.7%
Trend (YOY):+1.4%
🥇 Top 1:1.1%
🥉 Top 3:5.1%
15
-2Loyalty
▶Avg Rank:5.64
Appearance:20.5%
Trend (MOM):-7.7%
Trend (YOY):+10.2%
🥇 Top 1:1.4%
🥉 Top 3:5.2%
16
+1Curiosity
▶Avg Rank:5.78
Appearance:20.1%
Trend (MOM):+4.7%
Trend (YOY):+5.5%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
17
+1Compassion
▶Avg Rank:5.59
Appearance:19.6%
Trend (MOM):+4.7%
Trend (YOY):+12.7%
🥇 Top 1:1.5%
🥉 Top 3:5.3%
18
+2Creativity
▶Avg Rank:5.81
Appearance:19.1%
Trend (MOM):+3.3%
Trend (YOY):+1.5%
🥇 Top 1:1.3%
🥉 Top 3:4.6%
19
Certainty
▶Avg Rank:5.01
Appearance:18.9%
Trend (MOM):+1.1%
Trend (YOY):-4.5%
🥇 Top 1:2.6%
🥉 Top 3:7.0%
20
-4Discipline
▶Avg Rank:5.13
Appearance:18.6%
Trend (MOM):-5.7%
Trend (YOY):+3.0%
🥇 Top 1:1.7%
🥉 Top 3:6.1%
21
+3Ethics
▶Avg Rank:6.12
Appearance:18.4%
Trend (MOM):+4.2%
Trend (YOY):+6.8%
🥇 Top 1:1.7%
🥉 Top 3:4.8%
22
-1Accountability
▶Avg Rank:5.66
Appearance:18.1%
Trend (MOM):-1.1%
Trend (YOY):+9.3%
🥇 Top 1:1.0%
🥉 Top 3:4.4%
23
+3Wisdom
▶Avg Rank:5.72
Appearance:17.3%
Trend (MOM):+7.2%
Trend (YOY):-4.4%
🥇 Top 1:1.5%
🥉 Top 3:4.6%
24
-1Control
▶Avg Rank:5.11
Appearance:16.7%
Trend (MOM):-6.2%
Trend (YOY):-3.2%
🥇 Top 1:1.9%
🥉 Top 3:6.0%
25
+3Meaningful work
▶Avg Rank:6.47
Appearance:16.7%
Trend (MOM):+8.4%
Trend (YOY):+6.3%
🥇 Top 1:0.9%
🥉 Top 3:3.3%
26
+1Helpfulness
▶Avg Rank:7.19
Appearance:16.5%
Trend (MOM):+2.9%
Trend (YOY):+9.0%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
27
-5Wealth
▶Avg Rank:5.06
Appearance:16.3%
Trend (MOM):-10.0%
Trend (YOY):-14.4%
🥇 Top 1:1.8%
🥉 Top 3:5.6%
28
+1Justice
▶Avg Rank:6.09
Appearance:15.4%
Trend (MOM):+2.7%
Trend (YOY):+4.7%
🥇 Top 1:1.2%
🥉 Top 3:3.7%
29
-4Success
▶Avg Rank:5.77
Appearance:15.0%
Trend (MOM):-9.7%
Trend (YOY):-11.7%
🥇 Top 1:1.2%
🥉 Top 3:3.9%
30
+1Appreciation
▶Avg Rank:6.26
Appearance:14.4%
Trend (MOM):+3.3%
Trend (YOY):+6.6%
🥇 Top 1:0.5%
🥉 Top 3:2.6%
31
-1Job security
▶Avg Rank:5.42
Appearance:14.2%
Trend (MOM):-4.4%
Trend (YOY):+4.6%
🥇 Top 1:0.7%
🥉 Top 3:3.9%
32
Independence
▶Avg Rank:6.14
Appearance:14.1%
Trend (MOM):+1.9%
Trend (YOY):-7.7%
🥇 Top 1:0.8%
🥉 Top 3:3.0%
33
+6Inner harmony
▶Avg Rank:5.42
Appearance:13.8%
Trend (MOM):+18.7%
Trend (YOY):-21.3%
🥇 Top 1:1.7%
🥉 Top 3:4.5%
34
+1Intelligence
▶Avg Rank:6.39
Appearance:13.2%
Trend (MOM):+1.7%
Trend (YOY):-2.2%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
35
+1Equality
▶Avg Rank:5.77
Appearance:12.8%
Trend (MOM):-0.9%
Trend (YOY):+21.4%
🥇 Top 1:1.2%
🥉 Top 3:3.6%
36
-3Adventure
▶Avg Rank:5.96
Appearance:12.5%
Trend (MOM):-6.8%
Trend (YOY):-9.8%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
37
Religion
▶Avg Rank:3.58
Appearance:11.9%
Trend (MOM):-7.2%
Trend (YOY):+12.7%
🥇 Top 1:4.7%
🥉 Top 3:7.3%
38
-4Privacy
▶Avg Rank:6.19
Appearance:11.9%
Trend (MOM):-9.2%
Trend (YOY):+1.2%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
39
-1Challenge
▶Avg Rank:6.18
Appearance:11.4%
Trend (MOM):-7.6%
Trend (YOY):+0.8%
🥇 Top 1:0.4%
🥉 Top 3:2.2%
40
Tolerance
▶Avg Rank:6.87
Appearance:11.4%
Trend (MOM):+6.8%
Trend (YOY):+6.1%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
41
Passion
▶Avg Rank:6.31
Appearance:10.7%
Trend (MOM):+1.2%
Trend (YOY):-4.1%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
42
+1Acceptance
▶Avg Rank:6.41
Appearance:10.6%
Trend (MOM):+2.9%
Trend (YOY):+10.4%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
43
-1Courage
▶Avg Rank:6.20
Appearance:10.2%
Trend (MOM):-2.2%
Trend (YOY):+5.8%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
44
Commitment
▶Avg Rank:7.06
Appearance:9.6%
Trend (MOM):-6.1%
Trend (YOY):-0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
45
+1Ambition
▶Avg Rank:6.47
Appearance:9.2%
Trend (MOM):-6.0%
Trend (YOY):-6.4%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
46
-1Excitement
▶Avg Rank:6.53
Appearance:9.1%
Trend (MOM):-9.2%
Trend (YOY):+3.8%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
47
Determination
▶Avg Rank:6.26
Appearance:8.8%
Trend (MOM):-4.4%
Trend (YOY):+7.7%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
48
Teamwork
▶Avg Rank:6.92
Appearance:8.7%
Trend (MOM):-5.9%
Trend (YOY):+2.0%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
49
Forgiveness
▶Avg Rank:6.13
Appearance:8.3%
Trend (MOM):-7.3%
Trend (YOY):+6.9%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
50
Spirituality
▶Avg Rank:5.48
Appearance:7.8%
Trend (MOM):+6.6%
Trend (YOY):-13.4%
🥇 Top 1:1.0%
🥉 Top 3:2.6%
51
Competence
▶Avg Rank:6.79
Appearance:7.3%
Trend (MOM):+3.1%
Trend (YOY):-1.6%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
Beauty
▶Avg Rank:6.45
Appearance:5.9%
Trend (MOM):-5.7%
Trend (YOY):-4.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
+3Contribution
▶Avg Rank:7.01
Appearance:5.7%
Trend (MOM):+8.3%
Trend (YOY):+8.2%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
54
-1Uniqueness
▶Avg Rank:6.39
Appearance:5.6%
Trend (MOM):-3.3%
Trend (YOY):-17.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
55
Excellence
▶Avg Rank:6.18
Appearance:5.6%
Trend (MOM):+0.2%
Trend (YOY):-6.6%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
56
-2Variety
▶Avg Rank:6.59
Appearance:5.4%
Trend (MOM):-4.6%
Trend (YOY):-14.2%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
57
Tradition
▶Avg Rank:6.23
Appearance:4.8%
Trend (MOM):-9.2%
Trend (YOY):+5.9%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
58
Influence
▶Avg Rank:6.68
Appearance:4.6%
Trend (MOM):-1.1%
Trend (YOY):-5.0%
🥇 Top 1:0.1%
🥉 Top 3:0.7%
59
Reputation
▶Avg Rank:6.83
Appearance:4.5%
Trend (MOM):+0.4%
Trend (YOY):-4.6%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
60
Authority
▶Avg Rank:6.59
Appearance:2.7%
Trend (MOM):-14.1%
Trend (YOY):-15.4%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
Popularity
▶Avg Rank:6.65
Appearance:2.2%
Trend (MOM):-21.9%
Trend (YOY):-17.4%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.01
Appearance:2.1%
Trend (MOM):-15.1%
Trend (YOY):-14.8%
🥇 Top 1:0.2%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.74 | 11.8% | 27.7% | 49.7% | ▲+4.1% |
▶ 2 | Family | 3.60 | 12.9% | 24.6% | 41.5% | ▼−0.7% |
▶ 3 | Peace | 4.70 | 4.9% | 15.5% | 38.7% | ▲+2.9% |
▶ 4 ▲+1 | Financial stability | 4.79 | 3.7% | 13.8% | 37.2% | ▲+3.8% |
▶ 5 ▼−1 | Trust | 5.08 | 3.4% | 12.1% | 36.2% | ▼−2.9% |
▶ 6 | Love | 4.64 | 4.8% | 13.5% | 32.2% | ▲+1.7% |
▶ 7 ▲+1 | Pleasure | 5.35 | 2.2% | 8.5% | 29.5% | ▲+2.6% |
▶ 8 ▲+1 | Freedom | 6.47 | 2.9% | 6.6% | 29.2% | ▲+2.0% |
▶ 9 ▼−2 | Respect | 5.62 | 1.7% | 7.2% | 28.5% | ▼−4.5% |
▶ 10 | Security | 4.68 | 3.2% | 10.7% | 25.9% | ▼−0.6% |
▶ 11 | Growth | 5.65 | 2.0% | 6.6% | 25.3% | ▲+7.6% |
▶ 12 ▲+3 | Authenticity | 5.28 | 2.1% | 7.4% | 23.8% | ▲+11.4% |
▶ 13 ▼−1 | Friendship | 5.69 | 1.4% | 5.9% | 22.8% | ▼−1.3% |
▶ 14 | Honesty | 5.78 | 1.1% | 5.1% | 21.3% | ▼−1.7% |
▶ 15 ▼−2 | Loyalty | 5.64 | 1.4% | 5.2% | 20.5% | ▼−7.7% |
▶ 16 ▲+1 | Curiosity | 5.78 | 1.4% | 4.9% | 20.1% | ▲+4.7% |
▶ 17 ▲+1 | Compassion | 5.59 | 1.5% | 5.3% | 19.6% | ▲+4.7% |
▶ 18 ▲+2 | Creativity | 5.81 | 1.3% | 4.6% | 19.1% | ▲+3.3% |
▶ 19 | Certainty | 5.01 | 2.6% | 7.0% | 18.9% | ▲+1.1% |
▶ 20 ▼−4 | Discipline | 5.13 | 1.7% | 6.1% | 18.6% | ▼−5.7% |
▶ 21 ▲+3 | Ethics | 6.12 | 1.7% | 4.8% | 18.4% | ▲+4.2% |
▶ 22 ▼−1 | Accountability | 5.66 | 1.0% | 4.4% | 18.1% | ▼−1.1% |
▶ 23 ▲+3 | Wisdom | 5.72 | 1.5% | 4.6% | 17.3% | ▲+7.2% |
▶ 24 ▼−1 | Control | 5.11 | 1.9% | 6.0% | 16.7% | ▼−6.2% |
▶ 25 ▲+3 | Meaningful work | 6.47 | 0.9% | 3.3% | 16.7% | ▲+8.4% |
▶ 26 ▲+1 | Helpfulness | 7.19 | 0.8% | 2.4% | 16.5% | ▲+2.9% |
▶ 27 ▼−5 | Wealth | 5.06 | 1.8% | 5.6% | 16.3% | ▼−10.0% |
▶ 28 ▲+1 | Justice | 6.09 | 1.2% | 3.7% | 15.4% | ▲+2.7% |
▶ 29 ▼−4 | Success | 5.77 | 1.2% | 3.9% | 15.0% | ▼−9.7% |
▶ 30 ▲+1 | Appreciation | 6.26 | 0.5% | 2.6% | 14.4% | ▲+3.3% |
▶ 31 ▼−1 | Job security | 5.42 | 0.7% | 3.9% | 14.2% | ▼−4.4% |
▶ 32 | Independence | 6.14 | 0.8% | 3.0% | 14.1% | ▲+1.9% |
▶ 33 ▲+6 | Inner harmony | 5.42 | 1.7% | 4.5% | 13.8% | ▲+18.7% |
▶ 34 ▲+1 | Intelligence | 6.39 | 0.7% | 2.4% | 13.2% | ▲+1.7% |
▶ 35 ▲+1 | Equality | 5.77 | 1.2% | 3.6% | 12.8% | ▼−0.9% |
▶ 36 ▼−3 | Adventure | 5.96 | 0.7% | 2.7% | 12.5% | ▼−6.8% |
▶ 37 | Religion | 3.58 | 4.7% | 7.3% | 11.9% | ▼−7.2% |
▶ 38 ▼−4 | Privacy | 6.19 | 0.5% | 2.3% | 11.9% | ▼−9.2% |
▶ 39 ▼−1 | Challenge | 6.18 | 0.4% | 2.2% | 11.4% | ▼−7.6% |
▶ 40 | Tolerance | 6.87 | 0.5% | 1.7% | 11.4% | ▲+6.8% |
▶ 41 | Passion | 6.31 | 0.5% | 1.9% | 10.7% | ▲+1.2% |
▶ 42 ▲+1 | Acceptance | 6.41 | 0.5% | 1.8% | 10.6% | ▲+2.9% |
▶ 43 ▼−1 | Courage | 6.20 | 0.5% | 1.9% | 10.2% | ▼−2.2% |
▶ 44 | Commitment | 7.06 | 0.4% | 1.4% | 9.6% | ▼−6.1% |
▶ 45 ▲+1 | Ambition | 6.47 | 0.5% | 1.7% | 9.2% | ▼−6.0% |
▶ 46 ▼−1 | Excitement | 6.53 | 0.4% | 1.4% | 9.1% | ▼−9.2% |
▶ 47 | Determination | 6.26 | 0.4% | 1.7% | 8.8% | ▼−4.4% |
▶ 48 | Teamwork | 6.92 | 0.3% | 1.2% | 8.7% | ▼−5.9% |
▶ 49 | Forgiveness | 6.13 | 0.4% | 1.7% | 8.3% | ▼−7.3% |
▶ 50 | Spirituality | 5.48 | 1.0% | 2.6% | 7.8% | ▲+6.6% |
▶ 51 | Competence | 6.79 | 0.2% | 1.0% | 7.3% | ▲+3.1% |
▶ 52 | Beauty | 6.45 | 0.3% | 1.1% | 5.9% | ▼−5.7% |
▶ 53 ▲+3 | Contribution | 7.01 | 0.2% | 0.7% | 5.7% | ▲+8.3% |
▶ 54 ▼−1 | Uniqueness | 6.39 | 0.2% | 1.0% | 5.6% | ▼−3.3% |
▶ 55 | Excellence | 6.18 | 0.3% | 1.2% | 5.6% | ▲+0.2% |
▶ 56 ▼−2 | Variety | 6.59 | 0.1% | 0.8% | 5.4% | ▼−4.6% |
▶ 57 | Tradition | 6.23 | 0.2% | 1.0% | 4.8% | ▼−9.2% |
▶ 58 | Influence | 6.68 | 0.1% | 0.7% | 4.6% | ▼−1.1% |
▶ 59 | Reputation | 6.83 | 0.1% | 0.6% | 4.5% | ▲+0.4% |
▶ 60 | Authority | 6.59 | 0.1% | 0.4% | 2.7% | ▼−14.1% |
▶ 61 | Popularity | 6.65 | 0.1% | 0.4% | 2.2% | ▼−21.9% |
▶ 62 | Fame | 6.01 | 0.2% | 0.5% | 2.1% | ▼−15.1% |