Key Findings for 2025

Despite 449,233 total tests (down 2.4% YoY), 2025’s top values look less like a shake-up and more like a “tighten the screws” year: people doubled down on stability, relationships, and emotional safety. Health held #1 and even grew +1.3%, while Financial stability stayed firmly #5 with +3.9%—a clear signal that wellbeing and money security remain the twin anchors.

The biggest winner is Respect, jumping 3 positions with a hefty +11.7% YoY. Trust also rose 1 positions (+5.2%), suggesting people are craving reliable behavior, accountability, and decent treatment—less flash, more integrity. Peace grew +4.1% yet slipped 1 positions, which reads like “more people want it, but other needs are competing harder.”

On the soft-and-sunny side, Love and Pleasure both edged down (-2.6%, -1.8%) and dropped 1 positions each, implying joy didn’t vanish—it just got outranked by practical concerns. The standout decline is Freedom, down -10.0% and down 1 positions: autonomy matters, but it’s being traded for predictability. Family also softened (-4.7%) while staying #2, hinting at strain rather than abandonment.

Compared to prior years’ vibe, 2025 feels more “social contract” than “self-expression”: trust, respect, peace, and security cluster together. Outlook: if uncertainty persists, expect Trust and Respect to keep climbing, Freedom to stabilize or rebound slightly, and Health to remain the perennial champion.