Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for July 2024
July’s top values read like a “summer stability” playlist: Health leads at 50.9% of tests, with Family (41.2%) and Financial stability (39.9%) close behind. The whole top 10 sits between 26.2%–50.9%, showing a broad, consistent consensus rather than one runaway obsession. Notably, the mix balances security (Peace 37.3%, Trust 34.3%) with feel-good fuel (Love 32.5%, Pleasure 31.9%) and self-direction (Freedom 29.4%, Growth 28.0%), capped by social glue (Respect 26.2%).
Ranking drama this month: none. Every top value held steady with 0 positions gained or lost, which is its own signal—preferences look settled, not reactive.
What it suggests: people are prioritizing feeling well, staying connected, and keeping finances calm, while still reserving real estate for joy and autonomy. That’s “responsible adult” energy… with a swimsuit packed.
Seasonally, July often nudges Health/Pleasure/Freedom upward, but the no-movement rankings imply these themes are structurally important, not just summer whims.
Total Tests
29,723
in this month
🔥 Most Popular
Health
15,136 appearances
⭐ Best Ranking
Religion
Avg rank: 3.60
🥇 Most #1 Rankings
Health
3772 times first place
1
Health
▶Avg Rank:3.68
Appearance:50.9%
Trend (MOM):+3.6%
Trend (YOY):+2.8%
🥇 Top 1:12.7%
🥉 Top 3:29.1%
2
+1Family
▶Avg Rank:3.64
Appearance:41.2%
Trend (MOM):+2.9%
Trend (YOY):+4.0%
🥇 Top 1:12.6%
🥉 Top 3:24.0%
3
-1Financial stability
▶Avg Rank:4.77
Appearance:39.9%
Trend (MOM):-0.7%
Trend (YOY):+0.3%
🥇 Top 1:4.0%
🥉 Top 3:15.2%
4
Peace
▶Avg Rank:4.70
Appearance:37.4%
Trend (MOM):-3.1%
Trend (YOY):+2.0%
🥇 Top 1:4.6%
🥉 Top 3:14.7%
5
Trust
▶Avg Rank:5.09
Appearance:34.3%
Trend (MOM):+2.7%
Trend (YOY):+2.1%
🥇 Top 1:2.9%
🥉 Top 3:11.1%
6
+1Love
▶Avg Rank:4.57
Appearance:32.5%
Trend (MOM):+1.6%
Trend (YOY):+4.5%
🥇 Top 1:5.0%
🥉 Top 3:13.9%
7
-1Pleasure
▶Avg Rank:5.19
Appearance:31.9%
Trend (MOM):-2.2%
Trend (YOY):-2.8%
🥇 Top 1:2.7%
🥉 Top 3:10.2%
8
Freedom
▶Avg Rank:6.49
Appearance:29.4%
Trend (MOM):-3.1%
Trend (YOY):-2.5%
🥇 Top 1:3.2%
🥉 Top 3:6.8%
9
Growth
▶Avg Rank:5.60
Appearance:28.0%
Trend (MOM):+0.7%
Trend (YOY):-4.4%
🥇 Top 1:2.2%
🥉 Top 3:7.6%
10
+1Respect
▶Avg Rank:5.55
Appearance:26.2%
Trend (MOM):+5.8%
Trend (YOY):+4.4%
🥇 Top 1:1.6%
🥉 Top 3:6.8%
11
-1Security
▶Avg Rank:4.70
Appearance:26.0%
Trend (MOM):-3.4%
Trend (YOY):+0.4%
🥇 Top 1:3.2%
🥉 Top 3:10.7%
12
Authenticity
▶Avg Rank:5.30
Appearance:24.3%
Trend (MOM):+3.1%
Trend (YOY):+0.4%
🥇 Top 1:2.2%
🥉 Top 3:7.4%
13
+2Friendship
▶Avg Rank:5.83
Appearance:20.9%
Trend (MOM):+3.3%
Trend (YOY):+3.8%
🥇 Top 1:1.1%
🥉 Top 3:5.2%
14
Curiosity
▶Avg Rank:5.78
Appearance:20.3%
Trend (MOM):-3.0%
Trend (YOY):-3.0%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+1Honesty
▶Avg Rank:5.75
Appearance:20.0%
Trend (MOM):-1.2%
Trend (YOY):+0.6%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
16
-3Certainty
▶Avg Rank:4.93
Appearance:19.6%
Trend (MOM):-8.5%
Trend (YOY):+1.0%
🥇 Top 1:2.7%
🥉 Top 3:7.5%
17
Wisdom
▶Avg Rank:5.67
Appearance:18.9%
Trend (MOM):-2.8%
Trend (YOY):+1.6%
🥇 Top 1:1.7%
🥉 Top 3:5.1%
18
Compassion
▶Avg Rank:5.63
Appearance:18.9%
Trend (MOM):-1.1%
Trend (YOY):-1.6%
🥇 Top 1:1.5%
🥉 Top 3:5.0%
19
+5Loyalty
▶Avg Rank:5.68
Appearance:18.8%
Trend (MOM):+8.3%
Trend (YOY):+5.4%
🥇 Top 1:1.3%
🥉 Top 3:4.8%
20
+5Discipline
▶Avg Rank:5.09
Appearance:18.6%
Trend (MOM):+10.1%
Trend (YOY):+9.4%
🥇 Top 1:1.9%
🥉 Top 3:6.3%
21
-2Ethics
▶Avg Rank:6.22
Appearance:18.0%
Trend (MOM):-2.8%
Trend (YOY):-2.4%
🥇 Top 1:1.5%
🥉 Top 3:4.5%
22
-2Creativity
▶Avg Rank:5.82
Appearance:17.9%
Trend (MOM):-2.8%
Trend (YOY):-5.9%
🥇 Top 1:1.4%
🥉 Top 3:4.3%
23
-1Meaningful work
▶Avg Rank:6.46
Appearance:17.6%
Trend (MOM):+0.2%
Trend (YOY):-2.8%
🥇 Top 1:1.1%
🥉 Top 3:3.4%
24
-3Inner harmony
▶Avg Rank:5.27
Appearance:17.2%
Trend (MOM):-2.5%
Trend (YOY):-0.4%
🥇 Top 1:2.4%
🥉 Top 3:5.8%
25
-2Accountability
▶Avg Rank:5.66
Appearance:17.1%
Trend (MOM):-1.4%
Trend (YOY):+1.1%
🥇 Top 1:1.0%
🥉 Top 3:4.2%
26
+1Wealth
▶Avg Rank:4.99
Appearance:16.9%
Trend (MOM):+3.0%
Trend (YOY):+2.0%
🥇 Top 1:1.8%
🥉 Top 3:5.9%
27
-1Control
▶Avg Rank:5.22
Appearance:16.3%
Trend (MOM):-3.3%
Trend (YOY):-3.9%
🥇 Top 1:1.6%
🥉 Top 3:5.6%
28
+1Success
▶Avg Rank:5.75
Appearance:16.2%
Trend (MOM):+3.4%
Trend (YOY):-3.8%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
29
+1Independence
▶Avg Rank:6.17
Appearance:15.6%
Trend (MOM):-0.0%
Trend (YOY):-5.9%
🥇 Top 1:0.9%
🥉 Top 3:3.2%
30
-2Helpfulness
▶Avg Rank:7.18
Appearance:15.4%
Trend (MOM):-5.1%
Trend (YOY):-0.8%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
31
+1Appreciation
▶Avg Rank:6.24
Appearance:14.6%
Trend (MOM):+0.4%
Trend (YOY):-0.1%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
32
+2Job security
▶Avg Rank:5.40
Appearance:14.2%
Trend (MOM):+1.4%
Trend (YOY):-1.1%
🥇 Top 1:0.8%
🥉 Top 3:3.9%
33
-2Justice
▶Avg Rank:6.27
Appearance:14.2%
Trend (MOM):-6.2%
Trend (YOY):-2.8%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
34
-1Intelligence
▶Avg Rank:6.46
Appearance:13.8%
Trend (MOM):-4.0%
Trend (YOY):-7.0%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
35
Adventure
▶Avg Rank:5.90
Appearance:12.3%
Trend (MOM):+0.0%
Trend (YOY):+4.9%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
36
+2Passion
▶Avg Rank:6.27
Appearance:11.2%
Trend (MOM):+0.9%
Trend (YOY):+0.3%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
37
+3Challenge
▶Avg Rank:6.15
Appearance:11.2%
Trend (MOM):+7.7%
Trend (YOY):+1.2%
🥇 Top 1:0.4%
🥉 Top 3:2.2%
38
+1Privacy
▶Avg Rank:6.08
Appearance:11.0%
Trend (MOM):+1.8%
Trend (YOY):-0.3%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
39
-3Tolerance
▶Avg Rank:6.97
Appearance:11.0%
Trend (MOM):-8.2%
Trend (YOY):-14.2%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
40
-3Equality
▶Avg Rank:6.01
Appearance:10.9%
Trend (MOM):-2.8%
Trend (YOY):-12.3%
🥇 Top 1:0.9%
🥉 Top 3:2.7%
41
+2Ambition
▶Avg Rank:6.48
Appearance:10.4%
Trend (MOM):+4.3%
Trend (YOY):+1.4%
🥇 Top 1:0.6%
🥉 Top 3:1.8%
42
Religion
▶Avg Rank:3.60
Appearance:10.0%
Trend (MOM):-0.5%
Trend (YOY):+18.1%
🥇 Top 1:3.9%
🥉 Top 3:5.9%
43
+1Commitment
▶Avg Rank:7.30
Appearance:9.8%
Trend (MOM):-0.6%
Trend (YOY):+7.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
44
-3Acceptance
▶Avg Rank:6.42
Appearance:9.8%
Trend (MOM):-3.7%
Trend (YOY):-2.3%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
+1Courage
▶Avg Rank:6.22
Appearance:9.2%
Trend (MOM):+1.0%
Trend (YOY):-0.2%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
46
+2Determination
▶Avg Rank:6.40
Appearance:9.1%
Trend (MOM):+7.0%
Trend (YOY):-3.2%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
47
-2Spirituality
▶Avg Rank:5.64
Appearance:8.8%
Trend (MOM):-3.8%
Trend (YOY):+1.2%
🥇 Top 1:1.0%
🥉 Top 3:2.8%
48
+2Excitement
▶Avg Rank:6.61
Appearance:8.7%
Trend (MOM):+7.0%
Trend (YOY):+8.3%
🥇 Top 1:0.2%
🥉 Top 3:1.3%
49
-2Teamwork
▶Avg Rank:6.96
Appearance:8.4%
Trend (MOM):-0.9%
Trend (YOY):-2.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
-1Competence
▶Avg Rank:6.77
Appearance:8.0%
Trend (MOM):-4.2%
Trend (YOY):-0.5%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
51
Forgiveness
▶Avg Rank:6.14
Appearance:7.2%
Trend (MOM):+5.1%
Trend (YOY):+4.1%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
52
Uniqueness
▶Avg Rank:6.32
Appearance:6.3%
Trend (MOM):-3.5%
Trend (YOY):-10.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
+2Excellence
▶Avg Rank:6.34
Appearance:6.0%
Trend (MOM):+5.5%
Trend (YOY):-3.7%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
54
Contribution
▶Avg Rank:7.00
Appearance:6.0%
Trend (MOM):+1.5%
Trend (YOY):+1.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
55
-2Variety
▶Avg Rank:6.60
Appearance:5.9%
Trend (MOM):-5.5%
Trend (YOY):-6.6%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
56
Beauty
▶Avg Rank:6.65
Appearance:5.1%
Trend (MOM):-4.8%
Trend (YOY):+4.4%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
Influence
▶Avg Rank:6.55
Appearance:4.9%
Trend (MOM):+0.1%
Trend (YOY):-8.5%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Reputation
▶Avg Rank:6.73
Appearance:4.7%
Trend (MOM):+6.2%
Trend (YOY):-1.2%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
59
Tradition
▶Avg Rank:6.28
Appearance:4.0%
Trend (MOM):-1.0%
Trend (YOY):+1.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.42
Appearance:2.7%
Trend (MOM):-6.6%
Trend (YOY):-4.2%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.68
Appearance:2.2%
Trend (MOM):+2.4%
Trend (YOY):+3.9%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
Fame
▶Avg Rank:6.12
Appearance:2.0%
Trend (MOM):-1.0%
Trend (YOY):+3.4%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.68 | 12.7% | 29.1% | 50.9% | ▲+3.6% |
▶ 2 ▲+1 | Family | 3.64 | 12.6% | 24.0% | 41.2% | ▲+2.9% |
▶ 3 ▼−1 | Financial stability | 4.77 | 4.0% | 15.2% | 39.9% | ▼−0.7% |
▶ 4 | Peace | 4.70 | 4.6% | 14.7% | 37.4% | ▼−3.1% |
▶ 5 | Trust | 5.09 | 2.9% | 11.1% | 34.3% | ▲+2.7% |
▶ 6 ▲+1 | Love | 4.57 | 5.0% | 13.9% | 32.5% | ▲+1.6% |
▶ 7 ▼−1 | Pleasure | 5.19 | 2.7% | 10.2% | 31.9% | ▼−2.2% |
▶ 8 | Freedom | 6.49 | 3.2% | 6.8% | 29.4% | ▼−3.1% |
▶ 9 | Growth | 5.60 | 2.2% | 7.6% | 28.0% | ▲+0.7% |
▶ 10 ▲+1 | Respect | 5.55 | 1.6% | 6.8% | 26.2% | ▲+5.8% |
▶ 11 ▼−1 | Security | 4.70 | 3.2% | 10.7% | 26.0% | ▼−3.4% |
▶ 12 | Authenticity | 5.30 | 2.2% | 7.4% | 24.3% | ▲+3.1% |
▶ 13 ▲+2 | Friendship | 5.83 | 1.1% | 5.2% | 20.9% | ▲+3.3% |
▶ 14 | Curiosity | 5.78 | 1.2% | 4.9% | 20.3% | ▼−3.0% |
▶ 15 ▲+1 | Honesty | 5.75 | 1.2% | 4.9% | 20.0% | ▼−1.2% |
▶ 16 ▼−3 | Certainty | 4.93 | 2.7% | 7.5% | 19.6% | ▼−8.5% |
▶ 17 | Wisdom | 5.67 | 1.7% | 5.1% | 18.9% | ▼−2.8% |
▶ 18 | Compassion | 5.63 | 1.5% | 5.0% | 18.9% | ▼−1.1% |
▶ 19 ▲+5 | Loyalty | 5.68 | 1.3% | 4.8% | 18.8% | ▲+8.3% |
▶ 20 ▲+5 | Discipline | 5.09 | 1.9% | 6.3% | 18.6% | ▲+10.1% |
▶ 21 ▼−2 | Ethics | 6.22 | 1.5% | 4.5% | 18.0% | ▼−2.8% |
▶ 22 ▼−2 | Creativity | 5.82 | 1.4% | 4.3% | 17.9% | ▼−2.8% |
▶ 23 ▼−1 | Meaningful work | 6.46 | 1.1% | 3.4% | 17.6% | ▲+0.2% |
▶ 24 ▼−3 | Inner harmony | 5.27 | 2.4% | 5.8% | 17.2% | ▼−2.5% |
▶ 25 ▼−2 | Accountability | 5.66 | 1.0% | 4.2% | 17.1% | ▼−1.4% |
▶ 26 ▲+1 | Wealth | 4.99 | 1.8% | 5.9% | 16.9% | ▲+3.0% |
▶ 27 ▼−1 | Control | 5.22 | 1.6% | 5.6% | 16.3% | ▼−3.3% |
▶ 28 ▲+1 | Success | 5.75 | 1.3% | 4.3% | 16.2% | ▲+3.4% |
▶ 29 ▲+1 | Independence | 6.17 | 0.9% | 3.2% | 15.6% | ▼−0.0% |
▶ 30 ▼−2 | Helpfulness | 7.18 | 0.7% | 2.3% | 15.4% | ▼−5.1% |
▶ 31 ▲+1 | Appreciation | 6.24 | 0.6% | 2.6% | 14.6% | ▲+0.4% |
▶ 32 ▲+2 | Job security | 5.40 | 0.8% | 3.9% | 14.2% | ▲+1.4% |
▶ 33 ▼−2 | Justice | 6.27 | 1.0% | 3.1% | 14.2% | ▼−6.2% |
▶ 34 ▼−1 | Intelligence | 6.46 | 0.7% | 2.4% | 13.8% | ▼−4.0% |
▶ 35 | Adventure | 5.90 | 0.8% | 2.7% | 12.3% | ▲+0.0% |
▶ 36 ▲+2 | Passion | 6.27 | 0.5% | 2.1% | 11.2% | ▲+0.9% |
▶ 37 ▲+3 | Challenge | 6.15 | 0.4% | 2.2% | 11.2% | ▲+7.7% |
▶ 38 ▲+1 | Privacy | 6.08 | 0.5% | 2.2% | 11.0% | ▲+1.8% |
▶ 39 ▼−3 | Tolerance | 6.97 | 0.5% | 1.6% | 11.0% | ▼−8.2% |
▶ 40 ▼−3 | Equality | 6.01 | 0.9% | 2.7% | 10.9% | ▼−2.8% |
▶ 41 ▲+2 | Ambition | 6.48 | 0.6% | 1.8% | 10.4% | ▲+4.3% |
▶ 42 | Religion | 3.60 | 3.9% | 5.9% | 10.0% | ▼−0.5% |
▶ 43 ▲+1 | Commitment | 7.30 | 0.3% | 1.1% | 9.8% | ▼−0.6% |
▶ 44 ▼−3 | Acceptance | 6.42 | 0.4% | 1.7% | 9.8% | ▼−3.7% |
▶ 45 ▲+1 | Courage | 6.22 | 0.3% | 1.7% | 9.2% | ▲+1.0% |
▶ 46 ▲+2 | Determination | 6.40 | 0.4% | 1.5% | 9.1% | ▲+7.0% |
▶ 47 ▼−2 | Spirituality | 5.64 | 1.0% | 2.8% | 8.8% | ▼−3.8% |
▶ 48 ▲+2 | Excitement | 6.61 | 0.2% | 1.3% | 8.7% | ▲+7.0% |
▶ 49 ▼−2 | Teamwork | 6.96 | 0.3% | 1.1% | 8.4% | ▼−0.9% |
▶ 50 ▼−1 | Competence | 6.77 | 0.3% | 1.2% | 8.0% | ▼−4.2% |
▶ 51 | Forgiveness | 6.14 | 0.3% | 1.5% | 7.2% | ▲+5.1% |
▶ 52 | Uniqueness | 6.32 | 0.3% | 1.1% | 6.3% | ▼−3.5% |
▶ 53 ▲+2 | Excellence | 6.34 | 0.3% | 1.2% | 6.0% | ▲+5.5% |
▶ 54 | Contribution | 7.00 | 0.2% | 0.8% | 6.0% | ▲+1.5% |
▶ 55 ▼−2 | Variety | 6.60 | 0.2% | 0.9% | 5.9% | ▼−5.5% |
▶ 56 | Beauty | 6.65 | 0.2% | 0.8% | 5.1% | ▼−4.8% |
▶ 57 | Influence | 6.55 | 0.2% | 0.7% | 4.9% | ▲+0.1% |
▶ 58 | Reputation | 6.73 | 0.2% | 0.6% | 4.7% | ▲+6.2% |
▶ 59 | Tradition | 6.28 | 0.2% | 0.7% | 4.0% | ▼−1.0% |
▶ 60 | Authority | 6.42 | 0.1% | 0.5% | 2.7% | ▼−6.6% |
▶ 61 | Popularity | 6.68 | 0.1% | 0.4% | 2.2% | ▲+2.4% |
▶ 62 | Fame | 6.12 | 0.1% | 0.4% | 2.0% | ▼−1.0% |