Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for May 2024
May’s top values are remarkably steady: the order barely moves in positions—Financial stability climbs 2 to 3rd past Trust, Freedom passes Respect, and Growth edges into 10th—suggesting a “no surprises” month where priorities feel settled rather than experimental. Even so, the distribution tells a story. Health appears in 49.7% of tests, comfortably ahead of Family at 42.5% and Financial stability at 38.2%. That’s a clear wellness-first mindset with a strong home-and-money backbone.
The mid-pack is tightly clustered: Peace (37.6%), Trust (35.3%), Love (33.5%), and Pleasure (33.0%) are separated by only a few percentage points, hinting that emotional stability, reliable relationships, and enjoying life are being pursued as a bundle deal. Freedom (30.7%) rounds out the “I want space, but I also want safety” theme, while Respect (26.3%) and Security (25.7%) anchor the social and protective needs.
Few values rose or fell in positions, which itself is the headline: May looks like consolidation. Seasonally, late spring often brings renewed health focus and social reconnection, while financial stability stays sticky amid ongoing economic uncertainty.
How May fits into 2024, in the Global Values Research
Total Tests
35,785
in this month
🔥 Most Popular
Health
17,769 appearances
⭐ Best Ranking
Religion
Avg rank: 3.48
🥇 Most #1 Rankings
Family
4706 times first place
1
Health
▶Avg Rank:3.73
Appearance:49.7%
Trend (MOM):+2.1%
Trend (YOY):+2.0%
🥇 Top 1:11.7%
🥉 Top 3:28.1%
2
Family
▶Avg Rank:3.65
Appearance:42.5%
Trend (MOM):+0.1%
Trend (YOY):+1.6%
🥇 Top 1:13.2%
🥉 Top 3:24.8%
3
+2Financial stability
▶Avg Rank:4.74
Appearance:38.2%
Trend (MOM):+6.0%
Trend (YOY):+5.2%
🥇 Top 1:3.9%
🥉 Top 3:14.6%
4
Peace
▶Avg Rank:4.75
Appearance:37.6%
Trend (MOM):+1.7%
Trend (YOY):+4.8%
🥇 Top 1:4.7%
🥉 Top 3:14.9%
5
-2Trust
▶Avg Rank:5.13
Appearance:35.3%
Trend (MOM):-6.3%
Trend (YOY):-3.6%
🥇 Top 1:3.0%
🥉 Top 3:11.3%
6
Love
▶Avg Rank:4.67
Appearance:33.5%
Trend (MOM):+3.9%
Trend (YOY):+7.7%
🥇 Top 1:4.7%
🥉 Top 3:13.8%
7
Pleasure
▶Avg Rank:5.17
Appearance:33.0%
Trend (MOM):+4.6%
Trend (YOY):+5.9%
🥇 Top 1:2.8%
🥉 Top 3:10.5%
8
+1Freedom
▶Avg Rank:6.53
Appearance:30.7%
Trend (MOM):+10.4%
Trend (YOY):+6.6%
🥇 Top 1:3.0%
🥉 Top 3:6.8%
9
-1Respect
▶Avg Rank:5.63
Appearance:26.3%
Trend (MOM):-10.2%
Trend (YOY):-5.0%
🥇 Top 1:1.5%
🥉 Top 3:6.4%
10
+1Growth
▶Avg Rank:5.60
Appearance:25.9%
Trend (MOM):+5.8%
Trend (YOY):+1.3%
🥇 Top 1:2.0%
🥉 Top 3:6.9%
11
-1Security
▶Avg Rank:4.70
Appearance:25.7%
Trend (MOM):-0.7%
Trend (YOY):+0.8%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
12
Friendship
▶Avg Rank:5.83
Appearance:22.3%
Trend (MOM):-6.1%
Trend (YOY):-0.4%
🥇 Top 1:1.3%
🥉 Top 3:5.4%
13
+1Authenticity
▶Avg Rank:5.25
Appearance:21.9%
Trend (MOM):-0.2%
Trend (YOY):-4.0%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
14
+1Honesty
▶Avg Rank:5.76
Appearance:21.0%
Trend (MOM):-0.9%
Trend (YOY):-1.9%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+2Certainty
▶Avg Rank:4.99
Appearance:19.8%
Trend (MOM):+4.4%
Trend (YOY):+8.1%
🥇 Top 1:2.5%
🥉 Top 3:7.4%
16
+2Curiosity
▶Avg Rank:5.83
Appearance:19.1%
Trend (MOM):+2.8%
Trend (YOY):-1.9%
🥇 Top 1:1.2%
🥉 Top 3:4.5%
17
+4Wealth
▶Avg Rank:4.90
Appearance:19.0%
Trend (MOM):+4.6%
Trend (YOY):+12.3%
🥇 Top 1:2.2%
🥉 Top 3:7.1%
18
+2Creativity
▶Avg Rank:5.83
Appearance:18.9%
Trend (MOM):+3.8%
Trend (YOY):+1.3%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
19
-6Loyalty
▶Avg Rank:5.68
Appearance:18.7%
Trend (MOM):-15.9%
Trend (YOY):-7.4%
🥇 Top 1:1.3%
🥉 Top 3:4.8%
20
+3Wisdom
▶Avg Rank:5.75
Appearance:18.1%
Trend (MOM):+5.6%
Trend (YOY):+0.4%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
21
-5Discipline
▶Avg Rank:5.15
Appearance:18.0%
Trend (MOM):-5.8%
Trend (YOY):+6.2%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
22
+12Inner harmony
▶Avg Rank:5.29
Appearance:17.5%
Trend (MOM):+32.9%
Trend (YOY):+19.4%
🥇 Top 1:2.5%
🥉 Top 3:5.9%
23
-4Compassion
▶Avg Rank:5.74
Appearance:17.5%
Trend (MOM):-5.9%
Trend (YOY):-7.4%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
24
+1Control
▶Avg Rank:5.12
Appearance:17.2%
Trend (MOM):+1.3%
Trend (YOY):+1.3%
🥇 Top 1:2.0%
🥉 Top 3:6.2%
25
+1Ethics
▶Avg Rank:6.27
Appearance:17.1%
Trend (MOM):+1.2%
Trend (YOY):-7.9%
🥇 Top 1:1.6%
🥉 Top 3:4.1%
26
-4Success
▶Avg Rank:5.82
Appearance:17.1%
Trend (MOM):-1.8%
Trend (YOY):+2.4%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
27
-3Accountability
▶Avg Rank:5.69
Appearance:16.6%
Trend (MOM):-2.8%
Trend (YOY):-1.8%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
28
-1Meaningful work
▶Avg Rank:6.49
Appearance:15.6%
Trend (MOM):-0.4%
Trend (YOY):-10.8%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
29
+1Independence
▶Avg Rank:6.18
Appearance:15.4%
Trend (MOM):+7.0%
Trend (YOY):+0.7%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
30
-2Helpfulness
▶Avg Rank:7.27
Appearance:15.0%
Trend (MOM):-2.9%
Trend (YOY):-7.0%
🥇 Top 1:0.7%
🥉 Top 3:2.1%
31
Justice
▶Avg Rank:6.24
Appearance:14.6%
Trend (MOM):+5.1%
Trend (YOY):-0.3%
🥇 Top 1:1.0%
🥉 Top 3:3.3%
32
Adventure
▶Avg Rank:5.87
Appearance:13.9%
Trend (MOM):+2.0%
Trend (YOY):+3.4%
🥇 Top 1:0.7%
🥉 Top 3:3.1%
33
-4Appreciation
▶Avg Rank:6.19
Appearance:13.6%
Trend (MOM):-6.2%
Trend (YOY):-6.1%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
34
+1Intelligence
▶Avg Rank:6.43
Appearance:13.5%
Trend (MOM):+2.7%
Trend (YOY):-1.0%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
35
-2Job security
▶Avg Rank:5.40
Appearance:13.5%
Trend (MOM):+0.7%
Trend (YOY):-4.0%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
36
Privacy
▶Avg Rank:6.13
Appearance:11.7%
Trend (MOM):-7.5%
Trend (YOY):-4.4%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
37
Challenge
▶Avg Rank:6.09
Appearance:11.3%
Trend (MOM):-7.7%
Trend (YOY):-5.2%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
38
+2Passion
▶Avg Rank:6.24
Appearance:11.1%
Trend (MOM):+1.2%
Trend (YOY):+5.1%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
39
-1Religion
▶Avg Rank:3.48
Appearance:10.6%
Trend (MOM):-10.5%
Trend (YOY):+10.4%
🥇 Top 1:4.4%
🥉 Top 3:6.7%
40
+1Tolerance
▶Avg Rank:6.94
Appearance:10.6%
Trend (MOM):-1.7%
Trend (YOY):-13.1%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
41
-2Equality
▶Avg Rank:5.87
Appearance:10.4%
Trend (MOM):-10.3%
Trend (YOY):-19.6%
🥇 Top 1:1.0%
🥉 Top 3:2.8%
42
+3Ambition
▶Avg Rank:6.40
Appearance:9.8%
Trend (MOM):-0.0%
Trend (YOY):+0.5%
🥇 Top 1:0.7%
🥉 Top 3:2.0%
43
Courage
▶Avg Rank:6.14
Appearance:9.6%
Trend (MOM):-8.3%
Trend (YOY):-9.2%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
-2Acceptance
▶Avg Rank:6.44
Appearance:9.6%
Trend (MOM):-9.2%
Trend (YOY):-7.5%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
-1Commitment
▶Avg Rank:7.20
Appearance:9.5%
Trend (MOM):-5.4%
Trend (YOY):-3.6%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
46
+4Spirituality
▶Avg Rank:5.56
Appearance:9.0%
Trend (MOM):+18.9%
Trend (YOY):+6.5%
🥇 Top 1:1.1%
🥉 Top 3:2.9%
47
Excitement
▶Avg Rank:6.52
Appearance:8.8%
Trend (MOM):-10.4%
Trend (YOY):-10.0%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
48
+1Teamwork
▶Avg Rank:7.02
Appearance:8.4%
Trend (MOM):-3.3%
Trend (YOY):-13.1%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
49
-3Determination
▶Avg Rank:6.41
Appearance:8.2%
Trend (MOM):-16.5%
Trend (YOY):-12.7%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
50
-2Forgiveness
▶Avg Rank:6.01
Appearance:7.8%
Trend (MOM):-13.0%
Trend (YOY):-3.9%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
51
Competence
▶Avg Rank:6.81
Appearance:7.4%
Trend (MOM):+8.0%
Trend (YOY):-2.9%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
+2Uniqueness
▶Avg Rank:6.25
Appearance:6.8%
Trend (MOM):+18.3%
Trend (YOY):+12.0%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
53
+2Variety
▶Avg Rank:6.61
Appearance:6.3%
Trend (MOM):+15.1%
Trend (YOY):+5.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
-2Beauty
▶Avg Rank:6.49
Appearance:6.1%
Trend (MOM):+0.0%
Trend (YOY):+21.8%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-2Excellence
▶Avg Rank:6.22
Appearance:5.9%
Trend (MOM):+2.2%
Trend (YOY):+2.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
56
Contribution
▶Avg Rank:6.83
Appearance:5.1%
Trend (MOM):+0.4%
Trend (YOY):-12.8%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
+1Influence
▶Avg Rank:6.54
Appearance:4.9%
Trend (MOM):+1.0%
Trend (YOY):-5.6%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
+1Reputation
▶Avg Rank:6.80
Appearance:4.7%
Trend (MOM):+0.3%
Trend (YOY):+1.3%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
59
-2Tradition
▶Avg Rank:6.04
Appearance:4.5%
Trend (MOM):-10.0%
Trend (YOY):+6.5%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
60
Authority
▶Avg Rank:6.47
Appearance:3.1%
Trend (MOM):+10.7%
Trend (YOY):+12.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.44
Appearance:2.6%
Trend (MOM):+3.1%
Trend (YOY):+7.4%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Fame
▶Avg Rank:6.25
Appearance:2.5%
Trend (MOM):+6.8%
Trend (YOY):+4.3%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.73 | 11.7% | 28.1% | 49.7% | ▲+2.1% |
▶ 2 | Family | 3.65 | 13.2% | 24.8% | 42.5% | ▲+0.1% |
▶ 3 ▲+2 | Financial stability | 4.74 | 3.9% | 14.6% | 38.2% | ▲+6.0% |
▶ 4 | Peace | 4.75 | 4.7% | 14.9% | 37.6% | ▲+1.7% |
▶ 5 ▼−2 | Trust | 5.13 | 3.0% | 11.3% | 35.3% | ▼−6.3% |
▶ 6 | Love | 4.67 | 4.7% | 13.8% | 33.5% | ▲+3.9% |
▶ 7 | Pleasure | 5.17 | 2.8% | 10.5% | 33.0% | ▲+4.6% |
▶ 8 ▲+1 | Freedom | 6.53 | 3.0% | 6.8% | 30.7% | ▲+10.4% |
▶ 9 ▼−1 | Respect | 5.63 | 1.5% | 6.4% | 26.3% | ▼−10.2% |
▶ 10 ▲+1 | Growth | 5.60 | 2.0% | 6.9% | 25.9% | ▲+5.8% |
▶ 11 ▼−1 | Security | 4.70 | 3.2% | 10.6% | 25.7% | ▼−0.7% |
▶ 12 | Friendship | 5.83 | 1.3% | 5.4% | 22.3% | ▼−6.1% |
▶ 13 ▲+1 | Authenticity | 5.25 | 2.0% | 6.6% | 21.9% | ▼−0.2% |
▶ 14 ▲+1 | Honesty | 5.76 | 1.2% | 4.9% | 21.0% | ▼−0.9% |
▶ 15 ▲+2 | Certainty | 4.99 | 2.5% | 7.4% | 19.8% | ▲+4.4% |
▶ 16 ▲+2 | Curiosity | 5.83 | 1.2% | 4.5% | 19.1% | ▲+2.8% |
▶ 17 ▲+4 | Wealth | 4.90 | 2.2% | 7.1% | 19.0% | ▲+4.6% |
▶ 18 ▲+2 | Creativity | 5.83 | 1.3% | 4.5% | 18.9% | ▲+3.8% |
▶ 19 ▼−6 | Loyalty | 5.68 | 1.3% | 4.8% | 18.7% | ▼−15.9% |
▶ 20 ▲+3 | Wisdom | 5.75 | 1.4% | 4.9% | 18.1% | ▲+5.6% |
▶ 21 ▼−5 | Discipline | 5.15 | 1.7% | 6.0% | 18.0% | ▼−5.8% |
▶ 22 ▲+12 | Inner harmony | 5.29 | 2.5% | 5.9% | 17.5% | ▲+32.9% |
▶ 23 ▼−4 | Compassion | 5.74 | 1.3% | 4.3% | 17.5% | ▼−5.9% |
▶ 24 ▲+1 | Control | 5.12 | 2.0% | 6.2% | 17.2% | ▲+1.3% |
▶ 25 ▲+1 | Ethics | 6.27 | 1.6% | 4.1% | 17.1% | ▲+1.2% |
▶ 26 ▼−4 | Success | 5.82 | 1.3% | 4.3% | 17.1% | ▼−1.8% |
▶ 27 ▼−3 | Accountability | 5.69 | 0.9% | 4.0% | 16.6% | ▼−2.8% |
▶ 28 ▼−1 | Meaningful work | 6.49 | 0.9% | 3.0% | 15.6% | ▼−0.4% |
▶ 29 ▲+1 | Independence | 6.18 | 0.8% | 3.2% | 15.4% | ▲+7.0% |
▶ 30 ▼−2 | Helpfulness | 7.27 | 0.7% | 2.1% | 15.0% | ▼−2.9% |
▶ 31 | Justice | 6.24 | 1.0% | 3.3% | 14.6% | ▲+5.1% |
▶ 32 | Adventure | 5.87 | 0.7% | 3.1% | 13.9% | ▲+2.0% |
▶ 33 ▼−4 | Appreciation | 6.19 | 0.6% | 2.5% | 13.6% | ▼−6.2% |
▶ 34 ▲+1 | Intelligence | 6.43 | 0.7% | 2.5% | 13.5% | ▲+2.7% |
▶ 35 ▼−2 | Job security | 5.40 | 0.8% | 3.6% | 13.5% | ▲+0.7% |
▶ 36 | Privacy | 6.13 | 0.5% | 2.3% | 11.7% | ▼−7.5% |
▶ 37 | Challenge | 6.09 | 0.5% | 2.3% | 11.3% | ▼−7.7% |
▶ 38 ▲+2 | Passion | 6.24 | 0.5% | 2.1% | 11.1% | ▲+1.2% |
▶ 39 ▼−1 | Religion | 3.48 | 4.4% | 6.7% | 10.6% | ▼−10.5% |
▶ 40 ▲+1 | Tolerance | 6.94 | 0.5% | 1.7% | 10.6% | ▼−1.7% |
▶ 41 ▼−2 | Equality | 5.87 | 1.0% | 2.8% | 10.4% | ▼−10.3% |
▶ 42 ▲+3 | Ambition | 6.40 | 0.7% | 2.0% | 9.8% | ▼−0.0% |
▶ 43 | Courage | 6.14 | 0.4% | 1.8% | 9.6% | ▼−8.3% |
▶ 44 ▼−2 | Acceptance | 6.44 | 0.4% | 1.7% | 9.6% | ▼−9.2% |
▶ 45 ▼−1 | Commitment | 7.20 | 0.4% | 1.3% | 9.5% | ▼−5.4% |
▶ 46 ▲+4 | Spirituality | 5.56 | 1.1% | 2.9% | 9.0% | ▲+18.9% |
▶ 47 | Excitement | 6.52 | 0.3% | 1.2% | 8.8% | ▼−10.4% |
▶ 48 ▲+1 | Teamwork | 7.02 | 0.3% | 1.0% | 8.4% | ▼−3.3% |
▶ 49 ▼−3 | Determination | 6.41 | 0.3% | 1.5% | 8.2% | ▼−16.5% |
▶ 50 ▼−2 | Forgiveness | 6.01 | 0.4% | 1.8% | 7.8% | ▼−13.0% |
▶ 51 | Competence | 6.81 | 0.2% | 1.0% | 7.4% | ▲+8.0% |
▶ 52 ▲+2 | Uniqueness | 6.25 | 0.4% | 1.3% | 6.8% | ▲+18.3% |
▶ 53 ▲+2 | Variety | 6.61 | 0.2% | 0.8% | 6.3% | ▲+15.1% |
▶ 54 ▼−2 | Beauty | 6.49 | 0.3% | 1.1% | 6.1% | ▲+0.0% |
▶ 55 ▼−2 | Excellence | 6.22 | 0.3% | 1.2% | 5.9% | ▲+2.2% |
▶ 56 | Contribution | 6.83 | 0.2% | 0.8% | 5.1% | ▲+0.4% |
▶ 57 ▲+1 | Influence | 6.54 | 0.2% | 0.8% | 4.9% | ▲+1.0% |
▶ 58 ▲+1 | Reputation | 6.80 | 0.1% | 0.6% | 4.7% | ▲+0.3% |
▶ 59 ▼−2 | Tradition | 6.04 | 0.2% | 1.0% | 4.5% | ▼−10.0% |
▶ 60 | Authority | 6.47 | 0.1% | 0.5% | 3.1% | ▲+10.7% |
▶ 61 | Popularity | 6.44 | 0.1% | 0.5% | 2.6% | ▲+3.1% |
▶ 62 | Fame | 6.25 | 0.1% | 0.5% | 2.5% | ▲+6.8% |
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