Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for May 2024
May 2024 looks like a month of steady convictions: the entire Top 10 held stable positions, suggesting people weren’t experimenting with “new me” priorities so much as doubling down on what already feels essential. The mix is telling: wellbeing + relationships + security dominate, with very little “status” or “achievement” energy breaking through.
By share of all tests, Health leads at about 49.6%, followed by Family (42.4%) and Financial stability (38.2%). Then comes the emotional stabilizer pack: Peace (37.6%) and Trust (35.1%). Love (33.4%) and Pleasure (33.0%) run almost neck-and-neck, a nice hint that joy is being treated as part of wellbeing, not a guilty add-on. Freedom sits at 30.7%, while Respect (26.2%) and Security (25.8%) round things out.
With no values moving positions, the “change” is the message: priorities look settled, practical, and comfort-seeking. Seasonally, May often brings pre-summer planning and life logistics, which fits a big focus on health, harmony, and financial footing before the calendar gets louder.
Total Tests
36,015
in this month
🔥 Most Popular
Health
17,865 appearances
⭐ Best Ranking
Religion
Avg rank: 3.49
🥇 Most #1 Rankings
Family
4706 times first place
1
Health
▶Avg Rank:3.73
Appearance:49.6%
Trend (MOM):+2.1%
Trend (YOY):+2.0%
🥇 Top 1:11.6%
🥉 Top 3:27.9%
2
Family
▶Avg Rank:3.66
Appearance:42.4%
Trend (MOM):-0.0%
Trend (YOY):+1.6%
🥇 Top 1:13.1%
🥉 Top 3:24.7%
3
+2Financial stability
▶Avg Rank:4.75
Appearance:38.2%
Trend (MOM):+6.0%
Trend (YOY):+5.3%
🥇 Top 1:3.9%
🥉 Top 3:14.5%
4
Peace
▶Avg Rank:4.74
Appearance:37.6%
Trend (MOM):+1.6%
Trend (YOY):+4.8%
🥇 Top 1:4.7%
🥉 Top 3:14.9%
5
-2Trust
▶Avg Rank:5.13
Appearance:35.1%
Trend (MOM):-6.4%
Trend (YOY):-3.6%
🥇 Top 1:3.0%
🥉 Top 3:11.3%
6
Love
▶Avg Rank:4.67
Appearance:33.4%
Trend (MOM):+3.7%
Trend (YOY):+7.7%
🥇 Top 1:4.7%
🥉 Top 3:13.7%
7
Pleasure
▶Avg Rank:5.19
Appearance:33.0%
Trend (MOM):+4.6%
Trend (YOY):+5.9%
🥇 Top 1:2.8%
🥉 Top 3:10.5%
8
+1Freedom
▶Avg Rank:6.50
Appearance:30.7%
Trend (MOM):+10.4%
Trend (YOY):+6.6%
🥇 Top 1:3.2%
🥉 Top 3:7.0%
9
-1Respect
▶Avg Rank:5.64
Appearance:26.2%
Trend (MOM):-10.3%
Trend (YOY):-5.0%
🥇 Top 1:1.5%
🥉 Top 3:6.4%
10
Security
▶Avg Rank:4.69
Appearance:25.8%
Trend (MOM):-0.6%
Trend (YOY):+0.9%
🥇 Top 1:3.2%
🥉 Top 3:10.7%
11
Growth
▶Avg Rank:5.61
Appearance:25.8%
Trend (MOM):+5.8%
Trend (YOY):+1.3%
🥇 Top 1:2.0%
🥉 Top 3:6.9%
12
Friendship
▶Avg Rank:5.83
Appearance:22.3%
Trend (MOM):-6.1%
Trend (YOY):-0.4%
🥇 Top 1:1.3%
🥉 Top 3:5.3%
13
+1Authenticity
▶Avg Rank:5.25
Appearance:21.8%
Trend (MOM):-0.3%
Trend (YOY):-4.1%
🥇 Top 1:1.9%
🥉 Top 3:6.6%
14
+1Honesty
▶Avg Rank:5.76
Appearance:21.0%
Trend (MOM):-1.1%
Trend (YOY):-1.9%
🥇 Top 1:1.2%
🥉 Top 3:4.9%
15
+2Certainty
▶Avg Rank:4.96
Appearance:19.8%
Trend (MOM):+4.3%
Trend (YOY):+8.0%
🥇 Top 1:2.7%
🥉 Top 3:7.6%
16
+2Curiosity
▶Avg Rank:5.84
Appearance:19.1%
Trend (MOM):+2.8%
Trend (YOY):-2.0%
🥇 Top 1:1.2%
🥉 Top 3:4.4%
17
+3Wealth
▶Avg Rank:4.92
Appearance:19.0%
Trend (MOM):+4.6%
Trend (YOY):+12.3%
🥇 Top 1:2.2%
🥉 Top 3:7.1%
18
+3Creativity
▶Avg Rank:5.84
Appearance:18.8%
Trend (MOM):+3.7%
Trend (YOY):+1.3%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
19
-6Loyalty
▶Avg Rank:5.68
Appearance:18.6%
Trend (MOM):-16.0%
Trend (YOY):-7.4%
🥇 Top 1:1.3%
🥉 Top 3:4.8%
20
-4Discipline
▶Avg Rank:5.16
Appearance:18.1%
Trend (MOM):-5.9%
Trend (YOY):+6.1%
🥇 Top 1:1.6%
🥉 Top 3:6.0%
21
+2Wisdom
▶Avg Rank:5.75
Appearance:18.1%
Trend (MOM):+5.6%
Trend (YOY):+0.4%
🥇 Top 1:1.4%
🥉 Top 3:4.8%
22
+12Inner harmony
▶Avg Rank:5.30
Appearance:17.5%
Trend (MOM):+32.9%
Trend (YOY):+19.4%
🥇 Top 1:2.5%
🥉 Top 3:5.9%
23
-4Compassion
▶Avg Rank:5.74
Appearance:17.4%
Trend (MOM):-6.1%
Trend (YOY):-7.5%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
24
Control
▶Avg Rank:5.09
Appearance:17.3%
Trend (MOM):+1.3%
Trend (YOY):+1.4%
🥇 Top 1:2.0%
🥉 Top 3:6.4%
25
+1Ethics
▶Avg Rank:6.23
Appearance:17.2%
Trend (MOM):+1.3%
Trend (YOY):-7.8%
🥇 Top 1:1.6%
🥉 Top 3:4.3%
26
-4Success
▶Avg Rank:5.83
Appearance:17.0%
Trend (MOM):-1.7%
Trend (YOY):+2.5%
🥇 Top 1:1.3%
🥉 Top 3:4.2%
27
-2Accountability
▶Avg Rank:5.69
Appearance:16.5%
Trend (MOM):-3.0%
Trend (YOY):-1.9%
🥇 Top 1:0.9%
🥉 Top 3:4.0%
28
-1Meaningful work
▶Avg Rank:6.48
Appearance:15.7%
Trend (MOM):-0.2%
Trend (YOY):-10.9%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
29
+1Independence
▶Avg Rank:6.18
Appearance:15.3%
Trend (MOM):+6.9%
Trend (YOY):+0.6%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
30
-2Helpfulness
▶Avg Rank:7.21
Appearance:15.1%
Trend (MOM):-2.8%
Trend (YOY):-7.0%
🥇 Top 1:0.7%
🥉 Top 3:2.3%
31
Justice
▶Avg Rank:6.25
Appearance:14.7%
Trend (MOM):+5.2%
Trend (YOY):-0.3%
🥇 Top 1:1.0%
🥉 Top 3:3.3%
32
Adventure
▶Avg Rank:5.86
Appearance:13.9%
Trend (MOM):+2.0%
Trend (YOY):+3.5%
🥇 Top 1:0.7%
🥉 Top 3:3.1%
33
Job security
▶Avg Rank:5.41
Appearance:13.6%
Trend (MOM):+0.8%
Trend (YOY):-3.8%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
34
-5Appreciation
▶Avg Rank:6.19
Appearance:13.5%
Trend (MOM):-6.1%
Trend (YOY):-6.1%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
35
Intelligence
▶Avg Rank:6.43
Appearance:13.5%
Trend (MOM):+3.0%
Trend (YOY):-0.8%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
36
Privacy
▶Avg Rank:6.12
Appearance:11.7%
Trend (MOM):-7.3%
Trend (YOY):-4.3%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
37
Challenge
▶Avg Rank:6.09
Appearance:11.3%
Trend (MOM):-7.4%
Trend (YOY):-5.1%
🥇 Top 1:0.5%
🥉 Top 3:2.3%
38
+2Passion
▶Avg Rank:6.25
Appearance:11.1%
Trend (MOM):+1.4%
Trend (YOY):+5.2%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
39
+2Tolerance
▶Avg Rank:6.90
Appearance:10.7%
Trend (MOM):-1.4%
Trend (YOY):-13.1%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
40
-2Religion
▶Avg Rank:3.49
Appearance:10.6%
Trend (MOM):-10.5%
Trend (YOY):+10.3%
🥇 Top 1:4.4%
🥉 Top 3:6.7%
41
-2Equality
▶Avg Rank:5.90
Appearance:10.5%
Trend (MOM):-10.0%
Trend (YOY):-19.2%
🥇 Top 1:1.0%
🥉 Top 3:2.8%
42
+3Ambition
▶Avg Rank:6.39
Appearance:9.9%
Trend (MOM):+0.2%
Trend (YOY):+0.7%
🥇 Top 1:0.7%
🥉 Top 3:2.0%
43
Courage
▶Avg Rank:6.14
Appearance:9.6%
Trend (MOM):-8.4%
Trend (YOY):-9.0%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
Commitment
▶Avg Rank:7.14
Appearance:9.6%
Trend (MOM):-5.2%
Trend (YOY):-3.7%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
45
-3Acceptance
▶Avg Rank:6.44
Appearance:9.6%
Trend (MOM):-9.4%
Trend (YOY):-7.6%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
46
+4Spirituality
▶Avg Rank:5.58
Appearance:9.0%
Trend (MOM):+19.0%
Trend (YOY):+6.7%
🥇 Top 1:1.1%
🥉 Top 3:2.8%
47
Excitement
▶Avg Rank:6.52
Appearance:8.7%
Trend (MOM):-10.3%
Trend (YOY):-10.1%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
48
+1Teamwork
▶Avg Rank:7.00
Appearance:8.5%
Trend (MOM):-3.1%
Trend (YOY):-13.4%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
49
-3Determination
▶Avg Rank:6.41
Appearance:8.2%
Trend (MOM):-16.4%
Trend (YOY):-12.5%
🥇 Top 1:0.3%
🥉 Top 3:1.5%
50
-2Forgiveness
▶Avg Rank:6.01
Appearance:7.8%
Trend (MOM):-13.1%
Trend (YOY):-4.0%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
51
Competence
▶Avg Rank:6.81
Appearance:7.4%
Trend (MOM):+8.2%
Trend (YOY):-3.0%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
+2Uniqueness
▶Avg Rank:6.26
Appearance:6.8%
Trend (MOM):+18.0%
Trend (YOY):+11.3%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
53
+2Variety
▶Avg Rank:6.61
Appearance:6.2%
Trend (MOM):+15.0%
Trend (YOY):+5.6%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
-2Beauty
▶Avg Rank:6.49
Appearance:6.1%
Trend (MOM):-0.2%
Trend (YOY):+21.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-2Excellence
▶Avg Rank:6.22
Appearance:5.9%
Trend (MOM):+2.4%
Trend (YOY):+1.9%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
56
Contribution
▶Avg Rank:6.89
Appearance:5.3%
Trend (MOM):+0.8%
Trend (YOY):-13.0%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
+1Influence
▶Avg Rank:6.54
Appearance:4.9%
Trend (MOM):+1.2%
Trend (YOY):-5.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
+1Reputation
▶Avg Rank:6.79
Appearance:4.7%
Trend (MOM):+0.6%
Trend (YOY):+1.7%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
59
-2Tradition
▶Avg Rank:6.06
Appearance:4.5%
Trend (MOM):-10.0%
Trend (YOY):+6.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
60
Authority
▶Avg Rank:6.47
Appearance:3.1%
Trend (MOM):+10.5%
Trend (YOY):+12.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.43
Appearance:2.6%
Trend (MOM):+3.3%
Trend (YOY):+8.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Fame
▶Avg Rank:6.25
Appearance:2.5%
Trend (MOM):+6.3%
Trend (YOY):+4.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.73 | 11.6% | 27.9% | 49.6% | ▲+2.1% |
▶ 2 | Family | 3.66 | 13.1% | 24.7% | 42.4% | ▼−0.0% |
▶ 3 ▲+2 | Financial stability | 4.75 | 3.9% | 14.5% | 38.2% | ▲+6.0% |
▶ 4 | Peace | 4.74 | 4.7% | 14.9% | 37.6% | ▲+1.6% |
▶ 5 ▼−2 | Trust | 5.13 | 3.0% | 11.3% | 35.1% | ▼−6.4% |
▶ 6 | Love | 4.67 | 4.7% | 13.7% | 33.4% | ▲+3.7% |
▶ 7 | Pleasure | 5.19 | 2.8% | 10.5% | 33.0% | ▲+4.6% |
▶ 8 ▲+1 | Freedom | 6.50 | 3.2% | 7.0% | 30.7% | ▲+10.4% |
▶ 9 ▼−1 | Respect | 5.64 | 1.5% | 6.4% | 26.2% | ▼−10.3% |
▶ 10 | Security | 4.69 | 3.2% | 10.7% | 25.8% | ▼−0.6% |
▶ 11 | Growth | 5.61 | 2.0% | 6.9% | 25.8% | ▲+5.8% |
▶ 12 | Friendship | 5.83 | 1.3% | 5.3% | 22.3% | ▼−6.1% |
▶ 13 ▲+1 | Authenticity | 5.25 | 1.9% | 6.6% | 21.8% | ▼−0.3% |
▶ 14 ▲+1 | Honesty | 5.76 | 1.2% | 4.9% | 21.0% | ▼−1.1% |
▶ 15 ▲+2 | Certainty | 4.96 | 2.7% | 7.6% | 19.8% | ▲+4.3% |
▶ 16 ▲+2 | Curiosity | 5.84 | 1.2% | 4.4% | 19.1% | ▲+2.8% |
▶ 17 ▲+3 | Wealth | 4.92 | 2.2% | 7.1% | 19.0% | ▲+4.6% |
▶ 18 ▲+3 | Creativity | 5.84 | 1.3% | 4.5% | 18.8% | ▲+3.7% |
▶ 19 ▼−6 | Loyalty | 5.68 | 1.3% | 4.8% | 18.6% | ▼−16.0% |
▶ 20 ▼−4 | Discipline | 5.16 | 1.6% | 6.0% | 18.1% | ▼−5.9% |
▶ 21 ▲+2 | Wisdom | 5.75 | 1.4% | 4.8% | 18.1% | ▲+5.6% |
▶ 22 ▲+12 | Inner harmony | 5.30 | 2.5% | 5.9% | 17.5% | ▲+32.9% |
▶ 23 ▼−4 | Compassion | 5.74 | 1.3% | 4.3% | 17.4% | ▼−6.1% |
▶ 24 | Control | 5.09 | 2.0% | 6.4% | 17.3% | ▲+1.3% |
▶ 25 ▲+1 | Ethics | 6.23 | 1.6% | 4.3% | 17.2% | ▲+1.3% |
▶ 26 ▼−4 | Success | 5.83 | 1.3% | 4.2% | 17.0% | ▼−1.7% |
▶ 27 ▼−2 | Accountability | 5.69 | 0.9% | 4.0% | 16.5% | ▼−3.0% |
▶ 28 ▼−1 | Meaningful work | 6.48 | 0.9% | 3.1% | 15.7% | ▼−0.2% |
▶ 29 ▲+1 | Independence | 6.18 | 0.8% | 3.1% | 15.3% | ▲+6.9% |
▶ 30 ▼−2 | Helpfulness | 7.21 | 0.7% | 2.3% | 15.1% | ▼−2.8% |
▶ 31 | Justice | 6.25 | 1.0% | 3.3% | 14.7% | ▲+5.2% |
▶ 32 | Adventure | 5.86 | 0.7% | 3.1% | 13.9% | ▲+2.0% |
▶ 33 | Job security | 5.41 | 0.8% | 3.6% | 13.6% | ▲+0.8% |
▶ 34 ▼−5 | Appreciation | 6.19 | 0.6% | 2.5% | 13.5% | ▼−6.1% |
▶ 35 | Intelligence | 6.43 | 0.7% | 2.5% | 13.5% | ▲+3.0% |
▶ 36 | Privacy | 6.12 | 0.5% | 2.3% | 11.7% | ▼−7.3% |
▶ 37 | Challenge | 6.09 | 0.5% | 2.3% | 11.3% | ▼−7.4% |
▶ 38 ▲+2 | Passion | 6.25 | 0.5% | 2.1% | 11.1% | ▲+1.4% |
▶ 39 ▲+2 | Tolerance | 6.90 | 0.5% | 1.7% | 10.7% | ▼−1.4% |
▶ 40 ▼−2 | Religion | 3.49 | 4.4% | 6.7% | 10.6% | ▼−10.5% |
▶ 41 ▼−2 | Equality | 5.90 | 1.0% | 2.8% | 10.5% | ▼−10.0% |
▶ 42 ▲+3 | Ambition | 6.39 | 0.7% | 2.0% | 9.9% | ▲+0.2% |
▶ 43 | Courage | 6.14 | 0.4% | 1.8% | 9.6% | ▼−8.4% |
▶ 44 | Commitment | 7.14 | 0.4% | 1.3% | 9.6% | ▼−5.2% |
▶ 45 ▼−3 | Acceptance | 6.44 | 0.4% | 1.7% | 9.6% | ▼−9.4% |
▶ 46 ▲+4 | Spirituality | 5.58 | 1.1% | 2.8% | 9.0% | ▲+19.0% |
▶ 47 | Excitement | 6.52 | 0.3% | 1.2% | 8.7% | ▼−10.3% |
▶ 48 ▲+1 | Teamwork | 7.00 | 0.3% | 1.0% | 8.5% | ▼−3.1% |
▶ 49 ▼−3 | Determination | 6.41 | 0.3% | 1.5% | 8.2% | ▼−16.4% |
▶ 50 ▼−2 | Forgiveness | 6.01 | 0.4% | 1.8% | 7.8% | ▼−13.1% |
▶ 51 | Competence | 6.81 | 0.2% | 1.0% | 7.4% | ▲+8.2% |
▶ 52 ▲+2 | Uniqueness | 6.26 | 0.4% | 1.3% | 6.8% | ▲+18.0% |
▶ 53 ▲+2 | Variety | 6.61 | 0.2% | 0.8% | 6.2% | ▲+15.0% |
▶ 54 ▼−2 | Beauty | 6.49 | 0.3% | 1.1% | 6.1% | ▼−0.2% |
▶ 55 ▼−2 | Excellence | 6.22 | 0.3% | 1.2% | 5.9% | ▲+2.4% |
▶ 56 | Contribution | 6.89 | 0.2% | 0.8% | 5.3% | ▲+0.8% |
▶ 57 ▲+1 | Influence | 6.54 | 0.2% | 0.8% | 4.9% | ▲+1.2% |
▶ 58 ▲+1 | Reputation | 6.79 | 0.1% | 0.6% | 4.7% | ▲+0.6% |
▶ 59 ▼−2 | Tradition | 6.06 | 0.2% | 1.0% | 4.5% | ▼−10.0% |
▶ 60 | Authority | 6.47 | 0.1% | 0.5% | 3.1% | ▲+10.5% |
▶ 61 | Popularity | 6.43 | 0.1% | 0.5% | 2.6% | ▲+3.3% |
▶ 62 | Fame | 6.25 | 0.1% | 0.5% | 2.5% | ▲+6.3% |