Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for October 2022
October’s value profile is remarkably steady: the entire Top 10 holds its ground with zero movement in positions. Coverage is also high across the board—Health shows up in about 47.0% of tests, Family in 42.4%, Trust in 38.0%, and Peace in 37.5%—a strong “keep life stable and sane” vibe.
Because no values changed positions, the story isn’t churn, it’s consensus. The top tier clusters around wellbeing and relationships (Health/Family/Trust/Peace), while the next tier leans practical: Financial stability appears in 34.2% of tests, reinforcing a cautious, budget-aware mood. Then come the “quality of life” drivers—Love (32.5%) and Pleasure (31.6%)—suggesting people want comfort, not chaos. Freedom (29.5%), Respect (29.1%), and Security (26.7%) round it out with a clear preference for autonomy within safe boundaries.
Seasonally, this feels very October: heading into darker, colder months, priorities tilt toward health, home, trust, and financial/physical security—cozy-core, but with spreadsheets.
Total Tests
30,601
in this month
🔥 Most Popular
Health
14,382 appearances
⭐ Best Ranking
Family
Avg rank: 3.63
🥇 Most #1 Rankings
Family
4073 times first place
1
Health
▶Avg Rank:3.86
Appearance:47.0%
Trend (MOM):+2.0%
Trend (YOY):+4.0%
🥇 Top 1:10.4%
🥉 Top 3:25.3%
2
Family
▶Avg Rank:3.63
Appearance:42.4%
Trend (MOM):+0.6%
Trend (YOY):+3.2%
🥇 Top 1:13.3%
🥉 Top 3:24.7%
3
Trust
▶Avg Rank:4.97
Appearance:37.9%
Trend (MOM):-2.5%
Trend (YOY):+0.8%
🥇 Top 1:3.6%
🥉 Top 3:13.1%
4
Peace
▶Avg Rank:4.68
Appearance:37.5%
Trend (MOM):+5.2%
Trend (YOY):+4.2%
🥇 Top 1:4.9%
🥉 Top 3:15.3%
5
Financial stability
▶Avg Rank:4.84
Appearance:34.2%
Trend (MOM):+2.7%
Trend (YOY):+5.9%
🥇 Top 1:3.3%
🥉 Top 3:12.5%
6
+1Love
▶Avg Rank:4.67
Appearance:32.5%
Trend (MOM):+1.4%
Trend (YOY):+9.9%
🥇 Top 1:4.6%
🥉 Top 3:13.4%
7
-1Pleasure
▶Avg Rank:5.25
Appearance:31.6%
Trend (MOM):-3.0%
Trend (YOY):-3.1%
🥇 Top 1:2.8%
🥉 Top 3:10.0%
8
Freedom
▶Avg Rank:6.44
Appearance:29.5%
Trend (MOM):-4.1%
Trend (YOY):-5.2%
🥇 Top 1:3.1%
🥉 Top 3:6.9%
9
Respect
▶Avg Rank:5.56
Appearance:29.1%
Trend (MOM):-3.0%
Trend (YOY):+1.0%
🥇 Top 1:1.8%
🥉 Top 3:7.4%
10
+1Security
▶Avg Rank:4.68
Appearance:26.7%
Trend (MOM):+4.5%
Trend (YOY):+7.6%
🥇 Top 1:3.4%
🥉 Top 3:11.1%
11
-1Friendship
▶Avg Rank:5.71
Appearance:24.4%
Trend (MOM):-8.6%
Trend (YOY):+1.9%
🥇 Top 1:1.6%
🥉 Top 3:6.2%
12
+1Growth
▶Avg Rank:5.50
Appearance:23.9%
Trend (MOM):+10.9%
Trend (YOY):+2.3%
🥇 Top 1:2.1%
🥉 Top 3:6.7%
13
-1Loyalty
▶Avg Rank:5.69
Appearance:21.6%
Trend (MOM):-7.8%
Trend (YOY):+4.4%
🥇 Top 1:1.6%
🥉 Top 3:5.5%
14
+1Honesty
▶Avg Rank:5.80
Appearance:21.0%
Trend (MOM):+3.1%
Trend (YOY):+2.6%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
15
+7Authenticity
▶Avg Rank:5.26
Appearance:20.8%
Trend (MOM):+22.6%
Trend (YOY):+9.4%
🥇 Top 1:1.9%
🥉 Top 3:6.4%
16
+2Creativity
▶Avg Rank:5.88
Appearance:19.0%
Trend (MOM):-1.1%
Trend (YOY):-0.5%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
17
+3Discipline
▶Avg Rank:5.08
Appearance:18.5%
Trend (MOM):-0.1%
Trend (YOY):+5.2%
🥇 Top 1:1.7%
🥉 Top 3:6.3%
18
-2Control
▶Avg Rank:5.08
Appearance:18.2%
Trend (MOM):-7.3%
Trend (YOY):-6.9%
🥇 Top 1:2.2%
🥉 Top 3:6.7%
19
Certainty
▶Avg Rank:4.86
Appearance:18.0%
Trend (MOM):-2.9%
Trend (YOY):-0.1%
🥇 Top 1:2.6%
🥉 Top 3:7.1%
20
+3Curiosity
▶Avg Rank:5.94
Appearance:17.9%
Trend (MOM):+9.9%
Trend (YOY):+2.3%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
21
+5Compassion
▶Avg Rank:5.62
Appearance:17.9%
Trend (MOM):+15.3%
Trend (YOY):+8.4%
🥇 Top 1:1.4%
🥉 Top 3:4.8%
22
-5Success
▶Avg Rank:5.77
Appearance:17.4%
Trend (MOM):-10.6%
Trend (YOY):-9.7%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
23
-9Wealth
▶Avg Rank:4.98
Appearance:17.1%
Trend (MOM):-16.3%
Trend (YOY):-5.2%
🥇 Top 1:1.9%
🥉 Top 3:6.1%
24
+4Helpfulness
▶Avg Rank:7.11
Appearance:16.5%
Trend (MOM):+7.5%
Trend (YOY):-3.2%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
25
+5Ethics
▶Avg Rank:6.12
Appearance:16.2%
Trend (MOM):+7.6%
Trend (YOY):-1.2%
🥇 Top 1:1.4%
🥉 Top 3:4.3%
26
+5Wisdom
▶Avg Rank:5.69
Appearance:16.1%
Trend (MOM):+10.4%
Trend (YOY):-0.2%
🥇 Top 1:1.4%
🥉 Top 3:4.5%
27
Accountability
▶Avg Rank:5.73
Appearance:15.6%
Trend (MOM):+0.5%
Trend (YOY):+3.9%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
28
-3Equality
▶Avg Rank:5.61
Appearance:15.5%
Trend (MOM):-1.7%
Trend (YOY):-8.0%
🥇 Top 1:1.8%
🥉 Top 3:4.8%
29
+3Meaningful work
▶Avg Rank:6.50
Appearance:15.4%
Trend (MOM):+13.5%
Trend (YOY):-0.8%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
30
-1Independence
▶Avg Rank:6.17
Appearance:14.9%
Trend (MOM):-2.2%
Trend (YOY):-2.4%
🥇 Top 1:0.9%
🥉 Top 3:3.0%
31
-10Privacy
▶Avg Rank:5.97
Appearance:14.6%
Trend (MOM):-14.2%
Trend (YOY):-5.5%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
32
+1Appreciation
▶Avg Rank:6.22
Appearance:14.5%
Trend (MOM):+7.1%
Trend (YOY):+9.3%
🥇 Top 1:0.5%
🥉 Top 3:2.6%
33
-9Adventure
▶Avg Rank:5.91
Appearance:14.4%
Trend (MOM):-9.3%
Trend (YOY):-8.6%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
34
+1Justice
▶Avg Rank:6.12
Appearance:14.4%
Trend (MOM):+6.4%
Trend (YOY):-7.7%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
35
+2Job security
▶Avg Rank:5.50
Appearance:13.3%
Trend (MOM):-0.3%
Trend (YOY):+2.4%
🥇 Top 1:0.7%
🥉 Top 3:3.4%
36
Intelligence
▶Avg Rank:6.32
Appearance:13.1%
Trend (MOM):-2.4%
Trend (YOY):-11.2%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
37
-3Challenge
▶Avg Rank:6.05
Appearance:12.8%
Trend (MOM):-5.4%
Trend (YOY):-6.4%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
38
+5Inner harmony
▶Avg Rank:5.28
Appearance:12.7%
Trend (MOM):+21.0%
Trend (YOY):+10.3%
🥇 Top 1:1.9%
🥉 Top 3:4.3%
39
+1Tolerance
▶Avg Rank:6.81
Appearance:11.9%
Trend (MOM):+7.2%
Trend (YOY):-5.8%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
40
-1Courage
▶Avg Rank:6.25
Appearance:10.9%
Trend (MOM):-5.0%
Trend (YOY):-3.9%
🥇 Top 1:0.4%
🥉 Top 3:2.0%
41
Acceptance
▶Avg Rank:6.25
Appearance:10.8%
Trend (MOM):-1.2%
Trend (YOY):+3.9%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
42
Passion
▶Avg Rank:6.25
Appearance:10.7%
Trend (MOM):-1.3%
Trend (YOY):-2.8%
🥇 Top 1:0.6%
🥉 Top 3:2.0%
43
-5Excitement
▶Avg Rank:6.47
Appearance:10.1%
Trend (MOM):-13.5%
Trend (YOY):-5.0%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
44
Commitment
▶Avg Rank:7.05
Appearance:9.9%
Trend (MOM):-2.6%
Trend (YOY):-0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
45
+2Religion
▶Avg Rank:3.70
Appearance:9.6%
Trend (MOM):+6.3%
Trend (YOY):-0.2%
🥇 Top 1:3.6%
🥉 Top 3:5.7%
46
-1Determination
▶Avg Rank:6.33
Appearance:9.5%
Trend (MOM):-3.2%
Trend (YOY):-5.4%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
47
-1Ambition
▶Avg Rank:6.43
Appearance:9.1%
Trend (MOM):-6.2%
Trend (YOY):-8.4%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
48
Forgiveness
▶Avg Rank:6.13
Appearance:9.1%
Trend (MOM):+1.7%
Trend (YOY):+2.3%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
Teamwork
▶Avg Rank:7.02
Appearance:8.8%
Trend (MOM):-0.2%
Trend (YOY):-6.1%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
50
+1Spirituality
▶Avg Rank:5.71
Appearance:8.1%
Trend (MOM):+17.0%
Trend (YOY):+5.4%
🥇 Top 1:1.0%
🥉 Top 3:2.5%
51
+1Uniqueness
▶Avg Rank:6.31
Appearance:6.4%
Trend (MOM):-1.5%
Trend (YOY):-10.2%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
52
+1Competence
▶Avg Rank:6.75
Appearance:6.3%
Trend (MOM):+5.7%
Trend (YOY):-1.4%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
53
-3Beauty
▶Avg Rank:6.43
Appearance:5.7%
Trend (MOM):-18.3%
Trend (YOY):+8.2%
🥇 Top 1:0.4%
🥉 Top 3:1.1%
54
+1Excellence
▶Avg Rank:6.30
Appearance:5.5%
Trend (MOM):-0.2%
Trend (YOY):-7.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
-1Variety
▶Avg Rank:6.55
Appearance:5.3%
Trend (MOM):-3.9%
Trend (YOY):-16.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
+3Contribution
▶Avg Rank:6.99
Appearance:5.3%
Trend (MOM):+11.2%
Trend (YOY):-1.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
Tradition
▶Avg Rank:6.03
Appearance:4.9%
Trend (MOM):-6.5%
Trend (YOY):-0.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
58
Influence
▶Avg Rank:6.79
Appearance:4.8%
Trend (MOM):-5.7%
Trend (YOY):-8.3%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
59
-3Reputation
▶Avg Rank:6.67
Appearance:4.6%
Trend (MOM):-13.7%
Trend (YOY):-2.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
+1Popularity
▶Avg Rank:6.60
Appearance:2.8%
Trend (MOM):-16.6%
Trend (YOY):-7.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
-1Fame
▶Avg Rank:6.18
Appearance:2.7%
Trend (MOM):-21.1%
Trend (YOY):-13.9%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
62
Authority
▶Avg Rank:6.38
Appearance:2.6%
Trend (MOM):-15.8%
Trend (YOY):-16.2%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.86 | 10.4% | 25.3% | 47.0% | ▲+2.0% |
▶ 2 | Family | 3.63 | 13.3% | 24.7% | 42.4% | ▲+0.6% |
▶ 3 | Trust | 4.97 | 3.6% | 13.1% | 37.9% | ▼−2.5% |
▶ 4 | Peace | 4.68 | 4.9% | 15.3% | 37.5% | ▲+5.2% |
▶ 5 | Financial stability | 4.84 | 3.3% | 12.5% | 34.2% | ▲+2.7% |
▶ 6 ▲+1 | Love | 4.67 | 4.6% | 13.4% | 32.5% | ▲+1.4% |
▶ 7 ▼−1 | Pleasure | 5.25 | 2.8% | 10.0% | 31.6% | ▼−3.0% |
▶ 8 | Freedom | 6.44 | 3.1% | 6.9% | 29.5% | ▼−4.1% |
▶ 9 | Respect | 5.56 | 1.8% | 7.4% | 29.1% | ▼−3.0% |
▶ 10 ▲+1 | Security | 4.68 | 3.4% | 11.1% | 26.7% | ▲+4.5% |
▶ 11 ▼−1 | Friendship | 5.71 | 1.6% | 6.2% | 24.4% | ▼−8.6% |
▶ 12 ▲+1 | Growth | 5.50 | 2.1% | 6.7% | 23.9% | ▲+10.9% |
▶ 13 ▼−1 | Loyalty | 5.69 | 1.6% | 5.5% | 21.6% | ▼−7.8% |
▶ 14 ▲+1 | Honesty | 5.80 | 1.1% | 4.8% | 21.0% | ▲+3.1% |
▶ 15 ▲+7 | Authenticity | 5.26 | 1.9% | 6.4% | 20.8% | ▲+22.6% |
▶ 16 ▲+2 | Creativity | 5.88 | 1.3% | 4.5% | 19.0% | ▼−1.1% |
▶ 17 ▲+3 | Discipline | 5.08 | 1.7% | 6.3% | 18.5% | ▼−0.1% |
▶ 18 ▼−2 | Control | 5.08 | 2.2% | 6.7% | 18.2% | ▼−7.3% |
▶ 19 | Certainty | 4.86 | 2.6% | 7.1% | 18.0% | ▼−2.9% |
▶ 20 ▲+3 | Curiosity | 5.94 | 1.0% | 4.0% | 17.9% | ▲+9.9% |
▶ 21 ▲+5 | Compassion | 5.62 | 1.4% | 4.8% | 17.9% | ▲+15.3% |
▶ 22 ▼−5 | Success | 5.77 | 1.4% | 4.6% | 17.4% | ▼−10.6% |
▶ 23 ▼−9 | Wealth | 4.98 | 1.9% | 6.1% | 17.1% | ▼−16.3% |
▶ 24 ▲+4 | Helpfulness | 7.11 | 0.8% | 2.7% | 16.5% | ▲+7.5% |
▶ 25 ▲+5 | Ethics | 6.12 | 1.4% | 4.3% | 16.2% | ▲+7.6% |
▶ 26 ▲+5 | Wisdom | 5.69 | 1.4% | 4.5% | 16.1% | ▲+10.4% |
▶ 27 | Accountability | 5.73 | 0.9% | 3.6% | 15.6% | ▲+0.5% |
▶ 28 ▼−3 | Equality | 5.61 | 1.8% | 4.8% | 15.5% | ▼−1.7% |
▶ 29 ▲+3 | Meaningful work | 6.50 | 0.9% | 2.9% | 15.4% | ▲+13.5% |
▶ 30 ▼−1 | Independence | 6.17 | 0.9% | 3.0% | 14.9% | ▼−2.2% |
▶ 31 ▼−10 | Privacy | 5.97 | 0.8% | 3.1% | 14.6% | ▼−14.2% |
▶ 32 ▲+1 | Appreciation | 6.22 | 0.5% | 2.6% | 14.5% | ▲+7.1% |
▶ 33 ▼−9 | Adventure | 5.91 | 0.8% | 3.2% | 14.4% | ▼−9.3% |
▶ 34 ▲+1 | Justice | 6.12 | 1.1% | 3.5% | 14.4% | ▲+6.4% |
▶ 35 ▲+2 | Job security | 5.50 | 0.7% | 3.4% | 13.3% | ▼−0.3% |
▶ 36 | Intelligence | 6.32 | 0.7% | 2.5% | 13.1% | ▼−2.4% |
▶ 37 ▼−3 | Challenge | 6.05 | 0.6% | 2.6% | 12.8% | ▼−5.4% |
▶ 38 ▲+5 | Inner harmony | 5.28 | 1.9% | 4.3% | 12.7% | ▲+21.0% |
▶ 39 ▲+1 | Tolerance | 6.81 | 0.5% | 2.0% | 11.9% | ▲+7.2% |
▶ 40 ▼−1 | Courage | 6.25 | 0.4% | 2.0% | 10.9% | ▼−5.0% |
▶ 41 | Acceptance | 6.25 | 0.5% | 2.0% | 10.8% | ▼−1.2% |
▶ 42 | Passion | 6.25 | 0.6% | 2.0% | 10.7% | ▼−1.3% |
▶ 43 ▼−5 | Excitement | 6.47 | 0.3% | 1.6% | 10.1% | ▼−13.5% |
▶ 44 | Commitment | 7.05 | 0.4% | 1.4% | 9.9% | ▼−2.6% |
▶ 45 ▲+2 | Religion | 3.70 | 3.6% | 5.7% | 9.6% | ▲+6.3% |
▶ 46 ▼−1 | Determination | 6.33 | 0.5% | 1.8% | 9.5% | ▼−3.2% |
▶ 47 ▼−1 | Ambition | 6.43 | 0.5% | 1.7% | 9.1% | ▼−6.2% |
▶ 48 | Forgiveness | 6.13 | 0.4% | 1.8% | 9.1% | ▲+1.7% |
▶ 49 | Teamwork | 7.02 | 0.3% | 1.2% | 8.8% | ▼−0.2% |
▶ 50 ▲+1 | Spirituality | 5.71 | 1.0% | 2.5% | 8.1% | ▲+17.0% |
▶ 51 ▲+1 | Uniqueness | 6.31 | 0.3% | 1.2% | 6.4% | ▼−1.5% |
▶ 52 ▲+1 | Competence | 6.75 | 0.2% | 1.0% | 6.3% | ▲+5.7% |
▶ 53 ▼−3 | Beauty | 6.43 | 0.4% | 1.1% | 5.7% | ▼−18.3% |
▶ 54 ▲+1 | Excellence | 6.30 | 0.3% | 1.1% | 5.5% | ▼−0.2% |
▶ 55 ▼−1 | Variety | 6.55 | 0.2% | 0.8% | 5.3% | ▼−3.9% |
▶ 56 ▲+3 | Contribution | 6.99 | 0.2% | 0.7% | 5.3% | ▲+11.2% |
▶ 57 | Tradition | 6.03 | 0.3% | 1.1% | 4.9% | ▼−6.5% |
▶ 58 | Influence | 6.79 | 0.2% | 0.6% | 4.8% | ▼−5.7% |
▶ 59 ▼−3 | Reputation | 6.67 | 0.2% | 0.7% | 4.6% | ▼−13.7% |
▶ 60 ▲+1 | Popularity | 6.60 | 0.1% | 0.4% | 2.8% | ▼−16.6% |
▶ 61 ▼−1 | Fame | 6.18 | 0.2% | 0.6% | 2.7% | ▼−21.1% |
▶ 62 | Authority | 6.38 | 0.1% | 0.5% | 2.6% | ▼−15.8% |