Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for July 2021
July’s top values read like a “get your life together” summer playlist. Health leads with 46.8% of tests (5180/11078), followed by Family at 39.8% and Peace at 35.1%. The whole top 10 clusters around security and wellbeing: Financial stability (34.7%) and Trust (34.3%) sit shoulder-to-shoulder, while Pleasure (32.1%) and Love (31.5%) keep things human.
The movers point gently toward self-directed living: Authenticity climbs a position into the top 10 and Growth rises one to 9th, while Freedom, Love and Pleasure hold their places. The clearest faller is Trust, down 2 positions to 5th as Peace and Financial stability each move up one, and Respect drops 3 places, out of the top 10 altogether.
Taken together, July looks like a pivot from pure stability toward “stable, but also meaningful.” Seasonally, mid-summer often boosts Pleasure, Freedom, and Growth—vacation energy, social reconnection, and that annual urge to reinvent yourself before the year slips away.
How July fits into 2021, in the Global Values Research
Total Tests
11,078
in this month
🔥 Most Popular
Health
5,180 appearances
⭐ Best Ranking
Religion
Avg rank: 3.53
🥇 Most #1 Rankings
Family
1377 times first place
1
Health
▶Avg Rank:3.79
Appearance:46.8%
Trend (MOM):+0.1%
Trend (YOY):-1.7%
🥇 Top 1:11.3%
🥉 Top 3:25.9%
2
Family
▶Avg Rank:3.66
Appearance:39.8%
Trend (MOM):-1.5%
Trend (YOY):+1.4%
🥇 Top 1:12.4%
🥉 Top 3:23.2%
3
+1Peace
▶Avg Rank:4.71
Appearance:35.1%
Trend (MOM):-1.0%
Trend (YOY):+12.8%
🥇 Top 1:4.5%
🥉 Top 3:14.3%
4
+1Financial stability
▶Avg Rank:4.84
Appearance:34.7%
Trend (MOM):+2.6%
Trend (YOY):+6.7%
🥇 Top 1:3.1%
🥉 Top 3:12.6%
5
-2Trust
▶Avg Rank:4.97
Appearance:34.3%
Trend (MOM):-6.2%
Trend (YOY):+2.4%
🥇 Top 1:3.3%
🥉 Top 3:11.7%
6
Pleasure
▶Avg Rank:5.10
Appearance:32.1%
Trend (MOM):-1.8%
Trend (YOY):+1.7%
🥇 Top 1:2.8%
🥉 Top 3:10.6%
7
Love
▶Avg Rank:4.57
Appearance:31.5%
Trend (MOM):+1.4%
Trend (YOY):-2.7%
🥇 Top 1:4.8%
🥉 Top 3:13.7%
8
Freedom
▶Avg Rank:6.65
Appearance:30.4%
Trend (MOM):+4.0%
Trend (YOY):-1.0%
🥇 Top 1:3.0%
🥉 Top 3:6.5%
9
+1Growth
▶Avg Rank:5.44
Appearance:30.2%
Trend (MOM):+13.8%
Trend (YOY):+10.7%
🥇 Top 1:2.8%
🥉 Top 3:8.9%
10
+1Authenticity
▶Avg Rank:5.12
Appearance:27.2%
Trend (MOM):+5.6%
Trend (YOY):-5.0%
🥇 Top 1:2.8%
🥉 Top 3:9.0%
11
+1Security
▶Avg Rank:4.61
Appearance:25.2%
Trend (MOM):+4.3%
Trend (YOY):-2.2%
🥇 Top 1:3.2%
🥉 Top 3:10.5%
12
-3Respect
▶Avg Rank:5.48
Appearance:24.7%
Trend (MOM):-8.1%
Trend (YOY):-8.7%
🥇 Top 1:1.6%
🥉 Top 3:6.7%
13
+2Compassion
▶Avg Rank:5.50
Appearance:21.8%
Trend (MOM):+4.9%
Trend (YOY):-3.7%
🥇 Top 1:2.0%
🥉 Top 3:6.1%
14
+3Meaningful work
▶Avg Rank:6.39
Appearance:21.4%
Trend (MOM):+10.6%
Trend (YOY):-1.6%
🥇 Top 1:1.5%
🥉 Top 3:4.5%
15
-2Honesty
▶Avg Rank:5.67
Appearance:20.9%
Trend (MOM):-1.3%
Trend (YOY):-5.6%
🥇 Top 1:1.1%
🥉 Top 3:5.2%
16
Curiosity
▶Avg Rank:5.54
Appearance:20.6%
Trend (MOM):+0.3%
Trend (YOY):-1.1%
🥇 Top 1:1.3%
🥉 Top 3:5.5%
17
+3Wisdom
▶Avg Rank:5.53
Appearance:20.0%
Trend (MOM):+7.2%
Trend (YOY):+1.1%
🥇 Top 1:1.8%
🥉 Top 3:5.7%
18
-4Friendship
▶Avg Rank:5.88
Appearance:19.7%
Trend (MOM):-5.7%
Trend (YOY):+3.4%
🥇 Top 1:1.1%
🥉 Top 3:4.7%
19
Ethics
▶Avg Rank:6.43
Appearance:19.5%
Trend (MOM):+3.5%
Trend (YOY):-15.4%
🥇 Top 1:1.6%
🥉 Top 3:4.3%
20
+1Certainty
▶Avg Rank:4.90
Appearance:19.3%
Trend (MOM):+5.4%
Trend (YOY):+5.3%
🥇 Top 1:2.6%
🥉 Top 3:7.4%
21
-3Creativity
▶Avg Rank:5.78
Appearance:18.7%
Trend (MOM):-2.6%
Trend (YOY):-3.6%
🥇 Top 1:1.3%
🥉 Top 3:4.6%
22
Loyalty
▶Avg Rank:5.71
Appearance:18.3%
Trend (MOM):-0.0%
Trend (YOY):+4.8%
🥇 Top 1:1.3%
🥉 Top 3:4.6%
23
Helpfulness
▶Avg Rank:7.26
Appearance:17.3%
Trend (MOM):-0.7%
Trend (YOY):-5.4%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
24
+5Inner harmony
▶Avg Rank:5.22
Appearance:17.3%
Trend (MOM):+10.9%
Trend (YOY):+4.0%
🥇 Top 1:2.4%
🥉 Top 3:5.8%
25
-1Accountability
▶Avg Rank:5.67
Appearance:16.5%
Trend (MOM):-1.9%
Trend (YOY):-3.5%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
26
+2Control
▶Avg Rank:5.01
Appearance:16.4%
Trend (MOM):+4.5%
Trend (YOY):-3.2%
🥇 Top 1:1.9%
🥉 Top 3:6.3%
27
-1Independence
▶Avg Rank:6.15
Appearance:16.0%
Trend (MOM):+0.7%
Trend (YOY):+10.5%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
28
-1Discipline
▶Avg Rank:5.35
Appearance:15.8%
Trend (MOM):+0.4%
Trend (YOY):-5.6%
🥇 Top 1:1.1%
🥉 Top 3:4.6%
29
+1Justice
▶Avg Rank:6.04
Appearance:15.4%
Trend (MOM):+0.3%
Trend (YOY):-18.8%
🥇 Top 1:1.2%
🥉 Top 3:3.8%
30
-5Equality
▶Avg Rank:5.63
Appearance:15.3%
Trend (MOM):-6.0%
Trend (YOY):-25.8%
🥇 Top 1:1.8%
🥉 Top 3:4.6%
31
+1Appreciation
▶Avg Rank:6.32
Appearance:15.1%
Trend (MOM):+2.4%
Trend (YOY):+40.8%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
32
+1Tolerance
▶Avg Rank:6.76
Appearance:14.3%
Trend (MOM):+0.3%
Trend (YOY):-16.4%
🥇 Top 1:0.7%
🥉 Top 3:2.6%
33
+3Intelligence
▶Avg Rank:6.34
Appearance:14.3%
Trend (MOM):+6.2%
Trend (YOY):-0.2%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
34
-3Success
▶Avg Rank:5.78
Appearance:14.2%
Trend (MOM):-4.5%
Trend (YOY):+18.1%
🥇 Top 1:1.2%
🥉 Top 3:3.4%
35
-1Wealth
▶Avg Rank:5.15
Appearance:13.0%
Trend (MOM):-5.5%
Trend (YOY):+24.5%
🥇 Top 1:1.1%
🥉 Top 3:4.4%
36
+1Job security
▶Avg Rank:5.40
Appearance:12.9%
Trend (MOM):+1.2%
Trend (YOY):-0.0%
🥇 Top 1:0.7%
🥉 Top 3:3.5%
37
-2Adventure
▶Avg Rank:6.06
Appearance:12.1%
Trend (MOM):-11.6%
Trend (YOY):-2.0%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
38
+2Challenge
▶Avg Rank:6.08
Appearance:11.2%
Trend (MOM):-2.6%
Trend (YOY):-11.2%
🥇 Top 1:0.4%
🥉 Top 3:2.3%
39
Passion
▶Avg Rank:6.31
Appearance:11.0%
Trend (MOM):-7.4%
Trend (YOY):+20.1%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
40
-2Privacy
▶Avg Rank:5.92
Appearance:10.6%
Trend (MOM):-13.5%
Trend (YOY):-1.6%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
41
Acceptance
▶Avg Rank:6.27
Appearance:10.4%
Trend (MOM):-4.1%
Trend (YOY):+26.5%
🥇 Top 1:0.4%
🥉 Top 3:2.0%
42
Courage
▶Avg Rank:5.96
Appearance:10.1%
Trend (MOM):-5.3%
Trend (YOY):-8.5%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
43
+4Spirituality
▶Avg Rank:5.64
Appearance:9.9%
Trend (MOM):+6.8%
Trend (YOY):+11.0%
🥇 Top 1:1.2%
🥉 Top 3:3.0%
44
Commitment
▶Avg Rank:7.24
Appearance:9.9%
Trend (MOM):-0.0%
Trend (YOY):-0.4%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
45
Determination
▶Avg Rank:6.41
Appearance:9.8%
Trend (MOM):+0.6%
Trend (YOY):-1.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
46
-3Ambition
▶Avg Rank:6.55
Appearance:9.4%
Trend (MOM):-5.3%
Trend (YOY):-4.9%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
47
+1Religion
▶Avg Rank:3.53
Appearance:9.0%
Trend (MOM):-0.8%
Trend (YOY):+2.6%
🥇 Top 1:3.6%
🥉 Top 3:5.5%
48
-2Excitement
▶Avg Rank:6.48
Appearance:7.9%
Trend (MOM):-17.8%
Trend (YOY):-9.7%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
49
+1Forgiveness
▶Avg Rank:6.03
Appearance:7.7%
Trend (MOM):-6.2%
Trend (YOY):-6.9%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
50
+2Competence
▶Avg Rank:6.83
Appearance:7.6%
Trend (MOM):+10.8%
Trend (YOY):+14.6%
🥇 Top 1:0.4%
🥉 Top 3:1.1%
51
-2Teamwork
▶Avg Rank:6.96
Appearance:7.4%
Trend (MOM):-16.0%
Trend (YOY):+1.2%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
52
-1Uniqueness
▶Avg Rank:6.21
Appearance:7.0%
Trend (MOM):+0.2%
Trend (YOY):-0.1%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
53
Variety
▶Avg Rank:6.47
Appearance:6.9%
Trend (MOM):+6.2%
Trend (YOY):+8.5%
🥇 Top 1:0.2%
🥉 Top 3:1.2%
54
Contribution
▶Avg Rank:6.85
Appearance:6.2%
Trend (MOM):+1.7%
Trend (YOY):-0.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
55
+1Excellence
▶Avg Rank:6.18
Appearance:6.2%
Trend (MOM):+13.9%
Trend (YOY):+11.4%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
56
-1Influence
▶Avg Rank:6.20
Appearance:5.8%
Trend (MOM):+4.2%
Trend (YOY):-7.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
57
Reputation
▶Avg Rank:6.80
Appearance:4.4%
Trend (MOM):-7.6%
Trend (YOY):+8.5%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
58
Tradition
▶Avg Rank:6.04
Appearance:3.9%
Trend (MOM):-6.1%
Trend (YOY):-24.0%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
Beauty
▶Avg Rank:6.65
Appearance:3.7%
Trend (MOM):-9.6%
Trend (YOY):+22.8%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
60
Authority
▶Avg Rank:6.39
Appearance:2.6%
Trend (MOM):+7.4%
Trend (YOY):+5.7%
🥇 Top 1:0.2%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.53
Appearance:1.8%
Trend (MOM):-9.9%
Trend (YOY):+36.8%
🥇 Top 1:0.1%
🥉 Top 3:0.3%
62
Fame
▶Avg Rank:6.43
Appearance:1.7%
Trend (MOM):-12.4%
Trend (YOY):+34.6%
🥇 Top 1:0.1%
🥉 Top 3:0.3%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.79 | 11.3% | 25.9% | 46.8% | ▲+0.1% |
▶ 2 | Family | 3.66 | 12.4% | 23.2% | 39.8% | ▼−1.5% |
▶ 3 ▲+1 | Peace | 4.71 | 4.5% | 14.3% | 35.1% | ▼−1.0% |
▶ 4 ▲+1 | Financial stability | 4.84 | 3.1% | 12.6% | 34.7% | ▲+2.6% |
▶ 5 ▼−2 | Trust | 4.97 | 3.3% | 11.7% | 34.3% | ▼−6.2% |
▶ 6 | Pleasure | 5.10 | 2.8% | 10.6% | 32.1% | ▼−1.8% |
▶ 7 | Love | 4.57 | 4.8% | 13.7% | 31.5% | ▲+1.4% |
▶ 8 | Freedom | 6.65 | 3.0% | 6.5% | 30.4% | ▲+4.0% |
▶ 9 ▲+1 | Growth | 5.44 | 2.8% | 8.9% | 30.2% | ▲+13.8% |
▶ 10 ▲+1 | Authenticity | 5.12 | 2.8% | 9.0% | 27.2% | ▲+5.6% |
▶ 11 ▲+1 | Security | 4.61 | 3.2% | 10.5% | 25.2% | ▲+4.3% |
▶ 12 ▼−3 | Respect | 5.48 | 1.6% | 6.7% | 24.7% | ▼−8.1% |
▶ 13 ▲+2 | Compassion | 5.50 | 2.0% | 6.1% | 21.8% | ▲+4.9% |
▶ 14 ▲+3 | Meaningful work | 6.39 | 1.5% | 4.5% | 21.4% | ▲+10.6% |
▶ 15 ▼−2 | Honesty | 5.67 | 1.1% | 5.2% | 20.9% | ▼−1.3% |
▶ 16 | Curiosity | 5.54 | 1.3% | 5.5% | 20.6% | ▲+0.3% |
▶ 17 ▲+3 | Wisdom | 5.53 | 1.8% | 5.7% | 20.0% | ▲+7.2% |
▶ 18 ▼−4 | Friendship | 5.88 | 1.1% | 4.7% | 19.7% | ▼−5.7% |
▶ 19 | Ethics | 6.43 | 1.6% | 4.3% | 19.5% | ▲+3.5% |
▶ 20 ▲+1 | Certainty | 4.90 | 2.6% | 7.4% | 19.3% | ▲+5.4% |
▶ 21 ▼−3 | Creativity | 5.78 | 1.3% | 4.6% | 18.7% | ▼−2.6% |
▶ 22 | Loyalty | 5.71 | 1.3% | 4.6% | 18.3% | ▼−0.0% |
▶ 23 | Helpfulness | 7.26 | 0.8% | 2.4% | 17.3% | ▼−0.7% |
▶ 24 ▲+5 | Inner harmony | 5.22 | 2.4% | 5.8% | 17.3% | ▲+10.9% |
▶ 25 ▼−1 | Accountability | 5.67 | 1.0% | 4.0% | 16.5% | ▼−1.9% |
▶ 26 ▲+2 | Control | 5.01 | 1.9% | 6.3% | 16.4% | ▲+4.5% |
▶ 27 ▼−1 | Independence | 6.15 | 0.9% | 3.4% | 16.0% | ▲+0.7% |
▶ 28 ▼−1 | Discipline | 5.35 | 1.1% | 4.6% | 15.8% | ▲+0.4% |
▶ 29 ▲+1 | Justice | 6.04 | 1.2% | 3.8% | 15.4% | ▲+0.3% |
▶ 30 ▼−5 | Equality | 5.63 | 1.8% | 4.6% | 15.3% | ▼−6.0% |
▶ 31 ▲+1 | Appreciation | 6.32 | 0.5% | 2.4% | 15.1% | ▲+2.4% |
▶ 32 ▲+1 | Tolerance | 6.76 | 0.7% | 2.6% | 14.3% | ▲+0.3% |
▶ 33 ▲+3 | Intelligence | 6.34 | 0.8% | 2.6% | 14.3% | ▲+6.2% |
▶ 34 ▼−3 | Success | 5.78 | 1.2% | 3.4% | 14.2% | ▼−4.5% |
▶ 35 ▼−1 | Wealth | 5.15 | 1.1% | 4.4% | 13.0% | ▼−5.5% |
▶ 36 ▲+1 | Job security | 5.40 | 0.7% | 3.5% | 12.9% | ▲+1.2% |
▶ 37 ▼−2 | Adventure | 6.06 | 0.6% | 2.5% | 12.1% | ▼−11.6% |
▶ 38 ▲+2 | Challenge | 6.08 | 0.4% | 2.3% | 11.2% | ▼−2.6% |
▶ 39 | Passion | 6.31 | 0.5% | 2.2% | 11.0% | ▼−7.4% |
▶ 40 ▼−2 | Privacy | 5.92 | 0.6% | 2.2% | 10.6% | ▼−13.5% |
▶ 41 | Acceptance | 6.27 | 0.4% | 2.0% | 10.4% | ▼−4.1% |
▶ 42 | Courage | 5.96 | 0.6% | 2.1% | 10.1% | ▼−5.3% |
▶ 43 ▲+4 | Spirituality | 5.64 | 1.2% | 3.0% | 9.9% | ▲+6.8% |
▶ 44 | Commitment | 7.24 | 0.3% | 1.1% | 9.9% | ▼−0.0% |
▶ 45 | Determination | 6.41 | 0.4% | 1.7% | 9.8% | ▲+0.6% |
▶ 46 ▼−3 | Ambition | 6.55 | 0.5% | 1.6% | 9.4% | ▼−5.3% |
▶ 47 ▲+1 | Religion | 3.53 | 3.6% | 5.5% | 9.0% | ▼−0.8% |
▶ 48 ▼−2 | Excitement | 6.48 | 0.4% | 1.3% | 7.9% | ▼−17.8% |
▶ 49 ▲+1 | Forgiveness | 6.03 | 0.3% | 1.6% | 7.7% | ▼−6.2% |
▶ 50 ▲+2 | Competence | 6.83 | 0.4% | 1.1% | 7.6% | ▲+10.8% |
▶ 51 ▼−2 | Teamwork | 6.96 | 0.3% | 1.0% | 7.4% | ▼−16.0% |
▶ 52 ▼−1 | Uniqueness | 6.21 | 0.4% | 1.4% | 7.0% | ▲+0.2% |
▶ 53 | Variety | 6.47 | 0.2% | 1.2% | 6.9% | ▲+6.2% |
▶ 54 | Contribution | 6.85 | 0.2% | 1.0% | 6.2% | ▲+1.7% |
▶ 55 ▲+1 | Excellence | 6.18 | 0.4% | 1.2% | 6.2% | ▲+13.9% |
▶ 56 ▼−1 | Influence | 6.20 | 0.2% | 1.0% | 5.8% | ▲+4.2% |
▶ 57 | Reputation | 6.80 | 0.1% | 0.6% | 4.4% | ▼−7.6% |
▶ 58 | Tradition | 6.04 | 0.2% | 0.9% | 3.9% | ▼−6.1% |
▶ 59 | Beauty | 6.65 | 0.2% | 0.6% | 3.7% | ▼−9.6% |
▶ 60 | Authority | 6.39 | 0.2% | 0.5% | 2.6% | ▲+7.4% |
▶ 61 | Popularity | 6.53 | 0.1% | 0.3% | 1.8% | ▼−9.9% |
▶ 62 | Fame | 6.43 | 0.1% | 0.3% | 1.7% | ▼−12.4% |
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