Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for July 2021
July 2021 looks like a values “greatest hits” month: the top 10 are all stable in positions, suggesting unusually steady priorities rather than a fad-driven shuffle. Even the #10 value, Authenticity, appears in about 27% of tests, so these aren’t niche picks—they’re widely shared anchors.
The mix tells a story of balancing safety and joy. Health leads at roughly 47%, with Family near 40% and Peace around 35%, forming a “protect the basics” triad. Right behind it, Financial stability (35%) and Trust (34%) signal a strong need for reliability—both in money and in people. Then July brings the sunshine: Pleasure (32%), Love (31%), and Freedom (31%) keep things lively, while Growth (30%) adds a self-improvement edge.
With no values rising or falling in positions, the headline is consistency: people weren’t renegotiating what matters; they were reinforcing it. Seasonally, this reads like mid-summer “recharge mode”: enjoy life, but keep the foundations solid.
Total Tests
11,138
in this month
🔥 Most Popular
Health
5,205 appearances
⭐ Best Ranking
Religion
Avg rank: 3.54
🥇 Most #1 Rankings
Family
1377 times first place
1
Health
▶Avg Rank:3.79
Appearance:46.7%
Trend (MOM):+0.1%
Trend (YOY):-1.6%
🥇 Top 1:11.2%
🥉 Top 3:25.9%
2
Family
▶Avg Rank:3.67
Appearance:39.7%
Trend (MOM):-1.4%
Trend (YOY):+1.6%
🥇 Top 1:12.4%
🥉 Top 3:23.0%
3
+1Peace
▶Avg Rank:4.70
Appearance:35.1%
Trend (MOM):-1.1%
Trend (YOY):+12.6%
🥇 Top 1:4.5%
🥉 Top 3:14.3%
4
+1Financial stability
▶Avg Rank:4.85
Appearance:34.7%
Trend (MOM):+2.5%
Trend (YOY):+6.5%
🥇 Top 1:3.1%
🥉 Top 3:12.5%
5
-2Trust
▶Avg Rank:4.98
Appearance:34.3%
Trend (MOM):-6.1%
Trend (YOY):+2.6%
🥇 Top 1:3.3%
🥉 Top 3:11.6%
6
Pleasure
▶Avg Rank:5.11
Appearance:32.2%
Trend (MOM):-1.6%
Trend (YOY):+1.8%
🥇 Top 1:2.8%
🥉 Top 3:10.6%
7
Love
▶Avg Rank:4.58
Appearance:31.5%
Trend (MOM):+1.5%
Trend (YOY):-2.3%
🥇 Top 1:4.7%
🥉 Top 3:13.7%
8
Freedom
▶Avg Rank:6.62
Appearance:30.5%
Trend (MOM):+4.2%
Trend (YOY):-0.8%
🥇 Top 1:3.1%
🥉 Top 3:6.7%
9
+1Growth
▶Avg Rank:5.43
Appearance:30.1%
Trend (MOM):+13.8%
Trend (YOY):+10.5%
🥇 Top 1:2.8%
🥉 Top 3:8.9%
10
+1Authenticity
▶Avg Rank:5.12
Appearance:27.1%
Trend (MOM):+5.9%
Trend (YOY):-4.6%
🥇 Top 1:2.7%
🥉 Top 3:9.0%
11
+1Security
▶Avg Rank:4.61
Appearance:25.2%
Trend (MOM):+4.4%
Trend (YOY):-2.3%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
12
-3Respect
▶Avg Rank:5.49
Appearance:24.8%
Trend (MOM):-7.9%
Trend (YOY):-8.3%
🥇 Top 1:1.6%
🥉 Top 3:6.6%
13
+2Compassion
▶Avg Rank:5.50
Appearance:21.8%
Trend (MOM):+5.2%
Trend (YOY):-3.4%
🥇 Top 1:2.0%
🥉 Top 3:6.1%
14
+3Meaningful work
▶Avg Rank:6.39
Appearance:21.4%
Trend (MOM):+10.1%
Trend (YOY):-1.6%
🥇 Top 1:1.5%
🥉 Top 3:4.5%
15
-2Honesty
▶Avg Rank:5.67
Appearance:20.9%
Trend (MOM):-1.0%
Trend (YOY):-5.4%
🥇 Top 1:1.1%
🥉 Top 3:5.2%
16
Curiosity
▶Avg Rank:5.55
Appearance:20.6%
Trend (MOM):+0.5%
Trend (YOY):-0.7%
🥇 Top 1:1.3%
🥉 Top 3:5.4%
17
+3Wisdom
▶Avg Rank:5.53
Appearance:20.0%
Trend (MOM):+7.4%
Trend (YOY):+1.5%
🥇 Top 1:1.8%
🥉 Top 3:5.7%
18
-4Friendship
▶Avg Rank:5.87
Appearance:19.6%
Trend (MOM):-5.4%
Trend (YOY):+3.5%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
19
Ethics
▶Avg Rank:6.42
Appearance:19.5%
Trend (MOM):+3.2%
Trend (YOY):-15.5%
🥇 Top 1:1.6%
🥉 Top 3:4.4%
20
+1Certainty
▶Avg Rank:4.89
Appearance:19.3%
Trend (MOM):+5.0%
Trend (YOY):+4.8%
🥇 Top 1:2.7%
🥉 Top 3:7.4%
21
-3Creativity
▶Avg Rank:5.78
Appearance:18.6%
Trend (MOM):-2.6%
Trend (YOY):-3.5%
🥇 Top 1:1.3%
🥉 Top 3:4.6%
22
Loyalty
▶Avg Rank:5.71
Appearance:18.2%
Trend (MOM):-0.0%
Trend (YOY):+4.9%
🥇 Top 1:1.2%
🥉 Top 3:4.6%
23
Helpfulness
▶Avg Rank:7.23
Appearance:17.4%
Trend (MOM):-1.0%
Trend (YOY):-5.3%
🥇 Top 1:0.8%
🥉 Top 3:2.5%
24
+5Inner harmony
▶Avg Rank:5.22
Appearance:17.3%
Trend (MOM):+10.6%
Trend (YOY):+3.6%
🥇 Top 1:2.4%
🥉 Top 3:5.8%
25
-1Accountability
▶Avg Rank:5.67
Appearance:16.4%
Trend (MOM):-1.9%
Trend (YOY):-3.6%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
26
+2Control
▶Avg Rank:5.01
Appearance:16.4%
Trend (MOM):+4.2%
Trend (YOY):-3.6%
🥇 Top 1:1.9%
🥉 Top 3:6.3%
27
-1Independence
▶Avg Rank:6.15
Appearance:16.0%
Trend (MOM):+0.4%
Trend (YOY):+10.1%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
28
-1Discipline
▶Avg Rank:5.35
Appearance:15.8%
Trend (MOM):+0.1%
Trend (YOY):-6.1%
🥇 Top 1:1.1%
🥉 Top 3:4.5%
29
+1Justice
▶Avg Rank:6.05
Appearance:15.5%
Trend (MOM):-0.1%
Trend (YOY):-18.9%
🥇 Top 1:1.2%
🥉 Top 3:3.8%
30
-5Equality
▶Avg Rank:5.65
Appearance:15.3%
Trend (MOM):-6.4%
Trend (YOY):-25.7%
🥇 Top 1:1.8%
🥉 Top 3:4.6%
31
+1Appreciation
▶Avg Rank:6.32
Appearance:15.0%
Trend (MOM):+2.6%
Trend (YOY):+40.6%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
32
+1Tolerance
▶Avg Rank:6.75
Appearance:14.3%
Trend (MOM):-0.3%
Trend (YOY):-16.4%
🥇 Top 1:0.7%
🥉 Top 3:2.6%
33
+3Intelligence
▶Avg Rank:6.34
Appearance:14.2%
Trend (MOM):+6.1%
Trend (YOY):-0.4%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
34
-3Success
▶Avg Rank:5.79
Appearance:14.2%
Trend (MOM):-4.1%
Trend (YOY):+18.0%
🥇 Top 1:1.2%
🥉 Top 3:3.4%
35
-1Wealth
▶Avg Rank:5.16
Appearance:13.1%
Trend (MOM):-5.5%
Trend (YOY):+23.7%
🥇 Top 1:1.1%
🥉 Top 3:4.4%
36
+1Job security
▶Avg Rank:5.40
Appearance:12.9%
Trend (MOM):+1.4%
Trend (YOY):-0.4%
🥇 Top 1:0.7%
🥉 Top 3:3.5%
37
-2Adventure
▶Avg Rank:6.05
Appearance:12.0%
Trend (MOM):-11.6%
Trend (YOY):-2.1%
🥇 Top 1:0.6%
🥉 Top 3:2.5%
38
+2Challenge
▶Avg Rank:6.08
Appearance:11.1%
Trend (MOM):-2.8%
Trend (YOY):-11.3%
🥇 Top 1:0.4%
🥉 Top 3:2.3%
39
Passion
▶Avg Rank:6.32
Appearance:11.0%
Trend (MOM):-7.2%
Trend (YOY):+19.2%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
40
-2Privacy
▶Avg Rank:5.92
Appearance:10.6%
Trend (MOM):-13.2%
Trend (YOY):-1.6%
🥇 Top 1:0.6%
🥉 Top 3:2.2%
41
Acceptance
▶Avg Rank:6.27
Appearance:10.4%
Trend (MOM):-3.8%
Trend (YOY):+27.5%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
42
Courage
▶Avg Rank:5.97
Appearance:10.1%
Trend (MOM):-5.1%
Trend (YOY):-8.6%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
43
Commitment
▶Avg Rank:7.20
Appearance:9.9%
Trend (MOM):-0.9%
Trend (YOY):-1.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
44
+3Spirituality
▶Avg Rank:5.63
Appearance:9.9%
Trend (MOM):+6.6%
Trend (YOY):+10.7%
🥇 Top 1:1.2%
🥉 Top 3:3.0%
45
Determination
▶Avg Rank:6.41
Appearance:9.8%
Trend (MOM):+0.6%
Trend (YOY):-1.9%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
46
-2Ambition
▶Avg Rank:6.55
Appearance:9.4%
Trend (MOM):-5.5%
Trend (YOY):-5.2%
🥇 Top 1:0.5%
🥉 Top 3:1.6%
47
+1Religion
▶Avg Rank:3.54
Appearance:9.0%
Trend (MOM):-0.5%
Trend (YOY):+2.4%
🥇 Top 1:3.6%
🥉 Top 3:5.5%
48
-2Excitement
▶Avg Rank:6.47
Appearance:7.9%
Trend (MOM):-17.8%
Trend (YOY):-9.9%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
49
+1Forgiveness
▶Avg Rank:6.02
Appearance:7.7%
Trend (MOM):-6.0%
Trend (YOY):-6.7%
🥇 Top 1:0.3%
🥉 Top 3:1.6%
50
+2Competence
▶Avg Rank:6.81
Appearance:7.6%
Trend (MOM):+10.9%
Trend (YOY):+14.8%
🥇 Top 1:0.4%
🥉 Top 3:1.1%
51
-2Teamwork
▶Avg Rank:6.94
Appearance:7.5%
Trend (MOM):-16.4%
Trend (YOY):+0.9%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
52
-1Uniqueness
▶Avg Rank:6.22
Appearance:7.0%
Trend (MOM):+0.7%
Trend (YOY):+1.1%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
53
Variety
▶Avg Rank:6.47
Appearance:6.9%
Trend (MOM):+6.1%
Trend (YOY):+7.9%
🥇 Top 1:0.2%
🥉 Top 3:1.1%
54
Contribution
▶Avg Rank:6.88
Appearance:6.3%
Trend (MOM):+0.8%
Trend (YOY):-1.3%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
55
+1Excellence
▶Avg Rank:6.16
Appearance:6.2%
Trend (MOM):+14.0%
Trend (YOY):+11.2%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
56
-1Influence
▶Avg Rank:6.19
Appearance:5.8%
Trend (MOM):+4.1%
Trend (YOY):-6.4%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
57
Reputation
▶Avg Rank:6.80
Appearance:4.4%
Trend (MOM):-7.5%
Trend (YOY):+8.9%
🥇 Top 1:0.1%
🥉 Top 3:0.6%
58
Tradition
▶Avg Rank:6.03
Appearance:3.9%
Trend (MOM):-6.0%
Trend (YOY):-23.9%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
Beauty
▶Avg Rank:6.64
Appearance:3.7%
Trend (MOM):-9.3%
Trend (YOY):+23.2%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
60
Authority
▶Avg Rank:6.40
Appearance:2.6%
Trend (MOM):+8.1%
Trend (YOY):+7.2%
🥇 Top 1:0.2%
🥉 Top 3:0.5%
61
Popularity
▶Avg Rank:6.56
Appearance:1.8%
Trend (MOM):-9.4%
Trend (YOY):+38.3%
🥇 Top 1:0.1%
🥉 Top 3:0.3%
62
Fame
▶Avg Rank:6.41
Appearance:1.7%
Trend (MOM):-12.6%
Trend (YOY):+34.0%
🥇 Top 1:0.1%
🥉 Top 3:0.3%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.79 | 11.2% | 25.9% | 46.7% | ▲+0.1% |
▶ 2 | Family | 3.67 | 12.4% | 23.0% | 39.7% | ▼−1.4% |
▶ 3 ▲+1 | Peace | 4.70 | 4.5% | 14.3% | 35.1% | ▼−1.1% |
▶ 4 ▲+1 | Financial stability | 4.85 | 3.1% | 12.5% | 34.7% | ▲+2.5% |
▶ 5 ▼−2 | Trust | 4.98 | 3.3% | 11.6% | 34.3% | ▼−6.1% |
▶ 6 | Pleasure | 5.11 | 2.8% | 10.6% | 32.2% | ▼−1.6% |
▶ 7 | Love | 4.58 | 4.7% | 13.7% | 31.5% | ▲+1.5% |
▶ 8 | Freedom | 6.62 | 3.1% | 6.7% | 30.5% | ▲+4.2% |
▶ 9 ▲+1 | Growth | 5.43 | 2.8% | 8.9% | 30.1% | ▲+13.8% |
▶ 10 ▲+1 | Authenticity | 5.12 | 2.7% | 9.0% | 27.1% | ▲+5.9% |
▶ 11 ▲+1 | Security | 4.61 | 3.2% | 10.6% | 25.2% | ▲+4.4% |
▶ 12 ▼−3 | Respect | 5.49 | 1.6% | 6.6% | 24.8% | ▼−7.9% |
▶ 13 ▲+2 | Compassion | 5.50 | 2.0% | 6.1% | 21.8% | ▲+5.2% |
▶ 14 ▲+3 | Meaningful work | 6.39 | 1.5% | 4.5% | 21.4% | ▲+10.1% |
▶ 15 ▼−2 | Honesty | 5.67 | 1.1% | 5.2% | 20.9% | ▼−1.0% |
▶ 16 | Curiosity | 5.55 | 1.3% | 5.4% | 20.6% | ▲+0.5% |
▶ 17 ▲+3 | Wisdom | 5.53 | 1.8% | 5.7% | 20.0% | ▲+7.4% |
▶ 18 ▼−4 | Friendship | 5.87 | 1.1% | 4.8% | 19.6% | ▼−5.4% |
▶ 19 | Ethics | 6.42 | 1.6% | 4.4% | 19.5% | ▲+3.2% |
▶ 20 ▲+1 | Certainty | 4.89 | 2.7% | 7.4% | 19.3% | ▲+5.0% |
▶ 21 ▼−3 | Creativity | 5.78 | 1.3% | 4.6% | 18.6% | ▼−2.6% |
▶ 22 | Loyalty | 5.71 | 1.2% | 4.6% | 18.2% | ▼−0.0% |
▶ 23 | Helpfulness | 7.23 | 0.8% | 2.5% | 17.4% | ▼−1.0% |
▶ 24 ▲+5 | Inner harmony | 5.22 | 2.4% | 5.8% | 17.3% | ▲+10.6% |
▶ 25 ▼−1 | Accountability | 5.67 | 1.0% | 4.0% | 16.4% | ▼−1.9% |
▶ 26 ▲+2 | Control | 5.01 | 1.9% | 6.3% | 16.4% | ▲+4.2% |
▶ 27 ▼−1 | Independence | 6.15 | 0.9% | 3.4% | 16.0% | ▲+0.4% |
▶ 28 ▼−1 | Discipline | 5.35 | 1.1% | 4.5% | 15.8% | ▲+0.1% |
▶ 29 ▲+1 | Justice | 6.05 | 1.2% | 3.8% | 15.5% | ▼−0.1% |
▶ 30 ▼−5 | Equality | 5.65 | 1.8% | 4.6% | 15.3% | ▼−6.4% |
▶ 31 ▲+1 | Appreciation | 6.32 | 0.5% | 2.4% | 15.0% | ▲+2.6% |
▶ 32 ▲+1 | Tolerance | 6.75 | 0.7% | 2.6% | 14.3% | ▼−0.3% |
▶ 33 ▲+3 | Intelligence | 6.34 | 0.8% | 2.6% | 14.2% | ▲+6.1% |
▶ 34 ▼−3 | Success | 5.79 | 1.2% | 3.4% | 14.2% | ▼−4.1% |
▶ 35 ▼−1 | Wealth | 5.16 | 1.1% | 4.4% | 13.1% | ▼−5.5% |
▶ 36 ▲+1 | Job security | 5.40 | 0.7% | 3.5% | 12.9% | ▲+1.4% |
▶ 37 ▼−2 | Adventure | 6.05 | 0.6% | 2.5% | 12.0% | ▼−11.6% |
▶ 38 ▲+2 | Challenge | 6.08 | 0.4% | 2.3% | 11.1% | ▼−2.8% |
▶ 39 | Passion | 6.32 | 0.5% | 2.1% | 11.0% | ▼−7.2% |
▶ 40 ▼−2 | Privacy | 5.92 | 0.6% | 2.2% | 10.6% | ▼−13.2% |
▶ 41 | Acceptance | 6.27 | 0.4% | 1.9% | 10.4% | ▼−3.8% |
▶ 42 | Courage | 5.97 | 0.6% | 2.1% | 10.1% | ▼−5.1% |
▶ 43 | Commitment | 7.20 | 0.3% | 1.1% | 9.9% | ▼−0.9% |
▶ 44 ▲+3 | Spirituality | 5.63 | 1.2% | 3.0% | 9.9% | ▲+6.6% |
▶ 45 | Determination | 6.41 | 0.4% | 1.7% | 9.8% | ▲+0.6% |
▶ 46 ▼−2 | Ambition | 6.55 | 0.5% | 1.6% | 9.4% | ▼−5.5% |
▶ 47 ▲+1 | Religion | 3.54 | 3.6% | 5.5% | 9.0% | ▼−0.5% |
▶ 48 ▼−2 | Excitement | 6.47 | 0.4% | 1.3% | 7.9% | ▼−17.8% |
▶ 49 ▲+1 | Forgiveness | 6.02 | 0.3% | 1.6% | 7.7% | ▼−6.0% |
▶ 50 ▲+2 | Competence | 6.81 | 0.4% | 1.1% | 7.6% | ▲+10.9% |
▶ 51 ▼−2 | Teamwork | 6.94 | 0.3% | 1.0% | 7.5% | ▼−16.4% |
▶ 52 ▼−1 | Uniqueness | 6.22 | 0.4% | 1.4% | 7.0% | ▲+0.7% |
▶ 53 | Variety | 6.47 | 0.2% | 1.1% | 6.9% | ▲+6.1% |
▶ 54 | Contribution | 6.88 | 0.3% | 1.0% | 6.3% | ▲+0.8% |
▶ 55 ▲+1 | Excellence | 6.16 | 0.4% | 1.2% | 6.2% | ▲+14.0% |
▶ 56 ▼−1 | Influence | 6.19 | 0.2% | 1.0% | 5.8% | ▲+4.1% |
▶ 57 | Reputation | 6.80 | 0.1% | 0.6% | 4.4% | ▼−7.5% |
▶ 58 | Tradition | 6.03 | 0.2% | 0.9% | 3.9% | ▼−6.0% |
▶ 59 | Beauty | 6.64 | 0.2% | 0.6% | 3.7% | ▼−9.3% |
▶ 60 | Authority | 6.40 | 0.2% | 0.5% | 2.6% | ▲+8.1% |
▶ 61 | Popularity | 6.56 | 0.1% | 0.3% | 1.8% | ▼−9.4% |
▶ 62 | Fame | 6.41 | 0.1% | 0.3% | 1.7% | ▼−12.6% |