January

🕯️

2021

Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es

Key Findings for January 2021

Name: Personal Values Statistics - January 2021
Creator: Arkadiusz Zalewski
License: https://creativecommons.org/licenses/by/4.0/

January 2021 looks like a “new year, new me” month with a very practical heart. Health leads by a mile, showing up in 45.2% of tests, while Family isn’t far behind at 42.5%. After that, there’s a clear slide from core stability needs to emotional/social glue: Trust (38.4%) and Peace (34.8%) anchor the middle, with Pleasure (32.2%) and Love (31.4%) adding a little serotonin to the spreadsheet.

The biggest climbers are the “finally, enough chaos” crew: Security jumps 11 positions (still only 25.1%), Respect rises 10 positions (27.9%), and Freedom climbs 8 positions (30.0%). Even Pleasure surges 7 positions, suggesting people wanted relief, not just responsibility.

Taken together, the pattern screams: protect the body, protect the home base, then rebuild trust and calm. Seasonally, January typically boosts reset-and-repair values; after-year-end turbulence, people reach for health, stability, and peace—with just enough pleasure to make the resolutions stick.

Total Tests

19,637

in this month

🔥 Most Popular

Health

8,880 appearances

⭐ Best Ranking

Family

Avg rank: 3.66

🥇 Most #1 Rankings

Family

2530 times first place

Health

▶

Avg Rank:3.85

Appearance:45.2%

Trend (MOM):-4.4%

Trend (YOY):—

🥇 Top 1:9.9%

🥉 Top 3:24.6%

Family

▶

Avg Rank:3.66

Appearance:42.5%

Trend (MOM):+8.2%

Trend (YOY):—

🥇 Top 1:12.9%

🥉 Top 3:24.7%

Trust

▶

Avg Rank:4.93

Appearance:38.4%

Trend (MOM):+2.7%

Trend (YOY):—

🥇 Top 1:3.8%

🥉 Top 3:13.4%

Peace

▶

Avg Rank:4.76

Appearance:34.8%

Trend (MOM):-2.3%

Trend (YOY):—

🥇 Top 1:4.4%

🥉 Top 3:13.8%

Pleasure

▶

Avg Rank:5.14

Appearance:32.2%

Trend (MOM):+1.7%

Trend (YOY):—

🥇 Top 1:3.0%

🥉 Top 3:10.4%

Love

▶

Avg Rank:4.61

Appearance:31.4%

Trend (MOM):-2.0%

Trend (YOY):—

🥇 Top 1:4.7%

🥉 Top 3:13.3%

-2

Financial stability

▶

Avg Rank:4.87

Appearance:31.4%

Trend (MOM):-3.6%

Trend (YOY):—

🥇 Top 1:3.0%

🥉 Top 3:11.4%

Freedom

▶

Avg Rank:6.41

Appearance:30.0%

Trend (MOM):-3.4%

Trend (YOY):—

🥇 Top 1:3.5%

🥉 Top 3:7.3%

Respect

▶

Avg Rank:5.54

Appearance:27.9%

Trend (MOM):+9.3%

Trend (YOY):—

🥇 Top 1:1.7%

🥉 Top 3:7.1%

Security

▶

Avg Rank:4.73

Appearance:25.1%

Trend (MOM):-0.1%

Trend (YOY):—

🥇 Top 1:3.4%

🥉 Top 3:10.3%

-2

Growth

▶

Avg Rank:5.48

Appearance:23.9%

Trend (MOM):-12.5%

Trend (YOY):—

🥇 Top 1:2.0%

🥉 Top 3:6.6%

▶

Avg Rank:5.54

Appearance:18.2%

Trend (MOM):-9.9%

Trend (YOY):—

🥇 Top 1:1.5%

🥉 Top 3:4.9%

Helpfulness

▶

Avg Rank:7.04

Appearance:18.1%

Trend (MOM):+6.6%

Trend (YOY):—

🥇 Top 1:1.0%

🥉 Top 3:3.0%

▶

Avg Rank:6.36

Appearance:16.9%

Trend (MOM):-12.0%

Trend (YOY):—

🥇 Top 1:1.0%

🥉 Top 3:3.5%

Success

▶

Avg Rank:5.82

Appearance:16.5%

Trend (MOM):+10.2%

Trend (YOY):—

🥇 Top 1:1.3%

🥉 Top 3:4.2%

-2

Discipline

▶

Avg Rank:5.14

Appearance:16.3%

Trend (MOM):-3.0%

Trend (YOY):—

🥇 Top 1:1.6%

🥉 Top 3:5.4%

Justice

▶

Avg Rank:6.00

Appearance:16.1%

Trend (MOM):+6.8%

Trend (YOY):—

🥇 Top 1:1.2%

🥉 Top 3:4.0%

Adventure

▶

Avg Rank:5.85

Appearance:15.4%

Trend (MOM):+10.4%

Trend (YOY):—

🥇 Top 1:1.0%

🥉 Top 3:3.6%

-2

Independence

▶

Avg Rank:6.23

Appearance:15.0%

Trend (MOM):-7.6%

Trend (YOY):—

🥇 Top 1:0.7%

🥉 Top 3:3.1%

Wealth

▶

Avg Rank:5.09

Appearance:14.3%

Trend (MOM):+10.0%

Trend (YOY):—

🥇 Top 1:1.4%

🥉 Top 3:4.9%

▶

Avg Rank:6.28

Appearance:13.7%

Trend (MOM):-8.3%

Trend (YOY):—

🥇 Top 1:0.8%

🥉 Top 3:2.8%

▶

Avg Rank:5.27

Appearance:12.5%

Trend (MOM):-23.5%

Trend (YOY):—

🥇 Top 1:1.8%

🥉 Top 3:4.2%

Courage

▶

Avg Rank:6.09

Appearance:11.5%

Trend (MOM):+5.0%

Trend (YOY):—

🥇 Top 1:0.5%

🥉 Top 3:2.2%

Excitement

▶

Avg Rank:6.54

Appearance:10.5%

Trend (MOM):+7.9%

Trend (YOY):—

🥇 Top 1:0.3%

🥉 Top 3:1.6%

-2

▶

Avg Rank:7.05

Appearance:9.9%

Trend (MOM):+0.6%

Trend (YOY):—

🥇 Top 1:0.4%

🥉 Top 3:1.4%

Forgiveness

▶

Avg Rank:6.05

Appearance:9.5%

Trend (MOM):+11.1%

Trend (YOY):—

🥇 Top 1:0.6%

🥉 Top 3:2.0%

-2

Determination

▶

Avg Rank:6.39

Appearance:9.5%

Trend (MOM):+0.0%

Trend (YOY):—

🥇 Top 1:0.4%

🥉 Top 3:1.7%

-1

Spirituality

▶

Avg Rank:5.67

Appearance:8.6%

Trend (MOM):-2.8%

Trend (YOY):—

🥇 Top 1:0.8%

🥉 Top 3:2.5%

Teamwork

▶

Avg Rank:6.96

Appearance:8.5%

Trend (MOM):+16.4%

Trend (YOY):—

🥇 Top 1:0.4%

🥉 Top 3:1.2%

Uniqueness

▶

Avg Rank:6.37

Appearance:7.2%

Trend (MOM):+7.4%

Trend (YOY):—

🥇 Top 1:0.3%

🥉 Top 3:1.3%

Variety

▶

Avg Rank:6.52

Appearance:6.2%

Trend (MOM):+1.7%

Trend (YOY):—

🥇 Top 1:0.2%

🥉 Top 3:0.9%

-1

Competence

▶

Avg Rank:6.92

Appearance:6.0%

Trend (MOM):-8.6%

Trend (YOY):—

🥇 Top 1:0.2%

🥉 Top 3:0.8%

Contribution

▶

Avg Rank:6.83

Appearance:5.6%

Trend (MOM):-2.0%

Trend (YOY):—

🥇 Top 1:0.1%

🥉 Top 3:0.8%

-2

Influence

▶

Avg Rank:6.53

Appearance:5.2%

Trend (MOM):-17.9%

Trend (YOY):—

🥇 Top 1:0.2%

🥉 Top 3:0.8%

Tradition

▶

Avg Rank:6.05

Appearance:5.2%

Trend (MOM):+9.8%

Trend (YOY):—

🥇 Top 1:0.2%

🥉 Top 3:1.1%

-2

Excellence

▶

Avg Rank:6.38

Appearance:5.2%

Trend (MOM):-9.2%

Trend (YOY):—

🥇 Top 1:0.3%

🥉 Top 3:1.0%

Beauty

▶

Avg Rank:6.78

Appearance:5.0%

Trend (MOM):+14.0%

Trend (YOY):—

🥇 Top 1:0.2%

🥉 Top 3:0.8%

Reputation

▶

Avg Rank:6.69

Appearance:4.6%

Trend (MOM):+11.5%

Trend (YOY):—

🥇 Top 1:0.1%

🥉 Top 3:0.7%

Authority

▶

Avg Rank:6.43

Appearance:2.8%

Trend (MOM):+15.8%

Trend (YOY):—

🥇 Top 1:0.1%

🥉 Top 3:0.5%

Fame

▶

Avg Rank:6.23

Appearance:2.6%

Trend (MOM):+16.9%

Trend (YOY):—

🥇 Top 1:0.1%

🥉 Top 3:0.5%

Popularity

▶

Avg Rank:6.63

Appearance:2.3%

Trend (MOM):+18.2%

Trend (YOY):—

🥇 Top 1:0.1%

🥉 Top 3:0.4%

Rank	Value ▲▼	Avg Rank ▲▼	🥇 Top 1 ▲▼	🥉 Top 3 ▲▼	Appearance Rate ▲▼	📈 Trend (MoM) ▲▼
▶ 1	Health	3.85	9.9%	24.6%	45.2%	▼−4.4%
▶ 2	Family	3.66	12.9%	24.7%	42.5%	▲+8.2%
▶ 3	Trust	4.93	3.8%	13.4%	38.4%	▲+2.7%
▶ 4	Peace	4.76	4.4%	13.8%	34.8%	▼−2.3%
▶ 5 ▲+2	Pleasure	5.14	3.0%	10.4%	32.2%	▲+1.7%
▶ 6	Love	4.61	4.7%	13.3%	31.4%	▼−2.0%
▶ 7 ▼−2	Financial stability	4.87	3.0%	11.4%	31.4%	▼−3.6%
▶ 8	Freedom	6.41	3.5%	7.3%	30.0%	▼−3.4%
▶ 9 ▲+1	Respect	5.54	1.7%	7.1%	27.9%	▲+9.3%
▶ 10 ▲+1	Security	4.73	3.4%	10.3%	25.1%	▼−0.1%
▶ 11 ▼−2	Growth	5.48	2.0%	6.6%	23.9%	▼−12.5%
▶ 12 ▲+1	Friendship	5.75	1.5%	6.0%	23.9%	▲+7.3%
▶ 13 ▲+5	Loyalty	5.69	1.5%	5.5%	21.2%	▲+9.8%
▶ 14 ▼−2	Authenticity	5.27	2.0%	6.4%	21.0%	▼−13.1%
▶ 15 ▼−1	Honesty	5.81	1.2%	5.0%	21.0%	▲+1.0%
▶ 16 ▼−1	Creativity	5.84	1.5%	4.8%	20.4%	▼−0.7%
▶ 17 ▲+10	Equality	5.34	2.6%	6.4%	18.7%	▲+14.7%
▶ 18 ▼−2	Curiosity	5.86	1.0%	4.3%	18.5%	▼−10.0%
▶ 19 ▼−2	Compassion	5.54	1.5%	4.9%	18.2%	▼−9.9%
▶ 20 ▲+4	Helpfulness	7.04	1.0%	3.0%	18.1%	▲+6.6%
▶ 21 ▲+1	Control	4.97	2.1%	7.0%	18.0%	▲+2.0%
▶ 22 ▲+1	Ethics	6.14	1.9%	4.7%	17.5%	▼−0.9%
▶ 23 ▼−3	Wisdom	5.74	1.5%	4.6%	17.4%	▼−8.6%
▶ 24 ▼−3	Certainty	4.93	2.3%	6.5%	17.3%	▼−3.3%
▶ 25 ▼−6	Meaningful work	6.36	1.0%	3.5%	16.9%	▼−12.0%
▶ 26 ▲+5	Success	5.82	1.3%	4.2%	16.5%	▲+10.2%
▶ 27 ▼−2	Discipline	5.14	1.6%	5.4%	16.3%	▼−3.0%
▶ 28 ▲+1	Justice	6.00	1.2%	4.0%	16.1%	▲+6.8%
▶ 29 ▲+4	Adventure	5.85	1.0%	3.6%	15.4%	▲+10.4%
▶ 30 ▼−2	Independence	6.23	0.7%	3.1%	15.0%	▼−7.6%
▶ 31 ▲+4	Wealth	5.09	1.4%	4.9%	14.3%	▲+10.0%
▶ 32 ▲+2	Tolerance	6.64	0.8%	2.6%	14.3%	▲+3.7%
▶ 33 ▲+4	Privacy	5.79	0.8%	3.2%	14.2%	▲+11.4%
▶ 34 ▼−4	Accountability	5.80	0.6%	3.2%	14.1%	▼−6.5%
▶ 35 ▼−3	Intelligence	6.28	0.8%	2.8%	13.7%	▼−8.3%
▶ 36 ▲+2	Challenge	5.85	0.7%	3.1%	13.2%	▲+6.8%
▶ 37 ▲+2	Appreciation	6.20	0.5%	2.3%	13.1%	▲+8.6%
▶ 38 ▼−2	Job security	5.32	0.6%	3.7%	13.0%	▲+1.9%
▶ 39 ▼−13	Inner harmony	5.27	1.8%	4.2%	12.5%	▼−23.5%
▶ 40 ▲+1	Courage	6.09	0.5%	2.2%	11.5%	▲+5.0%
▶ 41 ▲+4	Excitement	6.54	0.3%	1.6%	10.5%	▲+7.9%
▶ 42 ▼−2	Passion	6.39	0.5%	1.8%	10.4%	▼−4.9%
▶ 43 ▲+4	Religion	3.71	3.9%	6.1%	10.3%	▲+11.6%
▶ 44 ▼−1	Ambition	6.29	0.7%	2.1%	10.3%	▲+1.7%
▶ 45 ▼−3	Acceptance	6.31	0.5%	1.9%	10.2%	▼−1.1%
▶ 46 ▼−2	Commitment	7.05	0.4%	1.4%	9.9%	▲+0.6%
▶ 47 ▲+2	Forgiveness	6.05	0.6%	2.0%	9.5%	▲+11.1%
▶ 48 ▼−2	Determination	6.39	0.4%	1.7%	9.5%	▲+0.0%
▶ 49 ▼−1	Spirituality	5.67	0.8%	2.5%	8.6%	▼−2.8%
▶ 50	Teamwork	6.96	0.4%	1.2%	8.5%	▲+16.4%
▶ 51	Uniqueness	6.37	0.3%	1.3%	7.2%	▲+7.4%
▶ 52 ▲+2	Variety	6.52	0.2%	0.9%	6.2%	▲+1.7%
▶ 53 ▼−1	Competence	6.92	0.2%	0.8%	6.0%	▼−8.6%
▶ 54 ▲+2	Contribution	6.83	0.1%	0.8%	5.6%	▼−2.0%
▶ 55 ▼−2	Influence	6.53	0.2%	0.8%	5.2%	▼−17.9%
▶ 56 ▲+1	Tradition	6.05	0.2%	1.1%	5.2%	▲+9.8%
▶ 57 ▼−2	Excellence	6.38	0.3%	1.0%	5.2%	▼−9.2%
▶ 58	Beauty	6.78	0.2%	0.8%	5.0%	▲+14.0%
▶ 59	Reputation	6.69	0.1%	0.7%	4.6%	▲+11.5%
▶ 60	Authority	6.43	0.1%	0.5%	2.8%	▲+15.8%
▶ 61	Fame	6.23	0.1%	0.5%	2.6%	▲+16.9%
▶ 62	Popularity	6.63	0.1%	0.4%	2.3%	▲+18.2%