Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for August 2020
August 2020 looks like a “back-to-basics” month: Health leads with 45.4% of tests, followed by Family at 40.9% and Trust at 38.2%. The top three alone signal a clear preference for stability, close bonds, and reliability. Mid-pack values are tightly clustered around ~31%: Pleasure (32.0%), Financial stability (31.0%), Love (30.9%), and Peace (30.7%), suggesting people were juggling comfort and calm with practical concerns.
The biggest climbers are Security up 12 positions (25.2%) and Respect up 11 positions (30.2%), with Peace up 7 positions and Pleasure up 6 positions. That combo reads like “keep me safe, treat me well, and let me breathe.” Even Freedom rises 8 positions (28.3%), hinting at a growing desire to regain control.
Seasonally, late summer often nudges routines back into focus, and the surge in security/financial stability plus family/trust fits a transitional, “prep for what’s next” mindset.
Total Tests
13,411
in this month
🔥 Most Popular
Health
6,088 appearances
⭐ Best Ranking
Family
Avg rank: 3.69
🥇 Most #1 Rankings
Family
1659 times first place
1
Health
▶Avg Rank:3.78
Appearance:45.4%
Trend (MOM):-4.4%
Trend (YOY):—
🥇 Top 1:10.3%
🥉 Top 3:25.5%
2
Family
▶Avg Rank:3.69
Appearance:40.9%
Trend (MOM):+4.7%
Trend (YOY):—
🥇 Top 1:12.4%
🥉 Top 3:23.4%
3
Trust
▶Avg Rank:4.89
Appearance:38.3%
Trend (MOM):+14.6%
Trend (YOY):—
🥇 Top 1:4.0%
🥉 Top 3:13.4%
4
+2Pleasure
▶Avg Rank:5.15
Appearance:32.0%
Trend (MOM):+1.4%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:10.3%
5
-1Financial stability
▶Avg Rank:4.96
Appearance:31.0%
Trend (MOM):-4.8%
Trend (YOY):—
🥇 Top 1:2.9%
🥉 Top 3:10.8%
6
-1Love
▶Avg Rank:4.65
Appearance:30.9%
Trend (MOM):-4.1%
Trend (YOY):—
🥇 Top 1:4.6%
🥉 Top 3:12.8%
7
Peace
▶Avg Rank:4.61
Appearance:30.7%
Trend (MOM):-1.5%
Trend (YOY):—
🥇 Top 1:4.6%
🥉 Top 3:12.9%
8
+3Respect
▶Avg Rank:5.45
Appearance:30.2%
Trend (MOM):+12.1%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:8.3%
9
-1Freedom
▶Avg Rank:6.32
Appearance:28.3%
Trend (MOM):-8.0%
Trend (YOY):—
🥇 Top 1:3.4%
🥉 Top 3:7.3%
10
+2Security
▶Avg Rank:4.78
Appearance:25.2%
Trend (MOM):-2.2%
Trend (YOY):—
🥇 Top 1:3.0%
🥉 Top 3:9.9%
11
-1Growth
▶Avg Rank:5.46
Appearance:24.2%
Trend (MOM):-11.1%
Trend (YOY):—
🥇 Top 1:2.1%
🥉 Top 3:7.1%
12
-3Authenticity
▶Avg Rank:5.19
Appearance:23.2%
Trend (MOM):-18.5%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:7.2%
13
+9Friendship
▶Avg Rank:5.66
Appearance:23.1%
Trend (MOM):+21.9%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:5.8%
14
+1Honesty
▶Avg Rank:5.74
Appearance:22.8%
Trend (MOM):+3.4%
Trend (YOY):—
🥇 Top 1:1.4%
🥉 Top 3:5.6%
15
+10Loyalty
▶Avg Rank:5.67
Appearance:22.5%
Trend (MOM):+29.9%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:5.7%
16
+4Creativity
▶Avg Rank:5.92
Appearance:20.4%
Trend (MOM):+6.0%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:4.8%
17
+1Equality
▶Avg Rank:5.18
Appearance:19.8%
Trend (MOM):-3.8%
Trend (YOY):—
🥇 Top 1:2.9%
🥉 Top 3:7.4%
18
-4Compassion
▶Avg Rank:5.50
Appearance:19.6%
Trend (MOM):-13.3%
Trend (YOY):—
🥇 Top 1:1.7%
🥉 Top 3:5.6%
19
-2Curiosity
▶Avg Rank:6.02
Appearance:19.5%
Trend (MOM):-5.9%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:4.1%
20
+9Discipline
▶Avg Rank:5.14
Appearance:19.2%
Trend (MOM):+14.0%
Trend (YOY):—
🥇 Top 1:1.9%
🥉 Top 3:6.6%
21
+7Control
▶Avg Rank:5.06
Appearance:17.8%
Trend (MOM):+4.9%
Trend (YOY):—
🥇 Top 1:2.3%
🥉 Top 3:6.6%
22
+1Certainty
▶Avg Rank:4.90
Appearance:17.8%
Trend (MOM):-3.2%
Trend (YOY):—
🥇 Top 1:2.2%
🥉 Top 3:7.1%
23
-10Ethics
▶Avg Rank:5.98
Appearance:17.6%
Trend (MOM):-23.7%
Trend (YOY):—
🥇 Top 1:2.0%
🥉 Top 3:5.0%
24
-8Meaningful work
▶Avg Rank:6.18
Appearance:17.4%
Trend (MOM):-19.8%
Trend (YOY):—
🥇 Top 1:1.3%
🥉 Top 3:3.9%
25
-1Helpfulness
▶Avg Rank:7.05
Appearance:17.2%
Trend (MOM):-6.3%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:2.8%
26
-5Justice
▶Avg Rank:5.72
Appearance:16.7%
Trend (MOM):-12.6%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.7%
27
-8Wisdom
▶Avg Rank:5.66
Appearance:16.6%
Trend (MOM):-15.7%
Trend (YOY):—
🥇 Top 1:1.5%
🥉 Top 3:4.6%
28
-1Accountability
▶Avg Rank:5.62
Appearance:16.4%
Trend (MOM):-3.9%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:4.0%
29
+6Adventure
▶Avg Rank:6.00
Appearance:15.7%
Trend (MOM):+27.4%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:3.6%
30
+6Success
▶Avg Rank:5.92
Appearance:14.8%
Trend (MOM):+22.9%
Trend (YOY):—
🥇 Top 1:1.1%
🥉 Top 3:3.6%
31
Independence
▶Avg Rank:6.34
Appearance:14.7%
Trend (MOM):+1.6%
Trend (YOY):—
🥇 Top 1:0.9%
🥉 Top 3:2.8%
32
+2Challenge
▶Avg Rank:6.03
Appearance:14.3%
Trend (MOM):+13.9%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:3.1%
33
-7Tolerance
▶Avg Rank:6.58
Appearance:13.6%
Trend (MOM):-20.7%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.6%
34
+4Privacy
▶Avg Rank:5.96
Appearance:13.3%
Trend (MOM):+22.7%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.9%
35
-3Intelligence
▶Avg Rank:6.13
Appearance:13.2%
Trend (MOM):-8.0%
Trend (YOY):—
🥇 Top 1:0.8%
🥉 Top 3:2.8%
36
-6Inner harmony
▶Avg Rank:5.22
Appearance:13.1%
Trend (MOM):-21.5%
Trend (YOY):—
🥇 Top 1:1.8%
🥉 Top 3:4.5%
37
+3Wealth
▶Avg Rank:5.43
Appearance:13.1%
Trend (MOM):+23.5%
Trend (YOY):—
🥇 Top 1:1.2%
🥉 Top 3:3.9%
38
-5Job security
▶Avg Rank:5.53
Appearance:13.0%
Trend (MOM):-0.1%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:3.3%
39
-2Courage
▶Avg Rank:5.99
Appearance:12.3%
Trend (MOM):+11.0%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.5%
40
+6Excitement
▶Avg Rank:6.55
Appearance:11.6%
Trend (MOM):+32.5%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.8%
41
-2Appreciation
▶Avg Rank:6.57
Appearance:11.2%
Trend (MOM):+5.0%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.7%
42
+1Ambition
▶Avg Rank:6.29
Appearance:10.8%
Trend (MOM):+9.6%
Trend (YOY):—
🥇 Top 1:0.6%
🥉 Top 3:2.1%
43
-1Determination
▶Avg Rank:6.34
Appearance:10.5%
Trend (MOM):+5.0%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.7%
44
-3Commitment
▶Avg Rank:7.05
Appearance:9.8%
Trend (MOM):-2.6%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.3%
45
+3Forgiveness
▶Avg Rank:6.18
Appearance:9.6%
Trend (MOM):+15.7%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.8%
46
-2Passion
▶Avg Rank:6.40
Appearance:9.4%
Trend (MOM):+1.8%
Trend (YOY):—
🥇 Top 1:0.5%
🥉 Top 3:1.7%
47
Religion
▶Avg Rank:3.91
Appearance:9.3%
Trend (MOM):+6.0%
Trend (YOY):—
🥇 Top 1:3.2%
🥉 Top 3:5.3%
48
+1Acceptance
▶Avg Rank:6.61
Appearance:9.2%
Trend (MOM):+11.9%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.5%
49
+1Teamwork
▶Avg Rank:6.92
Appearance:8.6%
Trend (MOM):+15.8%
Trend (YOY):—
🥇 Top 1:0.4%
🥉 Top 3:1.1%
50
-5Spirituality
▶Avg Rank:5.73
Appearance:7.7%
Trend (MOM):-14.3%
Trend (YOY):—
🥇 Top 1:0.7%
🥉 Top 3:2.2%
51
Uniqueness
▶Avg Rank:6.51
Appearance:6.7%
Trend (MOM):-4.3%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:1.0%
52
+3Influence
▶Avg Rank:6.41
Appearance:6.0%
Trend (MOM):-2.8%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
Variety
▶Avg Rank:6.60
Appearance:5.9%
Trend (MOM):-7.0%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.9%
54
-2Competence
▶Avg Rank:6.67
Appearance:5.5%
Trend (MOM):-16.2%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
55
-1Contribution
▶Avg Rank:6.84
Appearance:5.4%
Trend (MOM):-14.7%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
+1Tradition
▶Avg Rank:5.94
Appearance:5.4%
Trend (MOM):+4.6%
Trend (YOY):—
🥇 Top 1:0.3%
🥉 Top 3:1.3%
57
-1Excellence
▶Avg Rank:6.41
Appearance:5.2%
Trend (MOM):-6.8%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.9%
58
+1Beauty
▶Avg Rank:6.90
Appearance:4.9%
Trend (MOM):+60.8%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.6%
59
-1Reputation
▶Avg Rank:7.00
Appearance:4.0%
Trend (MOM):-0.9%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.5%
60
Authority
▶Avg Rank:6.60
Appearance:2.8%
Trend (MOM):+15.3%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
+1Fame
▶Avg Rank:6.52
Appearance:2.5%
Trend (MOM):+93.8%
Trend (YOY):—
🥇 Top 1:0.2%
🥉 Top 3:0.5%
62
-1Popularity
▶Avg Rank:6.90
Appearance:2.3%
Trend (MOM):+76.8%
Trend (YOY):—
🥇 Top 1:0.1%
🥉 Top 3:0.3%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.78 | 10.3% | 25.5% | 45.4% | ▼−4.4% |
▶ 2 | Family | 3.69 | 12.4% | 23.4% | 40.9% | ▲+4.7% |
▶ 3 | Trust | 4.89 | 4.0% | 13.4% | 38.3% | ▲+14.6% |
▶ 4 ▲+2 | Pleasure | 5.15 | 3.0% | 10.3% | 32.0% | ▲+1.4% |
▶ 5 ▼−1 | Financial stability | 4.96 | 2.9% | 10.8% | 31.0% | ▼−4.8% |
▶ 6 ▼−1 | Love | 4.65 | 4.6% | 12.8% | 30.9% | ▼−4.1% |
▶ 7 | Peace | 4.61 | 4.6% | 12.9% | 30.7% | ▼−1.5% |
▶ 8 ▲+3 | Respect | 5.45 | 2.1% | 8.3% | 30.2% | ▲+12.1% |
▶ 9 ▼−1 | Freedom | 6.32 | 3.4% | 7.3% | 28.3% | ▼−8.0% |
▶ 10 ▲+2 | Security | 4.78 | 3.0% | 9.9% | 25.2% | ▼−2.2% |
▶ 11 ▼−1 | Growth | 5.46 | 2.1% | 7.1% | 24.2% | ▼−11.1% |
▶ 12 ▼−3 | Authenticity | 5.19 | 2.0% | 7.2% | 23.2% | ▼−18.5% |
▶ 13 ▲+9 | Friendship | 5.66 | 1.5% | 5.8% | 23.1% | ▲+21.9% |
▶ 14 ▲+1 | Honesty | 5.74 | 1.4% | 5.6% | 22.8% | ▲+3.4% |
▶ 15 ▲+10 | Loyalty | 5.67 | 1.7% | 5.7% | 22.5% | ▲+29.9% |
▶ 16 ▲+4 | Creativity | 5.92 | 1.3% | 4.8% | 20.4% | ▲+6.0% |
▶ 17 ▲+1 | Equality | 5.18 | 2.9% | 7.4% | 19.8% | ▼−3.8% |
▶ 18 ▼−4 | Compassion | 5.50 | 1.7% | 5.6% | 19.6% | ▼−13.3% |
▶ 19 ▼−2 | Curiosity | 6.02 | 1.1% | 4.1% | 19.5% | ▼−5.9% |
▶ 20 ▲+9 | Discipline | 5.14 | 1.9% | 6.6% | 19.2% | ▲+14.0% |
▶ 21 ▲+7 | Control | 5.06 | 2.3% | 6.6% | 17.8% | ▲+4.9% |
▶ 22 ▲+1 | Certainty | 4.90 | 2.2% | 7.1% | 17.8% | ▼−3.2% |
▶ 23 ▼−10 | Ethics | 5.98 | 2.0% | 5.0% | 17.6% | ▼−23.7% |
▶ 24 ▼−8 | Meaningful work | 6.18 | 1.3% | 3.9% | 17.4% | ▼−19.8% |
▶ 25 ▼−1 | Helpfulness | 7.05 | 0.9% | 2.8% | 17.2% | ▼−6.3% |
▶ 26 ▼−5 | Justice | 5.72 | 1.5% | 4.7% | 16.7% | ▼−12.6% |
▶ 27 ▼−8 | Wisdom | 5.66 | 1.5% | 4.6% | 16.6% | ▼−15.7% |
▶ 28 ▼−1 | Accountability | 5.62 | 0.9% | 4.0% | 16.4% | ▼−3.9% |
▶ 29 ▲+6 | Adventure | 6.00 | 0.8% | 3.6% | 15.7% | ▲+27.4% |
▶ 30 ▲+6 | Success | 5.92 | 1.1% | 3.6% | 14.8% | ▲+22.9% |
▶ 31 | Independence | 6.34 | 0.9% | 2.8% | 14.7% | ▲+1.6% |
▶ 32 ▲+2 | Challenge | 6.03 | 0.7% | 3.1% | 14.3% | ▲+13.9% |
▶ 33 ▼−7 | Tolerance | 6.58 | 0.8% | 2.6% | 13.6% | ▼−20.7% |
▶ 34 ▲+4 | Privacy | 5.96 | 0.7% | 2.9% | 13.3% | ▲+22.7% |
▶ 35 ▼−3 | Intelligence | 6.13 | 0.8% | 2.8% | 13.2% | ▼−8.0% |
▶ 36 ▼−6 | Inner harmony | 5.22 | 1.8% | 4.5% | 13.1% | ▼−21.5% |
▶ 37 ▲+3 | Wealth | 5.43 | 1.2% | 3.9% | 13.1% | ▲+23.5% |
▶ 38 ▼−5 | Job security | 5.53 | 0.6% | 3.3% | 13.0% | ▼−0.1% |
▶ 39 ▼−2 | Courage | 5.99 | 0.6% | 2.5% | 12.3% | ▲+11.0% |
▶ 40 ▲+6 | Excitement | 6.55 | 0.3% | 1.8% | 11.6% | ▲+32.5% |
▶ 41 ▼−2 | Appreciation | 6.57 | 0.3% | 1.7% | 11.2% | ▲+5.0% |
▶ 42 ▲+1 | Ambition | 6.29 | 0.6% | 2.1% | 10.8% | ▲+9.6% |
▶ 43 ▼−1 | Determination | 6.34 | 0.5% | 1.7% | 10.5% | ▲+5.0% |
▶ 44 ▼−3 | Commitment | 7.05 | 0.4% | 1.3% | 9.8% | ▼−2.6% |
▶ 45 ▲+3 | Forgiveness | 6.18 | 0.4% | 1.8% | 9.6% | ▲+15.7% |
▶ 46 ▼−2 | Passion | 6.40 | 0.5% | 1.7% | 9.4% | ▲+1.8% |
▶ 47 | Religion | 3.91 | 3.2% | 5.3% | 9.3% | ▲+6.0% |
▶ 48 ▲+1 | Acceptance | 6.61 | 0.3% | 1.5% | 9.2% | ▲+11.9% |
▶ 49 ▲+1 | Teamwork | 6.92 | 0.4% | 1.1% | 8.6% | ▲+15.8% |
▶ 50 ▼−5 | Spirituality | 5.73 | 0.7% | 2.2% | 7.7% | ▼−14.3% |
▶ 51 | Uniqueness | 6.51 | 0.2% | 1.0% | 6.7% | ▼−4.3% |
▶ 52 ▲+3 | Influence | 6.41 | 0.2% | 0.9% | 6.0% | ▼−2.8% |
▶ 53 | Variety | 6.60 | 0.1% | 0.9% | 5.9% | ▼−7.0% |
▶ 54 ▼−2 | Competence | 6.67 | 0.2% | 0.8% | 5.5% | ▼−16.2% |
▶ 55 ▼−1 | Contribution | 6.84 | 0.2% | 0.8% | 5.4% | ▼−14.7% |
▶ 56 ▲+1 | Tradition | 5.94 | 0.3% | 1.3% | 5.4% | ▲+4.6% |
▶ 57 ▼−1 | Excellence | 6.41 | 0.2% | 0.9% | 5.2% | ▼−6.8% |
▶ 58 ▲+1 | Beauty | 6.90 | 0.1% | 0.6% | 4.9% | ▲+60.8% |
▶ 59 ▼−1 | Reputation | 7.00 | 0.1% | 0.5% | 4.0% | ▼−0.9% |
▶ 60 | Authority | 6.60 | 0.1% | 0.4% | 2.8% | ▲+15.3% |
▶ 61 ▲+1 | Fame | 6.52 | 0.2% | 0.5% | 2.5% | ▲+93.8% |
▶ 62 ▼−1 | Popularity | 6.90 | 0.1% | 0.3% | 2.3% | ▲+76.8% |